Is booming in jewelry and diamonds sold online. Especially in China, at least as revealed by cross of several studies, the results of which could partially change the widespread opinion that this market is too risky and daunting. The first sign of optimism comes from China Luxury Forecast, the annual publication on the key trends in the luxury market, which notes that 57 percent of Chinese consumers have developed greater confidence in online luxury shopping over the past 12 months compared with the previous year. The reason is partly due to the high rate of dissatisfaction (63%) with retail experience Hong Kong, a very popular destination among luxory shoppers, and in part to the ability to search and find on line brands not available in the country. Not only, consulting firm Bain & Company, estimates that online sells in China will grow by 25% per year, three times more than overall retail. Then there are eBay’s marketing managers, who believe that the average selling price of jewelry and diamond still has room to grow and that the e-commerce of luxury goods is a global trend, with jewelry and watches among the top three categories with the fastest growth. Finally, according to Fortune Character Institute, the Middle Kingdom represents nearly half of global luxury sales. In short it is not unrealistic to assume that China’s e-commerce can be transformed into a golden opportunity. Federico Graglia
