What a combination, Nomination goes social

Nomination, a Tuscan company also known for its modular bracelets, adds a new piece of jewelry. It is intended to be dedicated to Generation Y, the digital natives. The collection, not surprisingly, uses a name with the classic hashtag used to create labels on social networks: #ME. The line is made up of thirteen bracelets, each of which has a social connotation, through a silicone, steel and gold steel tag. On each label a writing: follow me, hug me, smile at me, love me, like me, tag me. A message to wear on your wrist, in short. The promotion of the bracelets is also digital, with the launch of the My Summer Hashtag competition. From the Nomination Facebook page, you can access the application dedicated to the competition, with which you can upload your photo by July 31. A jury will award a 500 euro travel voucher to whoever interpreted the hashtag and the best photo, four others chosen will win a voucher to spend on TicketOne. All five finalists will also be honored with the entire collection of #ME bracelets. The #ME bracelets will be on sale from mid-May in Nomination flagship stores, authorized jewelry stores and in the online store at a price of 29 euros, with personalized packaging.