The American luxury house has chosen actress Amanda Seyfried as its new ambassador. ♦
Tiffany & Co. has a new face: Amanda Seyfried, the American luxury house’s latest ambassador and the star of its 2026 Holiday campaign, titled “Love Is a Gift.” The actress—who rose to fame as Karen Smith in the comedy *Mean Girls* (2004), went on to star as Sarah Henrickson in the television series *Big Love* (2006–2011), and appeared in the musical *Mamma Mia!*—makes her debut for Tiffany & Co. in a video titled “You & Me.” The story unfolds across two eras—contemporary New York and the holiday season of the 1990s—centered, naturally, around a gift from Tiffany & Co.
We are delighted to welcome Amanda Seyfried as the Maison’s new ambassador and to introduce her in our 2026 Holiday campaign. Amanda naturally embodies the joy, style, and sophistication that have defined Tiffany & Co. for nearly 190 years. We are proud to welcome her into the Tiffany family.
Anthony Ledru, President & Chief Executive Officer of Tiffany & Co.
In the video, a mother in the 1990s gifts her daughter a “Blue Box” containing a hand-painted “Bird on a Rock” ornament. Fast-forward to the present day, and the daughter—now an adult—passes that same ornament on to her own child, continuing a cherished family tradition. The video is directed by Academy Award nominee Derek Cianfrance and produced in collaboration with the creative agency American Haiku and the production company Radical Media, with cinematography by Arseni Khachaturan, ASC. The decoration was created specifically in collaboration with production designer Karen Murphy and is inspired by the “Bird on a Rock” piece designed by Jean Schlumberger for Tiffany & Co. in 1965. It features a new interpretation of “You & Me Song” by The Wannadies—originally released in 1994—which transforms a track once associated with youthful romantic love into a celebration of the enduring bond between a mother and her daughter.
