Baselworld signs an agreement with Luxury Venture to favor innovative jewelery and watchmaking companies ♦
Looking for new ideas for jewelery fairs. If the short texts for the search for personnel or others things would still to be published in the newspapers (some there are again, but few) the companies that organize events related to the world of jewelry could try this route. Without it, the great jewelry fairs look for different ways. VicenzaOro, for example, has decided to expand the field of action to jewelery and collectible watches with the experiment of Vo Vintage. Baselworld, on the other hand, takes a different path and looks at the world of innovation.
The big Basel fair, in fact, announced that it is partner with the Luxury Venture group. The goal: to jointly develop an international ecosystem for start-ups in the watch, jewelery and related industries to shape the future of luxury through innovation, digitalisation, sustainability and entrepreneurship.
Indeed, the Luxury Venture Group is an incubator, an accelerator and a venture capital platform based in Switzerland. The mission is to help luxury start-ups that combine impact and profit with innovation, creativity, sustainability and social responsibility.
The aim of Luxury Venture is to select, promote and invest in luxury start-ups anywhere in the world. For example, through a competition, the Luxury Venture Innovation Awards, and then with acceleration programs of up to three months for selected start-ups. An exciting program for jewelery companies? Time will tell.
Meanwhile, according to Baselworld CEO Michel Loris-Melikoff, the partnership “fills an important gap and fits perfectly with the new positioning of Baselworld 2020 as a platform of experience”. How is the agreement materialized? In next year’s programs at Baselworld, Luxury Venture Day will bring together luxury start-ups, investors, destroyers and universities, creating a new dynamic ecosystem in the luxury sector with a focus on watches and jewelery. And the fair will present numerous innovations and areas of experience that will accelerate start-ups and provide new impetus to the sector.
Appointment at Baselworld from 30 April to 5 May 2020.