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War in Ukraine and jewelry: what impact will it have?

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Giorgio Villa, presidente del Club degli Orafi Italia e Stefania Trenti, Responsabile Industry Research, Direzione Studi e Ricerche Intesa Sanpaolo sul palco di Vicenzaoro. Copyright: gioiellis.com




What impact will the invasion of Ukraine and the war unleashed by Russia have on the world of jewelry? A question posed in Italy by the Goldsmiths Club and Intesa Sanpaolo, the largest bank in Italy. To understand this, an investigation was carried out for the first time involving the members of the Goldsmiths’ Club, an association that brings together the most important companies in the Italian goldsmith industry. The result is a photograph of the state of health of the sector, but also of the strategic indications that follow the conflict. It is not hazardous to think that the same concerns also involve jewelry companies residing in other countries. The result, presented in the context of Vicenzaoro, leaves no doubt.

Laboratorio orafo Cazzaniga Nobili
Laboratorio orafo

About 78% of respondents, after the conflict, show a negative impact, with the increase in the prices of raw materials as the greatest criticality indicated by all survey participants. But the ability to react is also significant: 30% of companies are already thinking about organizational changes, in particular through a review of supply channels, but also of price lists and sales channels.

Visitatori a Vicenzaoro. Copyright: gioiellis.com
Visitatori a Vicenzaoro. Copyright: gioiellis.com

And to say that the picture that emerged on the Italian goldsmith industry, before the war, is positive. Almost 60% of the interviewees did not suffer a decrease in turnover even during the pandemic year 2020, or it has already completely recovered them in 2021. The Istat turnover index (Italian statistical body) shows a growth in gold and costume jewelery by over 50% in 2021 which brings the levels of 17% above those of 2019, a figure clearly above the manufacturing average (+ 9%) and above all to the other fashion sectors, which still suffer from a gap with respect to pre -pandemic.

L'incastonatura di uno smeraldo, laboratorio de Grisogono
L’incastonatura di uno smeraldo

Competitiveness on international markets is crucial for the recovery of the sector, with exports reaching an all-time record of 8.5 billion euros for gold and costume jewelery and 7.5 billion for gold jewelery alone, thanks to the excellent results achieved on all markets, in particular the United States, which strengthen its role as a first outlet. But in this atmosphere of widespread optimism, with over 73% of companies expecting further growth in turnover in 2022, the investigation by the Goldsmiths Club highlighted concerns as early as January, due to the increase in the prices of raw materials. and delays in procurement.

Laboratorio Garavelli, la scelta delle pietre
Laboratorio Garavelli, la scelta delle pietre

The companies in the sector, however, seem ready for the challenge: 60% have increased their investments in the last two years, despite the pandemic, with particular attention to training and human capital, which received the highest scores in terms of priority and was indicated by only 5% of the sample as not relevant. This is followed by the digitization of the production phase, Research and Development and the enhancement of the brand. In short, the gaze goes beyond war.

Lavorazione di gioielleria
Lavorazione di gioielleria







How to open a jewelry store

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Vetrina di una gioielleria




How do you open a jewelry store? How do you become a jewelry designer who makes money from your business? How much does it cost to become a jeweler? Let’s try to understand how to open a jewelry store and how much it is necessary to invest.

To identify the cost to open a jewelry store, however, you must first understand what type of business you intend to undertake. Furthermore, the cost to open a jewelry store is very different from one country to another and there are great differences even within the same region or city. A jewelry store in central Paris requires a very high investment, while a small self-made jewelry store in a medium-sized town is much less demanding.

Vetrina di gioielleria
Vetrina di gioielleria

For this reason, we immediately rule out the idea of ​​opening a large jewelry store that sells collections of famous brands and, perhaps, even watches. To open such a business, very substantial investments are required and, probably, if you want to open such a shop it is because you already know the jewelry market and do not need advice.

Identify the type of jewelry
Let’s see, instead, how to open a shop that sells jewelry made by you. Of course, you must have taken a course, school or apprenticeship to learn the trade, but we take this for granted. First you need to know what kind of jewelry you want to create and sell. If you are at the beginning and do not have a well-stocked bank account, you can opt to make jewelry that is not too expensive. So, begin to imagine what kind of jewelry you want to make (more on that later) and what materials you need. On the web there are countless resellers of materials for bijoux and jewelry.

Orecchini con labradorite
Orecchini con labradorite

The choice of stones
You might be surprised to find that many stones used for jewelry are not as expensive as you imagined. Of course, not all stones of the same type are the same. The quality of the stone, the color, the cut are very important. Those looking for maximum savings and have a lot of time available, as well as a strong manual skill, can also think of collecting some of these stones in the bed of streams: quartz, for example, is a very common material. However, it will be necessary to find who cuts the stones. Polishing them is easier and with a little good will and some tools suitable for polishing, which can also be found for do-it-yourselfers, you can further reduce costs. But it might not be worth it. Online you can find pre-polished labradorite gems for about 9 euros or dollars, smoky quartz for less than 1 euro or dollar, amethysts for a few tens of euros. This first phase will be used to fine-tune the budget forecasts, that is, to compare revenues and expenses.

miniera sri lanka
In una miniera di gemme dello Sri Lanka

A business plan
Therefore, it is essential to start with clear ideas. What kind of jewels do you want to propose? Before starting to daydream, you need to be well informed. And do two preventive accounts. Developing a business plan for a small business is simple. Grab a pen and paper or, more easily, go to the keyboard of your computer or tablet and write a list:
• What are your goals
• Which competitors you will be dealing with
• What are the expected costs (we’ll talk about them later)
• What are the revenues you expect

It is not enough to have everything in your head: you have to put everything in black and white to have really clear ideas. For example, consider the second point: Who will your competitors be? Are there other jewelers in the area? What kind of jewelry do they sell and at what price? How do you plan to differentiate your jewelery offering? And, above all, are you sure that your jewels will please you? Also, are you thinking of proposing traditional or very innovative jewels?
• Look at the websites of your likely competitors
• Monitor their social networks to find out about their marketing activities, if they have them
• Find out if they have a YouTube channel
• Regularly visit the gioiellis.com site to be updated on jewelry news and trends
• Analyze the pros and cons of the competition

Yvone Christa New York Negozio Nolita 5
La boutique di Yvone Christa a New York

The choice of style
If you have not already identified your style and are looking for what could be the right idea to be successful, it is time to identify your market niche. It is a reasoning that must be done for any type of business. Do you want to produce a few jewels, but very expensive and purchased by few people? Or do you focus on quantity with cheap jewels or with a medium-low cost? Start doing a survey among friends and relatives on their tastes and their propensity to buy. Collect as many answers as possible (it’s a small market survey) and write down the result. It will help you in the decision.
It is not enough to know, however, that your prospective customers love a certain type of jewelry. You must also be able to make them happen. If you find that most would buy a white gold solitaire diamond ring, will you be able to do so? Take a look at the different styles of jewelry:
• Classics, in gold, diamonds, precious stones
• Cheerful and a little hippy, inexpensive
• Vintage genre
• Composed of natural elements
• Fashion bijoux
• With a strong design connotation

Tamara Comolli. Copyright: gioiellis.com
Tamara Comolli. Copyright: gioiellis.com

Start online
The first option, the cheapest, is to open an exclusively online store. There are many platforms that offer the possibility of building a website with e-commerce included. But be careful: also think that selling online is not that simple. How do you plan to ship the jewelry? Does the cost of the jewel include free shipping? Do you know how returns are managed? And how long can the jewels be shipped? These are all important aspects for those who sell online. The investment, however, is a few hundred euros, depending on the type of site and, if you have a minimum of digital culture, you can make it yourself. Alternatively, you can turn to marketplaces such as Etsy or eBay. Even if it seems disappointing to you, you may think that starting online allows you to understand the satisfaction of your work. In addition, you must consider that a website is now still necessary for an activity in the world of jewelry.

Il logo di eBay
Il logo di eBay

The initial costs
The costs to open a traditional jewelry store, a boutique in which to sell your jewelry are, on the other hand, higher. As mentioned, it is impossible to quantify an adequate figure for any country or city. But, indicatively, to open (without buying the walls) a small boutique in a non-central area and not in cities such as New York, Paris, London or Milan, if you start from scratch you can charge an amount between 30,000 and 50,000 euros. or dollars. If you think about it, it is not a greater investment than what is needed to buy a medium-sized car. But beware: if you want special furniture and the advice of an interior designer, the cost goes up and doubles. Of course, there is an alternative: just rent a small room and furnish it with Ikea furniture. This is not necessarily the wrong path. Indeed, it may be the right idea to test yourself.

Lavorazione artigianale nel laboratorio di Luigi Sala Gioielli
Lavorazione artigianale nel laboratorio di Luigi Sala Gioielli

Equipment
How much does the equipment cost to create jewelry? Not too much. Basic jewelry making tools can cost anywhere from 2500 to 6000 euros or dollars on average. If you have taken a course or an apprenticeship you probably already know what you need. But don’t forget to take into account other necessary expenses. First of all the materials to work on. You can estimate an initial cost of around 2,000-3,000 euros if your jewels are made with not too expensive materials and you are aiming for the bijoux market. It starts from 10,000-20,000 euros if you use gold and stones of a certain value.

Outsourced jewelry
Another way is to outsource the production of jewelry. You can limit yourself to designing rings, necklaces and bracelets and having them produced by an external company: there are many that work for third parties. This hypothesis is not to be discarded, on the contrary, it is perfectly legitimate: you design the jewels and they produce them, applying your brand. Keep in mind, however, that this path starts from two assumptions: you must be able to design jewels with the software programs used by designers, on which the production in the factory will be based. Furthermore, no company will produce a single piece for you: you have to plan to buy, to resell, a considerable number of jewels. Therefore, a rather substantial initial capital must be invested. And last but not least, you need to have clear costs and revenues.

Macchine per oreficeria a T.Gold
Macchine per oreficeria a T.Gold

Packaging and marketing
Don’t forget a very important aspect: the packaging. A jewel will be appreciated more if given in a beautiful, elegant package that enhances the content. A pencil case is also a marketing tool: the packaging must be recognizable as well as elegant. It is an investment that is worth making and that is, at the same time, an advertising tool for your shop: do not neglect the packaging in which to store the jewel. Speaking of advertising: consider investing to make yourself known. Social media are useful, but not enough: newspapers and specialized sites, or in simple advertising through Google Ads are the tools you can use. Also think in advance about how to promote your business with special initiatives. For example, you could offer a discount on the occasion of the launch, or jewelry related to special occasions, such as Mother’s Day and the like.

Solitaire di Tiffany
Solitaire di Tiffany nell’iconico astuccio

Sustainability
Consumer surveys are all in agreement: those who buy a jewel are increasingly attentive to the origin of the materials. The sustainability and ethical provenance of the gold and stones used to create the jewelry is a highly regarded aspect and a marketing tool, as well as being fair from a moral point of view. Take this into account.

Miniera di diamanti a cielo aperto
Miniera di diamanti a cielo aperto

Choose the name
Speaking of marketing: what’s your name? Not you, your business. The choice of the brand is fundamental. A brand summarizes the history and philosophy of a commercial activity. Think carefully before choosing it. Consult a few people, explore the effect it has. The name must also reflect the type of jewelry you want to propose. Check Google if there is anything similar to the name you thought of. It is also important for registering the domain (the web address) of your indispensable site. Check if the name is already registered: the domain (www …) may not be available even if there is no corresponding site. Finally: choose simplicity. Distinguishing yourself does not mean proposing a name that is difficult to write and pronounce. Once the name has been identified, it is time to study the appearance of the brand. It is important to create a brand that is in tune with your style. You have to develop a logo and perhaps a simple slogan (it can also be something like: The jewels of … your name). Logo and associated image will be used for the website and social media pages.

La gioielleria Mimì
La gioielleria Mimì

Financial costs
Another aspect that should not be forgotten, when considering the costs of opening a business, is the financial one. You must have an electronic payment tool, a Pos, after opening a dedicated current account. Each bank has different costs, which are usually described on the website. Another cost, on the other hand, concerns the accounting management of the shop: a professional expert in the field will have to take care of the aspects related to revenues and expenses, in addition to payments to the tax authorities. The expense for an insurance policy should also not be forgotten: in this case it depends on how much and what you want to insure. But it is highly recommended. Finally, take into account the cost of the licenses to be able to operate and the payments to the social security institution in the countries where they are provided and, inevitably, the taxes.

How much earns a jewelry store?
The question is, of course, very general. And the answer is too: it depends. Let’s imagine that your jewels are of quality, in gold and precious or semi-precious stones, and are intended for a medium range. We also imagine your business is going well and it is not a period of economic crisis: you have customers who buy jewelry. The gross profit margin could be over 40%. On this amount you will then have to pay taxes. Given that this evaluation is very generic, it still remains an activity with an excellent possible income. It also happens, however, that a jewelry shop is unlucky and is forced to close because business is bad: before you start, do the math well.

Vetrina di una gioielleria
Vetrina di una gioielleria







Many stories for an Gioiello Italiano

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Anello in oro bianco 18 carati con zaffiri blu e diamanti




Gioiello Italiano is an Italian jewelry brand: unequivocal. It was born in 2010 on the initiative of a dynamic entrepreneur from Vicenza, Gabriella Centomo with the idea, according to the company, “to spread the culture of gold and precious accessories seen as an object of art and beauty, not only as economic good. Even today the mission is the same but with a special focus on the new generations “. Rings, bracelets, necklaces and earrings by Gioiello Italiano follow the tradition, with soothing shapes and materials.

Anello in oro bianco 18 carati con zaffiri blu e diamanti
Anello in oro bianco 18 carati con zaffiri blu e diamanti

The company offers jewels in gold or silver, diamonds, precious stones, but also cubic zirconia for cheaper products. The style is also traditional: many variations on the solitaire theme, chevalier rings or rings enriched with stones, but few extravagant shapes. Rather, what distinguishes the Vicenza brand is the vast catalog available for purchase also online. And the reason is there: the jewels are the result of an agreement with a hundred Italian artisans and companies. In short, the proposal is equivalent to a distribution service for a product that could be defined as of controlled origin. In short, an Italian jewel.
Anello trilogy in oro con rubini e diamani
Anello trilogy in oro con rubini e diamani

Bracciale elastico in oro
Bracciale elastico in oro
Collana di corallo rosso
Collana di corallo rosso
Collana Sole con pendente in oro bianco e rosa, con diamanti
Collana Sole con pendente in oro bianco e rosa, con diamanti
Orecchini in oro bianco, zaffiri e diamanti
Orecchini in oro bianco, zaffiri e diamanti

Orecchini in oro bianco, rubini e diamanti
Orecchini in oro bianco, rubini e diamanti







Understanding yesterday’s jewelry to understand today’s jewelry

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Tiara Belle Epoque, una delle 500 illustrazioni del libro




Before buying a jewel it is better to know it. Especially if the jewel is of great value. And to judge a jewel it is necessary to understand the quality and style. For this reason, since 1989 an indispensable guide for those who love (or want to invest) in jewelry is Understanding Jewelery, a book written by David Bennett and Daniela Mascetti. This jewelry bible now returns with a focus on the 20th century. This is, in fact, a particularly important period for jewelry, in which new techniques were developed and new styles introduced.

Understanding Jewellery: The Twentieth Century
Understanding Jewellery: The Twentieth Century

Understanding Jewelery: The Twentieth Century (ACC Art Books, 300 pages, over 500 photos. Price: 76 euros or $ 72.50) analyzes, and shows with lots of images, the changes for each decade, among the major jewelry brands, the trends , the news. The book, a large volume (325 x 275 mm) with hardcover, also includes a new series of photographs: the text of the two authors is, in any case, understandable even to non-experts in jewelry. David Bennett was the world president of Sotheby’s international jewelry division and president of Sotheby’s Switzerland. Daniela Mascetti was Sotheby’s Chairman of Jewelery in Europe, where she has worked since 1980, opening the department based in Milan. She is also one of the most experienced scholars in the history of jewelry, her search for her has seen several noteworthy auctions, from the Duchess of Windsor’s jewels to the collections of Elton John and Gina Lollobrigida.

David Bennett
David Bennett

Daniela Mascetti
Daniela Mascetti

Alcune pagine del libro Understanding Jewellery: The Twentieth Century
Alcune pagine del libro Understanding Jewellery: The Twentieth Century

Pagine del libro Understanding Jewellery: The Twentieth Century
Pagine del libro Understanding Jewellery: The Twentieth Century

Una pagina del libro Understanding Jewellery: The Twentieth Century
Una pagina del libro Understanding Jewellery: The Twentieth Century

Tiara Belle Epoque, una delle 500 illustrazioni del libro
Tiara Belle Epoque, una delle 500 illustrazioni del libro







Luigi Sala Gioielli embraces fashion

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Anello Intrecci in oro bianco e diamanti, foulard di Monos




Fashion and jewelry are sisters. But they don’t always walk together as, instead, they could and as it planned on the occasion of the Fashion Week in Milan (25-26 September), between Monos and Luigi Sala Gioielli. The event, called Fashion Art Vernissage, brought together Monos scarves and the jewels of the Milanese Maison. The Monos brand in its Jazz collection drew inspiration from art, painting the scarves as paintings on which to transfer existing works inspired, for example by Picasso’s cubism.

Anello Intrecci in oro bianco e diamanti, foulard di Monos
Anello Intrecci in oro bianco e diamanti, foulard di Monos

Foulard embellished by Luigi Sala Gioielli’s rings, which reflect tradition and stylistic research. An ideal setting for the debut of Triade, the glamorous collection of designer Gabriele Sala. The activity of the artisan jewelery company dates back to 1960, founded by Luigi Sala, who began his career as a goldsmith in 1949, at the age of 14, as a workshop apprentice. The production focuses on jewels, in gold, precious and semi-precious stones. From design to jewel, all stages of processing are carried out within the laboratory. The jewels are made of gold in various shades of color, diamonds, precious and semi-precious stones, pearls, coral, amber …

Anello in oro bianco con rubini
Anello in oro bianco con rubini
Lavorazione artigianale nel laboratorio di Luigi Sala Gioielli
Lavorazione artigianale nel laboratorio di Luigi Sala Gioielli
Anello Sissi in oro bianco e diamanti
Anello Sissi in oro bianco e diamanti
Anello della collezione Triade
Anello della collezione Triade

Anelli della collezione Triade
Anelli della collezione Triade







So many lives for Andy Lif

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Orecchini in oro con smalto viola




Brooklyn (New York), Rome (Italy), but also San Miguel De Allende (Mexico), and then Los Angeles and a Buddhist center in California, the state where he lives and works. Andy Lifschutz’s life includes different points of view, stimulating experiences, travels. From all this Andy Lif was born, jewelry in 18-karat gold, often with plique-à-jour combined with diamonds or colored gems. The designer’s jewels are sculptural and refined, elegant in their subtlety, bold in their creativity.

Orecchini in oro con smalto viola
Orecchini in oro con smalto viola

Andy Lifschutz, married to a dancer and actress, studied with William Thomas King at Sterling Quest School of Jewelry Design and Creation, graduating in 2008. The designer now creates orders for selected clients and uses only salvaged metals, mainly 18K gold and enamel. Not only that: gems often combine with rough elements such as wood, bone and stone. Each closure is handmade and every single object has a story.

Orecchini Cobra in oro e smalto verde
Orecchini Cobra in oro e smalto verde
Anello Cobra in oro e smalto rosso
Anello Cobra in oro e smalto rosso
Italian lazo, collana con pendente in oro e pavé di diamanti
Italian lazo, collana con pendente in oro e pavé di diamanti
Anello Sima in oro, smalto e diamanti
Anello Sima in oro, smalto e diamanti

Orecchini Perfect Huggie in oro, smalto e diamanti
Orecchini Perfect Huggie in oro, smalto e diamanti







Margery Hirschey, from deep America

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Orecchini ondulati in oro 22 carati e smeraldi





Margery Hirschey, from fashion model to designer who loves natural stones and recycled gold ♦

Margery Hirschey’s jewels are distributed in about forty jewelery stores all over the United States. The brand also sells in Canada and Puerto Rico beyond, of course, the rest of the world through online commerce. Let’s say this to emphasize how jewels that have a artisan look are actually the fruit of a studied strategy, which has led a pair of Margery Hirschey-colored emerald-colored earrings in second place in the Couture Design Awards. These earrings, reminiscent of Alexander Calder’s sculptures, represent the style of the Colorado company.

Orecchini ondulati in oro 22 carati e smeraldi
Orecchini ondulati in oro 22 carati e smeraldi

Margery Hirschey began her career with Charles Kliebacker, New York’s couturier, as a model. He launched his jewelery line in 2008, Colorado, where he worked. The same year, practically without experience in the field, in an improvised studio, the designer created a collection that debuted in a trunk show at the Bergdorf Jewelery Designer Salon. In January 2014 Margery Hirschey received the Rising Star Award for Jewelery. It uses recycled gold and silver and adores the pizza of Naples.

Anello con tormalina rosa
Anello con tormalina rosa
Anello con tormalina verde
Anello con tormalina verde
Collana con turchese
Collana con turchese
Orecchini Ameba in oro 22 carati e corallo
Orecchini Ameba in oro 22 carati e corallo
Orecchini Exclamation in oro 22 carati e opale boulder
Orecchini Exclamation in oro 22 carati e opale boulder

Orecchini in oro 22 carati con opale e corallo
Orecchini in oro 22 carati con opale e corallo







Report: a bright future for jewelry

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Shopping in Cina




What is the future of jewelry? Analysts from McKinsey, one of the world’s largest consulting firms, respond. Spoiler: the sector will be booming.

According to McKinsey analysts, however, a distinction must be made. The medium-level jewelry will run the show. In short, the gold and precious stone jewels that constitute the heart of the sector. Prospects are good for high jewelery, but there remains a niche for those who can afford to spend six-zero figures for a ring or a necklace. The State of Fashion: Watches & Jewelery report predicts a double-digit increase for at least the next three to four years. But it will not be the same for everyone. For example, brands that have been able to combine the material value of jewelery with the moral values ​​of sustainability and the environment will have a better game: 20-30% of jewelery sales will be increasingly conditioned by the perception that consumers will have regarding ethical aspects. Who knows if that’s true.

L'interno della boutique di Roma di Van Cleef & Arpels
L’interno della boutique di Roma di Van Cleef & Arpels

Another driver for sales concerns geographic positioning: China is the place where luxury, including jewelry, is most likely to develop. For some time, not surprisingly, the largest Maison have been organizing the presentation of some high jewelery collections, or exhibitions of their historical jewels in Shanghai or Beijing. Asia now concentrates 45% of global jewelry sales (50% of watches), but McKinsey expects further growth of 10-14% for fine jewelry and 4% for watches.
Shopping in Cina
Shopping in Cina

A surprising aspect, for those who do not follow the events of the jewelry market, concerns the presence of the brands. In fact, eight out of ten jewels sold worldwide are unbranded or with unqualified brands. According to the consulting firm, this could allow large players to conquer more space, with an increase between 8% and 12%. But beware: this also means greater competition, with new brands ready to enter this market segment.
Il fascino per le grandi marche in Cina
Il fascino delle grandi marche in Cina

Finally, one last aspect is interesting for those who work in the world of jewelry, even if it is not a novelty: the online sales of rings, necklaces, bracelets and earrings are great. Also according to the report, sales through the web could rise again by 13-21%, provided you know how to do them. In short, jewelers must offer a sales service that does not make one regret the one in boutiques.

Modella cinese con gioielli di Annamaria Cammilli
Modella cinese con gioielli di Annamaria Cammilli

store cinese shenyang
Inaugurazione di uno store Tiffany a Shenyang, in Cina

Il roadshow di Harry Winston in Cina
Roadshow di Harry Winston in Cina







Jewelery, marriage between Bluclad and Progold

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Progettazione in 3D dei gioielli




A new industrial entity is born in the world of Italian jewelery: Bluclad, a Florentine company active in the sector of electroplating products for the fashion and luxury market and Progold, a Vicenza company active in the sector of alloys, mother alloys and additive manufacturing for the sector of high jewelery, have signed an agreement to merge their business activities, which will lead to the creation of an integrated platform serving the most important brands in the luxury and jewelery sectors.

Anello Brush, argento 925 galvanica rosé con logo amuleto
Anello Brush, argento 925 galvanica rosé con logo amuleto

This integration, specifies a press release, will favor commercial and operational synergies, the sharing of the know-how gained over the years of experience of the two companies and even greater innovation, leading to the consolidation of market leader positions in their reference segments.

The operation was made possible thanks also to the support of Gioconda, the Italian branch of LBO France, an independent operator and one of the major private equity companies in Europe with € 6.3 billion of capital raised, already the majority shareholder of Bluclad through its Small Cap Opportunity fund.

We are excited about the conclusion of this collaboration and integration agreement between Bluclad and Progold. Our companies, while operating in different sectors of the luxury market, are perfectly complementary and the integration between the two will certainly lead to the creation of a global player and reference also in the sector of components for high-level alloys and master alloys.
Marco Eruli, president and CEO of Bluclad

Damiano Zito
Damiano Zito

“I am extremely satisfied”, adds Damiano Zito, Progold’s CEO. “We searched for each other, liked us and decided to combine our resources and our core competences to expand our value proposition. Our business models are perfectly adherent and are the basis of the strategic decision taken. We will face the future by bringing our customers to exploit the value that Bluclad will be able to pour into the line of galvanic products created specifically for the goldsmith sector. We are confident that our customers will, like us, be satisfied with this integration to our core offering. Thus begins a new phase of growth for Progold, a dream shared with four friends, whose precious support has allowed the company to become a leader in its reference market 25 years later and to be ready today to seize this opportunity “.
Collezione Lace, orecchini in acciaio e galvanica
Orecchini in acciaio con lavorazione galvanica

Bluclad and Progold are the classic example of companies in which we are excited to invest, thanks to a strong and cohesive management team, a market leadership position, a strong focus on growth and innovation. The Progold integration operation, which will be subject to approval by the financing institutions and authorizations according to the applicable regulations, is part of the strategy of constant growth support, such as for example in the implementation of extraordinary operations like this and fits perfectly in the market trend that sees the fashion world pervade more and more jewelry. We are therefore thrilled to have created a unique operator in its reference market capable of supplying the most innovative products in the sector.
Arthur Bernardin, managing director of Gioconda

The consultants who assisted the parties were Kpmg (accounting), Nctm (legal and tax), GoetzPartners (business), Golder (environmental). On the Progold side, the operation was assisted by Francesco Rivi and Stefano D’Incà of the Etax studio.






Gold, Incense, Myrrh and vintage appeal

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Orecchini con oro grigio e diamanti, India anni Ottanta




Oro, Incenso e Mirra: amber buttons used as pearls for a necklace, English clasps of the eighteenth century that instead become brooches, Chinese jade that closes the coral threads of Sciacca. The boutique in the center of Milan is a refined meeting place for collectors and equally refined connoisseurs of vintage jewelry. Unique pieces born from the taste of the owner, capable not only of choosing, but of interpreting antiques fragments and imagining a new use. And alongside these refined objects, splendid vintage jewels from all over the world: from the deco pendants with pearls and diamonds of modern China to the seventies bracelets of the American designer David Webb, from the gold earrings with enamel miniature, a classic from Germany in the late nineteenth century to the diamond and emerald necklaces of Mughal India.

Orecchini con oro grigio e diamanti, India anni Ottanta
Orecchini con oro grigio e diamanti, India anni Ottanta

Oro, Incenso e Mirra was born from an idea of ​​Giovanna Frossi, who inaugurated it in 1995 after 30 years spent at Il Discanto, another reference point in Milan for lovers of ancient and ethnic jewels. Chronic traveler, since 1968, on the occasion of travels in Asia, Africa and South America, she has acquired a collection of necklaces, rings, bracelets, but also knick-knacks. Collection that is enriched over time through the exploration of new countries. The selection of jewelery is very sophisticated and includes pieces from the 18th and 19th centuries, fine and designer jewelery from the 20th century, natural ancient amber, coral and turquoise, small mosaics from the Mediterranean area.
Rondine con pavé di diamanti su oro bianco, anni Ottanta
Rondine con pavé di diamanti su oro bianco, anni Ottanta

Anello in oro di Cartier, 1980
Anello in oro di Cartier, 1980
Collana con diamanti, Usa
Collana con diamanti, Usa
Bracciale a fascia in oro giallo con diamanti, Usa
Bracciale a fascia in oro giallo con diamanti, Usa
Anello in oro 18 carati con smalto blu e verde e diamanti
Anello in oro 18 carati con smalto blu e verde e diamanti

Anello in oro 18 carati com corallo e diamanti di David Webb
Anello in oro 18 carati con corallo e diamanti di David Webb

Oro incenso e mirra
via San Fermo 15,
20121 Milano
tel. 026554492







All about the mysterious Moldavite

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Anello indossato con moldavite





Moldavite is not a disease, but a stone, even if there are some who suffer from Moldavite. The disease, in truth, only damages the psyche, because thinking that a simple mineral has the power to modify the state of health or protect against evil spirits (or things of this kind) can only be described as simple ignorance or a disorder psychic. But beyond these bizarre aspects, Moldavite has its admirers in jewelry.

Anello indossato con moldavite
Anello indossato con moldavite

The mineral. Moldavite is a green vitreous silica rock, which can have different shades: forest, olive or green-blue. The aspect that makes many people fantasize is that this stone has a different origin than usual: it was formed, in fact, from the impact of a meteorite probably in southern Germany about 15 million years ago. But it must be added that it is not the only mineral substance present on Earth to have an origin of this type. In any case, from a geological point of view it is simply a type of tektite. Its discovery dates back to 1786, when it was presented during a lecture at the University of Prague. The term Moldavite arrived only in the mid-nineteenth century, it derives from the Vltava river, in Bohemia (Czech Republic), from where the first described pieces came from.
Anello in oro bianco con moldavite
Anello in oro bianco con moldavite

Where is it. Moldavite is found in an area that includes southern Bohemia, western Moravia, the Cheb basin (north-western Bohemia), Lusatia (Germany) and the Waldviertel (Austria).
Collana di moldavite
Collana di moldavite

The mineral. Moldavite is a beryllium-10, similar to the composition of the Australian (Australian) and Ivory Coast (Ivorite) tektites. In short, it has nothing so mysterious. The properties of the mineral are similar to those of other types of glass and the reported Mohs hardness ranges from 5.5 to 7 (on the scale a diamond is 10, the maximum). Moldavite can be transparent or translucent with a moss green color, with swirls and bubbles inside or on the surface. Unfortunately, in China they seem to have created imitations of Moldavite, in reality simple glass. If the stone has a smooth surface with no threads (called lechatelierite) inside it, it is probably fake. The real mineral, in fact, has bubbles and various inclusions that resemble small worms inside, which may indicate its natural origin. If this mineral intrigues you, you can visit a museum dedicated to Moldavite, the Muzeum Vltavínů, in Český Krumlov, Czech Republic.
Pendente di moldavite
Pendente di moldavite

Moldavite in jewelry. Moldavite is not a very common mineral in jewelry, but rings or necklaces made with this material, in faceted or natural form, have an appearance that appeals to many. There are, however, three different qualities of Moldavite: high, medium and normal. For jewelry, only high quality moldavite is generally used.

Anello in oro giallo con moldavite
Anello in oro giallo con moldavite







The three lives of Marco Valente

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Anello in oro bianco e diamanti


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From Milan to Doha and beyond. The Milanese jewelry brand Marco Valente has experienced a first, second and third life, which extends beyond national borders. A story that starts in 1953, when Tranquillo Valente inaugurates his jewelery workshop in Milan and in a few years becomes a supplier for some of the most important Italian high jewelery brands, such as Nardi Venezia and Sara Scavia.

Anello in oro bianco e diamanti
Anello in oro bianco e diamanti

His son, Marco Valente, continues his father’s work and designs collections for prestigious names in Italian jewelry. The company becomes Valente Gioiellieri in the early nineties and Marco Valente becomes supplier and creative director for brands such as Faraone and Tiffany & Co. After an unfortunate parenthesis in the Mariella Burani fashion group, the jeweler returns independent in 2010 with the brand Marco Valente Design.
Orecchini in oro rosa 18 carati con diamanti e quarzo verde
Orecchini in oro rosa 18 carati con diamanti e quarzo verde

Finally, the third life: in 2019 Marco Valente Design changes his name to Marco Valente High Jewelry and focuses on the high-end, in synergy with MV Luxury group, a company that aims to be a reference point in the sector, as well as to provide the world of jewelry with services and activities: from design to prototyping and final realization, from up to distribution on wholesale channels and direct sales. Meanwhile, the new brand participated in the Doha Jewelry and Watches 2020 with its new high jewelry collection.
Orecchini im oro giallo 18 carati com diamanti, quarzo rosa e agata bianca
Orecchini im oro giallo 18 carati com diamanti, quarzo rosa e agata bianca

Pendente a squame di pesce in oro rosa 18 carati con diamanti e quarzo blu
Pendente a squame di pesce in oro rosa 18 carati con diamanti e quarzo blu
Pendente a squame di pesce in oro rosa 18 carati con diamanti e quarzo rosa
Pendente a squame di pesce in oro rosa 18 carati con diamanti e quarzo rosa

Pendente in oro rosa 18 carati con diamanti e quarzo verde
Pendente in oro rosa 18 carati con diamanti e quarzo verde

Marco Valente
Marco Valente







Suzanne Syz leaves the jewelry world

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Orecchini lampadina




It’s time to say goodbye to a great jewelry designer. But, thankfully, it’s not that kind of goodbye. Instead, it is a greeting and a wish: Suzanne Syz, a Swiss designer who has been an excellent example of creativity in the somewhat static world of jewelry in recent years, has decided to devote herself to something else. To wine, to be precise, with her company in Tuscany. Biodynamic wine.

Kerstin Brätsch (a sinistra) con Suzanne Syz (a destra)
Kerstin Brätsch (a sinistra) con Suzanne Syz (a destra)

It is a real shame for those who love jewelry, which Suzanne Syz has been able to renew with the use of materials and technology. The use of titanium, the irony of certain collections, the ability to make irreverence pleasant, are characteristics that only a few can boast. The designer, who worked in Geneva, was born in Zurich, studied in Paris, then moved to New York in the 1980s and joined the circle of Andy Warhol, Jean Michel Basquiat, Julian Schnabel, Francesco Clemente and Jeff Koons. The closeness to these artists greatly influenced her style. Strong colors, surprising compositions and unusual materials were trademarks of his work.
Suzanne Syz, bracciale Asparagus in titanio, oro, diamanti, ametiste
Suzanne Syz, bracciale Asparagus in titanio, oro, diamanti, ametiste

Anelli All Tired Up, titanio e diamanti
Anelli All Tired Up, titanio e diamanti
Suzanne Syz, orecchini a forma di rubinetto con tormalina paraiba e diamanti
Suzanne Syz, orecchini a forma di rubinetto con tormalina paraiba e diamanti
Orecchini a clip a forma di pillole
Orecchini a clip a forma di pillole

Suzanne Syz, orecchini in titanio, oro, diamanti
Suzanne Syz, orecchini in titanio, oro, diamanti

Orecchini lampadina
Orecchini lampadina







Mellerio, the oldest jewelry in the world

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Collana di oro bianco, con 5.080 diamanti e rubini birmani. Per realizzarla ci sono volute 4.600 ore di lavorazione




The oldest jewelry company in the world has long since turned 400 years old. Which is of (very distant) Italian origin. Mellerio, whose full name is Mellerio dits Meller, is now French. It was founded in 1613 and the descendants claim to be the oldest family-type business in Europe. The jewelry also gives its name to a particular cut of gems, the Mellerio in fact, which has 57 facets in an oval shape within an ellipse. Today Mellerio has a shop in rue de la Paix, in Paris, with branches in Luxembourg and Japan.

Parure in oro e ametista datata 1820
Parure in oro e ametista datata 1820

The jewelry company started its business in 1613 by the Mellerio family, originally from Val Vigezzo (north of Lake Maggiore), but later moved the business to Paris. Jean-Baptiste Mellerio (1765-1850) then opened a workshop in Versailles in 1777, where the court of the King of France resided. In 1796 the Mellerio family also opened a shop in rue Vivienne, also in Versailles. Francois Mellerio (1772-1843) then moved with the company to Paris.
Spilla a forma di pavone realizzata per un maharaja indiano agli inizi del Novecento
Spilla a forma di pavone realizzata per un maharaja indiano agli inizi del Novecento

The Maison Mellerio owes its fame to the extraordinary ability to make jewelry, a quality that has guaranteed it the favor of many crowned heads. Starting with the Italian, who became queen of France, Maria de ‘Medici, second wife of Henry IV, which fell in love with Mellerio’s jewels. Since then the road has been downhill between Versailles and the Maison as far until Marie Antoinette. But even after the French Revolution, Mellerio jewels continued to be coveted: an esteemer was Napoleon’s first wife, Giuseppina.
Collana in oro bianco, rubini, diamanti e perle della Medici collection
Collana in oro bianco, rubini, diamanti e perle della Medici collection

Since 1815 the workshop has been at 9 rue de la Paix, where it is still located today. Masterpieces of the goldsmith’s art are marked in the jewelery ledgers, such as a bracelet with a cameo and ruby ​​purchased by Queen Marie Antoinette, the diadem bought by Napoleon’s sister, or the tiara with ruby ​​ordered in 1888 by the King of the Netherlands and magazine of recently during a Dutch royal wedding, in 2004. Or a brooch representing a peacock, with a golden beak and waves of diamond plumes, made in the early twentieth century for an Indian marajà. Now the historic maison is celebrating four centuries of activity. Hoping to have four more to do.
Anello in oro bianco e diamanti che copre tre dita
Anello in oro bianco e diamanti che copre tre dita

Naturally Mellerio, alongside the conspicuous tradition inherited from the past, has been renewed and today offers collections suitable for modern times. For example, the new high jewelery Collection Privée, where stones, shapes and colors are tuned to the tastes of modern queens, but also of all women who have the privilege of buying or receiving Mellerio rings, necklaces and bracelets as gifts.

Collana di oro bianco, con 5.080 diamanti e rubini birmani. Per realizzarla ci sono volute 4.600 ore di lavorazione
Collana di oro bianco, con 5.080 diamanti e rubini birmani. Per realizzarla ci sono volute 4.600 ore di lavorazione
Anello Nosy della Collection Privée con zaffiro a taglio cuscino viola, zaffiri rosa, diamanti e ametiste su oro bianco
Anello Nosy della Collection Privée con zaffiro a taglio cuscino viola, zaffiri rosa, diamanti e ametiste su oro bianco







Jewelery 2021? It will be fluid

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Collana di perle per uomo di Mikimoto




What will jewelry be like in the next two years? As always Vicenzaoro, which this year is replaced by the Voice format, Trendvision Jewelery + Forecasting, the first independent Italian Exhibition Group Observatory specialized in forecasts for the sector, tries to answer. This year the appointment is organized as part of the TV Talk with the title Predictions 2021-22. Emerging Phenomena, Panorama and Forecast 2022. The appointment is scheduled for Monday 14 September at 2.30 pm in the Voice space at Fiera Vicenza, and will also be streamed on the website and on the event’s YouTube and Facebook profiles.

Collana di perle per uomo di Mikimoto
Collana di perle per uomo di Mikimoto

In summary, we can already anticipate the result of the analysis: the trends of the coming years are cultural blending, spirituality and gender fluid. The jewel of the post-Covid restart will be inspired by the craftsmanship of the traditional techniques of India, Europe and South America revisited by young emerging designers. Jewelry will also have the ambition to instill a new spirituality in the wearer, an experience of transcendence that manifests itself through talismans and amulets, an expression of a holistic approach to life. In short, farewell technology, we look to the Middle Ages. At the same time, the jewels will be unisex: they will overcome the gender divisions, proposing themselves to the single individual and aligning themselves with his understanding of life, rejecting any forced and oppressive characterization. Women who will wear the heavy chains chosen by men so far? Or males who will delight in delicate rose gold jewelry? In a scenario necessarily impacted by the global pandemic, Trendvision reveals, the revolutions triggered by #MeToo and the movement for awareness on climate change are pushing towards ethics and sustainability, values ​​shared by Millennials and Gen Z.

Il rapper A$AP Ferg all’evento di presentazione della collezione Tiffany Men’s
Il rapper A$AP Ferg all’evento di presentazione della collezione Tiffany Men’s

The next trend is also the use of innovative techniques, games of contrasts between enamels, colored natural stones, glass and ceramics. A reality that is continuous contamination, fusion, synergy and dialogue, in which there is the awareness that the recovery will have to enhance all parts of the whole, through a virtuous and respectful fusion.
voice
In short, all topics at the center of the meeting scheduled on the interactive stage set up in the heart of Hall 7, The Stage of Voice, with Paola De Luca, Founder and Creative Director of Trendvision Jewelery + Forecasting, and David Brough, Founder and Editor in Chief of Jewelery Outlook, event presenters and moderators during talk-show moments. To follow, the presentation of The Jewelery Trendbook 2022+.
VicenzaOro september 2018. Copyright gioiellis.com
VicenzaOro september 2018. Copyright gioiellis.com







Online jewelers sell twice as much

Published on
Interno della gioielleria Rocca




In Italy the number of jewelers decreases drastically. But the sales of precious online are growing. Not only. Jewelers operating on the web have on average almost double revenues compared to jewelers who have not innovated in the digital world. These are some of the data provided by the director of Federpreziosi (association that brings together part of the Italian jewelers), Steven Tranquilli, during Ecomm Fashion 2020, the first national digital convention entirely dedicated to the world of Italian fashion organized by Velvet Media.

Interno della gioielleria Rocca
Interno della gioielleria Rocca

The numbers shown during the online event are interesting: there are over 14,600 jewelers operating in Italy and employing nearly 37 thousand workers. In seven years, however, from 2012 to the beginning of 2020, the sector has lost almost a thousand companies and over 3 thousand employees. The main reasons for the contraction of the distribution fabric, according to Federpreziosi’s analysis, have to do with the progressive reduction of consumption and the advent of e-commerce (and to these factors is added the recent covid emergency).
Fonte: Federpreziosi
Fonte: Federpreziosi

At the end of December last year, the data relating to sales in jewelers processed by the Federpreziosi Confcommercio Observatory indicated more than 56% of associated companies which reported a worsening of revenues in the last two years (2018-2019) compared to the previous two years (2016 -2017). For 50.3% of these jewelers, the decrease in revenues was attributable to their historical clientele: a figure particularly accentuated in the central and southern regions.
Fonte: Federpreziosi
Fonte: Federpreziosi

Digital economy
Over the past five years, in Italy, jewelers who have set up a website or even just a page on social networks have increased by 7.1% (they were 66.0% in 2015 and 70.7% in 2019 ). E-commerce businesses are also on the rise: from 52.9% in 2018 to 53.1% in 2019. The figure has doubled over the past five years and indicates that jewelers are understanding (it was now) that digital today represents the key element in the choice of brands and products and they try to seize all the opportunities.
Fonte: Federpreziosi
Fonte: Federpreziosi

The jewelers operating on the web, as mentioned, have on average almost double revenues compared to those that have not innovated in the digital world. 48.1% of jewelers have both their own website and a profile of their jewelry on social networks, but 22.6% have only the profile on social networks, and 29.3% have no communication strategy.
Fonte: Federpreziosi
Fonte: Federpreziosi

Facebook is by far the most used social network, almost all jewelers use it. Most of the use of social networks is aimed at gaining visibility (69.0%). 41.5% of the associated jewelers attach great importance to their online offer, if only for reasons of image.

Fonte: Federpreziosi
Fonte: Federpreziosi
Fonte: Federpreziosi
Fonte: Federpreziosi

Fonte: Federpreziosi
Fonte: Federpreziosi







Does sanitizer gel wear out jewelry?

Published on
Frizione delle mani




Is sanitizer gel dangerous for jewelry health? Okay, gels and other hand hygiene products are needed to kill germs and viruses. But, while they are effective for the health of the person, can they harm the health of jewelry? More than a jeweler and many women have asked themselves these questions. So let’s talk about the effect of hand sanitizer gel on rings, necklaces or bracelets.

Gel anti virus sulle mani
Gel anti virus sulle mani

The problem is frequency
As a rule, a disinfectant gel should not have a negative effect on jewelry, if we consider a ring in gold or silver, and not even on jewelry with very hard stones, such as diamonds. But, attention, there is another aspect to consider: the frequency in the use of the gel or liquids necessary to eliminate viruses. Continuous use of these products involves frequent friction, for example if you frequenting public places that require the use of disinfectants. In this case, the prolonged use of gels and the like can affect the brilliance of the jewel, for example a ring, because it ends up ruining the rhodium-plated patina that is usually found on the surface to make the metal more shiny. If this happens, it is necessary to bring the ring back to the jewelry to rhodium it again.
Frizione delle mani
Frizione delle mani

Hazardous materials
The greatest danger concerns porous stones or pearls. There are gems, such as emerald or opal, which can easily lose their brightness if they come into prolonged contact with liquids, due to the alcohol contained in these substances. Even jewels with a galvanic treatment, that is, covered with a very thin film usually of gold, are among the objects at risk if continuously subjected to friction.
Giovanni Ferraris, anelli Vanity
Giovanni Ferraris, anelli Vanity con perle

The risk of compromising a jewel, or only of making it less shiny, does not concern, however, those who use disinfectant gels only occasionally. The women who risk most are obviously those who make frequent use of the sanitizing products, perhaps because they work in public environments, where gel use is frequent.
Sutra, collana e orecchini con opali rosa e diamanti
Sutra, collana e orecchini con opali rosa e diamanti

Cleaning the jewels is ok
There is, however, another aspect to consider: it is true that a continuous use of the gel disinfectant can ruin jewelry in the long run. But washing your hands carefully and frequently cleaning your jewelry is a good practice: viruses can easily hide in a jewel in contact with the skin. Better to eliminate the danger, in the right way.
Pulizia di un anello
Pulizia di un anello







Amazing Maccarini

Published on
Anello tutti i frutti




The goldsmith tradition, with some unusual combination, of Maccarini Piero from Valenza ♦ ︎
It seems like a story of other times: Maccarini Piero, a goldsmith company in Valenza, is still a lab where jewelry is produced like many years ago. The small Maison was founded in 1966 by Piero Maccarini, a goldsmith born in Valenza in 1938, jewelery designer and skilled craftsman. He led the company until 2001, remaining as a consultant when he left to his son Massimo, who was also born in the small Piedmont city, but in 1969. He now heads the company.

Maccarini Piero, anello con coralli e opale
Maccarini Piero, anello con coralli e opale

The acknowledged feature of the company has the ability to combine differently three colors, the classic ones of the precious stones: red, green and blue. Since 1970, jewelery collections have been associated with sapphires, rubies and emeralds. In the early 1990s, the brand started designing white, yellow and pink gold creations, then using white, black and brown diamonds, including other semi-precious stones. But, curiously, Maccarini Piero also proposes jewelery with coral, usually a material reserved for jewelers in southern Italy. Red or white coral is matched with stones like diamonds or garnets, or with the opal, with a really unusual contrast. Lavinia Andorno

Anello con coralli, opale, diamanti neri
Anello con coralli, opale, diamanti neri
Anello tutti i frutti
Anello tutti i frutti
Bracciale in oro con coralli rossi e rosa
Bracciale in oro con coralli rossi e rosa
Bracciale con coralli rossi, bianchi e rosa, e pietre
Bracciale con coralli rossi, bianchi e rosa, e pietre
orecchini con coralli e diamanti
Orecchini con coralli e diamanti

Pendenti in oro bianco con pavé di diamanti, smeraldo, zaffiro e rubino
Pendenti in oro bianco con pavé di diamanti, smeraldo, zaffiro e rubino







The Gregori, the eternal jewelers

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Anello Stellavenere in oro giallo e diamanti




The Gregori in Milan keep the tradition of goldsmith high since the end of the nineteenth century
Every Italian city or almost has its excellence. For jewelery, you can add Milan to the areas of Valenza, Vicenza, Arezzo and Torre del Greco. Among the jewelers who propose on the market with original proposals are the Gregori, a brand behind which there is an active family since the end of the nineteenth century. From the founder, Giovanni Gregori, passing for his brother Giuseppe (who was a tailor), to the children of the latter, Andrea and Luigi and his wife Marie Esterine in the fifties of the last century.

Anello Stellavenere in oro giallo e diamanti
Anello Stellavenere in oro giallo e diamanti

Today the company is run by the fourth generation, with the brothers Andrea and Piero Gregori. In short, there are few jewelry company (and businesses in general) that can boast such a long tradition. As can be expected, the jewels I Gregori are heirs of the long tradition: they use white or pink gold, diamonds, white or brown. But the jewelery design retains its originality, even in rings dedicated to weddings, special engagements or special occasions, in platinum and white diamonds. Tradition, yes, but not without a distinct personality. Giulia Netrese

Anello in oro rosa
Anello in oro rosa
Collezione Fire, oro bianco e diamanti
Collezione Fire, oro bianco e diamanti
Anello Trilogy
Anello Trilogy
Anelli della collezione Platinum. Platino e diamanti bianchi, più pietre colorate
Anelli della collezione Platinum. Platino e diamanti bianchi, più pietre colorate
Anelli della collezione Platinum. Platino e diamanti
Anelli della collezione Platinum. Platino e diamanti
Anelli della collezione Waves, oro giallo e diamanti
Anelli della collezione Waves, oro giallo e diamanti
Orecchini della collezione Waves, oro bianco e diamanti
Orecchini della collezione Waves, oro bianco e diamanti
Collezione Abbracci, collana e anello in oro rosa e diamanti
Collezione Abbracci, collana e anello in oro rosa e diamanti
Collezione Decor, orecchini
Collezione Decor, orecchini
Collezione Decor, bracciale in oro rosa e brunito, con diamanti bianchi e champagne
Collezione Decor, bracciale in oro rosa e brunito, con diamanti bianchi e champagne

Collezione Abbracci, collana in oro giallo e diamanti bianchi e champagne
Collezione Abbracci, collana in oro giallo e diamanti bianchi e champagne







Wedding in jewelry store. Online

Published on
Anello sulla mano destra




Imagination, ingenuity and, more, a very flexible legislation: a jeweler in Ohio, United States, thought about how to resist in times of coronavirus. That is, celebrating weddings. Virtuals. Or, more precisely, true but which take place online. The jewelry store is Jared and has already started planning ceremonies, through the website. The platform can support up to a hundred of smartphones, tablets and computers connected simultaneously. Enough numbers to allow relatives and friends to attend the wedding.

Schermata del sito web di Jared
Schermata del sito web di Jared

Just register online (the account is free), select a wedding date and send the invitations. The event includes customizable elements, for example invitations, the theme and the list of guests, the organization of a toast or the classic speech. There is also a wedding register. All regular, in short. And the jewels? There is room for them too: Jared offers the couple an expert to choose the rings.
Collana, orecchini e diadema con piccole perle: perfettamente coordinati
Collana, orecchini e diadema con piccole perle: perfettamente coordinati

According to Ohio law, there are no taxes on the ceremony, but couples must ensure the participation of an official state representative who guarantees that the marriage is valid in all respects, which is quite simple in the US.
Anelli nuziali
Anelli nuziali

Scambio di anelli
Scambio di anelli







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