Museo Chopard a Fleurier fuori Ginevra

At Mandarin Hotel with Chopard

Here’s an example of imaginative co-marketing, including a big name of jewelery, Chopard, and an equally prestigious brand, the Mandarin Oriental, one of the world’s most luxurious hotel chains. Together they created the Happy Diamond Suite, and they offer a minimum stay of two nights in the hotel in Geneva and one very special private visit. Yeah, because the business initiative is referring to eponymous collection of jewelry and watches, with stones, floating happily in the dial or in the frame of a ring or a pair of earrings (https://gioiellis.com/lallegra-danza -of-chopard). What it proposes is actually the opportunity to admire and wear fine jewelry pieces, those you can see on Red Carpet (https://gioiellis.com/a-cannes-chopard-sul-red-carpet). A way to feel a bit ‘like Julianne Moore or Lea Seydoux and see how they are made, the earliest stages of design, selection of the stones, the construction of the frames. And indeed, with two-hour tour from inside the house, visiting the new museum Chopard included, it becomes easier to understand why to create a jewel it also takes more than six months. Monica Battistoni

Happy Diamond Suite dal sito del Mandarin Hotel
Happy Diamond Suite dal sito del Mandarin Hotel
Mandarin Hotel Ginevra
Mandarin Hotel Ginevra
Museo Chopard a Fleurier fuori Ginevra
Museo Chopard a Fleurier fuori Ginevra

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