In Geneva, the first European boutique of Mouawad, one of the gods of luxury jewelry.
It is arrived in Europe, with a boutique, one of the giants of the jewel and, in particular, those with diamonds: Mouawad. If the name does not tell you anything for you means that the high jewelry is more alien to a snowfall in August. But you can remedy: if you live in Europe now you can go in Geneva, Rue du Rhone 8. Mouawad is a kind of luxury jewelry totem with a long tradition behind it. The company is run by the fourth generation: Fred, Alain and Pascal Mouawad, descended from that David Mouawad which founded in 1891 in Beirut, Lebanon, the company now based in Switzerland (but strangely not had a boutique, so far), and a strong presence in Dubai. But in reality the Mouawad’s activities began a century ago between the US and Mexico, where the founder had moved to learn the trade of a goldsmith and watchmaker. From that experience began the adventure of the Maison, which has evenly divided the business between jewelry and watches, more high-end. He was extremely successful, as evidenced by the celebrity parade wearing the brand’s jewelry and amazing gem collection accumulated over the years. One above all: the Diamond Jubilee, 245.35 carats cushion cut, is the sixth largest diamond in the world. Not only. Thanks to the support of the family to the Gemological Institute of America, the GIA campus in Carlsbad (California) is entitled to Mouawad. Federico Graglia