The collections by Leaderline Jewelery, which is part of Blue Withe Group ♦ ︎
Leaderline is a trademark of Italian jewelery that is part of Blue White Group, a company founded in Milan by David Joshach in 1974. Along with diamonds and jewelery business, the businessman has created brands as JJewels, Duepunti and BlueWhite Diamonds, each with a different audience. Leaderline, for example, points to modern design, simple but refined, trendy. The company defines its production as ‘fashionable micro jewels’. It is certainly for those looking for a jewel that differs from the classic ones, which are unchangeable for generations. Rings, bracelets, earrings and necklaces all have the same stylistic look: they are made with decided lines, in some cases with the addition of more popular elements such as the star or the cross. But in most cases the design is abstract. All jewels are made of 18-karat gold and the diamonds have a proven background from “no-conflict” areas and respect the Kimberley process, that is, they were not used to fueling military activities. Cosimo Muzzano
Read also: JJewels’s Goals