Baselworld, but how much does it cost me

Countdown to the world’s largest jewelry event: Baselworld. Over 150,000 visitors and 3,500 media representatives from all over the world are expected in Basel from March 27 to April 3. Including the correspondents of Gioiellis.com. To give you an idea of ​​the machine, just think that 20,000 people work in two months to make Baselworld work, under the large exhibition pavilions designed by Herzog & de Meuron. The result is a town with multi-story buildings, with corridors for 30 kilometers. All dedicated to luxury, jewelry and watches. The show is also open to private visitors, however Baselworld, as a B2B show, is dedicated to industry.

Those who go to Basel every year do business with watches, jewelry and precious stones. And participating costs: a few square meters of stand, the minimum space, costs a company about 50 thousand euros (starting from 3 thousand euros per square meter). “In practice, those who focus on 120 square meters have a cost that, with staff travel and various expenses, reaches half a million euros (600,000 dollars),” the representative of a maison who has decided to give up the event (and who prefers to remain anonymous) tells gioiellis.com. But for many, it is money well spent: Baselworld is the event of the year. It is estimated that 80% of the global turnover in the watch and jewelry sector is generated in Basel. Furthermore, the number of visitors from the Far East, mainly from Hong Kong and China, has continued to grow for years. And this year will continue to do so.