Caroline Scheufele

Butterflies by Chopard for Mariah Carey




In 1997 Mariah Carey made her debut with the album entitled Butterfly. A quarter of a century later, in 2022, the butterfly turned into a Chopard jewel. The Maison presented two lines: Happy Butterfly of high jewelery and the Happy Butterfly x Mariah Carey Collection, designed with the accompaniment of the American singer. Obviously the jewels have the silhouette of the butterfly. Winged moths, in fact, are one of the topos of jewelry. But they don’t go out of fashion for this: a jewel in the shape of a butterfly always offers an image of lightness and joy.

Mariah Carey per Chopard
Mariah Carey per Chopard

The collection is also due to the relationship between Mariah Carey and Caroline Scheufele, co-president and artistic director of Chopard: the singer performed for the Swiss Maison at the Cannes 2019 Festival, when traditionally the brand presents the Red Carpet Collection of high jewelry. The Happy Butterfly collection includes three pieces of high jewelery with pavé diamonds: a pair of earrings, a necklace and a ring, all set in ethical and Fairmined certified 18K white gold, in addition to the Happy Butterfly x Mariah Carey Line, which is a line of fine jewelry in 18-karat gold, diamonds and carnelian.

Bracciale in oro bianco e diamanti
Bracciale in oro bianco e diamanti
Bracciale in oro rosa e diamanti della linea Happy Butterfly x Mariah Carey
Bracciale in oro rosa e diamanti della linea Happy Butterfly x Mariah Carey
Orecchini in oro rosa e diamanti della linea Happy Butterfly x Mariah Carey
Orecchini in oro rosa e diamanti della linea Happy Butterfly x Mariah Carey
Mariah Carey con l'anello di alta gioielleria in oro bianco e diamanti. Photo: Koto Bolofo
Mariah Carey con l’anello di alta gioielleria in oro bianco e diamanti. Photo: Koto Bolofo
Collana in oro rosa e diamanti di Chopard
Collana in oro rosa e diamanti di Chopard

Anello in oro bianco e diamanti
Anello in oro bianco e diamanti







Chopard high jewelery for the Cannes Film Festival

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At the Cannes Film Festival, not only films are in competition, but also jewels. There is, however, a Maison that wins every year: it is Chopard, which has been a partner of the Festival for a quarter of a century and has created the Palme d’Or that rewards the winners. And, in addition, it presents its high jewelery collections. This year is also special because the Maison led by co-president and artistic director Caroline Scheufele celebrates 25 years of collaboration.

Collana di diamanti per 1369 carati ispirata al film di Alfred Hitchcock, Caccia al ladro (To Catch a Thief)
Collana di diamanti per 1369 carati ispirata al film di Alfred Hitchcock, Caccia al ladro (To Catch a Thief)

The combination is therefore celebrated in the best possible way: 75 pieces of fine jewelry inspired by the world of cinema. Plus a multicolored pendant that reproduces the sign of peace: a perfect idea for the tragic geopolitical moment that is sweeping the world. The jewels in the collection trace the entire history of cinema, from the first black and white films such as City Lights by Charlie Chaplin, with jewels made with white and black diamonds, to classic titles, such as the D-color diamond necklace, internally flawless, 13.69 carat, inspired by Alfred Hitchcock’s film, To Catch a Thief, set right on the French Riviera.
Bracciale con diamanti bianchi e neri ispirato al film La carica dei 101 (101 Dalmatians)
Bracciale con diamanti bianchi e neri ispirato al film La carica dei 101 di Disney (101 Dalmatians)

There are also animated films, such as Disney’s 101 Dalmatians, which becomes a bracelet with dog figures made of black and white diamonds, which took more than 470 hours to work. The collection also features the theme of roses, such as the ring studded with pink sapphires that encloses a 2-carat diamond, or a choker with pink sapphire pearls and diamonds, or the brooch with petals covered with white diamonds.
Girocollo della collezione Red Carpet con perle di zaffiri rosa e motivo floreale, che si stacca e diventa una spilla
Girocollo della collezione Red Carpet con perle di zaffiri rosa e motivo floreale, che si stacca e diventa una spilla

Pendente multigemma con il segno della pace
Pendente multigemma con il segno della pace
Spilla a forma di rosa con pavé di diamanti ispirata al film Luci della Città (City Lights)
Spilla a forma di rosa con pavé di diamanti ispirata al film Luci della Città (City Lights)

Anello con petali ricoperti di zaffiri rosa e un diamante da 2 carati all'interno
Anello con petali ricoperti di zaffiri rosa e un diamante da 2 carati all’interno

I co-presidenti di Chopard, Karl Friedrich e Caroline Scheufele al Festival di Cannes
I co-presidenti di Chopard, Karl Friedrich e Caroline Scheufele al Festival di Cannes







Chopard even greener with a maxi emerald





It is quite rare for a jewelry house to present something that is not a jewel. The only exceptions envisaged concern precious stones but, they are in exceptional cases, such as the one concerning Chopard. One of these concerns a large emerald weighing 6,225 carats which equates to over 1.2 kilograms. Certainly you don’t see many emeralds that big, but also of such high quality. The emerald also has a name: Chopard Insofu Emerald. The word insofu means elephant in Bemba, the language of the people living in the region of origin of the stone, in Zambia, Africa. The stone was extracted, in fact, in the Kagem mine and was chosen directly by the co-president and artistic director of Chopard, Caroline Scheufele.

Chopard Insofu Emerald
Chopard Insofu Emerald

The fully traceable stone will be cut into different pieces for use in future Chopard collections. The Maison, which for some time has chosen to use only fairmined gold, during the week of couture in Paris also presented other pieces of high jewelery, such as a ring with a 10.88 carat radiant cut fancy intense pink diamond and a Toi ring. & Moi with a 4.10 carat deep blue fancy diamond and a white diamond.

Il grande smeraldo del peso di 6,225 carati
Il grande smeraldo del peso di 6,225 carati
Anello con un diamante rosa intenso fancy taglio radiante da 10,88 carati e rubini
Anello con un diamante rosa intenso fancy taglio radiante da 10,88 carati e rubini
Anello Toi & Moi con un diamante fancy blu intenso da 4,10 carati e un diamante bianco
Anello Toi & Moi con un diamante fancy blu intenso da 4,10 carati e un diamante bianco taglio pera

Anello con zaffiro blu e diamanti
Anello con zaffiro blu e diamanti







Chopard in paradise with the Red Carpet 2021




There is a star who has won all the Cannes Film Festivals from 1998 to today. But she is neither an actress nor a director, although in some way Caroline Scheufele, co-president and artistic director of Chopard, directs the Swiss Maison. Chopard, in fact, has been a partner of the festival for 23 years and, punctually, on the occasion of the event presents a collection of high jewelery, as well as designing and producing the famous Palme d’Or awarded to those who receive the jury’s prize. This year the jewels that make up the collection, inspired by paradise, are 74, like the editions of the Festival.

Pendente a forma di cuore con diamanti e smeraldi
Pendente a forma di cuore con diamanti e smeraldi

Chopard high jewelery, it should be remembered, is also at the forefront of sustainability and fairtrade policies for gold and gems. This does not mean that the jewels are dazzling enough to shine on the red carpets and, subsequently, around the neck of some lucky ones who can buy or receive extraordinary pieces as a gift, such as the necklace with a vivid yellow fantasy diamond of 23.26 carats. In short, the Red Carpet 2021 collection is a paradise for those who love large, multifaceted, brilliant precious stones. But also the bracelet marked, precisely, as the colors of paradise, with a strong central graphic motif composed of assorted garnets, tsavorites, lazulites and assorted tourmalines, crowned by a 24-carat cabochon-cut spessartite garnet.
Collana con due diamanti taglio pera di 30,28 e 20,54 carati, colore D, tipo IIA
Collana con due diamanti taglio pera di 30,28 e 20,54 carati, colore D, tipo IIA

Bracciale con granati, tsavoriti, lazuliti e tormaline,e un granato spessartine da 24 carati taglio cabochon
Bracciale con granati, tsavoriti, lazuliti e tormaline,e un granato spessartine da 24 carati taglio cabochon
Bracciale com 170 smeraldi taglio cabochon
Bracciale com 170 smeraldi taglio cabochon
Collana con diamanti bianchi e diamante giallo vivid fancy da 23,26 carati
Collana con diamanti bianchi e diamante giallo vivid fancy da 23,26 carati
Collana di diamanti gialli, con pietra centrale di 30,68 carati
Collana di diamanti gialli, con pietra centrale di 30,68 carati
Orecchini con diamanti e smeraldi colombiani con un numero eccezionalmente basso di inclusioni
Orecchini con diamanti e smeraldi colombiani con un numero eccezionalmente basso di inclusioni
Bracciale-orologio con diamanti a motivo floreale
Bracciale-orologio con diamanti a motivo floreale

Orecchini con diamanti
Orecchini con diamanti







High jewelery with lace for Chopard

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A new collection, once again in the sign of fair trade diamonds: Chopard was one of the first Maison to embrace, for its jewels, the idea of ​​materials without original sin behind it. The novelty is called Precious Lace Collection and is inspired by the favorite fabric of grandmothers, lace. Or perhaps, given the times, to great-grandmothers. The shape of the jewels, in fact, is quite elaborate, with soft lines, curves and, above all, scalloped edges that recall ancient lace. Obviously gold and diamonds, especially pear cut, are the preferred materials for the collection.

Anello Vague in oro rosa, con diamanti taglio pera e brillante
Anello Vague in oro rosa, con diamanti taglio pera e brillante

The collection was designed by Caroline Scheufele, Chopard’s co-president and artistic director. The idea is to offer high jewelry that can be worn (almost) every day, at least even on normal social occasions. A not secondary aspect concerns the processing of jewelry, which is not simple: reproducing a lace effect with metal and diamonds was not easy but, on the other hand, Chopard boasts a process of making top quality jewelry. Another aspect to reiterate: the gold and the diamonds used were purchased from companies certified by the Responsible Jewelery Council.
Anello in oro bianco e diamanti della collezione Precious Lace
Anello in oro bianco e diamanti della collezione Precious Lace

Anello a forma di fiore in oro bianco e diamanti
Anello a forma di fiore in oro bianco e diamanti
Bracciale rigido Mini Froufrou in oro bianco etico, con diamanti a forma di pera e brillante
Bracciale rigido Mini Froufrou in oro bianco etico, con diamanti a forma di pera e brillante
Ciondolo a forma di cuore in oro rosa etico 18 carati con diamanti
Ciondolo a forma di cuore in oro rosa etico 18 carati con diamanti

Orecchini Nuage in oro rosa etico con diamanti a forma di pera e brillante
Orecchini Nuage in oro rosa etico con diamanti a forma di pera e brillante







High jewelry with Love from Chopard

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The Chopard Red Carpet Love high jewelry collection created by Caroline Scheufele ♦ ︎

The destiny of Chopard and the red carpet, in particular that of the Cannes Film Festival, are intertwined: the jewelery brand has been the official partner of the event since 1998. That’s why the 2019 of the Swiss Maison’s high jewelry is called Red Carpet Collection, but with the addition of the word Love, which for the co-president and artistic director of Chopard, Caroline Scheufele, was the inspirational theme. But beware, the Red Carpet Collection not only celebrates the Cannes International Film Festival, but in general the theme of emotions aroused by love.

Spilla con opale, zaffiri, diamanti gialli e diamanti
Spilla con opale, zaffiri, diamanti gialli e diamanti

A vast theme, as one can easily guess, which then turns into different jewels, just as every love is different from the others. Precious and colored stones are used in all shades, and this also recalls the Love theme. The collection also includes some ring suites, earrings and necklace, but more in general they are unique pieces, those that become objects that symbolize a Maison, thanks to the care and elaborate design that distinguishes them. Diamonds, of course, also in Paraiba tourmalines, opals, tanzanites and amethysts are the real protagonists of the collection. How not to feel a little love for them too?

Anello con tanzaniti, tormaline Paraiba, ametiste e diamanti
Anello con tanzaniti, tormaline Paraiba, ametiste e diamanti
Collana con tanzaniti, tormaline Paraiba, ametiste e diamanti
Collana con tanzaniti, tormaline Paraiba, ametiste e diamanti
orecchini tanzaniti tormaline Paraiba ametiste e diamanti
Orecchini con tanzaniti, tormaline Paraiba, ametiste e diamanti
Bracciale con tormaline Paraiba, tanzaniti, ametiste, zaffiri colorati e diamanti
Bracciale con tormaline Paraiba, tanzaniti, ametiste, zaffiri colorati e diamanti
Collana a forma di cuore con rubini e diamanti
Collana a forma di cuore con rubini e diamanti

Orecchini a forma di orchidea con opali, zaffiri rosa, tsavoriti e diamanti
Orecchini a forma di orchidea con opali, zaffiri rosa, tsavoriti e diamanti







Chopard chooses Araya Hargate





Model Araya Hargate, known as Chompoo, is the new Chopard ambassador ♦ ︎

Rihanna, Catrinel Marlon, Julianne Moore … Chopard’s ambassadors are always famous women in the entertainment world. But they alternate with the same speed that Jennifer Lopez takes to change a husband. The Geneva-based Maison, an official sponsor of the Cannes Film Festival for 17 years, announced that the British-Thai actress and model, Araya Hargate, will be the brand’s new ambassador.

Araya Hargate con gioielli Chopard a Cannes
Araya Hargate con gioielli Chopard a Cannes

The Maison’s co-president and artistic director, Caroline Scheufele, recalled that Araya Hargate has already worn Chopard’s haute joaillerie creations on several occasions since her first appearance on the red carpet at the 2015 Cannes Film Festival. She is famous for her keen sense of fashion, Araya Hargate, also nicknamed Chompoo, and she has become a frequenter of international fashion shows and Haute Couture: an actress accustomed to playing many different roles. Now also that of Chopard’s ambassador. Lavinia Andorno





Araya Hargate in Chopard
Araya Hargate in Chopard

Araya Hargate al Secret Chopard party
Araya Hargate al Secret Chopard party
Araya Hargate a Cannes nel 2016 con choker Chopard
Araya Hargate a Cannes nel 2016 con choker Chopard

Araya Hargate
Araya Hargate







The magic of Chopard

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By a magic in the setting technique, it’s born a high-jewelry collection Magical Setting by Chopard ♦

Inventing something new is difficult, but good designers often succeed. Even more difficult, however, is to innovate the technique, especially if the one in use has been tested for decades or even centuries. It seems, however, that Chopard was able to invent something new in the goldsmith’s technique. A spell defines her as Caroline Scheufele, Chopard’s co-president and artistic director. In fact, the innovative embedding technique, developed thanks to the work of Chopard master craftsmen, has been called Magical Setting.

Caroline Scheufele wanted to make the light of the gems more intense, enhancing the presence and personality of the jewel by making the embedding disappear.

Anelli della collezione Magical Setting di Chopard
Anelli della collezione Magical Setting di Chopard

It was not easy, it seems, because the technique of setting stones is an immutable tradition. Until now. At the end of many efforts, however, here is Magical Setting, which immediately turns into a collection of fine jewelry. In fact the stones seem to be free from the bond of the metal, which is just mentioned. The effect is remarkable. The jewels use diamonds, or diamonds with blue sapphires from Sri Lanka, rubies from Mozambique or emeralds from Colombia. The cluster revolves around a single important stone completely surrounded by gems of unusual size, which give the classic design an unexpected touch of bold modernity. And as for gold, Chopard emphasizes the selection of stones not only for quality, but also for the socially sustainable origin. It is not a minor detail. Giulia Netrese

Round of the world with the Chopard high jewelery

The collection Red Carpet 2018, by Chopard, a festival of precious gems and exotic inspirations ♦ ︎

Chopard in 2018 has reached the 21 years of sponsorship of the Cannes Film Festival. It is Chopard’s, among other things, the golden palm given to the winners. On the occasion of the film festival Chopard presents new jewelry ideas. But above all, Chopard presents new collections of high-end jewelery at the same time as the Paris-Haute-Haute-Couture Week 2018-2019 which are inspired by the Cannes Film Festival. It is called, in fact, Red Carpet 2018 the collection consists of 71 jewels created under the artistic direction of Caroline Scheufele. The number 71 is not accidental, because it is also the age just completed of the Festival that is celebrated on the Croisette.
Some of the necklaces, earrings and rings made of emeralds from Colombia, diamonds, rubies, blue apatites, purple garnets, red jasper, sapphires and many other precious elements, deviate from the classic style of high jewelery: they are inspired by the travels around the artistic director’s world. It is also a way of remembering the times when the family members of Caroline Scheufele were traveling with suitcases of valuables from one royal court to another. The jewels seem to be inspired by an exotic, Central American, Asian or African style, with unusual designs and bright colors that look like macramé fabrics. The effect is really impressive: they also deserve a Golden Palm. Lavinia Andorno

Collana in platino con 17 eccezionali smeraldi non trattati per 52 carati, un diamante a pera colore D di 20,5 carati e diamanti taglio brillante per 29,6 carati
Collana in platino con 17 eccezionali smeraldi non trattati per 52 carati, un diamante a pera colore D di 20,5 carati e diamanti taglio brillante per 29,6 carati
Anello con smeraldo taglio ottogonale e diamanti
Anello con smeraldo taglio ottogonale e diamanti
Collana in oro giallo e titanio con tormaline per 142 carati, rubellite, spessartite, granati, tanzanite, ametista, tsavorite
Collana in oro giallo e titanio con tormaline per 142 carati, rubellite, spessartine, granati, tanzanite, ametista, tsavorite
Collana in oro bianco con smeraldo taglio ottagonale e diamanti taglio a pera per 61 carati
Collana in oro bianco con smeraldo taglio ottagonale e diamanti taglio a pera per 61 carati
Anello in oro bianco e un rubino taglio ottogonale di 12 carati
Anello in oro bianco e un rubino taglio ottogonale di 12 carati
Orecchini in oro giallo e titanio con spessartine (mandarino granato)
Orecchini in oro giallo e titanio con spessartine (mandarino granato)
Orecchini in oro bianco e titanio, jada, opale nero, zaffiri, lapislazzuli
Orecchini in oro bianco e titanio, jada, opale nero, zaffiri, lapislazzuli
Orecchini in oro bianco e alluminio, rubi taglio briolette, diamanti, rubini per 25 carati
Orecchini in oro bianco e alluminio, rubi taglio briolette, diamanti, rubini per 25 carati

Chopard always greener

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At Baselworld Chopard becomes even greener (and renews the Happy Hearts collection) ♦ ︎
Baselworld is not just an opportunity for the big Maison to present new collections. Chopard, for example, has chosen the stage of the watch and jewelery fair to announce a green turning point. Or better yet again, to underline the philosophy that was embraced five years ago by the Swiss brand of fine jewelery and watchmaking and which is now further strengthened.
Protection of the environment, social responsibility and sustainability are, in fact, the themes that Chopard’s co-president, Caroline Scheufele, has decided to deal with the media. Gold and stones increasingly traceable, extracted so as not to cause harm to people and limit the impact on the environment: the project The Journey to sustainable Luxury by Chopard brings the date of 2013. At the Cannes Film Festival Chopard has already presented the first Green Carpet Collection to respect these intentions to the letter. And in 2014 presented the world’s first watch made with fairmined gold.
Now Chopard wants to take even bigger steps towards sustainability.
An example is the Happy Hearts collection, one of the Maison’s blockbusters. Now to this line of jewelry is added a new version with Tahitian mother of pearl, with a dark tinge tending to green (in theme with the green philosophy of Chopard), which is added to the existing variants in red, pink, blue, green and turquoise , as well as diamonds, onyx, malachite and tiger’s eye. Chopard hearts with Tahitian mother of pearl are mounted on 18-carat rose gold and take the form of earrings and a matching bracelet, with a diamond moving in a little heart. Giulia Netrese



Chopard, bracciale Happy Hearts con madreperla thaitiana, oro rosa e diamante
Chopard, bracciale Happy Hearts con madreperla thaitiana, oro rosa e diamante
Orecchini Happy Hearts con madreperla thaitiana, oro rosa e diamanti
Orecchini Happy Hearts con madreperla thaitiana, oro rosa e diamanti
Bracciale con malachite, oro rosa e diamante
Bracciale con malachite, oro rosa e diamante
Pendente in oro rosa e diamanti
Pendente in oro rosa e diamanti
Bracciale Happy Hearts
Bracciale Happy Hearts

I co-presidenti di Chopard, Karl Friedrich e Caroline Scheufele al Festival di Cannes
I co-presidenti di Chopard, Karl Friedrich e Caroline Scheufele al Festival di Cannes







Chopard on the silk road

Caroline Scheufele on the silk road with the Chopard’s High Jewelry ♦
The week dedicated to the Haute Couture in Paris is an opportunity not only for the launch of fashion collections, but also for high quality jewelery. Like Silk Road, by Chopard, who chose to share admiration adjectives with the clothes created by Guo Pei. The Chinese designer, the most famous Asian fashion designer in Paris, will be happy with the work of Chopard’s artistic director, Caroline Scheufele. Among the models that remind the 1950s and the nostalgia of old India, Chopard’s jewelery was impressed. As with the necklace of Silk Road collection, which is made up of over 105 carats of pear-shaped emeralds, plus 73 carats of Paraiba turmaline and 53-carat diamonds. The stones are mounted in titanium and white gold. Lavinia Andorno



Bozzetto di un choker della collezione Silk road
Bozzetto di un choker della collezione Silk road
Bozzetto di bracciale e orecchini della collezione Silk Road
Bozzetto di bracciale e orecchini della collezione Silk Road
Orecchini con smeraldi taglio a pera e diamanti
Orecchini con smeraldi taglio a pera e diamanti
Orecchini con diamanti, smeraldi e zaffiri
Orecchini con diamanti, smeraldi e zaffiri
Collana della collezione Silk Road indossata durante la sfilata
Collana della collezione Silk Road indossata durante la sfilata
Sfilata di Guo Pei, collana con diamanti e smeraldo di Chopard
Sfilata di Guo Pei, collana con diamanti e smeraldo di Chopard
Collana con tormalina diamanti, smeraldi taglio pera
Collana con tormalina diamanti, smeraldi taglio pera

Caroline Scheufele e Rihanna






In Cannes a Jewelery Festival

Festival of Cinema or Jewelery Festival? In Cannes, infinity catwalk with dream jewels ♦
New list of images from Cannes. Gold, precious stones and, of course, movie stars who braved the heavy burden of wearing dream jewelry (we’re joking). The lion’s part is made by Italian and French jewelers. Among the first, for example, there is Damiani, Maison that it was chosen by Eva Longoria. The actress wore the earrings and the masterpiece bracelet of the Notte di San Lorenzo collection in white gold and diamonds on two occasions: Philipp Plein’s party and L’Oreal event.

Eva Longoria al party L'Oreal con i gioielli Damiani
Eva Longoria al party L’Oreal con i gioielli Damiani

But among the Italian brands also there were Bulgari, with jewels worn by Emily Ratajwkowski, Emly Blunt and Naomi Watts, Buccellati with Amanda Steele, or Repossi, with a necklace worn by Emma Stone.
Among French jewellers, it was obviously Chopard (it is Swiss, but also French speaking), a long time partner of the Festival, to dominate the scene. Among Chopard’s many stars, for example, there were Charlize Theron, Poppy Delevigne, Araya Hargate or Juienne Moore can be mentioned, as well as Rihanna, who presented her collection in conjunction with the Maison directed by Caroline Scheufele. But they did not miss the Boucheron (Letitia Casta) or Messika (Sara Sampaio) jewels.

Cherlize Theron con anelli, bracciale e orecchini Chopard
Cherlize Theron con anelli, bracciale e orecchini Chopard
Julianne Moore con orecchini Chopard
Julianne Moore con orecchini Chopard
Araya Hargate con collana e orecchini di diamanti e smeraldi firmati Chopard
Araya Hargate con collana e orecchini di diamanti e smeraldi firmati Chopard
Sara Sampaio in Messika
Sara Sampaio in Messika
Amanda Steele con collana di Buccellati
Amanda Steele con collana di Buccellati
Letitia Casa con orecchini Boucheron
Letitia Casa con orecchini Boucheron
Emily Blunt con collana di Bulgari
Emily Blunt con collana di Bulgari
Emily Ratajkowski in abito Twinset e collana di Bulgari
Emily Ratajkowski in abito Twinset e collana di Bulgari
Emma Stone con chocker di Repossi
Emma Stone con chocker di Repossi
Jane Fonda con la collana Reine Makeda di Cartier
Jane Fonda con la collana Reine Makeda di Cartier
Naomi Watts con una collana della collezione Giardini Italiani di Bulgari
Naomi Watts con una collana della collezione Giardini Italiani di Bulgari
Poppy delevigne in Chopard
Poppy Delevigne in Chopard

Eva Longoria al party di Philipp Plein
Eva Longoria al party di Philipp Plein

Eva Longoria in Damiani per la serata Amfar. Indossa gli orecchini della collezione  Gomitolo in oro bianco e diamanti e il bracciale masterpiece della collezione Notte di San Lorenzo in oro bianco e diamanti
Eva Longoria in Damiani per la serata Amfar.
Indossa gli orecchini della collezione Gomitolo in oro bianco e diamanti e il bracciale masterpiece della collezione Notte di San Lorenzo in oro bianco e diamanti


Rihanna’s show with Chopard

Rihanna at the Cannes Film Festival shows her collection of jewelry created with Chopard ♦
The stars have get more applause on the red carpet show or in the dark of cinema? At the Cannes Film Festival the stages are two: in the movies theaters and out. As demonstrate by Rihanna, which as anticipated by Gioiellis.com, chosed Cannes to present her jewelery collection. It is no coincidence, since Chopard, the Maison with which the collection was created, is the official sponsor of the Festival.
On the red carpet Rihanna was ambassador of herself, with white and emerald gold earrings, quarz and diamonds. On his arm had an eye-catching bracelet as well just as the narrow red nails. The floral patterned bracelet is made with emeralds, black nefrite, diamonds on white gold.
In short, the Maison of jewelry are trying to attract the new Millenials audience. “Rihanna and I have worked closely with these creations,” said Caroline Scheufele, co-president and creative director of Chopard. “With its unique style redefines the way people see and wear jewelry. I’m excited to welcome Rihanna to Cannes. The Festival is very special for Chopard and for me. Seeing Rihanna on the red carpet wearing our co-designed creations was a unique moment of glamor and creativity. ”
Rihanna then showed jewels of the Geneva Mansion, chocker, earrings, and ring of white diamonds to the 600 guests at the Chopard Festival, one of Cannes’s top events. Bruno Mars’s music and guests like Julianne Moore, Will Smith, Isabelle Huppert, Eva Herzigova, Rossy de Palma, Paz Vega, Clotilde Courau, Kendall Jenner, Sara Sampaio, Bella Hadid. Alessia Mongrando




Rihanna al party di Chopard
Rihanna al party di Chopard

Anello e bracciale orologio di Chopard
Anello e bracciale orologio di Chopard
Chocker in oro bianco e diamanti
Chocker in oro bianco e diamanti
Rihanna sul red carpet di Cannes
Rihanna sul red carpet di Cannes
Rihanna con gli orecchini in oro bianco e smeraldi della collezione disegnata per Chopard
Rihanna con gli orecchini in oro bianco e smeraldi della collezione disegnata per Chopard

Rihanna sul red carpet
Rihanna sul red carpet







Rihanna sings with Chopard

Chopard and Rihanna sign two jewelry collections ♦
A jeweler who takes the stage and starts singing you never have seen. Yet, it would seem that the relationship between artists of the song and artists of the gems is osmotic. The last singer to sign a jewelry collection (after stars such as Jennifer Lopez and Katy Perry) is Rihanna. The popsinger of Barbados from years is a face of Chopard: she wears the jewels of the House led by Caroline Scheufele in the public events. And now signing jewelry in a collection called Rihanna ♥ Chopard. Actually it is not a single collection, but of two different lines: a high-end jewelry and one of fine jewelry.

In short, jewelry to two different tastes and wallets. All, however, they are united by the use of Fairmined gold that is extracted responsibly. Rihanna ♥ Chopard Haute Joaillerie Collection will be presented in May, along with the 70th anniversary of the Cannes Film Festival, of which the Swiss Maison is partner from 20 years. It’s knew, though, the first fruit of the collaboration: a pair of chandelier earrings with precious stones marquise cut. Chopard argues that the fine jewelry collection is inspired by the island where she was born Rihanna and the vibrant colors of the carnival. In addition to top jewelry, there’s the limited edition Rihanna ♥ Chopard Joaillerie Collection. The style is completely different: prevail geometric shapes, the corners, the pavers, to which is added the use of ceramics. Gold is combined with small cubes of a color that Rihanna called Jungle Green. In all, the pieces of the capsule collection are nine. Giulia Netrese



Orecchini in oro bianco 18 carati e titanio con zaffiri blu, rosa e gialli, tsavoriti rubelliti, berilli verdi, acquamarine, tormaline Paraiba, rubini, ametiste, topazs, lazulites e diamanti
Orecchini in oro bianco 18 carati e titanio con zaffiri blu, rosa e gialli, tsavoriti rubelliti, berilli verdi, acquamarine, tormaline Paraiba, rubini, ametiste, topazs, lazulites e diamanti
Rihanna con gioielli Chopard ai Grammy
Rihanna con gioielli Chopard ai Grammy
Orecchini in oro bianco 18 carati certificato Fairmined, con quattro diamanti a forma di pera e taglio brillante, ovale e marquise
Orecchini in oro bianco 18 carati certificato Fairmined, con quattro diamanti a forma di pera e taglio brillante, ovale e marquise
Collana in oro rosa e ceramica verde
Collana in oro rosa e ceramica verde

Rihanna con i gioielli della collezione firmata con Chopard
Rihanna con i gioielli della collezione firmata con Chopard







Chopard in Kalahari Gardens

The Kalahari Gardens, an extraordinary parure by Chopard, based by a diamond of 342 carats.
Every now diamonds reserve an extra thrill. They are those who enter in history as particularly large stones, beautiful, important. Later they give their name to jewelry that ignite the imagination and become a myth. This is the case of Queen of the Kalahari by Chopard. It is the name of a rough diamond by their large dimensions: 342 carats. The name is that of the desert surrounding the Karowe mine in Botswana, where it was extracted this exceptional stone. Chopard then cut into the diamond stones 23, including five of over 20 carats. The result is a set of jewels thrilling: The Kalahari Garden. The designer of the collection has been satisfied: the sparkle of the jewels is an overview of the possible cuts reserved to the queen of the stones. There are, for example, a 50-carat round brilliant cut diamond, another with 26 carat heart-cut heart, one in the pear shape of 25 carat, one 21 carat emerald cut, and one with a cushion-cut of 20 carat. Needless to add that transparency and purity are at the highest levels.
Just look at the pictures of the result, that you see why the jewelry is costed a lot of work (3200 hours to be precise). The wow piece is a necklace with diamond-shaped petal, adorned with a detachable flower, to which you can hang one, two or three pendants. The earrings are no exception. The collection was presented by Caroline Scheufele, co-president of brand, one of the few remaining big-run and family owned. Giulia Netrese

Diamanti della collezione Giardino di Kalahari
Diamanti della collezione Giardino di Kalahari
Orecchini con pendente removibile, Giardini di Kahalari
Orecchini con pendente removibile, Giardini di Kahalari
Chopard, anello della collezione Kahalari
Chopard, anello della collezione Kahalari
Chopard, collier con fiore staccabile
Chopard, collier con fiore staccabile
Chopard, collier con fiore staccabile a cui si possono aggiungere tre pendenti
Collier della collezione Giardini di Kahalari
Chopard, collier con fiore staccabile a cui si possono aggiungere tre pendenti
Chopard, collier con fiore staccabile a cui si possono aggiungere tre pendenti

Chopard launches 5 new pieces of the collection Imperiale

On the red carpet at the Film Festival in Venice, the parade is not only for the stars: even to jewels of Chopard has been reserved a place of honor. The Geneva brand launched five new fine jewelry pieces, which widen its famous collection Imperiale. The capsule collection, Empress Jewellery Box, includes a watch, earrings, ring, necklace and tiara. According to the House, it is a set essential for any self-respecting modern empress. You must take it more quickly, please… On the watch-jewel appears the silhouette Imperial plotted with diamonds on a mother of pearl dial, while the jewelry are made in rose gold and amethysts. The Imperiale collection, launched in 2011, is inspired by the iconographic motifs of the Roman Empire. A realm of luxury, perhaps a bit of Hollywood feeling. Surely with the refined appearance of the supermodel Hilary Rhoda, face of the next advertising campaign by Chopard, entrusted to the pair of photographers Luigi & Iango. For the record, during the presentation in Venice, Hilary Rhoda wore the ring and tiara. And, again for the record, at dinner presentation of new pieces of jewelry, were present Caroline Scheufele, co-president of Chopard, the French actress Juliette Binoche, and Elettra Wiedemann, granddaughter of Ingrid Bergman, who had a film to her life. G.N.

Orecchini della collezione Imperiale
Orecchini della collezione Imperiale
Hilary Rhoda con il diadema di Chopard
Hilary Rhoda con il diadema di Chopard
Da sinistra: Caroline Scheufele, Juliette Binoche, Elettra Wiedemann, Anita Caprioli, Alessandro Rossellini
Da sinistra: Caroline Scheufele, Juliette Binoche, Elettra Wiedemann, Anita Caprioli, Alessandro Rossellini

anello-imperiale-chopard

Orologio Chopard della collezione Imperiale
Orologio Chopard della collezione Imperiale
Collana con pendente, in oro rosa e ametiste
Collana con pendente, in oro rosa e ametiste
Diadema della collezione Imperiale di Chopard
Diadema della collezione Imperiale di Chopard

Chopard verde sul tappeto rosso

Caroline-Scheufele
Caroline Scheufele

È un tour de force per Chopard: il 14 aprile sulla Croisette alcune tra le più acclamate dive sfileranno al Festival di Cannes con i gioielli della maison ginevrina, da 17 anni partner ufficiale della manifestazione. Caroline Scheufele, co-direttore insieme al fratello Karl-Friedrich, ha svelato al Baselword Daily News i progetti per il 2014 della divisione alta gioielleria: «Il nostro percorso verso il lusso sostenibile continua, e le novità ruotano intorno sia al Green Carpet Challenge, ossia agli articoli realizzati con l’oro proveniente da piccole comunità minerarie del Sud America sostenute dall’Alliance for Responsible Mining (Arm), per creare un mercato stabile e un’equa retribuzione del materiale estratto, sia alla Red Carpet Collection che vedremo a Cannes. È chiaro che la crescita della linea Green Carpet dipende dalla nostra capacità di adattare la produzione in parallelo a quella tradizionale, così come lo sviluppo è subordinato dalla quantità di materia prima che riusciamo ad acquistare ogni anno. Per questo, al momento siamo in trattativa con una seconda miniera certificata, in modo da riuscire ad ampliare ulteriormente la gamma. Invece, la produzione di alta gioielleria della collezione Red Carpet, si differenzia ogni anno perché traiamo ispirazione dalle peculiarità delle attrici: sono il tono della pelle, la nazionalità, la religione e anche l’età a influenzare la nostra creatività per elaborare oggetti altamente personalizzati». In occasione del suo 150° anniversario, Chopard ha creato una collezione composta da 150 esemplari unici ispirati al mondo animale, di cui ha appena pubblicato un libro: «Dall’idea originale di creare un animale gioiello per ogni anno, ne abbiamo aggiunti altri e nel 2014 ne presenteremo altri, sempre per l’Alta Gioielleria, mentre per le boutique avremo una collezione di farfalle». Nel frattempo il lusso sostenibile tinge di verde il red carpet, come è ancora segreto ma presto lo scopriremo. G.N. 

Collana Colibrì di diamanti e zaffiri rosa: succhia il nettare di un fior di loto al centro, con un motivo floreale tempestata di diamanti e pietre preziose
Collana Colibrì di diamanti e zaffiri rosa: succhia il nettare di un fior di loto al centro, con un motivo floreale tempestata di diamanti e pietre preziose

 

 

Animal World: pendente con diamanti
Animal World: pendente con diamanti

 

 

Animal World: pesci tropicali tempestati di pietre preziose, in un mare scintillante di pietra di luna
Animal World: pesci tropicali tempestati di pietre preziose, in un mare scintillante di pietra di luna

 

 

Orecchini a forma di pavone, con ametiste, topazi e zaffiri
Orecchini a forma di pavone, con ametiste, topazi e zaffiri

 

 

 

 

Collana con testa di tigre tempestata di opali in un manto di diamanti con gocce di pietra luna grigia
Collana con testa di tigre tempestata di opali in un manto di diamanti con gocce di pietra luna grigia

ukChopard green to the red carpet

The Cannes Film Festival  will be taking place right after Baselworld. Chopard has been the official partner at Festival di Cannes, the event for the last 17 years and will be kitting out the stars with some quality jewelery for this year’s event. Caroline Schuefle, co-director with his brother Karl-Friedrich, spoke to Baselworld Daily News about  the projects for the 2014. “It’s all about the Green Carpet Challege theme, high quality jewellery made from fair-mined gold as well as the red carpet collection them, items of jewellery wich will be displayed at the Cannes.
The green collection can grow as quickly as we can adapt the production to it: it is produced to the normal Chopard Collection, but the development also depends on how much of the fair-mine gold we can purchase from the mines each year and whom we collaborate with. At the present time we are in negotiation with a second certified mine, but we defintely want to expand the collection further. As always the Red Carpet differ greatly because the different actress and nazionalities skin tones age and religious inspire us to create glamorous new andf indivdual items”. On the occasion of its 150th anniversary, Chopard has created a collection of 150 unique pieces inspired by the animal world, which has just published a book: “From the original idea to create a jewel animal for each year, we’ve added more and in 2014 we will present others for the High Jewelry, while in the boutiques we will have a collection of butterflies”. Meanwhile, the sustainable luxury goes green on the red carpet, as it is still secret, but we’ll find out soon.

france-flagChopard vert sur ​​le tapis rouge

C’est un tour de force pour Chopard: touche à sa fin la plus grande exposition internationale de bijoux et dans quelques jours, le 14 Avril, sur la Croisette de Festival de Cannes, certains de défilé de plongée le plus acclamé avec les bijoux de la maison de Genève, pour 17 ans un partenaire officiel de l’événement. Caroline Scheufele, co directeur avec son frère Karl- Friedrich, a déclaré à des projets Daily Nouvelles Baselworld pour la division 2014 de joaillerie: «Notre chemin vers le luxe durable se poursuit, et les nouvelles tournent autour à la fois le tapis vert Challenge, qui articles en or de petites communautés minières d’Amérique du Sud soutenus par l’Alliance for Responsible Mining (Arm) pour créer un marché stable et juste rémunération de la matière extraite, et de la collection Red Carpet que nous verrons à Cannes. Il est clair que la croissance du Tapis Vert dépend de notre capacité à ajuster la production en parallèle à la traditionnelle, ainsi que le développement dépend de la quantité de matières premières que nous pouvons acheter chaque année. Pour cette raison, nous sommes actuellement en pourparlers avec une deuxième mine certifié afin d’ être en mesure d’étendre la gamme. Au lieu de cela, la production de la collection haute joaillerie Red Carpet, diffère chaque année parce que nous inspirons des particularités des actrices: sont votre tonus de la peau, la nationalité, la religion et l’âge influencent aussi notre créativité pour développer des objets hautement personnalisés”. A l’occasion de son 150e anniversaire, Chopard a créé une collection de 150 pièces uniques inspirées par le monde animal, qui vient de publier un livre: “De l’idée originale de créer un animal de bijou pour chaque année, nous avons ajouté de plus en en 2014, nous allons présenter d’autres, encore une fois pour la Haute Joaillerie, tandis que les boutiques, nous aurons une collection de papillons.” Pendant ce temps, le luxe durable se met au vert sur le tapis rouge, comme il est encore secret, mais nous verrons bientôt.

german-flagChopard grün auf dem roten Teppich

Das Festival von Cannes wird direkt nach der Baselworld statt. Chopard hat in den letzten 17 Jahren der offizielle Partner der Veranstaltung und wird Kitting werden die Sterne mit einigen hochwertigen Schmuck für die diesjährige Veranstaltung. Caroline Schuefle, Co-Direktor mit seinem Bruder Karl- Friedrich, sprach mit der Baselworld Daily News über die Projekte für das Jahr 2014. “Es ist alles über den grünen Teppich Challege Thema, hochwertigen Schmuck aus fair abgebaut Gold sowie dem roten Teppich Kollektion ihnen gemacht, Schmuckstücke wich wird auf dem Cannes angezeigt werden.
Die Grün-Sammlung kann so schnell wachsen, wie können wir die Produktion um es anzupassen: Es wird auf den normalen Chopard Kollektion produziert, aber die Entwicklung hängt auch davon ab, wie viel von der Messe – Mine Gold können wir aus den Minen pro Jahr und wen kaufen wir arbeiten mit. In der heutigen Zeit sind wir in Verhandlungen mit einem zweiten zertifizierten Mine, aber wir definitiv um die Sammlung weiter ausbauen möchten. Wie immer ist das Red Carpet unterscheiden sich stark, weil die verschiedenen Schauspielerin und nazionalities Hauttöne Alter und religiösen inspirieren uns zu neuen glamourösen undf indivdual Elemente zu erstellen”. Anlässlich der 150-Jahr- Jubiläums hat Chopard eine Sammlung von 150 Einzelstücke, inspiriert von der Tierwelt, die gerade ein Buch geschaffen hat: “Von der ursprünglichen Idee, ein Schmuckstück für jedes Jahr Tier schaffen, haben wir mehr und hinzugefügt im Jahr 2014 werden wir andere für die Hoch Schmuck präsentieren, während in den Boutiquen werden wir eine Sammlung von Schmetterlingen”. Inzwischen geht der nachhaltige Luxus grün auf dem roten Teppich, denn es ist noch geheim, aber wir werden bald herausfinden.

flag-russiaChopard зеленого до красной ковровой дорожке

Каннский кинофестиваль будет проходить сразу после Baselworld. Chopard является официальным партнером мероприятия в течение последних 17 лет, и будут комплектации из звезды с некоторым украшений качества для мероприятия этого года. Кэролайн Schuefle, содиректор со своим братом Карлом- Фридрихом, говорил с Baselworld Daily News о проектах для 2014 года. « Это все о теме Зеленый Ковер Challege, ювелирные изделия высокого качества изготовлены из справедливой – добывается золото, а также красной коллекции им ковер, предметы ювелирного которое выводится на панель в Каннах.
Зеленая коллекция может расти так быстро, как мы можем адаптировать производство к нему: оно производится в нормальное Chopard Collection, но развитие также зависит от того, насколько добросовестном добывать золото мы можем купить из шахт каждый год, и кого мы сотрудничать с. В настоящее время мы ведем переговоры со вторым сертифицированным шахте, но мы определенно хотим расширить коллекцию дальше. Как всегдаКрасном ковре сильно отличаются, поскольку разные актриса и nazionalities тона кожи возрастные и религиозные вдохновить нас, чтобы создать новые богатые ANDF indivdual пунктов. По случаю его 150-летия, Chopard создал коллекцию из 150 уникальных произведений, вдохновленных животного мира, который только что опубликовал книгу: ” От первоначальной идеи создания драгоценность животное за каждый год, мы добавили больше и в 2014 году мы представим другие для Верховного ювелирные изделия, в то время как в бутиках у нас будетколлекция бабочек ». Между тем, устойчивое роскошь идет зеленый на красной ковровой дорожке, как он по-прежнему тайна, но мы узнаем в ближайшее время.

spagna-okChopard verde a la alfombra roja

Llega a su fin la exposición internacional más grande de la joyería y en unos pocos días, el 14 de abril, en la Croisette parte del desfile de buceo más aclamado con las joyas de Chopard, durante 17 años un socio oficial del evento. Caroline Scheufele, codirector junto a su hermano Karl -Friedrich, dijo a los proyectos Daily News Baselworld 2014 para la división de joyería fina: “Nuestro camino hacia el lujo sostenible continúa, y las noticias giran en torno tanto a la alfombra Reto Verde, que artículos de oro de pequeñas comunidades mineras de América del Sur con el apoyo de la Alianza por la Minería Responsable (Arm) para crear un mercado estable y una remuneración justa del material extraído, ya la Colección Alfombra Roja que vamos a ver en Cannes. Es claro que el crecimiento de la alfombra verde depende de nuestra capacidad para ajustar la producción en paralelo a la tradicional, así como el desarrollo depende de la cantidad de materia prima que se puede comprar cada año. Por esta razón, actualmente estamos en conversaciones con una segunda mina certificada con el fin de poder ampliar aún más la gama. En cambio, la producción de la colección de alta joyería Red Carpet, diferente para cada año porque nos inspiramos en las peculiaridades de las actrices: son su tono de piel, la nacionalidad, la religión, y la edad también influyen en nuestra creatividad para desarrollar objetos altamente personalizados”. Con motivo de su 150 aniversario, Chopard ha creado una colección de 150 piezas únicas inspiradas en el mundo animal, que acaba de publicar un libro: “De la idea original para crear un animal joya para cada año, hemos añadido más y en 2014 vamos a presentar otra, de nuevo por la Alta Joyería, mientras que las boutiques tendremos una colección de mariposas.” Mientras tanto, el lujo sostenible va verde en la alfombra roja, ya que sigue siendo secreto, pero lo averiguaremos pronto.

Intervista: Chopard vista da vicino

Davide Traxler
Davide Traxler

Chopard protagonista sul settimanale «il Mondo». Una lunga intervista a firma di Enrica Roddolo spazia sulle strategie della grande casa di orologeria e gioielleria. Un brand da sempre collegato al mondo del lusso ma, anche, del cinema, come dimostra l’abbinamento pluridecennale con il Festival di Cannes (per la verità quest’anno funestato da un maxi furto). A parlare è Davide Traxler, numero uno di Chopard Italia: «Quanto al red carpet, oltre alla collezione di alta gioielleria, da quest’anno con Livia Firth (moglie dell’attore premio Oscar Colin Firth) abbiamo accettato, prima azienda di preziosi, di sviluppare un progetto di gioielleria etica, con il lancio di una Green carpet collection», spiega il manager nell’intervista. «Non solo certifichiamo l’origine delle pietre (i diamanti secondo il protocollo del Kimberly process), ma anche i metalli preziosi utilizzati provengono da miniere certificate e i nostri processi di lavorazione sono trasparenti. Per la branch italiana di Chopard, inoltre, ho appena costituito un comitato etico». Il primo del gruppo, un esempio che la casamadre ha già deciso di replicare anche per le altre branch. Il manager offre uno sguardo globale sulla maison. «Un’azienda di gioielleria e orologeria in fondo è come un’azienda metalmeccanica di oggetti preziosi. Solo che nella nostra manifattura vengono incastonate 2 milioni di pietre l’anno. E i nostri scarti di lavorazione sono polvere d’oro e altri metalli preziosi: ogni giorno recuperiamo 3 chilogrammi di oro dai filtri dell’aria». Ecco di segue un breve estratto dell’intervista

Domanda. Come si insegue un cliente globale?

Risposta. Con un management capace di dialogare su un piano internazionale e con una strategia attenta ad assecondare i movimenti di una clientela mobile. Così, ormai spostiamo i prodotti in funzione delle mete dei nostri consumatori: in inverno nelle località sciistiche, poi a Marbella o Porto Cervo in estate. Proprio in Sardegna saremo per tre mesi nell’inedito luxury store allestito per la prima volta sulla celebre piazzetta da Harrods. I grandi magazzini di Londra, come la casa di moda Valentino e Porto Cervo fanno capo alla stessa proprietà, e l’esperimento ci ha subito conquistati. Così abbiamo deciso di aderirvi. Poi a fine anno…

D. Che cosa avete in mente?

R. È un progetto che stiamo definendo in questi giorni: apriremo vetrine anche all’interno del nuovo mall di lusso, che sorgerà a Milano, nella centralissima via Durini per iniziativa del gruppo Brian & Barry. Un mall dove ci saranno alimentare di alto livello, un ristorante stellato all’ultimo piano, spazi per il fashion e un piano dedicato ai preziosi dove saremo presenti con l’insegna Chopard.

Livia Firth e Caroline Scheufele
Livia Firth e Caroline Scheufele

D. Quanto vale l’Italia per questa multinazionale del lusso?

R. Circa il 5% del fatturato, con cinque negozi a Venezia, Milano, Firenze, Roma e Bologna, più uno in franchising a Napoli. Milano e Venezia sono senza dubbio le due città italiane con una tipicità più interessante per il nostro business: la prima perché riesce a fare sistema con grandi appuntamenti come le settimane della moda e il salone del mobile e perché beneficia di una buona offerta di strutture alberghiere cinque stelle. Venezia per il suo inimitabile taglio romantico, l’unica città dalla quale si vuole partire con un ricordo di hard luxury: non un abito, ma un orologio, un gioiello, insomma qualche cosa che duri. Ed è anche, per la sicurezza che la sua particolare topografia consente, l’unica città dove possiamo permetterci il lusso di tenere aperte le porte della gioielleria. Senza contare che proprio per Venezia è di grandissimo aiuto la presenza di un aeroporto. Se solo Firenze, come Venezia, avesse uno scalo aeroportuale di rilevanza internazionale… Ma è sempre più difficile parlare di mercati-Paese perché il business è davvero globale. Gli orologi acquistati nella nostra boutique di via Spiga a Milano dopo qualche ora facilmente sono a Hong Kong: i cinesi sono grandi appassionati di lancette, specie in oro. Insomma, se provassimo a seguire i percorsi dei nostri gioielli scopriremmo che fanno più chilometri di un pilota di aereo.

(…)

D. E quanto vale il business Chopard a livello globale?

R. 800 milioni di franchi svizzeri (650 milioni di euro ndr) di fatturato mondo. In Italia fatturiamo circa 35 milioni di euro con una cinquantina di dipendenti. E non abbiamo debito, nessuna leva, è un business interamente di famiglia. L’idea di fondo degli Scheufele è decisamente mitteleuropea: non inseguiamo crescite del 20% o oltre, bensì una crescita costante a doppia cifra, ma del 10%. Quello è il livello di sviluppo che consente di migliorare in modo durevole.

Bracciale della Green Carpet Collection.
Bracciale della Green Carpet Collection.

D. Crisi economica internazionale: come si affronta la bufera quando si vendono gioielli e segnatempo da mille e una notte?

R. L’avventura di Chopard nasce nel Ottocento quando, era il 1860, Louis-Ulysse Chopard fondò a Sonvilier una manifattura orologiera di alta precisione specializzata in segnatempo da tasca e cronometri. Ma è nel 1963, quando Paul-André Chopard ha venduto la sua manifattura a Karl Scheufele che inizia la grande avventura di Chopard. Allora i dipendenti della famiglia Scheufele erano appena quattro: oggi siamo 2 mila, con 14 filiali estere, 1.500 punti vendita e 145 boutique di proprietà. L’ultima aperta è quella giapponese nel 2007.
Enrica Roddolo, da «il Mondo» numero 26

Poppy Ring, dalla Red Carpet Collection
Poppy Ring, dalla Red Carpet Collection

ukInterview with mr Chopard

Chopard starred in the italian weekly il Mondo. A long interview signed by Enrica Roddolo lay on the strategies of the large house of watches and jewelry. A brand that has always connected to the world of luxury, but also of cinema, as evidenced by the combination decades with the Cannes Film Festival (actually this year marred by a maxi theft). So says David Traxler, a number of Italian Chopard: “As for the red carpet, as well as the collection of fine jewelry, this year with Livia Firth (wife of Oscar winner Colin Firth), we accepted the first company of precious to develop a project of jewelry ethics, with the launch of a Green Carpet collection, “says the manager in the interview. “Do not just certify the origin of the stones (diamonds according to the protocol of the Kimberly process), but also the precious metals used come from mines certified and our processes are transparent. For the Italian branch of Chopard, also, I’ve just set up an ethics committee.” The first group, an example that the parent company has already decided to replicate even for the other branch. The manager provides a comprehensive look at the house. “A company of jewelery and watches in the background is an engineering company as valuables. Only that are embedded in our manufacturing 2 million stones a year. And our scraps are gold dust and other precious metals: every day we recover 3 kilograms of gold from the air filters.” Here follows a brief excerpt of the interview.

Question. How pursues a global customer ?

Response. With a management team able to communicate on an international level and with a careful strategy to accommodate the movements of a mobile clientele. So, now we move the products in accordance with the goals of our consumers in the ski resorts in winter, then in Marbella and Porto Cervo in the summer. Just in Sardinia for three months we will be nell’inedita luxury store set up for the first time on the famous square from Harrods. Department stores in London, as the fashion house Valentino and Porto Cervo are within the same property, and the experiment has hooked. So we decided to join. Then at the end of the year…

Q. What do you have in mind ?

A. It is a project that we are defining these days: we open the windows even in the new luxury mall, which will be built in Milan, the central Via Durini group to the initiative of Brian & Barry. A mall where there will be food of a high standard, a Michelin-star restaurant on the top floor, space for fashion and a floor dedicated to the precious where we will be present with a sign Chopard.

Q. How much is Italy for this multinational luxury ?

A. Approximately 5 % of sales, with five stores in Venice, Milan, Florence, Rome and Bologna, plus one franchise in Naples. Milan and Venice are without doubt the two cities with a typical Italian more interesting for our business: the first because it manages to make a system with large events like fashion weeks and the Salone del Mobile, and it benefits from a good range of hotel facilities five star hotels. Venice for his inimitable romantic cut, the only city from which you want to start with a reminder of hard luxury, not a dress, but a watch, a jewel, in short, anything that hard. And it is also for the safety of its particular topography allows, the only city where we can afford to keep the doors of the jewelry. Not to mention that its a great help for Venice is the presence of an airport. If only Florence, Venice, had an airport of international importance… But it is increasingly difficult to speak of – country markets because the business is truly global. Watches purchased in our boutique on Via Spiga in Milan after a few hours in Hong Kong are easily: the Chinese are big fans of the hands, especially in gold. In short, if we were to follow the paths of our jewelery would find that they do more miles of an airplane pilot.

(…)

Q. And how much is the Chopard business globally?

R. 800 million Swiss francs (650 million euro note) in sales worldwide. In Italy we charge about 35 million euro with about fifty employees. And we have no debt, no lever, is a family business entirely. The basic idea of Mitteleuropa Scheufele is definitely not chase growth of 20 % or more, but a steady growth in the double digits, but 10%. What is the level of development that can enhance in a sustainable manner.

D. International economic crisis: how to prepare for the storm when you sell jewelry and timepieces from the Arabian Nights ?

A. The adventure of Chopard was founded in the nineteenth century when it was 1860, Louis -Ulysse Chopard founded in Sonvilier a watch manufacturer specializing in high-precision timepieces and pocket watches. But it was in 1963, when Paul- André Chopard sold his factory to Karl Scheufele that begins the great adventure of Chopard. Then the employees of the Scheufele family were just four: today we are 2000, with 14 foreign branches, 1,500 sales outlets and 145 owned boutiques. The last is to open the Japanese in 2007.
Enrica Roddolo, by il Mondo number 26, 2013

france-flagEntretien avec M. Chopard

Chopard a joué dans l’hebdomadaire italienne il Mondo. Une longue interview signée par Enrica Roddolo gisait sur les stratégies de la grande maison de montres et de bijoux. Une marque qui a toujours relié à l’univers du luxe, mais aussi du cinéma, comme en témoignent les décennies de combinaison avec le Festival de Cannes (en fait cette année marquée par un vol maxi). C’est ce que dit David Traxler, un certain nombre de Chopard italien: “Comme pour le tapis rouge, ainsi que la collection de bijoux, cette année avec Livia Firth (épouse du lauréat d’un Oscar Colin Firth), nous avons accepté la première société de précieux de développer un projet de l’éthique de bijoux, avec le lancement d’une collection de tapis vert”, explique le directeur de l’entrevue. “Ne vous contentez pas certifier l’origine des pierres (diamants selon le protocole du processus Kimberly), mais aussi les métaux précieux utilisés proviennent de mines certifiés et nos processus sont transparents. Pour la branche italienne de Chopard, aussi, je viens de mis en place un comité d’éthique”. Le premier groupe, par exemple, que la société mère a déjà décidé de répliquer même pour l’autre branche. Le gestionnaire fournit un aperçu complet de la maison. “Une entreprise de bijoux et de montres en arrière-plan est une société d’ingénierie comme des objets de valeur. Seulement qui sont intégrés dans nos fabrication de 2 millions de pierres par an. Et nos déchets sont la poussière d’or et autres métaux précieux: chaque jour, nous retrouvons trois kilogrammes d’or des filtres à air”. Ici suit un bref extrait de l’interview.

Question. Comment poursuit une clientèle mondiale ?

Réponse. Avec une équipe en mesure de communiquer au niveau international et d’une stratégie prudente pour tenir compte des mouvements d’une clientèle portable gestion. Donc, maintenant nous allons les produits en conformité avec les objectifs de nos clients dans les stations de ski en hiver, puis à Marbella et Porto Cervo en été. Juste en Sardaigne pour trois mois, nous serons magasin de luxe nell’inedita mis en place pour la première fois sur la célèbre place du grand magasin Harrods. Les grands magasins à Londres, comme la maison de couture Valentino et Porto Cervo sont dans la même propriété, et l’expérience a accroché. Nous avons donc décidé d’y adhérer. Puis à la fin de l’année…

Q. Qu’est-ce que vous avez à l’esprit ?

R. C’est un projet que nous définissons ces jours: nous ouvrons les fenêtres, même dans le nouveau centre commercial de luxe, qui sera construit à Milan, le groupe central de la Via Durini à l’initiative de Brian & Barry. Un centre commercial où il y aura de la nourriture de grande qualité, un restaurant étoilé au guide Michelin au dernier étage, un espace pour la mode et un étage dédié à la précieuse où nous serons présents avec un signe Chopard.

Q. Quel est l’Italie pour ce luxe multinationale ?

A. Environ 5% des ventes, avec cinq magasins à Venise, Milan, Florence, Rome et Bologne, plus une franchise à Naples. Milan et Venise sont sans doute les deux villes avec un italien typique plus intéressant pour notre entreprise: le premier parce qu’il parvient à faire un système avec de grands événements comme les semaines de la mode et le Salone del Mobile, et il bénéficie d’une bonne gamme d’installations de l’hôtel des hôtels cinq étoiles. Venise pour sa coupe inimitable romantique, la seule ville à partir de laquelle vous voulez commencer par un rappel de luxe dur, pas une robe, mais une montre, un bijou, bref, tout ce qui dure. Et c’est aussi pour la sécurité de sa topographie particulière permet, la seule ville où l’on peut se permettre de garder les portes de la bijouterie. Sans compter que c’est une grande aide pour Venise est la présence d’un aéroport. Si seulement Florence, Venise, avait un aéroport d’importance internationale… Mais il est de plus en plus difficile de parler des marchés de pays parce que l’entreprise est véritablement mondiale. Montres achetées dans notre boutique sur la Via Spiga à Milan après quelques heures à Hong Kong sont facilement: les Chinois sont de grands fans des mains, surtout en or. En bref, si nous devions suivre les chemins de nos bijoux trouverait qu’ils font plus de miles de pilote d’avion.

(…)

Q. Et quel est le business Chopard à l’échelle mondiale ?

R. 800 millions de francs suisses (€ 650.000.000 de note) dans les ventes à travers le monde. En Italie, nous facturons 35 millions euro, avec une cinquantaine de salariés. Et nous n’avons pas de dette, pas de levier, est une entreprise familiale entièrement. L’idée de base de la Mitteleuropa Scheufele est certainement pas chasser une croissance de 20 % ou plus, mais une croissance soutenue à deux chiffres, mais 10 %. Quel est le niveau de développement qui peuvent améliorer de manière durable.

Crise économique D. internationale: comment se préparer à la tempête lorsque vous vendez des bijoux et des montres de Mille et Une Nuits ?

A. L’aventure de Chopard a été fondé au XIXe siècle, quand il était 1860, Louis – Ulysse Chopard à Sonvilier fondé une manufacture horlogère spécialisée dans l’horlogerie de haute précision et des montres de poche. Mais c’est en 1963, lorsque Paul -André Chopard a vendu son usine de Karl Scheufele qui commence la grande aventure de Chopard. Ensuite, les employés de la famille Scheufele étaient seulement quatre: aujourd’hui, nous sommes 2000, avec 14 succursales à l’étranger, 1500 points de vente et 145 boutiques appartenant. Le dernier est d’ouvrir les Japonais en 2007.
Enrica Roddolo, par il Mondo numéro 26, 2013

german-flagInterview mit mr Chopard

Chopard die Hauptrolle in der Wochenzeitung il Mondo. Ein langes Interview von Enrica Roddolo unterzeichnet lag auf den Strategien des großen Hauses von Uhren und Schmuck. Eine Marke, die immer in der Welt der Luxus des Kinos verbunden ist, sondern auch, wie durch die Kombination Jahrzehnten mit der Filmfestspiele von Cannes (eigentlich in diesem Jahr um eine Maxi- Diebstahl getrübt) belegt. So sagt David Traxler, eine Reihe von italienischen Chopard: “Als für den roten Teppich, sowie die Sammlung von feinen Schmuck, in diesem Jahr mit Livia Firth (Ehefrau von Oscar-Preisträger Colin Firth), das erste Unternehmen der Edel nahmen wir ein Projekt von Schmuck Ethik zu entwickeln, mit der Einführung einer Green Carpet -Kollektion”, sagt der Manager im Interview. “Nicht nur bestätigen, die Herkunft der Steine ​​(Diamanten nach dem Protokoll der Kimberly -Prozess), aber auch die Edelmetalle aus Minen zertifiziert kommen und unsere Prozesse transparent sind. Für den italienischen Zweig der Chopard, auch, ich habe gerade eine Ethik-Kommission setzen.” Die erste Gruppe, ein Beispiel, das die Muttergesellschaft hat bereits beschlossen, auch für den anderen Zweig zu replizieren. Der Manager bietet einen umfassenden Blick auf das Haus. “Ein Unternehmen von Schmuck und Uhren im Hintergrund ist ein Engineering-Unternehmen als Wertsachen. Nur die in unserer Herstellung von 2 Millionen Steine ​​pro Jahr eingebettet sind. Und unsere Fetzen sind Goldstaub und andere Edelmetalle: Jeden Tag gewinnen wir drei Kilogramm Gold aus den Luftfilter”. Hier folgt eine kurze Auszug aus dem Interview.

Frage. Wie verfolgt ein globaler Kunde?

Antwort. Mit einem Management-Team in der Lage, auf internationaler Ebene und mit einer sorgfältigen Strategie, um die Bewegungen eines mobilen Kundschaft aufnehmen zu kommunizieren. So, jetzt bewegen wir die Produkte in Übereinstimmung mit den Zielen unserer Kunden in den Skigebieten im Winter, dann in Marbella und Porto Cervo im Sommer. Nur in Sardinien für drei Monate werden wir nell’inedita Luxus -Shop zum ersten Mal auf dem berühmten Platz von Harrods zu setzen. Kaufhäuser in London, als das Modehaus Valentino und Porto Cervo sind innerhalb der gleichen Eigenschaft und das Experiment eingehakt. Also beschlossen wir, zu verbinden. Dann am Ende des Jahres…

Frage: Was haben Sie im Sinn?

A. Es ist ein Projekt, das wir in diesen Tagen zu definieren: Wir öffnen die Fenster auch in der neuen Luxus-Einkaufszentrum, das in Mailand, der zentralen Via Durini -Gruppe der Initiative von Brian & Barry gebaut werden. Ein Einkaufszentrum, wo es Lebensmittel mit hohem Standard, mit einem Michelin- Sterne-Restaurant auf der obersten Etage, Raum für Mode und einem Stock in den kostbaren, wo wir mit einem Schild Chopard vorhanden sein gewidmet sein.

Frage: Wie viel ist Italien für diese multinationalen Luxus?

A. Etwa 5 % des Umsatzes mit fünf Filialen in Venedig, Mailand, Florenz, Rom und Bologna, sowie ein Franchise in Neapel. Mailand und Venedig sind ohne Zweifel die beiden Städte mit einem typisch italienischen interessanter für unser Geschäft: die erste, weil es ihm gelingt, ein System mit großen Events wie Modewochen und dem Salone del Mobile zu machen, und es von einer guten Auswahl an Hotelanlagen profitiert fünf-Sterne- Hotels. Venedig für seine unnachahmliche romantischen Schnitt, der einzigen Stadt, aus der Sie mit einer Erinnerung der Fest Luxus, kein Kleid zu starten, aber eine Uhr, ein Schmuckstück, kurz gesagt, alles, was so schwer. Und es ist auch für die Sicherheit seiner besonderen Topografie erlaubt, die einzige Stadt, in der wir uns leisten können, um die Türen der Schmuck zu halten. Nicht zu vergessen, dass es eine große Hilfe für Venedig ist das Vorhandensein eines Flughafens. Wenn nur Florenz, Venedig, hatte ein Flughafen von internationaler Bedeutung… Aber es wird immer schwieriger, von Landsmärkten zu sprechen, denn das Geschäft ist wirklich global. Uhren in unserer Boutique in der Via Spiga in Mailand nach ein paar Stunden in Hong Kong erworben haben, sind einfach: Die Chinesen sind große Fans von den Händen, vor allem in Gold. Kurz gesagt, wenn wir die Wege unserer Schmuck folgen wäre, würde feststellen, dass sie mehr Meilen der Pilot eines Flugzeuges zu tun.

(…)

Frage: Und wie viel ist das Unternehmen weltweit Chopard ?

R. 800 Millionen Schweizer Franken (€ 650.000.000 Note) im Vertrieb weltweit. In Italien berechnen wir rund 35 Millionen Euro bei etwa fünfzig Mitarbeiter. Und wir haben keine Schulden, kein Hebel, ist ein Familienunternehmen ganz. Die Grundidee des Mitteleuropa- Scheufele ist definitiv nicht ein Wachstum von 20 % oder mehr, aber ein stetiges Wachstum im zweistelligen Bereich, aber 10 % zu jagen. Was ist der Stand der Entwicklung, die in einer nachhaltigen Art und Weise verbessern können.

D. Internationale Wirtschaftskrise: wie man auf den Sturm vorbereiten, wenn Sie Schmuck und Uhren aus Tausendundeiner Nacht verkaufen?

A. Das Abenteuer der Chopard wurde im neunzehnten Jahrhundert gegründet, als es 1860 in Sonvilier gegründet Louis- Ulysse Chopard eine Uhr, Hersteller, spezialisiert auf hochpräzise Uhren und Taschenuhren. Aber es war im Jahr 1963, als Paul -André Chopard verkauft seine Fabrik Karl Scheufele, die das große Abenteuer beginnt Chopard. Dann waren die Mitarbeiter der Familie Scheufele nur vier: heute sind wir 2000 mit 14 ausländischen Niederlassungen, 1.500 Verkaufsstellen und 145 eigenen Boutiquen. Die letzte ist, die Japaner im Jahr 2007 zu öffnen.
Enrica Roddolo, die von il Mondo Nummer 26, 2013

flag-russiaИнтервью с г-ном Chopard

Chopard снялся в еженедельнике ” Мир “. Длинное интервью подписан Энрика Roddolo лежал на стратегиях большого дома часов и ювелирных изделий. Бренд, который всегда на связи с миром роскоши, но и кино, о чем свидетельствует комбинационных десятилетия с Каннского кинофестиваля (на самом деле в этом году омрачен кражи макси). Так говорит Дэвид Трэкслер, ряд итальянских Chopard: “Что касается красной ковровой дорожке, а также коллекции ювелирных украшений, в этом году с Ливии Ферт (жены Оскара Колин Ферт), мы приняли первую компанию из драгоценных разработать проект ювелирных этики, с запуском коллекции зеленый ковер », говорит менеджер в интервью. ” Не просто сертифицировать происхождение камней (алмазов в соответствии с протоколом процесса Кимберли), но и драгоценные металлы, используемые приходят из шахт сертифицированных и наши процессы прозрачны. Для итальянского филиала Chopard, также, я только что создали комитет по этике “. Первая группа, пример, что материнская компания уже решила повторить даже для другой ветви. Менеджер обеспечивает всесторонний взгляд на дом. ” Компания ювелирных изделий и часов в фоновом режиме является инжиниринговой компанией, как ценностей. Только то, что встраиваются в наших производственных 2000000 камней в год. И наши отходы являются золотая пыль и другие драгоценные металлы: каждый день мы восстановить 3 кг золота из воздушных фильтров “. Здесь следует краткое выдержку из интервью.

Вопрос. Как преследует глобальный клиент?

Ответ. С командой управления в состоянии общаться на международном уровне и с тщательной стратегии для размещения движения мобильного клиентуры. Итак, теперь мы переходим продукты в соответствии с целями наших потребителей в горнолыжных курортах зимой, то в Марбелье и Порто Черво в летнее время. Просто в Сардинии в течение трех месяцев мы будем nell’inedita роскошный магазин создан впервые на знаменитой площади от торгового центра Harrods. Универмаги в Лондоне, как дома моды Valentino и Порто Черво находятся в том же самом отеле, и эксперимент зацепил. Поэтому мы решили присоединиться к ней. Затем в конце года…

Вопрос: Что вы имеете в виду?

А. Это проект, который мы определяем эти дни: мы открыть окна даже в новом элитном торговом центре, который будет построен в Милане, центральной группы Виа Durini к инициативе Брайана и Барри. Центр, где будет еда высокого стандарта, отмеченный звездой гида Мишлен ресторан на верхнем этаже, место для моды и пола, посвященной драгоценный, где мы будем присутствовать с табличкой Chopard.

Вопрос Сколько Италия для этого многонационального роскоши?

А. Примерно 5 % от объема продаж, с пяти магазинов в Венеции, Милане, Флоренции, Риме и Болонье, а также одной франшизы в Неаполе. Милан и Венеция, без сомнения, два города с типичным итальянским более интересным для нашего бизнеса: первый, потому что это удается сделать систему с большими событиями, как неделях моды и Salone дель Mobile, и она извлекает выгоду из хорошей спектр гостиничных удобств пятизвездочные отели. Венеция для своей неподражаемой романтической вырезать, единственный город, из которого Вы хотите начать с напоминания о жестком роскоши, а неплатье, а часы, драгоценный камень, короче говоря, все, что жесткий. И это тоже для безопасности своей особой топографии позволяет, единственный город, где мы можем позволить себе держать двери ювелирных изделий. Не говоря уже о том, что ее большим подспорьем для Венеции является наличие в аэропорту. Если только Флоренция, Венеция, был аэропорт международного значения… Но это все труднее говорить о стране рынки, потому что бизнес носит поистине глобальный характер. Часы, приобретенные в нашем бутике на Via Spiga в Милане после нескольких часов в Гонконге легко: китайцы большие поклонники руках, особенно в золоте. Короче говоря, если бы мы должны были следовать пути нашего ювелирного найти бы, что они делают больше миль пилотом самолета.

(…)

Вопрос: А сколько стоит глобально бизнес Chopard ?

Р. 800 миллионов швейцарских франков (650 млн евро примечание) в продажах по всему миру. В Италии мы берем около 35 млн. евро около пятидесяти сотрудников. И у нас нет никакой задолженности, никаких рычаг, не является семейным бизнесом полностью. Основная идея Mitteleuropa Шойфеле, безусловно, не преследовать рост 20% и более, но устойчивый рост в двузначных цифрах, но 10%. Каков уровень развития, что может повысить на устойчивой основе.

D. Международный экономический кризис: как подготовиться к буре, когда вы продаете украшения и часы от Arabian Nights?

А. Приключение Chopard была основана в девятнадцатом веке, когда она была 1860, Луи -Улисс Chopard основана в Sonvilier производитель часов, специализирующийся на высокоточных часов и карманных часов. Но это было в 1963 году, когда Поль-Андре Chopard продал свою фабрику Карла Шойфеле, который начинается великое приключение Chopard. Тогда сотрудники семьи Шойфеле были просто четыре: сегодня мы 2000, с 14 зарубежными филиалами, 1500 торговых точек и 145 принадлежащих бутиков. Последний является открытие японцев в 2007 году.
Энрика Roddolo, по ” Мира” № 26

spagna-okEntrevista con el Sr. Chopard

Chopard protagonizó en el semanario italiano il Mondo. Una larga entrevista firmada por Enrica Roddolo yacía en las estrategias de la gran casa de relojes y joyas. Una marca que siempre ha conectado con el mundo del lujo, sino también del cine, como lo demuestran las décadas de combinación con el Festival de Cine de Cannes (en realidad este año marcado por un robo maxi). Así lo afirma David Traxler, un número de Chopard italiana: “En cuanto a la alfombra roja, así como la colección de joyería fina, este año con Livia Firth (esposa del ganador del Oscar Colin Firth), que aceptó la primera compañía de metales preciosos para desarrollar un proyecto de la ética de la joyería, con el lanzamiento de una colección Alfombra Verde”, dice el director en la entrevista. “No se limite a certificar el origen de las piedras (diamantes, según el protocolo del proceso de Kimberly), sino también los metales preciosos utilizados provienen de las minas de certificados y nuestros procesos son transparentes. Para la rama italiana de Chopard, también, acabo de crear un comité de ética”. El primer grupo, un ejemplo de que la sociedad matriz ya ha decidido replicar incluso para la otra rama. El administrador proporciona una visión completa de la casa. “Una empresa de joyas y relojes en el fondo es una empresa de ingeniería como los objetos de valor. Sólo que están incrustados en nuestras fabricación 2000000 piedras al año. Y nuestras sobras son el polvo de oro y otros metales preciosos: todos los días nos recuperamos 3 kilogramos de oro de los filtros de aire.” Aquí a continuación un breve extracto de la entrevista.

Pregunta. Cómo persigue un cliente global?

Respuesta. Con un equipo de gestión capaz de comunicarse a nivel internacional y con una cuidadosa estrategia para acomodar los movimientos de una clientela móvil. Así que, ahora que nos movemos los productos de acuerdo con los objetivos de nuestros clientes en las estaciones de esquí en invierno, y luego en Marbella y Porto Cervo en el verano. Sólo en Cerdeña durante tres meses estaremos tienda de lujo nell’inedita establecido por primera vez en la famosa plaza de Harrods. Los grandes almacenes de Londres, como la casa de moda Valentino y Porto Cervo están dentro de la misma propiedad, y el experimento se ha enganchado. Así que decidimos unirnos. Luego, al final del año…

P. ¿Qué tienes en mente?

R. Es un proyecto que estamos definiendo en estos días: abrimos las ventanas incluso en el nuevo centro comercial de lujo, que se construirá en Milán, el grupo de la céntrica Via Durini a la iniciativa de Brian & Barry. Un centro comercial donde habrá comida de alto nivel, un restaurante con una estrella Michelin en el piso superior, el espacio para la moda y una planta dedicada a la preciosa donde estaremos presentes con un signo de Chopard.

P. ¿Cuánto es Italia para esta multinacional de lujo ?

A. Aproximadamente el 5 % de las ventas, con cinco tiendas en Venecia, Milán, Florencia, Roma y Bolonia, además de una franquicia en Nápoles. Milán y Venecia son, sin duda, las dos ciudades con un típico italiano más interesante para nuestro negocio: la primera, ya que se las arregla para hacer un sistema con grandes eventos como semanas de la moda y el Salone del Mobile, y se beneficia de una buena gama de servicios de hotel hoteles de cinco estrellas. Venecia por su inimitable corte romántico, la única ciudad de la que desea comenzar con un recordatorio de lujo difícil, no es un vestido, pero un reloj, una joya, en fin, todo lo que dura. Y es también por la seguridad de su particular topografía permite, la única ciudad en la que podemos darnos el lujo de mantener las puertas de la joyería. Por no hablar de que es una gran ayuda para Venecia es la presencia de un aeropuerto. Si sólo Florencia, Venecia, tenía un aeropuerto de importancia internacional… Pero cada vez es más difícil hablar de los mercados de los países porque el negocio es realmente global. Relojes comprados en nuestra tienda en la Via Spiga en Milán después de unas horas en Hong Kong son fácilmente: los chinos son grandes fans de las manos, sobre todo en oro. En resumen, si tuviéramos que seguir los caminos de nuestra joyería se encuentra que lo hacen más kilómetros de un piloto de avión.

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P. ¿ Y cuánto es el negocio de Chopard a nivel mundial?

R. 800 millones de francos suizos (€ 650 millones de notas) en ventas en todo el mundo. En Italia se cobra unos 35 millones de euros, con unos cincuenta empleados. Y no tenemos ninguna deuda, ni palanca, es una empresa familiar en su totalidad. La idea básica de la Mitteleuropa Scheufele definitivamente no se persiga un crecimiento de 20 % o más, pero un crecimiento sostenido de dos dígitos, pero el 10%. ¿Cuál es el nivel de desarrollo que puede mejorar de manera sostenible.

Crisis económica D. Internacional: cómo prepararse para la tormenta cuando usted vende joyas y relojes de las mil y una noches ?

A. La aventura de Chopard fue fundada en el siglo XIX, cuando fue 1860, Louis- Ulysse Chopard fundada en Sonvilier un fabricante de relojes que se especializa en relojes de alta precisión y relojes de bolsillo. Pero fue en 1963, cuando Paul- André Chopard vendió su fábrica a Karl Scheufele que comienza la gran aventura de Chopard. A continuación, los empleados de la familia Scheufele eran sólo cuatro: hoy somos 2.000, con 14 sucursales en el extranjero, 1500 puntos de venta y 145 boutiques de propiedad. La última es abrir los japoneses en 2007.
Enrica Roddolo, por il Mondo número 26, 2013