Piero Milano Archives | gioiellis.com

Piero Milano without borders

Published on June 12, 2023

Collana in oro giallo e diamanti, collezione Eos

Who knows why there are jewelers who manage to build a legend around their collections and others, like the Piedmontese brand Piero Milano, who are just as good, but are less bold in communicating it. Sometimes marketing strategies are a little mysterious. Just as it is hard to understand that a brand like Piero Milano is appreciated in stores abroad, has many admirers, but has less recognition in the collective image.

Collezione Eden, anello in oro bianco e full pavé di diamanti — Eden collection, ring in white gold and full pavé diamonds

Yet the Valencian company founded half a century ago by Piero Milano and Luigi Benzi has nothing to envy to many other Maisons that enjoy (sometimes undeserved) celebrity. All right, Piero Milano boasts a good market success, thanks to the ability to interpret the classic jewel, as is the tradition of the goldsmiths of that Piedmontese province. Gold, platinum, diamonds, precious and semi-precious stones: nothing is missing in the vast catalog of proposals, ranging from high jewelery to easy to wear.

Anello flessibile in oro giallo e diamanti della collezione Goa — Flexible ring in yellow gold and diamonds from the Goa collection

Orecchini in oro rosa e diamanti, collezione Goa — Earrings in pink gold and diamonds, Goa collection

Orecchini in oro bianco diamanti e zaffiri realizzati con la tecnica invisible setting — Earrings in white gold, diamonds and sapphires made with the invisible setting technique

Anello in oro rosa con diamanti — Rose gold ring with diamonds

Collana con pendente in oro bianco, diamanti e rubini — Necklace with pendant in white gold, diamonds and rubies

The new frontiers of Piero Milano

Published on February 22, 2020

Rings/Showroom/COLLANE

Piero Milano and Luigi Benzi are the founders of one of the best known also abroad jewels company in Valenza (Piedmont). Piero Milano is a well-established and appreciated brand, which appears punctually in the trade fairs dedicated to jewelery, as recently in VicenzaOro January and Inhorgenta. It is a rather traditional type of jewelry, based on gold, diamonds, precious and semiprecious stones: materials transformed into jewels that can be appreciated both by an audience with refined tastes, and by women who are at first experience with important jewelery.

Piero Milano, alta gioielleria, orecchini Flower con diamanti e zaffiri

As in the case of the Capri collection, which combines pink gold and small ornament diamonds with the fiery red color of coral or green malachite. In addition, Piero Milano, in addition to offering fine jewelry, also makes room for pieces of high jewelery, such as earrings and bracelet from the Flowers collection with diamonds and sapphires of different shades.

Orecchini della collezione Aria, in oro bianco e diamanti

Orecchini della collezione Capri, in oro rosa, corallo e diamanti

Collana della collezione Capri, in oro rosa, corallo e diamanti

Anello della collezione Capri, in oro rosa, corallo e diamanti

Orecchini della collezione Light, in oro bianco e diamanti

Collana con pendente di topazio London Blue

Las Vegas plays jewelry

Published on June 5, 2017

news

Las Vegas is the capital of jewels with Jck Show and Couture: there is also a piece of Italian jewelery industry ♦
In Las Vegas is the time of the Jck Show (5-8 June 2017) at the Mandalay Bay Resort & Casino. It is the largest annual event of the jewelery industry in this part of the world and brings together more than 30,000 industry professionals. It involves jewelry companies, watches, precious stones, equipment, supplies, technology, security and business solutions: over 23,000 retailers present and about 9,400 stores. 23% of attendance comes from outside the United States.
VicenzaOro in Las Vegas
Among the protagonists is VicenzaOro, the format of the Italian Exhibition Group (a fair company which is born by the integration between Rimini Fiera and Fiera di Vicenza), which has brought to the city of Nevada famous for its casinos a hundred Italian jewelery companies. Jck, in fact, is an opportunity for the jewelery and luxury industry. The Italian pavilion is located on the noble floor of the event (Shoreline 2). There are internationally renowned jewelery and jewelery brands including: Biancaspina, Chrisos, Fani Gioielli, Falcinelli, Giorgio Visconti, Hasbani, Karizia, Leo Pizzo, Misis, Novecentonovantanove, Richline and Unoaerre. Next to the exhibition space, there is a stage for the Independent Jewelery Forecasting Observatory and the precious Trendvision Jewelery + Forecasting and the new Trendbook 2018+. From this edition, Trendvision Jewelery + Forecasting also organizes buying trails, workshops for buyers with the aim of supporting them and guiding them to buying in their respective districts of interest.
The Couture
In Las Vegas there is also the Couture, hosted at Wynn Resort, another destination for the jewelry and watch market of luxury. There are over 4,000 buyer tops for over 200 designer and prominent brands such as Bulgari, Bell & Ross, David Yurman, Victor Velyan, Stephen Webster, Sevan Bicakci, or Italians like Qayten, Antonini, Casato, Damiani, Crivelli, Dada Arrigoni, Chantecler, Federica Rettore, Garavelli, Gavello, Gucci, Maria e Luisa, Mariani, Misani, Moraglione, Bernardi, Piero Milano, Picchiotti, Pasquale Bruni, Pomellato, Ponte Vecchio, Repossi, Spallanzani, . Federico Graglia

Gioielli con smeraldi esposti al Jck Show

Piero Milano dives in Goa

Published on June 3, 2017

Showroom

Piero Milano, bracciale e anello della collezione Goa

Piero Milano launches the Goa collection: a thin gold thread is braided around a titanium core ♦
After a visit to Marrakech, a jump in Rome and a climb to Mount Fuji, all of the names of historical collections, Piero Milano decided to relax on the beaches of Goa, India. It is dedicated to the city colonized by the Portuguese four centuries ago and then became a landing point for hippies and, now, for the leisure of thousands of tourists, the new collection of the Maison of Valenza.
The new Goa collection uses traditional jewelery techniques conjugated to new technologies. For jewelry, a single strand of gold is used, which is wrapped around a titanium core, which serves as the “skeleton” of the piece. A bracelet, for example, will be able to be robust, but also lightweight. Gold, yellow as the beaches of Goa, is further warmed up by small diamonds or gemstones.
The company, which has a laboratory in the Piedmont city and offices in the capital of Lombardy, was founded in 1953 by Piero Milano and Luigi Benzi. Maison’s iconic brand is a small golden butterfly with engraved brand signature, a sign that distinguishes every piece produced. Alessia Mongrando
Read also: The news of Piero Milano

Bracciale in oro bianco e giallo con diamanti