How will Morellato be pronounced in Chinese? The question, however, is legitimate given that the Venetian company announces that it has reached 42 thousand followers on Twitter, sorry, Chinese Twitter, which is actually called Sina Weibo. Morellato specifies that it is among the most followed brands on Sina Weibo, a microblogging site that “boasts over 180 million subscribers and more than 2 million publications daily”. Morellato’s activity on the Sina Weibo platform was launched in July last year, the Venetian company informs, coinciding with the opening of the Morellato flagship store in Macao. Event which saw the presence of the actress Annie Liu. Hence the decision to be present on the web in the Mandarin version. Again according to Morellato, on the other hand, «Sina Weibo is the most frequented site by local and international celebrities: from Lady Gaga, Brad Pitt to American basketball stars Kobe Bryant and Kevin Durant. From the actress Emma Watson to the rock band Radiohead.” Now, given that, as you can see in the Sina Webo screen, which we reproduce, the site is written entirely in ideograms, it is easy to ask yourself two questions, my dear traveling companions of Gioiellis.com. The first: how do they in Padua (where the main office is located) have learned to write in ideograms within a year? Second question: do you think Lady Gagà, Kobe Bryant and companions spend their time chatting, always in ideograms obviously, with users in Beijing and Canton? Meh…
Furthermore, read what the group’s number one, Massimo Carraro, adds:
«We are very satisfied with the results achieved on the Sina Weibo platform. The Greater China area: it is certainly the first foreign market on which we are focused. We will continue to strengthen activities on social media and e-commerce sites which are growing at a dizzying pace in China.”
And so far so good. But then he comments:
«We understood how important it is to create an activity on the web that communicates the values of the brand and speaks directly to Chinese consumers who are increasingly inclined to purchase online and are strongly influenced by brand reputation on the web».
And here we are not, dear Carraro. You should know that Morellato is not looked after enough on the Italian web. To us, for example, your communications arrive little and poorly… Think about it, don’t shrug your shoulders and don’t reply with some ideogram.
