Tremolada takes over Cavalli’s communications

A new entry in the Roberto Cavalli group: Andrea Tremolada is the new communications director. Tremolada comes from the Ferragamo group, where he has held the same role for the past eight years. Previously, he was at Gianni Versace and Tom Ford. He will report directly to Roberto Cavalli and the CEO, Daniele Corvasce. Tremolada is an aviation enthusiast and an expert pilot: “I accepted this role with the same spirit and passion with which in 2000, at just 33 years of age, I flew across the Atlantic, with the Falco plane, which I built in 15 years,” he explains, perhaps alluding to the daring task of communicating while negotiations are underway for the sale of VTB to the Russians. The manager will be responsible for communication and marketing projects, as well as for the definition and implementation of public relations, press office, media strategy and buying activities at a global level. Not only that: he will also be responsible for the web, digital, e-commerce area and the visual merchandising and window display direction. And he will also be responsible for defining the communication strategy for all new projects. In short, everything. Best wishes.