It’s cold, but for Tiffany, December is the hottest month of the year. So it’s no surprise that the New York fashion house is awash with initiatives. A few days ago, for example, Tiffany doubled its space in Rome with a new boutique, in addition to the historic one in Via del Babuino, 118. The new store covers 165 square meters with two windows, one overlooking Via Cola di Rienzo, the other on Via Paolo Emilio: it’s the seventh Tiffany boutique in Italy. The new Roman boutique, like the one in Florence in Via Tornabuoni, is furnished according to the new Tiffany & Co. concept. “Both Rome and Florence are spectacular, because they were created according to a new philosophy, which includes a very light environment, with white marble as the protagonist and more or less obvious references to our color, Tiffany Blue,” explains Raffaella Banchero, CEO of Tiffany Italia. “The display of the products follows the concept of storytelling: peculiarities that we have always taken for granted, but that were not so obvious to the consumer, such as research into design, are highlighted. The next stop is Paris, where in the spring we will open an extraordinary store on the Champs-Elysées”. Before Paris, however. Tiffany had the opportunity to make itself noticed in London, where it circulated a carriage painted in Tiffany blue and pulled by white horses, with the invitation to photograph it and share the image on social networks.
