Among abstract geometries and valuable inventions by Nc Rocks, jewelry brand born by the creativity of two women.
The 18K gold, precious stones, diamonds, enamel: who would have thought that these elements could be considered rock? But are the materials with which they are born of Nc Rocks jewelry, jewelry brand that has a different story from the usual. Born, in fact, from creativity of mother and daughter, Nadine Hammoud and Chérine Altobaishi. From Lebanon (Nadine was born in Beirut and raised in London) to Great Britain, from Saudi Arabia to Los Angeles (where she grew Chérine) via Dubai, where now the brand has seat: the cultural journey of the women couple did not borders. But has, instead, a specific style: geometric, with straight and round lines, bold colors, unusual combinations of spaces, among Wassily Kandinsky and Piet Mondrian, two fathers of abstract art. But also virtuosism as Art Deco and even Optic Art. Nothing oriental, in fact. And the name? And the rock-and-roll? Difficult to understand why the choice of the brand, probably dictated only by marketing needs. There remain, however, jewels that have an undeniable personality. Alessia Mongrando