Rio Tinto, one of the world’s major diamond producers with mines in Canada, Australia and Zimbabwe, wants to rejuvenate the market and alongside the famous 4 C’s choice the real reasons people buy diamonds: love, emotion and, why not?, the beauty of a jewel that is not only in stone, but also in design. To do that had promoted the brand Diamond with a story and every year asks four talented jewelers to create a caspsule collection (for 2015 ere Sandy Leong, Jennifer Dawes, Suzanne Kalan and Matthew Campbell Laurenza), to be shown at Jck in Las Vegas. The idea behind the project is to provide traders jewelry at a very reasonable price for diamonds, ranging from 500 to $ 5,000, from more contemporary design and wearable every day all day. Something that for Millennials, customers with a maximum of thirty years the target stated, is different from what their parents wear, without being ostentatious or bling bling. Among the four themes suggested by Rio Tinto, the one of Sandy Leong is Shaped by origin, and the designer has chosen the rain as a creative motif to remember the immanence of nature. Rings, necklaces, earrings and bracelets are shaped with long raindrops in recycled gold silky finished connected by gray or champagne diamonds from the Argyle mine in Australia. Here the first images of Rain the collection, next article the issues and proposals of the other three designers. Monica Battistoni
