She is an interior designer, and now a jewelry one, with a large digression into the world of fashion: Lamia El Ghazouani, of Moroccan origin, has found in France the opportunity to express herself and decided to retrain her ideas of fashion. She is one of those people who are at ease everywhere: she goes around the world and has assimilated a tendency to regard the simple, clean, essential lines as the goal to reach. As evidenced by her latest collection of jewelry, which is called Kub. Does the name remind you, by any chance, of a four-sided solid? It’s right. In fact, there is a lot of geometry in the collection, which somehow reminds those games of wooden constructions with which children used to play (before they took possession of their Mom’s iPhone). Lamia Ghazouani relies on the collaboration of El Karim Tassi and now of Yasmine El Ghazouani Benabdellah: she is a jewelry designer for the Blue Jasmine brand, and she is working for the new line of rings, earrings and necklaces. The Kub jewels are made with gold and precious stones such as diamond or sapphire, with the addition of pearls. They seem more Nordic objects, than jewels with roots behind the Sahara. These are the jokes of globalization. Alessia Mongrando
