It is called Pisa Orologeria, but it is based in Milan, in the so-called “fashion quadrilateral”, to be precise in via Verri. As the name suggests, the company is one of the main companies in the distribution of watches, but high-end ones. After a century of history in the shadow of the hands, Pisa Orologeria has now decided to enter the world of jewelry. The idea is by Maristella and Chiara Pisa, second and third generation of the family that runs the company. The jewelry is entrusted to external goldsmiths for production. The first collection is called, coincidentally, Lancette. It includes pendants for women and men that are inspired, precisely, by the hands of watches. In addition to the pendants, there are earrings, sautoirs, rings and bracelets in white and pink gold, decorated with diamonds, sapphires and rubies. The design is by Pisa Orologeria. “The Lancette collection was born from the passion for watchmaking at the heart of our business. The watch is and remains the protagonist of time and the Hands represent an elegant accessory that can accompany it”, explained Chiara Pisa on the occasion of the debut of the collection. Price of the jewels: between 2,300 and 3,500 euros.
