We have to start from 1997, when Maria De Toni founded an art movement: HP-Art. Objective: to contaminate the economy with the help of artists and designers. A project which earned to end among the finalists of the Prix Guggenheim Business & Culture year 1998. Twenty years later, in Sandrigo, near the brands have made famous the jewelry industry of the area of Vicenza, Maria De Toni search even build bridges between different worlds. In particular, those of fashion, culture and jewelry. Gold, diamonds and precious stones are the materials on which the entrepreneur wants to tie different decorative aspects. Examples cited are the creation of the Jewel for Peace by Unesco in 2000, or the book and the exhibition in 2004, The Streets of Gold – Vicenza, Venice La Serenissima and the East (1404-2004) or for the jewel Palladio and the East, in 2008. But the multitasking designer does not stop there. It also promotes a “new Renaissance of East and West with the international spread of its collections of gold jewelery of contemporary design with a high stylistic value, enriched by new lines glamorous thanks to the recent acquisition of the historic brand Auritalia”. G.N.
