Brosway, Pianegonda, Rosato and S’Agapò, to which are added Bros Cinturini and Dhiva packaging: brands of the Bros Manifatture group, which contributed to a good result for the Marche jewelry group. The company’s revenues in 2023 increased overall by 10% compared to the previous year. Last year was also crucial for international development, particularly in the USA.
In detail, according to the final balance of Bros Manifatture, Pianegonda, a silver jewelery brand that focuses on design, recorded an increase of 34% compared to 2022. The brand’s storytelling favors partnerships that strengthen its perception in the fields of cinema, fashion and design thanks also to the new Assoluto collection chosen and worn by celebrities from all over the world.
Rosato has historically focused on customizable charms and complete jewelery collections designed in line with current trends. The brand has seen 20% growth in the last year, also thanks to a strong communication strategy. Rosato 4Good is the project through which the brand supports social awareness campaigns.
Brosway is betting everything on colorful jewels with a young spirit and has opened up to the US market and recorded growth of 8%. Finally, S’Agapô, a fashion jewelry store, experienced a 4% increase in sales thanks to supporting marketing on social platforms such as Tik Tok and Instagram.
Bros Manifatture employs around 300 people including employees and collaborators, distributes its brands in 30 countries around the world, with 10,000 points of sale and with constant growth both in Italy and abroad thanks also to participation in the most important international trade fairs in the sector of 2024 such as Atlanta Market, Inhorgenta Munich, JCK show in Las Vegas and VicenzaOro.
It’s not true that you always have to go on a diet. They also like women who don’t worry too much about their figure. And even the jewelery follows this principle: S’Agapò, the bijoux brand of the Bros Manifatture group is launching the New Chunky collection for this reason, a series of pieces that have a certain significant size as a common denominator, even if this is not reflected in the weight , which remains contained. The idea is to offer bijoux with a volume that is immediately visible to the wearer.
The New Chunky line includes earrings, necklaces, rings and bracelets of different types, with a torchon design or with the use of the classic chain. All the bijoux are made in 316L steel, in this case also with a variant with a 14K gold pvd finish or with a curb chain with a large mesh in the natural color of the steel. The prices are also within the reach of a very young public, which is what the brand is aimed at: they do not exceed 24 euros.
Pianegonda travels the universe with Assoluto
The new Pianegonda collection is the very first signed by the new creative director Betony Vernon, called to renew the brand that is now part of the Bros Manifatture group. The collection is therefore called Absolute. Even if the inspiration of the American designer is anything but. Assoluto flies high and is inspired by the origin of the universe. A theme that fascinates astronomers and physics professors but, after all, it is also what many philosophers have wondered in the last millennia.
In any case, it is not necessary to scan the galaxies to observe the essential style of the collection, which focuses on the shape of the sphere. The 23 jewels of the Assoluto collection, in brilliant silver, all bear a sphere to indicate what is believed to be the origin of the Big Bang, of the atom, of love, you name it. As we have already written here, the face of the Assoluto collection is the American model Anna Cleveland.
The idea of communicating the manufacturing technique is commendable: Assoluto is made in investment casting and assembled and completed entirely by hand. 925 silver is protected by two microns of 999 silver, i.e. pure silver. Subsequently, a further nanoceramic antioxidant protection is applied to the jewel which increases resistance to atmospheric agents and daily use, without altering the materiality and color of the silver.
Beleggia (Brosway) awarded in New York
Prestigious recognition for Lanfranco Beleggia, president of Bros Manifatture, the holding company that owns the Italian fashion jewelery brand Brosway Italia, as well as Rosato, S’Agapò and Pianegonda. Beleggia was invited to New York at the Accessories Council Excellence Awards 2022 and to receive the Hall of Fame / Founders Award, in recognition of his career for having founded his company, leader in the sector in Italy and in the world.
Beleggia is the first natural person to receive this honor: the award was previously reserved for products of major brands that had distinguished themselves during the year, such as the Coach bags, the Ray Ban Aviators and the Converse All Stars. The Accessories Council Excellence Awards (Ace) are awarded annually and are celebrated in an official gala evening (May 3, 2023 also in New York City) attended by large companies, brands and all those who make a lasting and significant contribution to the industry.
I am incredibly honored to receive this award. We have worked hard to try to be successful in the large US market and to convey our philosophy, our experience in jewelry and our continuous pursuit of beauty, innovation and fashion. I am extremely proud to be present in international markets with a brand like Brosway Italia, emblem of the Italian character: lively, colorful, modern.
Lanfranco Beleggia, founder, president and CEO of Bros Manifatture
The Foedus 2022 f Pianegonda
From the Latin dictionary: Foedus, masculine noun that can be translated with the word kid. But that’s not all: Latin has several declensions. If we consider the meaning in the third declension (we ask forgiveness from those who have not studied the language of the ancient Romans), the meaning changes into a pact, treaty, convention, alliance between peoples, bond, bond, association, agreement between individuals, law, norm established by nature or by fate. You choose which translation is most suitable for Pianegonda’s Foedus collection. As is well known, the brand of the Bros Manifatture group chooses Latin words to name its collections.
In this case, the very shape of the jewels also evokes the concept of a bond or a pact (for a marriage?). In fact, bracelets and rings are made up of silver lines that form a knot, a concrete symbol of the bond of love contracted between two people. In some models instead of the node there is a chain associated in different forms, also in this case with a reference to the concept expressed by Foedus. Lanciata nel 2021, la collezione è ora rinnovata e aggiunge all’argento spinelli rossi o neri.
Bros Manifatture celebrates 20 years of activity of the Marche brand with a flurry of news One of these concerns the Chakra collection by Brosway. It is one of the most successful bijoux lines of the company founded and led by Lanfranco Beleggia, now together with his sons Maurizio, Valerio and Beatrice. The Chakra bijoux combine a certain fantasy in periodically renewing themselves, together with a very low price and a gypsy style that meets the favor especially of the younger ones.
Even the new jewels of the Chakra collection, which despite the chosen name are not inspired by the Hindu religion, collect a series of lucky symbols, or simply decorative, such as the crescent moon, the star, the wind rose. The bijoux include earrings, necklaces and bracelets: they are made of steel, in the natural color or with gold PVD and the addition of white or colored cubic zirconia.
Cecilia Rodríguez brand ambassador of Rosato
Cecilia Rodríguez, model born in Pilar (Argentina), sister of Belen, also a model, is the new Rosato brand ambassador for the new autumn / winter 2022/2023 campaign. The choice of the brand controlled by the Bros Manifatture group was dictated by the image of Cecilia, defined as “audacity, magnetism and Mediterranean beauty”. Adjectives that also fit Rosato.
I am very happy with this collaboration with a brand that represents tradition and elegance but also contemporaneity and the message that I feel like sending to women is to always remain themselves with sweetness, common sense but with a pinch of self-irony, like that of jewelry. Rosé.
Cecilia Rodríguez
The model will be the face in the new campaign entitled Shades of pink and described as a journey through the feminine essence, a journey into the past, present and future enclosed in a jewel to always carry with you.
Rosato, a help for the plague of child brides
After the initiative with Unicef, the Bros Manifatture group communicates another support linked to a social issue. These are Rosato and the Onlus ActionAid and the campaign to raise awareness of the cause of “child brides” on the occasion of Women’s Day. Until March 8, therefore, it will be possible to buy the Limited Edition heart charm dedicated to the initiative exclusively online at the price of 39 euros. With the charm, a red cord as a gift as a testimony of the commitment to protect the rights of women starting from childhood.
Rosato acts as a spokesperson in all its activities to defend the rights of everyone. The renewal of the partnership with ActionAid testifies to the closeness of all the Group’s brands to the non-profit organizations committed daily to generating positive changes for people and for the planet.
Lanfranco Beleggia, president of the Bros Manifatture Group
100% of the proceeds from online sales will be entirely donated to the non-profit organization. The term “child brides” refers to very young women who are obliged, in certain cultural spheres, to marry men much older than themselves. Early marriages irremediably compromise the child’s physical and psychological development. According to the calculations of the non-profit organization, every day 33,000 girls are forced into an early and forced marriage: one every 3 seconds. In the last year there have been 650 million child brides and it is estimated that by 2030 another 150 million will be added, married before turning 18. The initiative is part of the great Rosato 4Good project, which represents the brand’s commitment to society and the environment and carries out important projects with various non-profit organizations, promoting values such as sustainability, respect for others and social equality.
S’Agapò, a Greek word meaning I love you, generally refers to an ideal type of pure love, rather than to the physical attraction suggested by eros. This does not mean that young people who choose S’Agapò bijoux, a brand that is part of the Bros Manifatture group, probably consider all aspects of love. And to arouse attraction, appearance matters. S’Agapò bijoux are intended to sparkle like irresistible references.
For example, with the Chunky and Luce collections, which can be mixed, with the combination of chains and thick lines together with more romantic and refined pendants. On the other hand, we are in the era of contaminations, of gender fluidity and, therefore, also of style: so the 316L steel chain bracelet and gold-colored finish, for example, can be worn together with the 316L steel and PVD necklace. gold with white and turquoise crystals. Who knows, the mix could arouse some agapò from someone.
Rosato with cheerfulness
Rosato is a brand (part of the Bros Manifatture group) that has always offered jewels that tell stories of the common life of women. They are pendants that are used to personalize necklaces and bracelets, but also rings and earrings that describe emotions, but also objects or subjects of female desire: for example, there are collections such as Love, Travel, Shoes, Zodiac, Passions, etc. Now, to this already very dense series, Rosato jewelry lovers can add a line called Allegra, a mood that everyone would like to last longer and longer.
In addition to the pendants, the cheerful line is made, like the others, in 925 ‰ silver with 18-karat rose gold plating or in natural color and with the addition of cubic zirconia. Founded in Arezzo in 2004 by Simona Rosato, the brand was bought in 2011 by Bros Manifatture, the creation of Lanfranco Beleggia, president of the group. And thanks to its characterization, Rosato has managed to establish itself as a prêt-à-porter jewelry brand with its own strong identity.
Bros Manifatture returns to Jck and Vicenzaoro
The Bros Manifatture jewel has beaten the covid and is back in the sector fairs. The company from Montegiorgio (Fermo, Marche, Italy) confirmed that it closed 2020 with a positive balance (revenues were about 40 million in 2019), albeit inevitably with declining sales due to a pandemic. A result, comments the company’s press release, which is the result “of the commitment of a compact and solid group, capable of supporting its retailers with promotions aimed at supporting the sell-out upon reopening”. Parallel to the strong presence in physical stores, including the one opened in Miami, the company also increased online sales of the house brands by 178%: Brosway, Rosato, S’Agapo and Pianegonda.
But the company does not rely only on the digital channel: Bros Manifatture has already decided to participate in attendance at the two Jck international fairs in Las Vegas next August and in Vicenzaoro September. The expectation on the business of the future has in fact more than doubled compared to last year and the propensity to participate in physical events to strengthen the direct relationship with retail partners and establish new lasting collaborations over time is growing.
Bros Manifatture also reaffirmed the company’s social commitment and support for charitable causes, in addition to the rediscovery of its Italian origins. For this reason, collaborations with non-profit organizations and non-profit associations have been activated and renewed in Italy and abroad and funds have been donated to support scientific research. In particular, Rosato, in collaboration with Legambiente, has developed a product line for the Tartalove campaign to protect caretta caretta sea turtles. In America, Brosway Italia is involved with the Lauren’s Kids Foundation in the fight against violence against minors and has provided Red Cross with fundamental assistance in managing the pandemic crisis.
At the local level, the strong link with the Marche region has meant that particular attention was also paid to environmental recovery works: the historic Palazzo Alaleona in the historic center of Montegiorgio (FM) has been renovated and will be open to the public in the form of luxury relais, which will host tourists from all over the world and will add value to the rediscovery itineraries of small Italian villages.
In addition, the Officina Del Sole estate, known for its position on the hills of the Marche region, the breathtaking views and the production of native oil and wine and already appreciated by hundreds of tourists and aficionados every year, will become the seat of an educational activity and will host a museum of peasant civilization.
Vicenzaoro September, here are the first brands
The trade fair sector wakes up, with Vicenzaoro ready to return from 10 to 14 September, in attendance. For now, the adhesion of the brands to the main Italian event in the gold and jewelery sector is encouraging: Fope, Roberto Coin, Crivelli, Bros Manifatture, Unoaerre, Graziella Group, Chrysos, Karizia, World Diamond Group are among the big names already confirmed, according to what Ieg, the company that organizes the Vicenza event, communicates. Waiting for other jewelry big names to return to occupy the booths of the fair. It should also be remembered that T.Gold (machines and equipment, with the confirmations of Sisma, Legor, Fasti, Ombi, Cimo) and VoVintage (watches and vintage jewelery, open to the public) remain in the program together with Vicenzaoro.
We are confident that in Vicenza we will reap the first fruits of the sacrifices made in this year and a half of restrictions given the good feeling of the market for the Italian product and the willingness of companies to get back into the game to return to business in person and safely.
Stefano de Pascale, director of Confindustria Federorafi
According to the latest sample survey prepared for Federorafi by the Confindustria Moda Study Center, in January-March 2021 24% of the Italian companies interviewed reported an increase in turnover compared to the first quarter of 2020. And the sentiment of the sample sees 25% with a start of recovery already in spring 2021, 39% starting from autumn 2021. About half of the sample (48%) reports a renewed dynamism of foreign markets, United States, France, United Arab Emirates / Qatar on the others.
Other confirmations come from foreign buyers, who are planning their visit to the event. The VBI, Vicenzaoro Buyer Index, which periodically detects the attitudes of a representative panel of global operators, highlights in June that confidence in future business has more than doubled compared to last year. The propensity to participate in the fair in presence from the Middle East and North America, but also from Europe and Italy, is growing at the same pace. According to a survey by Confcommercio Federpreziosi, the participation intentions of retailers and operators are positive: 75% plan to return to the Vicenza pavilions to renew or expand the product range (33.2%), but above all to resume relations direct professionals with suppliers, customers, colleagues (41.7%).
To the sea with jewels dedicated to the sea. It is a classic idea for the summer that Rosato, a Bros Manifatture brand, proposes with the Into the Blue collection. The underwater world is represented with shells, seahorses and starfish. The collection is made of silver in the natural color or plated in pink gold and enamel, as well as white cubic zirconia. But the series also includes pendant, necklace, bracelet and earrings enriched with an element of red coral. Charms are intended for necklaces and bracelets, but the collection also includes individual rings and earrings.
There is also a beneficial aspect: part of the proceeds from sales will be donated to One Ocean Foundation, a non-profit organization created to safeguard the health of marine flora and fauna. prices: a necklace with pendants 79 or 109 euros in the pink gold version, a bracelet 129 or 159 euros, ring 49-59 euros.
Geometry, a word that derives from Latin and which is composed of the prefix geo which refers to the Greek word terra and metria, which in the same language indicates the measure. In short, geometry is originally the measurement of the earth. Over time, the definition of geometry has expanded and now includes the idea of using defined flat figures, such as the circle, the square, the oval. If you transfer these concepts to the world of bijoux, here is the new collection by Brosway, an affordable jewelry brand from Bros Manifatture. The Geometric collection actually uses the shapes of circles and wedge ovals.
But another specificity of the Geometric collection is its golden color. The bijoux, in fact, are made of steel, covered on the surface with gold PVD and the addition of Swarovski crystal golden shadow. Necklaces and earrings also use the classic chain, alternating with septile or wide links, while circles and ovals are presented intertwined.
Launched years ago, the Storie collection by Rosato is also renewed for spring 2021. At the center there are always silver charms with rose gold plating, which represent different subjects: butterflies, bees, shamrocks. In short, subjects linked to the summer and nature. The pendants, offered at a price of 39 euros, are suitable for the bracelets of the Maison which is part of the Bros Manifatture group. For example, a bracelet in 925 ‰ silver and rose gold plating, with pendants in the shape of a symbol of peace, four-leaf clover, bee, butterfly, flower and ladybug, 65 white cubic zirconia and seven red cubic zirconia is priced at € 119. . Charms and bracelets are also available in natural silver, in some cases with a touch of colored enamel.
Rosato also adds tips for the care of jewelry: the shine can be maintained through the use of a soft dry cloth or non-abrasive products designed and used in jewelry for cleaning. Be careful with products that contain ammonia, alcohol, acids or chemicals that can be too aggressive. Rosato jewels must not be cleaned with detergents or chemicals, hot water or ultrasound systems. Alcoholic substances present in perfumes, hair sprays and cosmetics can damage the metal and it is therefore recommended to use them before wearing the jewelry. Furthermore, the jewel should not be left exposed to the sun for a prolonged period and neither should it be immersed in water or in the shower.
Environment, nature, sustainability: concepts that have (hopefully) become part of the collective consciousness. And Rosato, a brand of the Bros Manifatture group, joins those who care about the fate of the Earth with the Gaia collection. Which is not only a feminine name, but also a reference to natural balance. In Greek mythology, in fact, Gaia was the Greek goddess of the Earth, mother of all life, similar to the Roman Terra Mater. And, if mythology were not enough, we must remember the scientific hypothesis Gaia, formulated for the first time by the English scientist James Lovelock, according to which living organisms on Earth interact with the surrounding inorganic components to form a complex self-regulating system, which helps to maintain and perpetuate the conditions for life on the planet.
That said, the Gaia collection uses the universal symbol of peace, together with leaves, flowers, butterflies and bees as elements that make up the 925 rhodium-plated jewels in natural or pink color, for pendants with white and red cubic zircons. The prices of some jewels: a necklace 129 euros, bracelet 89 euros, earrings 119 euros, ring 75 euros.
Brosway’s bijoux focuses on Chile
x
Bros Manifatture, a group that controls the Brosway, S’Agapò, Rosato and Pianegonda brands, expands beyond the Italian borders. The Brosway brand, in fact, has inaugurated a store in the Mall Plaza Egana, located in the capital of Chile, Santiago, and one in the Mall Plaza Vespucio, in La Florida. The outlets are located in two large shopping centers. Brosway jewels are presented through the new retail format with dynamic volumes that increase the interaction between customer and product, using protruding drawers and raised display cases. The shades range from warm white to beige with fabric elements, great brightness, refined lines and materials, hallmarks of the brand’s universe.
Brosway creations are already popular in South America, especially with the best sellers Chakra and Très Jolie for women and the new Ink for men. In the last year, the Italian fashion brand has recorded a strong increase in foreign sales, managed through the direct branch in Miami. The brand is already widespread and appreciated also in the US, where on February 1st it opened the second store at the Aventura Mall Biscayne Boulevard, in Miami, in fifth place among the most important shopping centers in the States.
The color of Rosato becomes blue. It is not a play on words: the brand offers new jewels that feature 925 silver processing, rose gold plating and ruthenium (a mineral that is used in jewelry to add resistance to abrasion) and blue cubic zirconia. Furthermore, the necklace and bracelet are characterized by the figure of a small quarter moon. The line of jewelry enriches the catalog of the fine jewelry brand born in the Italian goldsmith district of Arezzo in 2004 and which has become quite well known in America for its original creations which combine refined Arezzo goldsmith work and a careful interpretation of fashion trends.
Actresses like Demi Moore and Elizabeth Hurley wore Rosato jewels, a brand that in 2011 was acquired by the Bros Manifatture group founded by Lanfranco Beleggia. The jewels are distributed in single-brand boutiques and jewelers in Italy and around the world, also with the Shop in Shop format. In Italy it is present with three boutiques in the main shopping streets (in Rome in Via del Babuino, in Milan in Via della Spiga, in Forte dei Marmi in Via Mazzini) and abroad with shops in Kuala Lumpur in Malaysia, in the very luxurious Malls Starhill Gallery and Pavillon, and in China with the single-brand stores in Shanghai and Tianjin.
Safeguard the sea. But also your appearance. To combine business with pleasure is Rosato, a brand of the Bros Manifatture group. Indeed, Rosato launches an initiative linked to its Into the Blue collection. The purchase of a pendant from the collection will help, with a portion of the proceeds, to support the One Ocean Fundation, an Italian initiative established in 2018 by the Yacht Club Costa Smeralda, which has as its objective the safeguarding of the marine ecosystem. Those who adhere to this proposal also receive a limited edition bracelet as a tribute to their participation in the initiative. The bracelet is in Japanese and silver glass.
The bracelet can obviously serve to attach the charms of the Into the Blue collection. These are pendants with a marine subject: shells, sea stars and small fish. As an alternative to the bracelet with glass pearls, available in different colors, you can use modular bracelets in natural silver or with rose gold plating, in some cases with the addition of enamel. The collection also includes earrings and necklaces with the charms as pendants.
Got me, that is, you took me, you conquered me, you desire me: these words Rosato pronounces it through its new jewels. The collection for spring 2020 is called Got me and is a message transmitted through the classic pendants to add to the bracelets. But it is also a message that travels on earrings, necklaces and rings. In short, the collection of the brand of the Bros Manifatture group intends to warm up the spring with a love declaration that does not allow misunderstandings.
And not only through the simple message, which also appears on some of the jewels of the Got me collection, but also with icons such as the classic hearts, or lips and keys capable of opening any desire. Rosato’s jewels are in simple silver, or silver with galvanic rose gold, red enamel and white cubic zirconia. The price of these bijoux is modest: from 29 euros for a pair of earrings it only goes up to 59 euros for the ring with red enamel lips.