Granddaughter of a former importer of precious and semi precious stones, she was attracted since childhood by pearls and colored beads: it was inevitable that Daniela Soccodato woould care for jewelry. She herself says: “At the University, I helped my uncle, accompanying him to the fairs. A brief stint in a jewelry store downtown and then a normal paperwork. From about ten years I began, by himself, to create jewelry in stones and silver, first for me and my friends, then also a few shops and private. But only as a hobby… Meanwhile, I have refined the technique and differentiated production and materials. Now Pietre, Amore e Fantasia arises from contamination of poor materials, such as lace, trimmings, brass, Swarovski crystals, fabrics, crochet, and the more valuable materials, as silver in all its forms, baroque freshwater pearls, semi-precious stones , coral, zircons, the cameos”. The road is still ahead: after this first experience, the next few months the activity that was started as a hobby, turns into a small business. Daniela Soccodato has however already an idea of the market for its jewelry, with retail prices ranging from 60 to 160 € for necklaces, from 45 to 95 euro for earrings, from 45 to € 90 for the bracelets.
