Gilardino scores with Zoppini

A golden striker, who continues to score goals. Even in jewelry. Alberto Gilardino, who currently plays for the Genoa football team, will be a testimonial for Zoppini, together with his wife Alice. The Made in Italy jewelry store has in fact chosen the footballer for the new 2014 print and TV campaign. The champion and his wife have chosen to join Zoppini for charity: their fees, a percentage of product sales, will be entirely donated to the Gaslini pediatric hospitals in Genoa and Meyer in Florence, two facilities to which Alberto and Alice Gilardino are very attached. Charity and Italianness are the values ​​communicated by this Zoppini campaign that will also be conveyed abroad following the economic-financial development plan of Mpf Group, the group led by CEO Paolo Calamandrei. The campaign is dedicated to the new Zoppini collections, with which the brand aims to consolidate its presence on the markets and continue the growth trend recorded in 2013, with revenues up 20%. The print campaign was entrusted to the images of photographer Susan Mariani. The art director is Tiziana Lombardi. The 15’ film was shot in Florence by Tommaso Awerbuch.