King Midas turned to gold everything he touched and ruled Phrygia. No wonder, then, that Midas is also the name of a brand of jewelry with three boutiques in Australia, but that is also present in New York and Instambul. In Turkey, in fact, begins the story of this company of jewelry is no accident that the Phrygian kingdom was at the center of Anatolia. It all starts with Sait Altundag, a boy born in Midyat in 1960, with great artistic talents and began conme young apprentice in a small jewelry store. His passion for jewels led him to design a belt to his wife Nicme, to wear on the wedding day. Very romantic. After this first work was followed by others for customers: his search for beauty and his passion led him to achieve success. The company has grown but, in 2012, Altundag died. The work, however, was continued by his four sons: Emanuel, Ben, John and Andy, grew up with his father’s passion. The company, named Midas in 1985, has expanded: the shops in Australia are managed by Emanuel and Andy, the Istanbul store is entrusted to John, to New York to Ben. The story continues. Federico Graglia