Whoever buys a jewel receives another as a gift. The idea is from S’Agapò. For one day, in the stores that have joined the initiative, for every purchase of a S’Agapò jewel, you will also receive an Alphabet Collection necklace. The promotional idea also includes a contest: you will be able to be photographed and become a digital testimonial for the brand. In fact, each store will set up its own shop, reserving a special place for S’agapò jewels and having the staff wear the t-shirts with which each customer will be welcomed. During the days, the shop windows, the store, the staff and the customers will be photographed with their Alphabet necklaces: each jewel comes to life once worn. Below, we publish the dates with the list of the jewelers who have joined the initiative.

Latest from news
The “Bulgari Pink” was also sold at Christie’s “Magnificent Jewels” auction ♦ As expected, the “Bulgari
The MV Luxury Group Manufacturing Hub—a new center representing Marco Valente High Jewelry—has been inaugurated. ♦
The catalog features 700 lots, including pieces from renowned luxury houses, diamonds, and colored gemstones. The
The PR firm founded by Barbara Gianuzzi will manage communications for the brand established by Guendalina
A sale in Milan featuring 325 lots, including jewelry from major fashion houses, precious stones, and