From the newspaper il Messaggero here is an article with thoughts, words and works of leBebè and the Neapolitan company Lucebianca. The article is by Paola Pastorini, a story to be discovered.
The emotion of the birth of a child is beyond words. Only a jewel can define it. It is the spirit that animates leBebé, one of the brands of Lucebianca, a Neapolitan company that operates in the goldsmith center of Tarì di Marcianise, founded in 2006 by the Verde brothers (Paolo, Fabrizio and Mariana), third generation of the same family that in 1948 created the Oroverde brand. Lucebianca produces and distributes three brands, leBebé, Vera and Qabala: design and craftsmanship for collections totally made in Italy. LeBebé was created to bring light to the emotion of motherhood; aimed at women and for women, it is a hymn to the strength of mothers and the joy of the family, be it natural, adoptive or extended. The leBebé mother chooses sentiment and pride: like an athlete shows off her medals, she wears her children, or rather her jewels. LeBebé has also enriched its collection with watches, perfumes, wedding favors, silver frames and scarves. The leBebé spirit is explained by Paolo Verde, co-owner of the company with his brothers as CEO.
«The philosophy of Lucebianca is to create emotional jewels, which recall the unique feeling that binds a mother to her child. Those who receive and wear them, will hardly ever part with them». The most iconic pieces?
«The most important brand is leBebé, precisely, with its silhouettes of a boy and a girl, declined throughout the collection. The Pavé line of diamonds, combined with that of the Classics, are the most requested and representative jewels of the brand. We like to remember where we started: ‘haec ornamenta mea’ as Cornelia, mother of the Gracchi, replied, showing her children to a matron who was flaunting her precious stones». But not just children. In fact, Lucebianca also includes Vera and Qabala. The first one almost needs no explanation: Vera is a ring to frame the wedding ring. Born in 2010, the collection of 18-karat white gold and diamond rings dresses the wedding ring with the initials of the partner or the number of anniversaries: a ring within a ring to reinforce the promise of great love. Finally, Qabala, which brings together special numbers and letters, to remember forever. Jewels in 929 silver, are numbers from 1 to 99 and letters from A to Z used to embellish rings, pendants, bracelets, so as to always carry anniversaries, symbols, loves and friendships with you.
Lucebianca is tireless and looks to the future. The 2015 objectives according to Paolo Verde are “to create new brands or acquire others already existing on the market, developing the foreign market, in particular France, Germany and the Czech Republic”. Always keeping in mind the Lucebianca motto: «Jewels made for those who want to seal important moments in their lives». Paola Pastorini
