It’s coming the jewelry line by Lapo Elkann signed Italia Independent and produced by Rebecca.
The curiosity is there. Lapo Elkann, who besides being a major shareholder of the Fiat-Chrysler group is also a trendsetter, it throws in the jewelry world. The jewelry will have the mark of Italia Independent, the company by Elkann that is already entered in the premium eyewear market. The same operation is now scheduled with the jewels, which will have the brand Italy Independent, but will be realized by Rebecca, brand of Industrie Testi group. By the way, it’s not the first attempt which makes Lapo Elkann to enter the jewelery business (we talked about it here). Italia Independent had in fact signed an agreement with Airam, a Turin-based company specializing in carbon fiber accessories. But evidently Lapo has decided to find a new partner. The debut of the brand will take place in September VicenzaOro. Rudy Serra