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On the occasion of the first Paris fashion week of 2013, the serien°umerica brand presented its line dedicated to the male world at the Galerie Intuiti. The brand expands its proposal with the desire to dress a contemporary man free from gender connotations, with the same approach oriented towards the research of materials, workmanship and shapes. Serien ° umerica is a research brand that since 2009 focuses exclusively on knitwear and leather accessories. The two designers, Maria De Ambrogio and Stella Tosco, focus on the culture that distinguishes Made in Italy. The natural evolution of the women’s collection, the men’s line focuses on knitwear as a fundamental garment. From the basic shapes of the thick wool garments we move on to the asymmetrical games of the lighter weights to be accompanied by hand-dyed scarves and crocheted collars that carry on the discourse on craftsmanship. And handmade are also the silver jewels that complete the outfits and the small parts of the bags, large and transformable, which are worn like real clothes, revisiting the male use of this accessory in a modern and urban key. Here are the preview photos.
