Successful opening for the new Brosway store in the center of Milan. The furnishings are characterized by soft colours, natural woods, white walls that hide drawers through apparent blocks with an all-over texture. Cubes with a futuristic flavor that float inside interlocking structures. Mix of light design, display systems and material mixes. The point of sale is called, more precisely, Brosway refresh, and the address is in Piazza San Babila 3, in Milan (in the images the inauguration of the store), with multicolor windows in line with the 5 limited edition rings created for the event. The Milanese store today represents an important piece within the brand’s new retail strategy which aims at a strong and coherent brand philosophy. Brosway adopts an innovative system of visual merchandising training and visual consultants, who periodically personalize and contextualise the jewels and watches within the authorized sales points of the fashion jewelery brand.
