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All about garnet




Garnet is one of the most used stones in jewelry. But can you distinguish it? Here’s what you need to know about the garnet, stone of the month of January, which actually brings together many different types ♦

It’s easy to say garnet. Actually this stone is classified in different ways and confused with other with the same color. It’s an old habit: in the past the only criteria to describe a stone was, in a generic way, the color. So all the red gems were recognized as rubies, from the Latin meaning of rubeus: red, in fact. No wonder, then, that for 700 years the central stone of the crown of England, 170 carats, has been called “the Black Prince’s Ruby,” despite being a magnificent spinel, which is not a garnet stone but it’s looks like. Even some varieties of garnet in the past have been mistakenly categorized as rubies. The matter is further complicated, however, because not only it has many colors such as purple, brown, orange, yellow and green, but it is often sold under the trade name and not the scientific one. So, nature abounds colored gemstones and yet it was not always easy to catalog them. How to distinguish and choose them? Here you have a little guide.

Pendente in oro giallo, con granati mandarino, diamanti e smalto
Pendente in oro giallo, con granati mandarino, diamanti e smalto

Rhodolite

It is a variety of garnet. From the geological point of view, the stone is made 55% of pyrope and 37% of the almandine. The garnet differs from ruby not only for its composition, but also how it behaves under the light: from a natural ruby emerge a double rainbow with various shades of red and blue, while the rhodolite is even more brilliant and alive, and will show only a rainbow with green and yellow. Caution: rhodolite can be synthesized in the laboratory, but it is one of the few stones to never be treated artificially. Its name derives from the greek rhodo (pink) and lithos (stone) and was coined by George Frederick Kunz for its resemblance to the flower color of the rhododendron mountain.

Color: compared to the other red garnets is slightly lighter and that’s why is confused with ruby, but has some hues of purple and purpura. No coincidence that the most popular colors are red-purple and raspberry discovery in 1987, the hue of the fruit.

Sources : was discovered in North Carolina, but the major deposits are in Sri Lanka, Tanzania, where in the Kangala region was identified the Raspberry variety and in the one pale purple in Umba valley, Zimbabwe and Brazil. From the Orissa Indian region and only from there comes the grape garnet with the same colour of a good amethyst.

Anello con rodolite e zaffiri blu
Anello con rodolite e zaffiri blu

Almandine garnet

The presence of metals such as manganese and calcium gives the garnet many colors, but when the component is predominant almandine, appearance is dark red, sometimes brownish. And this is the best known variety, with the name of the Mozambique garnet, named by the East African country of origin. Cited in Greek mythology, praised in the Jewish and Muslim tradition and used by the Vikings for the funeral ornaments, is rather hard and with a high refractive index. Sometimes is called Oriental Garnet.

Sources: Mozambique, India and Brazil.

Naomi Sarna, anello con granato almandino intagliato
Naomi Sarna, anello con granato almandino intagliato

Spessartite

The name comes from Spessart, Bavarian village where it was discovered the mid-nineteenth century. Initially little used in jewelry because it is very rare, after the discovery of another field in Namibia, its spread has grown tremendously, because it is the variety of garnet that has the highest refractive index after diamond. Feature that makes it one of the most versatile gems.

Colour: from manganese derives its characteristic orange primary color while the presence of iron gives the red shades and turns it to orange red, golden orange, orange yellow or dark red. The Mandarin Garnet is the most valuable variety of Spessartine, discovered in Kunene, Namibia.

Vhernier, spessartite al centro del collier Orange Velvet
Vhernier, spessartite al centro del collier Orange Velvet

Sources: if the Spessart mine is now exhausted, Namibia continues to be the reference point along with Nigeria, while other deposits are in Australia, Brazil, Kenya, Madagascar, Mozambique, Pakistan, Sri Lanka, Tanzania and Zambia.

Tsavorite

It is the trade name of Garnet Grossularia Green, coined in 1974 by British geologist Campbell R. Bridges and Henry B. Platt, two consultants of Tiffany, in honor of the Tsavo National Park in Kenya, the place of discovery.

Selim Mouzannar, orecchini con tsavoriti, avorio, smalto, diamanti
Selim Mouzannar, orecchini con tsavoriti, avorio, smalto, diamanti

Colour: owes its color to the presence of vanadium and chromium in small part, the same elements that give the emerald its colors. If a larger amount of vanadium accentuates the green Tsavorite, a yellowish tinge instead indicates the presence of iron. The green runs from vivid and clear to deep and velvety and, like all garnets, has a beautiful sheen, thanks to the high refractive index. Compared to emerald but has fewer inclusions and can also be flawless to the naked eye.

Sources: more rare emerald it has two major mining sites, the Scorpion mine near the Tsavo National Park in Kenya and the Merelani hills in Arusha region in Tanziana. And a small field in the province of Tulear in Madagascar.

Demantoid Garnet

A variety of Andradite Garnet, discovered in the Urals in 1849, has an exceptional brightness and its name was borrowed from German Demant because as diamond-like sparkle. Passion jeweler Carl Faberge, who just could it inserted in its creation and contributed to his legendary reputation, was coveted by many even by the head of Tiffany gemologist, George Frederick Kunz, who went to Russia with the aim to buy all specimens on the market. The Soviet revolution it blocked the mire and marketing, but many years later, in 1991, thanks to the filming of the activities mineriarie in the Urals and the discovery of other deposits in Namibia, came to the fore.

Una varietà verde della andradite, minerale che è uno delle più preziose varietà del granato Demantoide
Una varietà verde della andradite, minerale che è uno delle più preziose tipologie del granato Demantoide

Colour: depending on the amount of chromium and iron, varies from deep green to yellowish green to yellow or olive green. In practice, the greater the presence of iron is more yellow the stone. And although green forest is the reference tone, in the case of the Demantoid what really counts is the fire, that the variety and intensity of the play of colors when it reflects the light.

Sources: the Urals come specimens of intense green color with a peculiarity, the inclusions ponytail, that make them special, while the stones of Namibia are clearer and without inclusions.

Valuation: garnet is a type II gem, which may contain a few minor inclusions visible to the naked eye, which are tolerable if they compromise the beauty of the stone. However, there are examples impeccable in darker shades, whatever the color and smaller.

Anello con granato mandarino e zaffiri rosa
Anello con granato mandarino e zaffiri rosa
Bracciale in oro bianco, diamanti e granato
Bracciale in oro bianco, diamanti e granato
Pendente Demeter con granato mandarino e diamanti
Pendente Demeter con granato mandarino e diamanti
Anello in oro giallo con granato mandarino e smalto nero
Anello in oro giallo con granato mandarino e smalto nero
Anello con tsavorite al centro, opale di fuoco, ametista, apatite, zaffiro
Anello con tsavorite al centro, opale di fuoco, ametista, apatite, zaffiro
Anello con spessartite abochon di 32 carati, diamanti, zaffiri rosa, topazio imperiale, acquamarina, labradorite, andalusite
Anello con spessartite cabochon di 32 carati, diamanti, zaffiri rosa, topazio imperiale, acquamarina, labradorite, andalusite






 

The Lock collection by Tiffany expands to the whole world




Introduced in September 2022 in the USA, launched globally in early January 2023: Tiffany & Co. is the first jewelery Maison to occupy the novelty space in the new year with its Tiffany Lock collection. It is not a simple revival of the collection already seen: in addition to the bracelets presented in the United States, rose gold rings, earrings and necklaces are added to the collection. But that’s not all: Tiffany has already announced new variants, which will be shown throughout the year. The main feature of the Lock collection concerns the bracelet: a rotating mechanism allows the jewels to open and close easily. And it also explains the name of the jewelry line.

Anello Lock in oro rosa e bianco con pavé di diamanti
Anello Lock in oro rosa e bianco con pavé di diamanti

The global launch of the collection still features the face of Korean star Rosé of girl band Blackpink. The young artist wears Lock bracelets with diamonds and also wants to be the symbol of the Tiffany woman, no longer (or not only) a mature lover of the jewels of the American brand in an attempt to look like Audrey Hepburn, but a young person tuned into the passions of millennials and generations Z.
Bracciale in oro giallo aperto
Bracciale in oro giallo aperto

Bracciale Lock in oro rosa e diamanti
Bracciale Lock in oro rosa e diamanti
Collana con pendente Lock
Collana con pendente Lock
Orecchini in oro rosa Lock
Orecchini in oro rosa Lock
La cantante coreana Rosé indossa i bracciali della linea Lock
La cantante coreana Rosé indossa i bracciali della linea Lock
Rosé per Tiffany
Rosé per Tiffany nella campagna per il lancio di Lock







Tiffany diamond car-watches




There are not only wristwatches. Tiffany, for example, has unveiled a new series of mechanical table clocks, inspired by its tradition of manufacturing trophies for car races and its traditional experience of collaboration with the Swiss watch industry. Time for Speed table clocks are made of aluminum, finished in the color of the Maison, the classic Tiffany Blue. The design of the watches is instead inspired by that of 1950s racing cars. The Maison presented a standard edition and two limited editions of these table clocks: one limited edition available exclusively at the Japanese stores Tiffany & Co., the other for the rest of the world. The limited edition table clocks available globally are decorated with 316 diamonds, totaling over 19 carats. Each wheel has a single diamond of approximately one carat at its center. The limited edition available only in Japan instead includes 192 diamonds including a pavé in the center of each wheel.

tiffany watch
Tiffany, orologio da tavolo in alluminio e diamanti

The watches have characteristics that can entice collectors. The tires of each watch-car, which weighs around 4 kilos, are made of resistant rubber, while the rims have polished steel spokes. The T&Co logo is stamped on the radiator on each watch. In place of the driver, a small glass dome in the shape of a helmet allows a glimpse of the mechanism inside. A large number 5 is instead positioned on the hood: it is a reference to the Tiffany & Co. flagship on Fifth Avenue, in New York. The hours and minutes are positioned on the left side of the machine and are visible through a brushed steel opening that makes them look like racing numbers. Time is marked by turning the three-spoke steering wheel counterclockwise. Finally, the movement is recharged by sliding the machine backwards on a flat surface.
Orologio da tavolo Tiffany
Orologio da tavolo Tiffany







All about the tanzanite




It is blue like sapphire, precious like an emerald, desired like a ruby: can you recognize a tanzanite, stone of the month of December? And can you tell why it is called that? Read here ♦

From the name, tanzanite, it is easy to guess the origin of the December birthstone: Tanzania, a country in Africa. Linked to the Masai culture since ancient times for its intense blue color, this gem is considered sacred by that warrior people. Its name is rather recent, because it was coined in 1969 by Henry Platt, vice-president of Tiffany, who launched it on the international market. Today tanzanite is highly appreciated for its intense color and is used by many jewelers.

Wallace Chan, anello con tanzanite da 22 carati, lapislazzuli, diamanti e zaffiri
Wallace Chan, anello con tanzanite da 22 carati, lapislazzuli, diamanti e zaffiri

Characteristics: from a mineral point of view it is a zoisite, while from a gemological point of view it is the unique color that makes it so interesting. In fact, each crystal has blue, red-violet and bronze tones depending on the amount of chrome and vanadium present in it. The shade of the stone is the combination of these three colors. Because the deep blue is the most valuable, at the time of cutting you look for the angle with the strongest blue color. But the operation must be done by expert hands, because it is a stone with a split in one direction and is easy to chip, as it is relatively soft. The different nuances are also linked to the type of light with which the stone is illuminated. The blues appear more evident when tanzanite is viewed under fluorescent light, the purple hues are more easily seen under incandescent lighting.

Cartier, bracciale Flora and Fauna con perline in tanzanite, becco in ossidiana, diamanti e occhi di acquamarina
Cartier, bracciale Flora and Fauna con perline in tanzanite, becco in ossidiana, diamanti e occhi di acquamarina

Color: its famous blue is inimitable. It has a purple tinge and then a purple that is lower than that of amethyst and superior to that of blue sapphire, to which it resembles, even if it is less harsh. All natural stones are heat treated to eliminate the most opaque gray, greenish or brownish tone. There are also yellow, green, orange, pink and bicolor blue-green specimens.

Leyla Abdollahhi, orecchini con tanzanite taglio trillion e diamanti
Leyla Abdollahhi, orecchini con tanzanite taglio trillion e diamanti

Where it is found: tanzanite is extracted in the only deposit in the world, in the Simanjiro area, in the Manyara region, in Tanzania. It is a mining area only 7 kilometers (4.3 miles) long and 2 kilometers (1.2 miles) wide. This is also why the stone is considered very valuable and quite expensive.

Louis Vuitton, bracciale Orangerie des Tuileries. Il blu viola della tanzanite rappresenta le maestose fontane dei giardini delle Tuileries di Parigi e le tsavoriti la vegetazione.
Louis Vuitton, bracciale Orangerie des Tuileries. Il blu viola della tanzanite rappresenta le maestose fontane dei giardini delle Tuileries di Parigi e le tsavoriti la vegetazione.

Evaluation: usually the stone is without inclusions visible to the naked eye and is not even noticed with the magnifying glass: it generally has a good degree of purity. Two important aspects because transparency and absence of inclusions enhance its color.

Margherita Burgener, orecchini con tanzanite taglio goccia e diamanti
Margherita Burgener, orecchini con tanzanite taglio goccia e diamanti
Anello con tanzanite di 35,42 carati, calcedonio e diamanti montati su titanio di Wallace Chan
Anello con tanzanite di 35,42 carati, calcedonio e diamanti montati su titanio di Wallace Chan
Botta gioielli, anello con tanzanite, rubini e zaffiri gialli
Botta gioielli, anello con tanzanite, rubini e zaffiri gialli
Orecchini in oro giallo, tanzanite (44,72 carati), zaffiri rosa, perle naturali, diamanti
Arunashi, orecchini in oro giallo, tanzanite (44,72 carati), zaffiri rosa, perle naturali, diamanti
Sofragem, anello con tanzanite cabochon e diamanti
Sofragem, anello con tanzanite cabochon e diamanti
Mattioli, anello in oro rosa della collezione Rêve_r
Mattioli, anello in oro rosa e tanzanite della collezione Rêve_r
Tiffany, bracciale Peacok, con tanzanite ovale di 19.41carati, tormaline e diamanti
Tiffany, bracciale Peacok, con tanzanite ovale di 19.41carati, tormaline e diamanti
Pasquale Bruni collana Ghirlanda con tanzanite
Pasquale Bruni collana Ghirlanda con tanzanite
Anello di Dior con tanzanite
Anello di Dior con tanzanite
Orecchini con tanzaniti e diamanti
Orecchini con tanzaniti e diamanti







For Tiffany pop-up with stars




There are those who open a shop by inviting a few friends. There are those who invite journalists. And there are also those who, like Tiffany, organize a mega inauguration for the opening of a pop-up store, i.e. a temporary point of sale, often to celebrate an event or sell a particular product, with the participation of a host of actresses and models. This is what happened in Miami, in conjunction with the start of Art Basel, a fair dedicated to the art market. A few steps from the permanent store of Tiffany & Co, in the Miami Design District, the American Maison has opened the first pop-up café and shop. The link with the artistic world is represented by the inspiration from archival drawings of the father of pop-art, Andy Warhol, who worked with Tiffany from 1956 to 1962.

Hailey Bieber
Hailey Bieber. Photo: Courtesy of BFA

The neon with the name of the brand, which today belongs to the French group Lvmh, is precisely a reference to the pop atmosphere. Tiffany also commissioned artists Kai & Sunny to transform the two-level storefront using a colorful palette. The façade also forms a backdrop for the Christmas pop-up shop which features a curated assortment of the House’s gold and diamond jewellery. Indeed sympathetic to a pop-up shop.
Il Pop-Up di Tiffany a Miami
Il Pop-Up di Tiffany a Miami. Photo: Brad Dickson

Long list of participants in the inauguration, many of whom you can find in the photo gallery, including Hailey Bieber, J Balvin, Pharrell Williams, as well as the CEO of Tiffany, Anthony Ledru and his wife. The Tiffany & Co pop-up is located in the Miami Design District at 160 Northeast 40th Street and will remain open through January 31, 2023.

Anthony e Victoria Ledru.
Anthony e Victoria Ledru. Photo: Courtesy of BFA
Valentina Hites.
Valentina Hites. Photo: Courtesy of BFA
Olivia Ponton.
Olivia Ponton. Photo: Courtesy of BFA
Nanee Miller.
Nanee Miller. Photo: Courtesy of BFA
Lori Harvey.
Lori Harvey. Photo: Courtesy of BFA
Sai De Silva. Photo: Courtesy of BFA
Sai De Silva. Photo: Courtesy of BFA
Reign Judge.
Reign Judge. Photo: Courtesy of BFA
Paola Alberdi.
Paola Alberdi. Photo: Courtesy of BFA
Izabel Goulart.
Izabel Goulart. Photo: Courtesy of BFA
Giovanna Ewbank.
Giovanna Ewbank. Photo: Courtesy of BFA
Dixie D’Amelio.
Dixie D’Amelio. Photo: Courtesy of BFA
Camila Queiroz.
Camila Queiroz. Photo: Courtesy of BFA
Camila Coehlo.
Camila Coehlo. Photo: Courtesy of BFA

Bambi Northwood Blyth.
Bambi Northwood Blyth. Photo: Courtesy of BFA







Cipullo’s 70s jewels




The Cartier jewels designed by Aldo Cipullo: the seventies are a classic ♦

From the bijoux and silver chains of Tuscany to the altars of New York and Paris high jewelry: the story of Aldo Cipullo is probably unrepeatable. The son of a manufacturer of costume jewelery components, as there are many between Florence and Arezzo, Aldo Cipullo moved to New York in 1959, having learned the secrets of the trade from his father. But his reason for living was design and jewelry. First he worked for Tiffany, then for David Web. But his consecration as a great designer took place with Cartier, in 1969, the year of the moon landing.

Aldo Cipullo
Aldo Cipullo

With the French Maison he signed some of the pieces that marked an era, such as the Love bracelet. The idea: two bands of gold held together and tightened on the wrist by a small screwdriver. It is one of the first jewels considered unisex. To launch the bracelet, Cartier gives 25 bracelets double, for him and for her, to as many famous couples, including Elizabeth Taylor and Richard Burton. Liz wears Love in the movie X, Y & Zee, and contributes to the success of the jewel.

Bracciale Love di Cartier disegnato da Aldo Cipullo
Bracciale Love di Cartier disegnato da Aldo Cipullo
Liz Taylor, con Richard Burton, indossa il bracciale Love
Liz Taylor, con Richard Burton, indossa il bracciale Love

Another icon is the Cartier formed by a twisted nail. And in 1972 it was the turn of another iconic jewel, Juste un Clou. A simple bent nail that breaks jewelery conventions with a form borrowed from the world of tools. Cartier proposes this jewel several times, even in new versions with diamonds. A success that convinces Cartier to allow the designer to sign his creations for Cartier, an honor he was the only one to obtain.

Il bracciale in oro rosa e diamanti Just un clou
Il bracciale in oro rosa e diamanti Just un clou

The contamination of gold and semi-precious stones (such as lapis lazuli, carnelian, onyx, jade), the large rings that form necklaces and earrings, the decidedly attuned style of the Seventies, make Cipullo signed jewelry a classic that continues to be appreciated. The designer died in 1984, at age 48, but his jewelry is still produced and sold. Cartier dedicated a retrospective exhibition to Cipullo in 2012. Because his myth still lasts.

Bracciale per Cartier in oro, cristallo di rocca e onice
Bracciale per Cartier in oro, cristallo di rocca e onice
Orecchini per Cartier in oro, lapislazzuli e onice
Orecchini per Cartier in oro, lapislazzuli e onice
Collana per Cartier in oro e corniola
Collana per Cartier in oro e corniola
Collana in oro, crisoprasio e corallo
Collana in oro, crisoprasio e corallo
Orecchini del 1973 in oro, onice, corniola per Cartier
Orecchini del 1973 in oro, onice, corniola per Cartier

Juste un clou. Photo: Jean-Jacques Pallot © Cartier 2013
Juste un clou. Photo: Jean-Jacques Pallot © Cartier 2013







Tiffany goes green




Tiffany gold will be green. In a proactive sense, that is, more sustainable. The American Maison controlled by the French group Lvmh announces an ecological turning point, with the aim of “accelerate its commitment to the fight against climate change with the commitment to achieve zero net emissions of greenhouse gases (GHG) in all its operations (Scope 1 and 2) and supply chain (Scope 3) by 2040 in compliance with the Net-Zero Standard of the Science Based Targets Initiative (SBTi). It’s not an easy goal. On the other hand, with the arrival of the French group on the bridge, the company has taken on connotations that are increasingly sensitive to social issues. And consumers, especially the younger ones, have expressed their appreciation for environmental protection policies.

Tiffany Net-Zero
Tiffany Net-Zero

Tiffany & Co., with this in mind, has set a short-term GHG reduction goal for 2030 in line with SBTi’s Net-Zero Standard. By 2030, the New York City company is committed to reducing Scope 1 and 2 emissions by 70 percent: emissions generated by Tiffany operations, such as stores, distribution centers, manufacturing and offices. Not only that: the brand wants to reduce Scope 3 emissions by 40%, i.e. those generated in the supply chain, which represent the vast majority of the Maison’s ecological footprint. The commitment to zero the climate footprint by 2040 precedes the Paris Climate Agreement by ten years. Additionally, Tiffany is responding to climate scientists’ call to keep warming to no more than 1.5 degrees Celsius to prevent climate change from worsening.
Alexandre Arnault. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandre Arnault. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

But that’s not all: the next step is the net-zero goal, which will include a 90% reduction of Scope 1, 2 and 3 emissions by 2040. The remaining 10% of emissions will be neutralized by 2040, with removals of carbon thanks to Tiffany’s investments in nature-based solutions. Usually this translates, for example, into a policy of planting trees in some areas of the Earth. Tiffany also summarized her next moves, which we report below:
Esame delle gemme
Esame delle gemme a Tiffany

• Towards 100% sourcing of precious metals (gold, silver and platinum) from known recycled sources. Sourcing of recycled precious metals could reduce carbon emissions associated with metal sourcing by up to 90%, resulting in significant advances in Tiffany’s Scope 3 purchased goods and services category.
* This emissions reduction was calculated based on 2021 gold, silver and platinum procurement volumes and assumes 2022 procurement volumes will be consistent with 2021 volumes.
Lavorazione dei gioielli Tiffany
Lavorazione dei gioielli Tiffany

• Investing in sustainable transport, including a new partnership with Toshi, winner of the sixth Lvmh Innovation Award and last mile luxury delivery and services company. Founded in 2017, Toshi offers customer-scheduled 60-minute deliveries for luxury customers online and executes all deliveries with zero carbon emissions. Tiffany & Co. will launch with Toshi in New York and London in 2022, with plans to expand to other cities in 2023.

• Construction and renovation of more sustainable buildings across its retail, manufacturing, office and distribution sites. All major new construction, expansions, renovations and interior fittings are in the planning stage for Leadership in Energy and Environmental Design (LEED) Silver or higher certification.

Lo store di Tiffany all'angolo tra la 57a Strada e Fifth Avenue, New York
Lo store di Tiffany all’angolo tra la 57a Strada e Fifth Avenue, New York

• Use 100% renewable electricity by 2030 and invest in operational energy efficiency initiatives. In 2021, 89 percent of Tiffany’s global electricity consumption came from clean, renewable sources, including power generated by solar panels at Tiffany & Co. locations and purchased renewable electricity credits. Tiffany & Co. will continue to invest in energy efficiency improvements such as LED lighting, HVAC (heating, ventilation, air conditioning and cooling) upgrades, and improved building management systems.

• Expand investment in nature-based solutions, building on the House’s long heritage in protecting natural ecosystems. Tiffany & Co. will continue to prioritize projects that protect and restore natural ecosystems, reduce carbon emissions, and strengthen local communities.

Diamante nel laboratorio Tiffany di Anversa
Diamante nel laboratorio Tiffany di Anversa







Married in the White House with Tiffany




Not everyone gets married in the presence of the president of the United States. It is easier if, however, the bride is called Naomi Biden and she is the president’s eldest granddaughter. On Saturday, November 19, the young daughter of Hunter, Joe Biden’s second son, married Peter Neal, in a ceremony held in the south area of ​​the White House gardens. The choice is not accidental: the couple, both lawyers in a large law firm, have been living there since last August. For the occasion, the bride chose American jewels, those of Tiffany & Co.

Bacio degli sposi al balcone della Casa Bianca
Bacio degli sposi al balcone della Casa Bianca

In addition to the Tiffany wedding bands, the bride wore Tiffany Victoria earrings and the groom wore the Tiffany & Co. single brooch designed by Jean Schlumberger. But that’s not all: even the first lady, Jill Biden, together with all the participants in the wedding party wore the jewels of the New York fashion house. The ceremony took place in a strictly private form, without journalists. But with the presence of an authorized photographer.
Joe e Jill Biden, con Naomi Bide e Peter Neal
Joe e Jill Biden, con Naomi Bide e Peter Neal

Matrimonio alla Casa Bianca
Matrimonio alla Casa Bianca
I due sposi alla fine della cerimonia
I due sposi alla fine della cerimonia

Bacio a rito concluso
Bacio a rito concluso

La sposa ha indossato gli orecchini Tiffany Victoria e lo sposo ha indossato la spilla singola Tiffany & Co. disegnata da Jean Schlumberger
La sposa ha indossato gli orecchini Tiffany Victoria e lo sposo ha indossato la spilla singola Tiffany & Co. disegnata da Jean Schlumberger







Tiffany’s touch of art in Bologna




While launching its campaign for Christmas by making a film about Andy Warhol, shot in New York by Mario Sorrenti with the photography of Raymond Meier, Tiffany opens a new store in Italy (the first had opened in 2007). This time the historic American Maison has chosen Bologna, famous for its city center, cultural and social life, as well as for its towers (and, yes, also for its gastronomy). In Bologna, Tiffany has inaugurated a space of almost 200 square meters spread over two levels. The space, in addition to jewels, hosts the works of eight artists: Ian Rayer Smith, Kai & Sunny, Caspar Jansen, Jan Kalab, Lila Farget, Zhang He, Rhia Hurte and Eelco Hilgersom. A novelty, which is part of the strategy adopted by the company to bring the brand closer to the world of art.

Interno dello store Tiffany a Bologna
Interno dello store Tiffany a Bologna

The shop, located in Galleria Cavour, also houses a Tiffany Laburnum floor lamp, designed by the Tiffany Studio in the early 1900s and made with glass and gilt bronze in an art nouveau style. Obviously the predominant color is the classic Tiffany blue, which frames diamond jewelry and the brand’s most requested collections, including Tiffany T, Tiffany City HardWear, Tiffany Victoria, Jean Schlumberger and Elsa Peretti, as well as the new Lock collection. On the occasion of the opening of the store, the boutique hosts the X Link necklace in yellow gold with 755 diamonds designed by Schlumberger for Tiffany & Co. and worn by Beyoncé in the video of the new Lose Yourself in Love campaign. A creation that took more than 80 hours of work to be created by the Maison’s artisans.
Esterno dello store Tiffany a Bologna
Esterno dello store Tiffany a Bologna

Il nuovo store Tiffany a Bologna
Il nuovo store Tiffany a Bologna

La collana Pavé X Link  in in oro giallo con 755 diamanti indossato da Beyoncé
La collana Pavé X Link in in oro giallo con 755 diamanti indossato da Beyoncé

Il collier Pavé X Link
Il collier Pavé X Link







Dinner at Tiffany’s for Kim Kardashian & friends




Gal Gadot’s open back view, Kim Kardashian’s parabolic curves, Miranda Kerr’s Fort Knox reflections. And, then, Hailey Bieber, Alexandra Daddario, Bruna Marquezine, Halsey, Zoë Kravitz, Zoey Deutch, Blake Gray, Miranda Kerr, Alexa Demie, Noah Beck, Diego Boneta, Amelie Zilber, Giveon, Landon Barker, Adria Arjona, Eileen Gu, Demi Singleton, Miles Chamley-Watson, Kaitlyn Dever.

Miranda Kerr al lancio della nuova collezione Tiffany Lock
Miranda Kerr al lancio della nuova collezione Tiffany Lock

The opportunity for this reunion of women who live on the glossy pages of Vanity Fair was offered by Tiffany & Co., which organized in Hollywood, at the Sunset Tower Hotel, a dinner for the launch of the new Tiffany Lock collection (of which we have written here). Also present was the host, Alexandre Arnault, Executive Vice President, Products and Communication of Tiffany, as well as representative of the ownership of the brand, the French group Lvmh. Together with Arnault also the CEO of Tiffany, Anthony Ledru. Photographs by Stefanie Keenan and Jon Kopaloff / Getty Images for Tiffany & Co.
Kim Kardashian, Alexandre Arnault e Miranda Kerr. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Kim Kardashian, Alexandre Arnault e Miranda Kerr. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Kim Kardashian. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Kim Kardashian. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Jennifer Meyer, Kelly Sawyer. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Jennifer Meyer, Kelly Sawyer. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Hailey Bieber, Stephanie Shepherd, Zoey Deutch. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Hailey Bieber, Stephanie Shepherd, Zoey Deutch. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Gal Gadot. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Gal Gadot. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Demi Singleton. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Demi Singleton. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Caro Daur. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Caro Daur. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Anthony Ledru con Amelie Zibern. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Anthony Ledru con Amelie Zibern. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Amelie Zilber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Amelie Zilber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandre Arnault.  Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandre Arnault. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandra Daddario. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexandra Daddario. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexa-Demie, Halsey e Hailey Bieber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Alexa-Demie, Halsey e Hailey Bieber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Adria Arjona. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Adria Arjona. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Zoë Kravitz. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Zoë Kravitz. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Rachel Zoe. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co
Rachel Zoe. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co







Tiffany opens the laboratory to the public (for three days)




According to the latest quarterly data, LVMH group’s jewelry and watch sales increased 25% year-on-year to € 2.67 billion ($ 2.6 billion). For the first nine months, the category’s revenues increased 23% to 7.58 billion euros (7.38 billion dollars). This is to say that jewels count a lot for the group led by Bernard Aranult. And the magical touch of the French entrepreneur is also felt for Tiffany & Co., conquered two years ago and already integrated between Louis Vuitton bags and Moët Hennessy champagne. For example, Tiffany will participate in Lvmh’s Journées Particulières: it is a three-day showcase that aims to enhance (even if there is no need for it) the savoir faire of the French Maison.

Interno del laboratorio Tiffany a New York
Interno del laboratorio Tiffany a New York

Originally launched in 2011 by Antoine Arnault, CEO of Berluti and director of communications at Louis Vuitton, Les Journées Particulières is a summa of the craftsmanship of the brands linked to the group. Tiffany will be attending this event for the first time and showcase its 185-year history of craftsmanship through the Jewelry Design and Innovation Workshop located in New York City. The facility is located near the Maison’s legendary office on Fifth Avenue and is designed as a hub for creativity and product innovation.
Lavorazione dei gioielli Tiffany
Lavorazione dei gioielli Tiffany

Tiffany’s legendary savoir-faire is shown in an immersive experience with a direct insight into the world of Tiffany & Co. craftsmanship.There is no better time to bring Tiffany to the Journées Particulières, highlighting our world-renowned craftsmanship alongside that of the most esteemed Maison of Lvmh.
Anthony Ledru, CEO of Tiffany & Co

Anthony Ledru
Anthony Ledru

As part of its recently launched social impact program, Tiffany Atrium, Tiffany & Co. has partnered with Harlem’s Fashion Row and North Carolina A&T State University to launch a ten-week lecture series focused on design and innovation of jewels. Students selected from the program will have the opportunity to travel to New York City and visit the JDIW during the Journées Particulières, followed by career and networking panels with Tiffany & Co professionals.
Les Journées Particulières is open to the public from Friday 14 October to Sunday 16 October at the Tiffany & Co. JDIW, located at 53 West 23rd Street in New York City. Small group appointments will be staggered over the weekend for an optimal experience.
Laboratorio Tiffany & Co
Laboratorio Tiffany & Co

Bracciali Tiffany Lock
Bracciali della collezione Tiffany Lock

Esame delle gemme
Esame delle gemme







How to wear just one earring




The single earrings, that is, earrings that are worn one at a time. But when can you wear just one earrings? Here are the rules to follow ♦

Large and showy, in burnished brass, gold-plated and with extravagant shapes: they are the earrings that you wear alone. After ear cuffs, ear climbers and asymmetric studs, here’s the idea of ​​wearing different earrings, one or the other. Or, sometimes, just one, and it also combines other trends. But there are also those who suggest to wear cascades of diamonds and platinum from a single lobe, to give a modern touch to high-end jewelry. And if the costs rise with exaggerated dimensions, the solution can be to find a friend with whom to share the shopping. In short, the single chandelier is beautiful especially when you have the same tastes. Here’s how to choose them.

Orecchino della collezione Universe (immagine da Facebook)
Nikos Koulis, orecchino della collezione Universe (immagine da Facebook)

Rule number 1. A tiny mono earring has no reason to exist. Nobody will notice a small ring or a gold button. Above all nobody will notice that the other ear wears nothing.

Rule number 2. A large, showy, shimmering mono earring does not go unnoticed. But with all sincerity, are you sure it’s a good idea to draw attention to your ears? If you have some defect, do not overdo it: in this case it is better to wear normal earrings that are not too evident.

Rule number 3. Before wearing a large earring pay attention to the weight: it must not become annoying for the lobe: it could also cause skin irritation.

Rule number 4. A earring alone not only must have a generous size, but also has an original shape. If you want to wear only one earring, in short, better not to limit yourself to the classic gold ring.

Rule number 5. Choose the earring that best fits the shape of your face. If you have an oval and thin face, it is better not to overdo it with a long and hanging earring, which accentuates this characteristic. If, on the other hand, your face is rounder in shape, a long, hanging earring will serve to streamline the volume. Alessia Mongrando

Il mono orecchino firmato da Millie Bobby Brown
Il mono orecchino Pandora firmato da Millie Bobby Brown
Orecchino in titanio e diamanti
Arunashi, orecchino in titanio e diamanti
Tahiti Solo Earring
Daniela Villegas, orecchino Thaiti, con tormaline watermelon, ametista
Orecchino Palio, chiuso
Alessio Boschi, orecchino Palio, chiuso
Orecchino in oro rosa con quarzo fumé e diamanti
Alfieri & St.John, orecchino in oro rosa con quarzo fumé e diamanti
Orecchino a spirale con pietra luna, oro e diamanti
Noor Fares, orecchino a spirale con pietra luna, oro e diamanti
Delfina Delettrez, orecchino triplo con bocche
Delfina Delettrez, orecchino triplo con bocche
Orecchino singolo Libellula, oro giallo, diamanti, tsavorite
Yvonne Léon, orecchino singolo Libellula, oro giallo, diamanti, tsavorite
Tory Burch
Tory Burch
Vicki Sarge
Vicki Sarge
Nina tra le nuvole
Nina tra le nuvole
Rosantica
Rosantica
Daniela Villegas
Daniela Villegas
Orecchino singolo in oro e diamanti
Orecchino singolo in oro e diamanti di Shihara
Linda Palais
Linda Palais
Givenchy
Givenchy
Vittorio Ceccoli
Vittorio Ceccoli
Celine
Celine

Annabel Chan
Annabel Chan







Beyoncé in a maxi size for Tiffany




Beyoncé is, for all intents and purposes, Miss Tiffany. The American Maison, in fact, continues to entrust the singer with the image of her brand, at least as regards the more traditional jewelry. This time Tiffany & Co. has chosen black and white for its campaign entitled Lose Yourself in Love. Beyoncé wears the jewels of the New York house in a video directed by Grammy Award-winning director Mark Romanek, which reveals a deep nostalgia for the seventies, Studio 54 in New York and Donna Summer’s hit disco reinterpreted with Beyoncé’s music of Summer Renaissance, the finale of the last album.

The film, shot with a rare 65 mm camera (it is a maxi format, now also in digital version, used in classic Hollywood films such as Cleopatra, Patton, 2001: A Space Odyssey), evokes the Manhattan of half a century ago. and mobilizes a cast of 90 people, through the choreography of Fatima Robinson. It goes without saying that Beyoncé wears custom creations and iconic Tiffany jewelry, as well as the dancers involved in the video. Specifically, Beyoncé wears a platinum Tiffany Setting engagement ring with an internally flawless round brilliant diamond of over 10 carats, as well as pieces by legendary designer Jean Schlumberger. A custom Tiffany HardWear necklace was also created specifically for the campaign and will be available for purchase.

Beyoncé nel video girato da Mark Romanek
Beyoncé nel video girato da Mark Romanek

Beyoncé nel video per Tiffany
Beyoncé nel video per Tiffany







Tiffany ring, mystery setting and trilogy




The three techniques of jewelry that you absolutely must know if you do not want to make bad figures. The first is … ♦

There are jewels that have marked an era. Which have been copied, imitated, and made famous by famous people. In short, milestones in the history of jewelry that you absolutely must know. They are those jewels that have been made with a technique or a form that you must know, if you do not want to make fools. We have selected three of the many jewelery stages.

1 The Tiffany frame

Invented in 1866 by Charles Tiffany and his team of gemologists, it soon became an industrial standard for engagement rings: six platinum spikes (claws) that like claws sprout from the base of the ring and support it in an almost invisible way. to reflect the maximum of light. The traditional alternative, which is still used, is the ring with four jaws. The six brands, however, can be smaller and thinner, so as to bring out the stone and lock it more accurately. Simple, but brilliant.

Disegno montatura Tiffany anello con diamante
Disegno montatura Tiffany anello con diamante
Anello con solitario montato a griffe Tiffany
Anello con solitario montato a griffe Tiffany

2 The invisible mystery setting

Patented by Van Cleef & Arperls in 1933, it consists of cutting small parallel grooves along the stone belts downwards and placing them one by one on a gold or platinum net. In practice, it is the gem itself to be inserted into this structure and to hold the nearby stone, with an interlocking game that can be worth even 300 hours of work for a pin. The system is mainly used for rubies and sapphires, while the emerald with its inclusions makes this operation rather risky because it could disintegrate if cut badly. Only in 1990 was this setting developed for diamonds. But today’s advanced techniques with software modeling make this process economically prohibitive, not only for the cost of labor, but also for excessive waste material. Despite this, the mystery setting style is still used by masters of jewelry, such as Jar.

Bracciale con rubini e diamanti con tecnica mystery setting di Van Cleef & Arpels
Bracciale con rubini e diamanti con tecnica mystery setting di Van Cleef & Arpels

Mistery
Spilla Van Cleef & Arpels, zaffiri Mistery setting e pavé di diamanti rotondi

3 The Trilogy ring

In this case it is not a patent or a special technique, but one of the most successful marketing campaigns in the industry: the three diamonds mounted on jaws or set on a faith were certainly not new, but in 1990 De Beers proposed with an advertising campaign created by the American agency JW Thompson. The slogan was: “present, past, future”, declined in about 2000 advertising films and remained in the minds of consumers, so much so that all the jewelers of the wedding segment were pushed to keep a similar model in their catalog.

Anello trilogy di De Beers
Anello trilogy di De Beers

Anello trilogy in oro bianco e diamanti
Anello trilogy in oro bianco e diamanti di Damiani







Beyoncé returns to wave the Tiffany flag




Beyoncé has been the number one star accompanying Tiffany’s communication for some years. The contact and contract between the symbol of pop music, winner of a Grammy Award, and the symbol of US jewelry, continues with a new campaign, which according to the Maison celebrates individuality, love and universal connection and certainly celebrates the Tiffany jewelry. The ad campaign also has a name: Lose Yourself in love. In the images accompanying the advertising, Beyoncé wears collections such as Tiffany T, Tiffany City HardWear, Tiffany Knot and the new Tiffany Lock.

Beyoncé con i gioielli Tiffany nell'immagine di Mason Poole
Beyoncé con i gioielli Tiffany nell’immagine di Mason Poole

A fearless exploration of creativity. Lose Yourself in love embodies the beauty of self-love and enhanced elegance. Beyoncé is an inspiration to many because she embodies these qualities. We are honored to continue our partnership for the second consecutive year and to usher in an exciting new era of love.
Alexandre Arnault, executive vice president of products and communications

Alexandre Arnault
Alexandre Arnault

In particular, the star wears a custom Tiffany City HardWear necklace, created specifically for the campaign. The piece took over 40 hours to assemble and hand polished and has 18K gold links three times the scale of the existing Tiffany City HardWear Graduated Link Necklace. A limited quantity of these maxi necklaces will be available for purchase. Pieces designed by Jean Schlumberger and Elsa Peretti are also part of the campaign.
Beyoncé con maxi collana e bracciale Tiffany
Beyoncé con maxi collana e bracciale Tiffany

The press campaign was shot at Hangar Studios in Los Angeles by Mason Poole, with the video by Dikayl Rimmasch, styled by Marni Xenophon and Patti Wilson. Thomas Petherick’s scenography. A video focusing on Beyoncé’s latest hit song, Summer Renaissence, will be launched in the fall. There is no lack of reference to the politically correct, already present on other occasions: the campaign, explains Tiffany, reflects the continuous support for underrepresented communities.
Bracciale della collezione Tiffany Lock
Bracciale della collezione Tiffany Lock

I am honored to continue the partnership with Tiffany and Co. and explore even more deeply how beautiful our connections are, when we truly celebrate the relationship and the importance of the love we have for ourselves as individuals.
Beyoncé

Beyoncé per Tiffany
Beyoncé per Tiffany







The new Tiffany Lock bracelets

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New Tiffany bracelets. They are those of the Lock collection, a line launched in August. The new collection debuts with four rigid gold bangle, with models also with pavé diamonds. They are bracelets that, in intentions, are gender fluid, in the wake of the undifferentiated proposal for the wearer.

Bracciali Tiffany Lock
Bracciali Tiffany Lock

Tiffany Lock is an elegant interpretation of functional archival design, defined by clean, modern lines and a revolutionary locking mechanism. Tiffany Lock represents an exciting new pillar to our diamond and gold jewelry offering. We are thrilled to unveil our latest icon.
Alexandre Arnault, executive vice president, products and communications, Tiffany & Co.

Alexandre Arnault
Alexandre Arnault

The bracelets are made of 18-karat yellow and pink gold and, as the images of Mario Sorrenti and Raymond Meier with model Imaan Hammam and skateboarder Tyshawn Jones also confirm, they are designed for everyone. The idea is that of a padlock bracelet, with an allusion to the handcuffs genre. The closure features an innovative swivel mechanism that incorporates the functionality of a padlock.
La modella Imaan Hammam e lo skateboarder Tyshawn Jones con bracciali Tiffany. Credit Mario Sorrenti and Raymond Meier, Courtesy of Tiffany
La modella Imaan Hammam e lo skateboarder Tyshawn Jones con bracciali Tiffany. Credit Mario Sorrenti and Raymond Meier, Courtesy of Tiffany

Before the 1950s, in fact, Tiffany also offered real padlocks: key rings, money clips, brooches and necklaces featured design elements that evoked padlocks. Over the past 20 years, the lock pattern has continued to evolve in collections such as Return to Tiffany and Tiffany HardWear. The four Tiffany Lock bracelets are priced in the US between $ 6,800 and $ 32,000, but more models will be launched starting next January.

Bracciale in oro giallo della collezione Tiffany Lock
Bracciale in oro giallo della collezione Tiffany Lock
Bracciale in oro rosa e diamanti, aperto
Bracciale in oro rosa e diamanti, aperto
Bracciale Lock in oro rosa
Bracciale Lock in oro rosa

Bracciale Lock in oro giallo e diamanti
Bracciale Lock in oro giallo e diamanti







The secrets of the princess cut




Diamonds with princess cut, also chosen by Emily Ratajkowski, seems to have a lot of fans. That’s why ♦

Do you want feel as princesses? It’s easy, just choose a ring with a princess cut diamond, enjoyed even by Emily-Ratajkowski. The engagement rings princess cut diamonds, that is squared (square or rectangular), they have a recent history. This type of cut was introduced only in 1960, but encoded in 1981 by Betzalel Ambar and Israel Itskowitz. In return, it quickly became popular. The reason is simple: it seems so much. A princess cut diamond should have an average of 58 to 76 facets but, what is more important, it seems larger than the classic round brilliant cut (ie round). Even in the upside-down pyramid shape with rounded sides it has a very good performance in terms of light reflection. The right considered ratio between the sides to a square shape is between 1 and 1.05, while for the rectangular shape is 1 to 1.10 to 1.20.

Emily Ratajkowski con l'anello di fidanzamento: ha due diamanti taglio princess da 2 carati e un diamante a forma di pera a 3 carati su una fascia d'oro
Emily Ratajkowski con l’anello di fidanzamento: ha due diamanti taglio princess da 2 carati e un diamante a forma di pera a 3 carati su una fascia d’oro

Another advantage is that usually the stones cut in this way also have a lower cost in proportion, because it wastes less material from the rough stone. In particular, the princess shape keeps about 80% of the rough diamond, while the round brilliant retains only about 50%. If then around the diamond princess cut are joined other small stones, the effect is assured. No coincidence that many Maison offer from engagement rings with diamonds cut in this way.

Anello in oro e platino con diamante
Anello in oro e platino con diamante taglio princess

Buying Tips
Experts advise to choose at least one diamond with VS2 clarity, H color and, of course, a stone cut well. How? Try to draw an imaginary line that crosses the stone for the length, and observed whether the facets on the right and left halves have the same shape and size. Now, do the same operation in the horizontal direction and see if the opposite faces are the same size. Observe also the bottom and check that there are no cracks in the stone. And, last but not least, wear the ring.

Anello di Cartier, collezione 1895. Prezzo: da 3500 euro
Anello di Cartier, collezione 1895. Prezzo: da 3500 euro
Anello di Vuitton in oro rosa con piccolo diamante taglio princess. Prezzo: 1150 euro
Anello di Vuitton in oro rosa con piccolo diamante taglio princess. Prezzo: 1150 euro
Anello Tiffany con diamante taglio princess. A partire da 10.800 euro
Anello Tiffany con diamante taglio princess. A partire da 10.800 euro
Anello di De Beers. Prezzo: 4350 dollari
Anello di De Beers. Prezzo: 4350 dollari
La proporzione dei diamanti taglio princess di diverse carature
La proporzione dei diamanti taglio princess di diverse carature

I diversi tagli dei diamanti
I diversi tagli dei diamanti







Mahnaz Collection, the best of the twentieth century




If you love jewelry from sixties and seventies, and you have a bit ‘of money to spend, make an appointment in New York, where is the Mahnaz Collection. It is a company unlike any other, passion fruit and thecollecting by Mahnaz Ispahani Bartos, who sells high quality jewelry products during the twentieth century. The company collects offers pieces by historic Maisons of high jewelry, but also those made by artists, craftsmen, jewelers and independent designers. Provided they are of a high standard. In short, it is an alternative to auction houses that sell vintage jewelry to the highest bidder. Are pieces of Cartier, Van Cleef and Arpels, dit Mellerio Meller, Kutchinsky, Bulgari, Chaumet, Boucheron, Lalaounis, Georg Jensen, and Tiffany. But also signed by the legendary Roman goldsmith Mario Masenza.

Collana Mandala in rame colorato by Robert Lee Morris
Collana Mandala in rame colorato by Robert Lee Morris

A note is deserved to the founder, Mahnaz Ispahani Bartos, daughter of a businessman Pakistani and of mother patron of the arts, and raised in Chittagong port city of Bangladesh. “I come from a culture where women visit a jewelry store every two days”, she says. She has traveled into the world: adolescence between Pakistan, Iran, Switzerland and England. She then graduated from Wellesley College in Massachusetts, she received a master’s degree and then a doctorate in international relations. An activity that she has not abandoned (she also wrote a geopolitics book, «Pakistan: Dimensions of Insecurity»). But probably she has more fun to collect fine jewelry around the world.

Anello in argento rodiato e diamanti neri di Zaha Hadid realizzato da Georg Jensen
Anello in argento rodiato e diamanti neri di Zaha Hadid realizzato da Georg Jensen
Collana con perle di giada e oro 18 carati, 1973
Collana con perle di giada e oro 18 carati, 1973
Collana in oro, diamanti e ametista di Andrew Grima
Collana in oro, diamanti e ametista di Andrew Grima
Spilla in oro con acquamarina di Karl Stiggen
Spilla in oro con acquamarina di Karl Stiggen
Collana in oro di Leo Torikainen per Pirkan Kulta
Collana in oro di Leo Torikainen per Pirkan Kulta

Anello in oro e lapislazzuli di Jean Després
Anello in oro e lapislazzuli di Jean Després







Tiffany launches virtual jewels

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Goodbye old Tiffany, the new Tiffany is born, which leaves the image of the traditional big of luxury to explore new beaches. And after contemporary avant-garde art, here is Tiffany’s launch into the market for NFT virtual objects. The American Maison that passed under the Lvmh French banner presents NFTiff, which is also a successful crasis between the acronym of non-fungible token and the name Tiffany. Result: instead of immediately buying a real jewel, in gold or silver, you can choose a virtual object, which can then be transformed into a real jewel.

La collana Nft di Tiffany, in versione reale
La collana Nft di Tiffany, in versione reale

Let’s open a parenthesis for those who are unfamiliar with the frontiers of technology: an NFT is an object made up of digital data (for example, video, audio or any image in digital format, such as jpeg). This data is stored in a blockchain, which is essentially a form of distributed ledger. The ownership of an NFT object is registered in the blockchain and can be transferred from the owner (in this case Tiffany) to the buyer. But, beware, there are also those who have doubts about the actual ownership of the digital object: those who promote NFT argue that the blockchain is essentially a public contract that ensures the authenticity of what was purchased. Others, however, dispute that the legal rights transmitted by an NFT are valid, because there is no legislation that determines for these objects an effective intellectual property or other legal rights on the associated digital file. But these are probably details for those who will buy Tiffany’s jewelry, as they will then be made in the traditional way.
Il retro in oro rosa della collana
Il retro in oro rosa della collana

Tiffany’s digital product will be made in a limited edition of 10,000 pieces. It is designed exclusively for holders of CryptoPunks, a collection of non-fungible tokens on the Ethereum blockchain, one of many cryptocurrencies. The price of each virtual jewel is 30 Ethereum (Eth) cryptocurrency which at the beginning of August 2022 has a value equivalent to 1,662 dollars or euros, but with daily variations (a year ago it was close to 4,000 dollars). In August, therefore, the price of the NFT jewel would be almost 50,000 euros. It will not be obtained immediately: the delivery of the NFT jewel is estimated between December 2022 and February 2023. The virtual jewel is provided by Chain, a blockchain-based technology company and is available for purchase starting in August through the online NFTiff gateway of the Maison (nft.tiffany.com). NFTiff pass holders can ‘mint’ a personalized Tiffany & Co. pendant and receive a digital rendering in NFT format and a certificate of authenticity. Basically, they will have a piece of jewelry to admire first on their computer.

We are incredibly excited to announce the debut of NFTiff, offering our customers the rare opportunity to transform CryptoPunks into Tiffany & Co. personalized jewelry through a fully digital experience.
Alexandre Arnault, executive vice president, products and communications at Tiffany

Alexandre Arnault
Alexandre Arnault

Once the digital project has been completed, the CryptoPunks will be made with a custom design. Tiffany’s designers will work with the 87 attributes and 159 colors that appear in the collection of 10,000 CryptoPunk NFTs to match the color of the closest gemstone or enamel. Each pendant will be composed of at least 30 precious stones and / or diamonds (also virtual ones) to create a personalized design with the utmost fidelity to the original NFT art.

Each pendant in 18k rose or yellow gold will be on an adjustable chain between 18 and 22 inches made up of rectangular links that take inspiration from the shape of the square pixels. Limited supply, only 250 charms will be produced, each engraved with the CryptoPunks edition number on the back. It will be possible to purchase a limit of three NFTiff subscriptions per individual. The idea behind NFTiff came up organically earlier this year after Alexandre Arnault shared a photo of his personalized jewelry interpretation of CryptoPunk # 3167 on social media, created by Tiffany’s artisans and inspired by his NFT. .

As a holder of CryptoPunks, I saw a partnership with Tiffany as a way to make NFTs accessible to new collectors and to strengthen the existing community that has embraced the art. Tiffany’s vision and Chain’s technologies are the perfect combination to produce a beautiful product and a secure online experience.
Deepak Thapliyal, CEO of Chain

La collana di Tiffany Nft
La collana di Tiffany Nft







With Tiffany Atrium artist lives matter

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Tiffany’s list gets longer. No, not that of the jewelry collections. The American Maison that entered the orbit of the French of LVMH focuses on art. Within a couple of years, Tiffany announced a Basquiat-inspired Advent calendar, a collaboration with Daniel Arsham, a collaboration with the New York artist with Curtis Kulig, an exhibition of a maxi sculpture by Daniele Papuli at Milan, the collaboration with Kendrick Lamar and his discussed performances. Now it’s Tiffany Atrium’s turn.

I Shine, You Shine, We Shine di Derrick Adams
I Shine, You Shine, We Shine di Derrick Adams

It is not a line of jewels, but a “social impact platform” that aims to promote opportunities for historically underrepresented communities. The platform should help create a “more diverse and inclusive jewelry industry through engagement, leadership and learning”. The name Atrium in architecture indicates an open space or space covered by a skylight, inside a building. It derives from a characteristic of the houses of the ancient Romans, who had this internal open space. But the name is also inspired by the Return to Tiffany heart tag necklace.

We are thrilled to introduce the Tiffany Atrium platform, a centralized hub for our ongoing journey into the worlds of diversity, equity and inclusion. At Tiffany & Co., we feel a responsibility to bring about positive change in our world. Tiffany Atrium will allow us to optimize and scale the processes needed to do so.
Anthony Ledru, Chief Executive Officer of Tiffany & Co

Anthony Ledru
Anthony Ledru

To celebrate the launch of Tiffany Atrium, the Maison collaborated with American visual artist and community-builder Derrick Adams, who joins the list of Tiffany-branded artists, to create an original work of art, titled I Shine, You Shine, We Shine, hence the Tiffany Atrium logo. The artwork will be auctioned by Artsy from July 27 to August 10 and 100% of the proceeds will go to The Last Resort Artist Retreat, an artist residency designed to provide support to African American artists and cultural workers. founded by Adams in his hometown of Baltimore, Maryland.
 Derrick Adams di fronte al quadro I Shine, You Shine, We Shine
Derrick Adams di fronte al quadro I Shine, You Shine, We Shine

But what does Tiffany Atrium’s business consist of? Along with the announcement, a program also arrived:
Tiffany & Co. Apprenticeship Programs: eight apprentices will be selected through Lvmh’s Métiers d’Excellence Institute (ME Institute) & New York State Craft Apprentice Program for a two-year rotating program at the main facilities of the Maison. The selection will focus on historically underrepresented communities with the aim of creating opportunities and building an inclusive pipeline of talent.
Tiffany & Co. and HBCUs: Educational and professional opportunities will be created for students in the fields of creative arts and communication at selected historically African American colleges and universities (HBCUs), including:
• a $ 2M grant for the About Love Scholarship Program in partnership with the Shawn Carter Foundation and BeyGOOD.
• partnership with Harlem’s Fashion Row in support of the HFR ICON 360 HBCU Summit at North Carolina A&T University, which is committed to transforming art and fashion programs in HBCUs across North America.
Additionally, Atrium, Tiffany & Co. will focus on connecting employees, students and non-profit leaders to grow and celebrate shared values ​​and a commitment to improving the world we live in. Tiffany Atrium will continue to partner with non-profit organizations including Free Arts, Ali Forney Center and Lower East Side Girls Club throughout the year.
Lo store di Tiffany all'angolo tra la 57a Strada e Fifth Avenue, New York
Lo store di Tiffany all’angolo tra la 57a Strada e Fifth Avenue, New York