At Baselworld Chopard becomes even greener (and renews the Happy Hearts collection) ♦ ︎
Baselworld is not just an opportunity for the big Maison to present new collections. Chopard, for example, has chosen the stage of the watch and jewelery fair to announce a green turning point. Or better yet again, to underline the philosophy that was embraced five years ago by the Swiss brand of fine jewelery and watchmaking and which is now further strengthened.
Protection of the environment, social responsibility and sustainability are, in fact, the themes that Chopard’s co-president, Caroline Scheufele, has decided to deal with the media. Gold and stones increasingly traceable, extracted so as not to cause harm to people and limit the impact on the environment: the project The Journey to sustainable Luxury by Chopard brings the date of 2013. At the Cannes Film Festival Chopard has already presented the first Green Carpet Collection to respect these intentions to the letter. And in 2014 presented the world’s first watch made with fairmined gold.
Now Chopard wants to take even bigger steps towards sustainability.
An example is the Happy Hearts collection, one of the Maison’s blockbusters. Now to this line of jewelry is added a new version with Tahitian mother of pearl, with a dark tinge tending to green (in theme with the green philosophy of Chopard), which is added to the existing variants in red, pink, blue, green and turquoise , as well as diamonds, onyx, malachite and tiger’s eye. Chopard hearts with Tahitian mother of pearl are mounted on 18-carat rose gold and take the form of earrings and a matching bracelet, with a diamond moving in a little heart. Giulia Netrese