The first mono-brand boutique of Tamara Comolli opens in Forte dei Marmi ♦
Tamara Comolli makes her debut in Italy in Piazzetta Tonini, Forte dei Marmi (Lucca). The ribbon cutting of the store is simultaneously with the opening of the bathing season in June. The city of Versilia, the most elegant and frequented by a level tourism, will be the new address of the German jewelry brand. «I’m really excited to announce the opening of a new boutique in Forte dei Marmi», comments Tamara Comolli, designer and founder of the brand. «Italy is part of my personal history and plays a fundamental role in the production of jewelery that bears my name. The passion for beauty in all its forms, the vital energy that you breathe here, the creativity and the proximity to the sea are elements that push me today to fix in this place full of charm an important step in the path of growth of my brand name. Forte dei Marmi is a renowned destination for elite tourism, the scent of the sea and the elegance that vibrate in every corner will create the ideal atmosphere to communicate our concept of jewelry, easy chic and precious, relaxed and refined».
In particular, in the boutique there are collections as Signature, built around the rounded shape of the drop, symbol of the brand. But also top collections like Mikado, with stones in the classic (for the brand) acorn shape. The boutique in Forte dei Marmi is the second step of the brand’s landing in Italy, started last year with the entry from Pisa Orologeria to Milan. The aim of the brand is to make its distribution more widespread, combining the selection of jewelers with the upcoming boutique. In this expansion plan Italy will play a leading role as a fundamental step in the growth strategy on an international scale.