Georgia May Jagger for Thomas Sabo

Georgia May Jagger is the new face of Thomas Sabo. The London brand held a press conference to announce that the model, daughter of Rolling Stones frontman Mick Jagger and Jerry Hall, posed for the British designer’s latest collection. The communication campaign was shot by famous photographer Ellen Von Unwerth. Thomas Sabo’s new SS14 collection, Karma, will hit stores next February. The Karma collection is made up of 72 elements, each designed to signify positive energy, joie de vivre and luck: the beads can be added to Thomas Sabo’s already launched jewels, such as the Glam & Soul Rebel line, or to compose new jewels. New entries are a silver necklace and a bracelet. Georgia May Jagger, the founder of the Thomas Sabo brand, creative director Susanne Köbli, and Von Unwerth attended the launch of the campaign at the Café Royal in London.