The brand Sirendipity, founded by Simona Valestro, draws inspiration from mythological figures, featuring designs crafted in silver and bronze.
The name “Sirendipity” is a play on words, combining “serendipity”—the occurrence of something beautiful and unexpected—with the mythological siren. The concept comes from Simona Valestro, whose professional background lies in film production and location management. As the creative director of Sirendipity, Valestro aims to “give space to her own creativity and rediscover a connection to her Mediterranean roots.”
Her inspiration stems from mythology: “I imagined an encounter between Parthenope and Tanit (the principal female deity in the Carthaginian and Phoenician-Punic religion ed.) during an eclipse. Their fable gave birth to the siren depicted on the front of the ‘Moneta’ [Coin]—the first piece in the collection. On the back, I chose the *spira mirabilis*—a spiral that grows while maintaining its original shape. It is the image that resonates most with me in this story; it reminds me that I can evolve without losing the essence of who I am. The ‘Moneta’ and the other pieces in the collection are handcrafted in Italy using 925 silver and bronze,” explains the founder of Sirendipity.
“When you open the wooden box containing a ‘Talisman,’ you discover linen, a Mediterranean fragrance, and a letter to be read before putting on the piece,” continues Simona Valestro. “Some letters are kept in a drawer for years. I like to think that this one might remain there, too—and that, upon rediscovering it one day, it will bring back the memory of the moment the Talisman was received, whether as a gift from someone else or as a treat for oneself.”
Below is the full text of the Sirendipity letter, in its original English version.
There is a thin line between who you are and who you could become.
The ancient called it destiny.
We call it Sirendipity.
This coin is a threshold:
the moment you choose to cross,
to let go of what no longer serves you,
to welcome what is coming.
Carry it with you.
Not as talisman,
but as a silent witness to your courage.
Because true magic
it is not the kind that protects you from change.
It is the kind that gives you the strength to move through it.
