The Scandinavian jewelry brand launches Viva, a collection inspired by organic, natural forms.
Aurum by Guðbjörg, an Icelandic jewelry brand, is launching its new collection, Viva, an Italian word meaning alive. The concept behind it is to harmonize jewelry, nature, and the human body. Each piece in the Viva collection is sculpted to follow the body’s contours and evokes organic, natural shapes—featuring soft curves, raw textures, and a sense of earth-rooted movement. The line includes bracelets, rings, and chain necklaces (with and without pendants), crafted from pure 925 sterling silver or 18K gold plating. The jewelry features a hammered finish that echoes natural patterns.
All pieces are handcrafted in Reykjavík, Iceland, using materials sourced from Fair Trade-certified companies, and the packaging is eco-friendly. Aurum uses exclusively recycled and re-refined precious metals, sourcing only conflict-free certified gemstones and lab-grown diamonds.
