Misani, jewelry brand born in 1965 in Milan, and sold in late 2014 to entrepreneur Marco Bartolomei, shareholder and president of Sgr 8a +, is changing guide. At the top there are now Giorgio Damiano, who takes over as CEO, and Susanna Roda, former office style of Dolce & Gabbana, new creative manager. The idea is to revive the brand, especially in key international. “So far not much has been done because the production of Misani would be known outside its territory of origin,” it is the opinion of Damiano. “Misani is best known in northern Italy, less in the rest of the Peninsula, while abroad it was not achieved anything of consistent and continuous, but only a few extemporaneous initiative. We believe that the brand will be able to obtain large spread abroad, and we are already working on this. It’s time to let the world know the creativity of Ivo Misani, founder of the brand”. “We do not worry only of mixing elements known to develop new forms,” is the program Susanna Roda, “but we will try to combine different systems, keeping alive the research which the company has always held a lot.”
The brand’s history is linked to that of the founder, Ivo Misani (1938-1993), who in 1965 opened a goldsmith shop in Via Vincenzo Monti, in Milan, and began his career as a designer. In 1971, together with her sister Angela and other shareholders, Misani has opened a store at the Hotel Cala di Volpe on the Costa Smeralda. The success convinced him in 1974 to found the Misani Jewels. Among the most outstanding pieces of earrings in hammered sheet. But also the use of the leather. Then, the opening in Via Montenapoleone 12 and the collaboration with Japanese artist Hiromi Tochihara.
