Trends and innovations in VicenzaOro

VicenzaOro September is back: here are the trends for 2018 and 2016. There will also be the watches.
The future of the jewelry for 2018 bet on simplicity. It’s one of the findings of the Trendbook, a guide to trends elaborated by Trendvision Jewellery + Forecasting, the independent observatory of Vicenza Fair. The research, by Paola De Luca, is one of the most anticipated events of VicenzaOro September (Sept. 3-7). Simplicity, the trend that emerges strongly in the analysis, will be made with clean geometries, using glazes, natural elements, jewels processed in very small scale, but very precious. In addition to Art Deco, which does not cease to be a point of reference, it will emerge even references to ancient Egypt and a triumph of the emerald.
But VicenzaOro, as well as the trends, must also contend with a situation not very bright. The numbers are not exciting: the Italian jewelery market has seen a decline in exports of 3.6% in the third quarter of 2016. Fortunately, it also indicates a timid awakening of domestic procurement, as a sign of renewed confidence of the Italians. But Brexit, tensions in the Middle East, China’s economic slowdown (with the addition of anti-corruption standards) are elements that have had a negative impact on business. Among other things, the main problems seem to be concentrated precisely in the area around Vicenza, one of the three large districts of Italian jewelery along with that of Alexandria and Arezzo and also the Neapolitan pole.
VicenzaOro, in short, with 1,300 brands from 35 countries, is also a thermometer to assess the industry’s health. This year the central theme of the event is The Golden Touch, which deals with six different themes: the excellence of the national and international productions (The Touch of Well Done), the themes of Corporate Social Responsibility (The Human Touch), distribution (Get in Touch), to new trends in the sector and the market (the new Touch), the international (the Global Touch), communication (the Touch of Words), and cultural and developmental aspects that revolve around the world of jewelery . Also new is Now, Not Ordinary Watches. For the first time, in fact, VicenzaOro widens and dedicates a space to watch the world with a selection of innovative watchmaking brand and design Made in Italy & Europe with Altanus Geneve, Brosway, Didofà, Gaga Milan, Ju ‘ I am, Locman, Lucien Rochart, Paul Picot, Save My Day, Deaf Spa, Terra Cielo Mare and Montres Louis Erard. As it has been for two years, it’s continuing the organization of space in five exhibition areas: Icon, Look, Creation, Expression, Essence, which are part of the exhibition format.