Parmigiano for Gucci jewelry

The French luxury group Kering (formerly Ppr of Monsieur François Pinault), which includes brands such as Pomellato, Gucci, Bottega Veneta, Saint Laurent, Alexander Mcqueen, Balenciaga, Brioni, Christopher Kane, Mcq, Stella Mccartney, Sergio Rossi, Boucheron, Dodo, Girard-Perregaux, Jeanrichard, Pomellato and Qeelin, is reorganizing its activities in the watches and jewelry sector. The new plan calls for each brand to be managed by a single CEO. Result: Michele Sofisti will be exclusively in charge of Gucci Watches and Jewelry from October and will instead leave the same role to the Sowind group for Girard-Perregaux and Jean Richard. The new manager of Sowind Group will be appointed in the coming weeks. Sofisti joined Gucci Group Orologi as a strategic consultant in 2009 and was later promoted to CEO in 2010. The manager, born in Bormio on September 30, 1957, moved to Parma at the age of four: he has remained very attached to the Emilian city and returns there whenever he can. The most curious aspect is that the manager has a degree in geology. In 1981 Sofisti moved to Germany, then to Canada, France, China. He has been in Switzerland for twenty years: in 1995 he joined the Swatch Group as vice-president of sales and marketing of Omega, then president of the brand and member of the extended board of directors of the Swatch Group; in 2000, after a year as president of Fred Gioiellerie e orologi Christian Dior (LVMH Group), he became president of Swatch and responsible for China.