How much do you have to spend on the engagement ring? What do women expect? Which kind of ring to choose? A research reveals that… ♦
How much should you spend on an engagement ring, which in most cases is the classic solitaire, that is, a gold ring with a small diamond? There is only one answer: it obviously depends on the financial availability, the tastes of him and her, the expectations, the family tradition … But some indications can be useful.
For example, it is possible to know what women expect when they think their partner is about to make a big step, that is, the request for marriage, combined with the ring. A research conducted some time ago in Great Britain and revealed some time ago by the specialized magazine Professional Jeweller can help us understand what women’s expectations are. Of course, there may be small variations from one country to another, but in general the results should be confirmed everywhere.
The price. In the common opinion, the cost of an engagement ring is the equivalent of one month of an average salary. The amount varies, therefore, from one country and from one city to another, but the economic commitment that the fiancé and future husband has to face is more or less the same: demanding, but not such as to end in bankruptcy. Of course, you have to save money on time. In Britain, for example, the average monthly wage was calculated at £ 1,990. In Italy, on the other hand, the average income for an employee is (2017 data) of 1,590 euros per month. In Germany, on the other hand, it exceeds € 3,000. So this is the average expense for an engagement ring. We. The reality is different: the data indicate that, in fact, the equivalent of 50-60% of a monthly salary is spent on an engagement ring.
What do women want? The aforementioned survey was conducted in Great Britain on a sample of 2,000 future brides. Will the needs be the same in all countries? Perhaps. They are probably not exactly the same, but similar, yes. Therefore, the research indicates that women expect the ring to cost 20-25% less than a month’s salary. To sum up: women expect a higher value than they actually receive, if we take into account the average expenditure made in jewelry stores.
The choice of model. Another interesting piece of data from the research concerns the shape of the ring. In reality, there is no single opinion. What is certain, however, is that 77% of women would prefer to be the one to choose the shape of the engagement ring. In short, to get the right shape right, it is better to first explore tastes and expectations. It is not easy, but it is necessary, also to avoid bitter disappointments: 75% of men are saddened or annoyed if the woman suggests changing the model of engagement ring received. In short, it seems that there is no other solution to this than to inform yourself first. Another aspect: 69% of women prefer the overall quality of the ring to the simple size of the diamond. In this case, in short, the size does not matter.
