uomo

Dreamboule runs with Lemans rings




Dreamboule, perhaps the most original brand born in recent years (see also: The precious secrets of Dreamboule) launches its first collection for men. The collection is called Lemans, with a direct reference to the famous automobile circuit in France, where the equally famous race is held, the 24 Hours of Le Mans. The style of the rings is also in the name of technology and speed, using materials and designs borrowed from Swiss fine jewelry.

Anelli della collezione Lemans
Anelli della collezione Lemans

The rings, which are customizable, are made of solid 18-karat gold or titanium and 18-karat gold. The customer can choose his lucky number, protected by scratch-resistant and anti-reflection Swiss Made sapphire crystal, and surrounded by a customizable rev counter with diamonds, or a customizable text. The ring is hand-assembled as a three-dimensional haute horlogerie dial, with flat-cut black volcanic stone or white mother-of-pearl. Each creation is waterproof to 3 atmospheres thanks to special gaskets and screws.

Anello in oro 18 carati by Dreamboule
Anello in oro 18 carati by Dreamboule
Anello in titanio e oro 18 carati by Dreamboule
Anello in titanio e oro 18 carati by Dreamboule

Assemblaggio degli anelli Lemans
Assemblaggio degli anelli Lemans







Bullet on the wrist with Brosway




Bullet, but peaceful. Indeed, to be exhibited without fear of arousing reactions. Because the Bullets proposed by Brosway are those of a collection of five bracelets. The brand of the Bros Manifatture group offers a series of bracelets made up of large beads of natural stones, such as malachite, Botswana agate, red jasper, lapis lazuli or onyx, mounted on steel wires with finishes matching the stones. The size of the bracelets is designed to be suitable for a male wrist, but nothing prevents a woman from wearing them.

Bracciale in acciaio e onice nero
Bracciale in acciaio e onice nero

The Bullet bracelets have a price that does not exceed 40 euros, except for the agate model, which reaches 59 euros. Also for the male audience, the company offers the bracelets from the Material collection, which use woven leather, steel and stones such as lapis lazuli, tiger’s eye or onyx.
Bracciale con perle di diaspro rosso
Bracciale con perle di diaspro rosso

Bracciale con perle di lapislazzuli
Bracciale con perle di lapislazzuli
Bracciale con perle di malachite
Bracciale con perle di malachite
Bracciale Material con laccio in cuoio e lapislazzuli
Bracciale Material con laccio in cuoio e lapislazzuli
Bracciale Material con laccio in cuoio e occhio di tigre
Bracciale Material con laccio in cuoio e occhio di tigre

Bracciale Material con laccio in cuoio e onice
Bracciale Material con laccio in cuoio e onice







Steel bijoux for him from S’agapò




He too, understood as a male, has a heart. He doesn’t always beat, he’s not always visible, he’s not always full of passion. But, when the heart is there, it’s time to celebrate. Valentine’s Day is (also) dedicated to men, according to S’Agapò, the Bros Manifatture brand dedicated to the youngest. For Valentine’s Day, therefore, S’Agapò (which in Greek means I love you), offers a series of bijoux which are largely dedicated to the partner.

Modello con bijoux di S'Agapò indossati
Modello con bijoux di S’Agapò indossati

They are rings, necklaces with cross pendants and bracelets made of steel, with details in black pvd. The rings, however, have a size that makes them acceptable also to be worn by a woman. Steel is used with different interpretations of the link and the chain, the bracelets are equipped with a pendant engraved with the name of the brand.
Anello in acciaio
Anello in acciaio

Anello a catena in acciaio
Anello a catena in acciaio
Bracciale in acciaio
Bracciale in acciaio
Collana in acciaio con pendente
Collana in acciaio con pendente
Collana in acciaio con pendente a croce
Collana in acciaio con pendente a croce
Bijoux S'Agapò indossati
Bijoux S’Agapò indossati







Silver men’s rings by Unoaerre




In Italy Unoaerre is the leading brand on the wedding ring market: over 70% of the gold rings for weddings are produced by the Tuscan company from Arezzo. But Unoaerre has long been no longer just a brand that produces gold jewellery. In fact, the company has also expanded into the fashion jewelery sector. And, in accordance with the trend, it also presents a men’s line. These are silver jewels, with the idea of approaching a younger fashion-conscious audience.

Anello in argento con pasta di turchese
Anello in argento con pasta di turchese

Silver rings, together with thin chain necklaces and bracelets, are of the chevalier type, theoretically to be worn on the little finger, even if few do. The Unoaerre chevalier ring for men is available in three shapes: oval, square and rectangular, and in the variants in aged burnished silver, silver and onyx paste (black), lapis paste (blue), malachite paste (veined green) and turquoise paste (light blue with black veining). Necklaces and bracelets instead have layers of burnished Byzantine chain enriched with black enamels.
Anello in argento con pasta di onice
Anello in argento con pasta di onice

Anello in argento con pasta di malachite
Anello in argento con pasta di malachite
Anello in argento con pasta di lapislazzuli
Anello in argento con pasta di lapislazzuli

Anello chevalier in argento
Anello chevalier in argento







Messika man version with Romain Grosjean




Difficult, perhaps impossible to resist the charm of a man. At least if your profession is that of the jeweler. Most of the great jewelery Maisons have long since expanded their catalog to include jewelery for men. And not just with leather laces and dog tag-style metal tags. Thus, even Messika, the Parisian Maison of high jewelery has decided to get on the men’s jewelery train. The idea is to offer some of the designs that have made Messika famous, such as the Move collection, in a precious but more austere version. In other words, masculine.

Anello in titanio grafite con diamante
Anello in titanio grafite con diamante

The face of this new proposal is Romain Grosjean, a French-Swiss professional driver, who competes under the French flag in the NTT IndyCar Series, driving the Honda number 28 for Andretti Autosport, after a move to Formula 1 with Renault. In short, a sports character who, in addition, is also perfect as a model. In the shots by photographer Sonia Sieff, Grosjean wore a titanium version from the My Move collection, where one or more diamonds can swing in a groove, which for men is also available with the classic leather lace, or with an even more easier, with lanyard. In addition to bracelets, the men’s line designed by Valérie Messika also includes rings and pendant necklaces.

Bracciale in titanio nero e diamante
Bracciale in titanio nero e diamante
Collana in titanio della collezione Move
Collana in titanio della collezione Move
Anello Move in titanio e diamante
Anello Move in titanio e diamante
Bracciale in oro Move
Bracciale in oro Move
Bracciale con cordoncino e titanio nero
Bracciale con cordoncino e titanio nero
Bracciale Move con laccio in cuoio
Bracciale Move con laccio in cuoio
Collana in oro Move
Collana in oro Move
Romain Grosjean indossa i bracciali Messika
Romain Grosjean indossa i bracciali Messika

Romain Grosjean indossa i bracciali in titanio
Romain Grosjean indossa i bracciali in titanio







Flexible fope also for men




All the major jewelry brands have discovered the men’s market. If, until a few years ago, men’s jewels were in most cases inspired by a military, austere style, with the use of steel and leather, today even brands like Fope have noticed a new segment of customers ready to spend for luxury jewelry. In short, no longer just the classic gold chain or a thin bracelet hidden under the cuff of the shirt, but jewels to show off, in gold and precious stones. Jewels that have a style that derives from the collections for the ladies, but in sizes suitable for the male build.

Bracciale della collezione  Vendôme for men in oro rosa e diamanti neri
Bracciale della collezione Vendôme for men in oro rosa e diamanti neri

Last year Fope opened its ball in the male universe with the first jewels, which multiplied within 12 months. Today the Fope jewels dedicated to men are developed according to the five most famous collections of the brand: Vendôme and Panorama (for the flat knit version of the Novecento knit), Prima e Solo (the round version) and Eka (the first collection to launch Flex’it in 2007). The brand also offers cufflinks, Flex’it rings and 18 gold necklaces. The black diamonds that characterize the line and the high technological content (the flexible mesh system is patented) promise an appeal even for those who love highly innovative solutions.
Anello della collezione Panorama in oro rosa e diamanti neri
Anello della collezione Panorama in oro rosa e diamanti neri

Gemelli in oro bianco e diamanti neri Solo
Gemelli in oro bianco e diamanti neri Solo
Bracciale in oro bianco e diamanti neri Eka Tiny
Bracciale in oro bianco e diamanti neri Eka Tiny

Bracciale della collezione Prima in oro rosa e diamanti neri
Bracciale della collezione Prima in oro rosa e diamanti neri







Eternal gold for him and her with Zancan




In a historical moment in which the distances between women and men are narrowing, almost to cancel themselves, even the jewelry discovers the middle ground of gender fluid. Zancan, a Venetian brand that over the years has climbed the positions in the jewelry aimed at him, now offers collections for him & her, that is, that can be worn regardless of gender, attitudes or variables you prefer. This is the case of the Eternity Gold collection which, without giving up the male audience, also winks at the female one.

Collana a catena indossata
Collana a catena indossata

A common condition between the sexes, in any case, is determined by age: the jewels of the collection, in 18-karat gold and diamonds, are aimed primarily at a young audience, even if nothing prevents them from wearing them even if the registry has been recorded during the last century. Rose gold, white and white or black diamonds are used to compose chains with a strong volume for necklaces or bracelets. Obviously, people like the idea: Zancan closed 2021 with a record turnover of over 7 million, double-digit growth compared to 2020 and an increase of around 5% compared to 2019.
Collana Eternity Gold indossata
Collana Eternity Gold indossata

Gioielli per uomo Zancan
Gioielli per uomo Zancan indossati
Bracciali in oro
Bracciali in oro

Catene in oro
Catene in oro

Collezione Eternity Gold indossata
Collezione Eternity Gold indossata







Men with pearl necklace by Assael




In the seventeenth century, gentlemen did not disdain brooches or pearl jewelry. Likewise, Indian maharajas have often used pearls, along with precious gems, to decorate turbans or embellish brooches. Understandably, jewelers today are aiming for a return of the male audience to high jewelery. This is the case of Assael, a New York Maison specializing in pearls and coral, which presents a 2023 communication campaign in which the man wears a string of pearls and a flashy brooch.

Anello della collezione Bubble con perle di Tahiti
Anello della collezione Bubble con perle di Tahiti

It is not the first brand to try to persuade men to wear high jewelry: before Assael also brands like Mikimoto or Boucheron presented models wearing precious jewels instead of the usual chains with plaques and leather bracelets. The Assael campaign was shot in Miami by fashion photographer David Benoliel and involves models Michaela Kocianova and James Lorenzo, who wear Assael jewelry. A precious consensus to the style of the campaign came from the jewelery historian Vivienne Becker. Will it be enough to convince a manager to show up at the bank with a pearl necklace instead of a tie?

Orecchini con corallo della Sardegna
Orecchini con corallo della Sardegna
Collana di perle della collezione Bubble
Collana di perle della collezione Bubble
Immagine della campagna 2023 si Assael
Immagine della campagna 2023 si Assael







The most precious cufflinks of England




A gift for him: the most refined cufflinks in England: they are those of Deakin & Francis. Here is a (small) selection of their cufflinks ♦

If you allow, today we talk about him, about the jewelry for men only. In particular, to those men that love England, the impeccable clothes of James Bond, but also of Prince Charles. Well, if you notice, on the wrist of the shirt of these two examples of the British style (albeit in different fields, of course), often shine of the cufflinks. This premise is to present Deakin & Francis, a company with a long tradition: it was founded by Benjamin Woolfield in 1786 in Birmingham.

Gemelli da polso Sports Car in oro e smalto
Gemelli da polso Sports Car in oro e smalto

Throughout this period, more than 200 years, the company has never losed the craftsmanship and quality standards which are its tradition, although now also uses new technologies to create his collections. Among the jewelry that offers this company steeped in Britishness, alongside the collections dedicated to women, there are also twins who are a classic example of eccentricity once a male. There are cufflinks for all tastes and all budgets, but also authentic and precious masterpieces. Prices start at 10,500 pounds, but there are also those that cost only 1100 pounds. Besides the cufflinks, Deakin & Francis also offers jewelry lines for men and women.

Gemelli in oro con smalto e madreperla
Gemelli in oro con smalto e madreperla
Gemelli in oro con cristallo dipinto a mano
Gemelli in oro con cristallo dipinto a mano
Gemelli Knot in oro e smalto
Gemelli Knot in oro e smalto
Gemelli Knot in oro bianco e diamanti
Gemelli Knot in oro bianco e diamanti
Gemelli Skull in oro bianco, diamanti
Gemelli Skull in oro bianco, diamanti

Gemelli Bumble Nee in oro giallo, zaffiri
Gemelli Bumble Nee in oro giallo, zaffiri







Tommy Hilfiger bijoux for men with Thom Trade

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Thomas Jacob Hilfiger is the American designer who founded the Tommy Hilfiger brand, now owned by the Pvh group, which markets perfumes and accessories in addition to women’s clothing. Thom, on the other hand, is the holding that controls Histoire d’Or, the first retailer in jewelry in France and market leader in Europe with 572 stores, which a few years ago also bought Stroili. The subsidiary, Thom Trade Italy, will now market Tommy Hilfiger jewelery and will distribute watches of the same brand produced by the American Movado, intended for men.

Bracciale in metallo dorato Tommy Hilfiger
Bracciale in metallo dorato Tommy Hilfiger

The market launch of the Tommy Hilfiger Jewels complements the existing distribution of the watches and is already giving excellent feedback. The proposal we present will grow in the assortment from season to season, with the aim of winning over a contemporary customer, in line with the brand image of Pvh Group.
Andrea Busato, GM Thom Trade

Bracciale in cuoio e acciaio
Bracciale in cuoio e acciaio

The Tommy Hilfiger Jewels bijoux collection includes bracelets made of steel, in a natural version or with black or gold PVD treatment, and leather in blue, black, red and brown, or rope and nylon. The line also includes necklaces with the classic medal. The price ranges from 49 up to 89 euros, they have a casual and minimalist style.
Bracciale di Tommy Hilfiger
Bracciale di Tommy Hilfiger

Collana con medaglietta in acciaio
Collana con medaglietta in acciaio
Bracciale in acciaio collezione uomo
Bracciale in acciaio collezione uomo
Bracciale in nylon colorato
Bracciale in nylon colorato

Bracciale in acciaio colorato nero
Bracciale in acciaio colorato nero







Villa, cufflinks with double fantasy




The endless series of cuff links of Gioielleria Villa in Milan: for men or women, combines craftsmanship and goldsmith virtuosity.
There are jewelry for men that the Big Brother lovers wear without moderation. There are others which, if are looked, tear a smile, curiosity and admiration for their ingenious imagination. Fall into this category the cufflinks, one of the few occasions for a man to wear jewelry also in formal occasions. As the tie, a pair of twins may constitute an transgression on a shirt under a gray suit, a pinstripe, a blue blazer.

Gemelli da polso in agata bianca e oro bianco
Gemelli da polso in agata bianca e oro bianco

If, then, the twins are those Jewellery Villa di Milano, every eccentricity is welcome thanks to the imagination and precious workmanship of a vast set of twins. They come in all types, from classic with a geometric shape, those representing cars, helicopters, animals, hobbies, sports. But, perhaps, the most sophisticated being those that have the form of buttons, that is, the element it replaces. These twins are pieces of quality jewelry and, therefore, have a variable cost: from a few hundred Euros, up to thousands of Euros for the pair in gold and rubies. In brackets: nothing prevents that are wore by a woman.
Gemelli da polso con rubini, diamanti, onice
Gemelli da polso con rubini, diamanti, onice

Gioielleria Villa, in any case, not only offers twins, but also exquisite pieces of jewelry (we’ll talk about in another article). It also has a long tradition: is born in 1876, while Giuseppe Verdi composed Othello, from the work of Benvenuto Villa. Who also has a curious history: the goldsmith, sculptor and alchemist, has tried in vain for life the formula to produce a black gold alloy. Example of his creativity is an extremely modern sculpture silver Cube collapsible with which he won the gold medal at the famous Paris Universal Exhibition of 1889.

Gemelli con diaspro rosso, onice, oro giallo 18 carati
Gemelli con diaspro rosso, onice, oro giallo 18 carati
Bat Gemelli con onice, oro bianco 18 carati
Bat Gemelli con onice, oro bianco 18 carati

Gemelli da polso in onice e oro bianco 18 carati
Gemelli da polso in onice e oro bianco 18 carati
Gemelli a forma di testa di cavallo con diaspro e giada
Gemelli a forma di testa di cavallo con diaspro e giada







Zancan’s silver man

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Jewelery for men is on the rise and recently many great Maisons have noticed it. But there are those who understood this before others, like Zancan. The Italian company specializes in bracelets and necklaces for a male audience, with growing success. Vigorous chains, locks in the shape of pitblulls, plus size rings: the jewels dedicated to a type of “Marlboro man”, virile, sporty, probably alpha. The jewels are in silver, in some cases with the addition of stones such as diamonds and black spinels, or white sapphires.

Bracciale in argento annerito con chiusura a testa di pitbul
Bracciale in argento annerito con chiusura a testa di pitbul

A choice that began in 2001, when the founder Robertino Zancan decided to employ the ability to work in the company’s jewelry in a sector, accessories for men, which was still uncrowded at the time. Zancan, who is based in the goldsmith district of Vicenza, therefore tried to interpret the male jewel for that group of men who do not disdain to wear a bracelet, a necklace and a ring. While cufflinks appear in the catalog, there are currently no earrings, which are probably not considered part of that traditional male world to which the company is aimed.

Anello da uomo in argento e diamanti neri
Anello da uomo in argento e diamanti neri
Zancan, collana in maglia d'argento
Zancan, collana in maglia d’argento
Collana in maglia d'argento
Collana in maglia d’argento
Bracciale a catena in oro e diamanti neri
Bracciale a catena in oro e diamanti neri
Bracciale a catena e zaffiri bianchi
Bracciale a catena e zaffiri bianchi

Bracciale con catena grumette
Bracciale con catena grumette







The mesh chain by Fope widen to the man

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Flexible jewelry, so flexible that even men can like it. In tune with the unisex trend, Fope also expands its range of jewelry to the male world. The Vicenza-based company has chosen to reinterpret some models, especially bracelets, from Fope’s most famous collections, such as Eka Tiny, Solo, Panorama, in a male version. The jewels, in fact, are renamed as Eka for men, Solo for men, Vendôme for men, etc. They are jewels for men, but the substance does not change: the patented Flex’It technology is always in the spotlight, which makes it possible to obtain solid and flexible sweaters at the same time.

Bracciale della linea maschile di Fope in oro bianco e diamanti neri
Bracciale della linea maschile di Fope in oro bianco e diamanti neri

The jewels are, as for the female version, in the three main colors of gold: pink, yellow and white, with the addition in some cases of washers paved with black diamonds, or in metal of the same color as the shirt. In addition to bracelets, ring and necklace are available. The idea of ​​extending the proposal to the male world who wishes to wear luxury jewelry seems to have been a specific request from the market. But many men feel embarrassed to buy and wear women’s jewelry. With a line specifically dedicated to the male gender, however, the perplexities could be overcome. In the name of flexibility.
Collana girocollo in oro bianco e diamanti neri
Collana girocollo in oro bianco e diamanti neri

Anello in oro rosa e diamanti neri
Anello in oro rosa e diamanti neri
Bracciale con maglia Flex'It in oro giallo
Bracciale con maglia Flex’It in oro giallo

Bracciale con maglia Flex'It in oro rosa e diamanti neri
Bracciale con maglia Flex’It in oro rosa e diamanti neri







In the fishing net of Halibut

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Halibut is the Norwegian name for a family of fish that ply the glacial waters. But it is also the name of a newborn bijoux brand, which recently opened a boutique in Bergamo (Italy). The brand icon is, in fact, that of a fish. Why an aquatic animal? For its reference to nature, perhaps, to the charm of the sea, of the North. And then because the fish have a natural, simple and functional design, two aspects that Halibut’s designer, Agar Bugini, loves.

Bracciale in argento e agata verde
Bracciale in argento e agata verde

With work experience behind him in Pomellato and Damiani, after the European Institute of Design, Agar decided to expand his profession as a designer of accessories and furnishing accessories and return to the old love, the jewel. The highlight of the small Maison are the bracelets, made with silver and natural stones, such as tiger eye or agate. There is a conspicuous variety of beads available with colors and shades and, of course, the silhouette of the fish.
Bracciale flessibile in argento (con molle interne)
Bracciale flessibile in argento (con molle interne)

Collana in argento con perle occhio di tigre
Collana in argento con perle occhio di tigre
Bracciale in argento con rhodonite e gingelly red
Bracciale in argento con rhodonite e gingelly red
Bracciale in argento con perle di conchiglia di buccino
Bracciale in argento con perle di conchiglia di buccino

Bracciale in argento con perle di agata della Sardegna
Bracciale in argento con perle di agata della Sardegna







Pearl necklaces for men by Comme des Garçons and Mikimoto

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“Darling, will you pass my pearl necklace?” It’s not a habitual question that a man asks to woman, but now Comme des Garçons and Mikimoto think it’s time for a change. In fact, the Japanese clothing brand and the jewelery brand specializing in pearls have introduced a collection of unisex pearl necklaces. And, to underline it better, advertising also focuses entirely on a male figure wearing a pearl necklace. Above the tie.

La pubblicità di Comme des Garçons e Mikimoto
La pubblicità di Comme des Garçons e Mikimoto

Of course, the fashion industry has long decided that the border between the sexes is more blurred: often on catwalks the men wear accessories that one time were used typically by female , such as the handbag. The pearl necklace, however, is new. And according to Rei Kawakubo, the visionary founder of Comme des Garçons, which is based in Tokyo, “men also look good when they wear pearls”.

Collana di perle per uomo
Collana di perle per uomo

The necklaces for men are made of strings of white South Sea or Akoya pearls set in sterling silver. Some pieces have clearly visible metal elements, always in silver. The collection was unveiled in January during the haute couture week. The price of the necklaces ranges from 2800 to 39000 dollars. Necklaces for men, yes, but he must be wealthy.
Collana di perle Akoya s e argento
Collana di perle Akoya s e argento

Collana di perle maschile







With Begum Khan the polished is him




The cufflinks for men (but not only) elegant, extroverted, precious signed by Begum Khan.
The jewelry for men, we say it out loud, are in most cases ugly. There’s also those who say that a man should never wear jewelry, but they are a minority. In any case, the jewelry for men are designed largely with a vaguely military-style, with leather and buckles, crude steel and rapper chains. But there who comes out of this macho pattern and, paradoxically, is a woman born in a male-dominated society: Turkey. Begüm Kiroglu was born into a family of Ottoman art collectors in Istanbul. Luckily for her, she spent her childhood surrounded by rare and beautiful objects (works of Oriental art, bleu-blanc porcelain, antique carpets, exquisite tapestries). Then, become an adult, she moved to Shanghai, where she earned a degree in culture and Chinese art.

Bronzo rodiato incrostato di radice di zaffiro
Bronzo rodiato incrostato di radice di zaffiro

Among ancient Ottoman art, Chinese culture and dynamism of Shanghai, has chosen to engage in a jewel for refined men: the cufflinks. It created the Begüm Khan brand. Forget the gold cufflinks with simple geometries and, at most, a stone. Her wrist jewels are rich in baroque pearls, emeralds, paved with precious stones. In short, they are jewels that does not disfigure when worn by a woman but, paradoxically, do not affect virility. Indeed, the contrast can also bring out more male character of the wearer. As long as you know how to do. Federico Graglia

Gemelli in bronzo argentato e quarzo nero
Gemelli in bronzo argentato e quarzo nero
Gemelli in bronzo argentato, radice di zaffiro e smalto bianco
Gemelli in bronzo argentato, radice di zaffiro e smalto bianco
Gemelli in rodio placcato
Gemelli in rodio placcato
Gemelli in rodio nero placcato
Gemelli in rodio nero placcato
Gemelli a formam di ape con zaffiri
Gemelli a formam di ape con zaffiri

Gemelli in oro con zaffiri rosa
Gemelli in oro con zaffiri rosa







Men’s items (but not jewels) signed Tiffany

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In addition to jewelry for men, for him Tiffany offers silver objects such as a yo-yo, a whistle, a removable meter and … ♦ ︎

After announcing it, Tiffany & Co showed her first jewelry collection dedicated to men at the Hollywood Athletic Club in Los Angeles. Obviously with male guests, and obviously famous: A $ AP Ferg, Lili Reinhart, Rowan Blanchard, Debby Ryan, Miles Chamley-Watson, Christian Combs, Miles Richie, James Turlington, Lucky Blue Smith, Kemio, Yosuke Kubozuka and Vic Mensa. But the New York Maison has also thought of another type of man: one that does not wear jewelry. And, perhaps, the one you never know what to give him because he has of everything.

Yo-Yo in argento e legno di noce
Yo-Yo in argento e legno di noce

Tiffany’s answer is summarized in a series of objects dedicated to man, also presented in Los Angeles, which have nothing to do with jewelry, except for the same blue-toned package that distinguishes the products of the American company . Apart from the classic watches, Tiffany offers objects such as a whistle (not to be used in the office, but on a sports field), a yo-yo, playing cards, ping-pong rackets, a harmonica (also this not to be used on the workplace), a removable meter, various ornaments and even a golf club. In short, after the fragrances for men, the choice of products to conquer the other half of the market has expanded.





L’attore e musicista Jeff Goldblum all’evento di presentazione della collezione Tiffany Men’s a Los Angeles
L’attore e musicista Jeff Goldblum all’evento di presentazione della collezione Tiffany Men’s a Los Angeles

Bracciale in oro da uomo di Tiffany
Bracciale in oro da uomo di Tiffany

Il rapper A$AP Ferg all’evento di presentazione della collezione Tiffany Men’s a Los Angeles
Il rapper A$AP Ferg all’evento di presentazione della collezione Tiffany Men’s a Los Angeles

Bracciale da uomo in argento Tiffany T Square
Bracciale da uomo in argento Tiffany T Square

Il cantante Cody Simpson
Il cantante Cody Simpson

Racchette da ping-pong Tiffany
Racchette da ping-pong Tiffany

Il modello James Turlington all’evento di presentazione della collezione Tiffany Men’s a Los Angeles
Il modello James Turlington all’evento di presentazione della collezione Tiffany Men’s a Los Angeles

Fischietto in argento
Fischietto in argento

 L’attore Justin Theroux
L’attore Justin Theroux

Mazza da golf in argento
Mazza da golf in argento

Il campione del mondo di fioretto Miles Chamley-Watson
Il campione del mondo di fioretto Miles Chamley-Watson

Metro in argento
Metro in argento

Armonica in argento
Armonica in argento







Tiffany from jewels to perfumes (also for men)

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Tiffany besides jewels: the Maison launches two new fragrances, also for men

The jewels have no smell, and not even a fragrance. But the luxury brands, yes. For this reason, as other Maison have done, Tiffany & Co. relaunches perfumes with its prestigious and global brand. The jewelery company headed by Alessandro Bogliolo, in fact, for October 1 decided to launch a global campaign for two new fragrances, Tiffany & Love for Him and Tiffany & Love for Her. Tiffany already sells three perfumes: Signature, Sheer and Intense. But now also a fragrance for man is added and the impression is that the brand aims to broaden its field of action. In recent months, for example, new silver home accessories have been announced. And, for jewelry, a line reserved for men.

La campagna pubblicitaria realizzata con le fotografie di Cass Bird
La campagna pubblicitaria realizzata con le fotografie di Cass Bird

The new fragrances, according to Tiffany, are “a tribute to the emotional connection and the many ways in which love is defined and expressed”. For the chief artistic officer, Reed Krakoff, the new fragrances are “a reflection of modern love and authentic connections that reflect the strength, joy and promise we find in each other “.

Naturally Tiffany does not directly produce the fragrances, which come from the laboratories of Coty, a company that also takes care of other luxury fragrances, including those with the Calvin Klein and Burberry brands. Tiffany & Love for Him, as anticipated, has a citrus scent with an infused wooden base, created by perfumers Sophie Labbé and Nicolas Beaulieu of International Flavors & Fragrances. Tiffany & Love for Her, on the other hand, is a floral and woody fragrance, created by perfumers Honorine Blanc and Marie Salamagne of the Swiss aroma and perfume company Firmenich.
The perfume bottles are the same in volume, but each with a different shade of blue, with a black cap for him and one in the classic Tiffany Blue color for her.





Flacone del profumo Intense di Tiffany
Flacone del profumo Intense di Tiffany

I nuovi profumi Tiffany & Love for Him e Tiffany & Love for Her
I nuovi profumi Tiffany & Love for Him e Tiffany & Love for Her

Alessandro Bogliolo, ceo di Tiffany
Alessandro Bogliolo, ceo di Tiffany

Reed Krakoff
Reed Krakoff







Tiffany launches jewelry for men

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Tiffany is preparing to launch a hundred jewels dedicated to the male audience: necklaces, rings, bracelets of high jewelry for men ♦ ︎

Tiffany focuses on man. The largest jewelery group has announced, by voice of artistic director, Reed Krakoff, that the Maison is preparing to launch a hundred jewels dedicated to the male audience. Actually, something is already there: but the offer for the man of the brand has been limited to rings, cufflinks, money clips and some bracelet as Tiffany T Square. The new launch, scheduled for October in the 300 Tiffany stores around the world, will also include high-end men’s jewelery, with prices ranging from 200 to 14,000 euros or dollars. According to the company, men’s jewels have become popular thanks to rappers, who wear eye-catching rings and necklaces.

Bracciale da uomo in argento Tiffany T Square
Bracciale da uomo in argento Tiffany T Square

Alongside the jewelery to be worn, Tiffany has also decided to dedicate items for the male public, such as shakers and beer mugs. The move, announced in an interview with the Associated Press, is part of Tiffany’s strategy to attract the younger generation of luxury product buyers. Half of Tiffany’s customers are already in the male genre, but buy jewelry for women. Now he will have an extra spending opportunity. Lavinia Andorno




Gioielli della collezione Uomo Tiffany
Gioielli della collezione Uomo Tiffany

Bracciale in oro da uomo di Tiffany
Bracciale in oro da uomo di Tiffany

Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers
Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers

Reed Krakoff
Reed Krakoff







It’s a boom for men’s jewelry





Increases the business of men’s jewelry. And many jewelers do not lose the opportunity ♦ ︎

There are men who do not want to hear about it. There are women who do not like men who wear them. Yet the New York Times has dedicated a long article to jewelry for men. Starting from an incontrovertible fact: you can like it or not, but global sales of luxury jewelry for men reached 5.3 billion in 2017, with an increase of 22% from 4.3 billion in 2012 (data from Euromonitor International, a market research company). Of course, explains the American newspaper, the figure remains far below that for women, estimated at $ 31.9 billion in 2017. But the male jewelry is a trend that increasingly affects the budgets of companies in the sector.

Modello con collana alla sfilata Gucci autunno-inverno 2018
Modello con collana alla sfilata Gucci autunno-inverno 2018

In the foreground, according to experts, there are rings.

In the US, for example, men’s rings generate a third of jewelery sales and are on the rise. In second place there are necklaces, usually chains, which generate a quarter of sales. Actors, rappers and successful athletes contributed to the trend, thanks to an intensive use of showy jewelry for men. There is, however, a problem: men are not (usually) used to wearing bracelets, rings and necklaces. After a few minutes they are annoyed. For this reason, there are producers who have started to offer comfort-fit jewels, that is, easy to wear. An idea that probably would not mind too many women. The trick consists, for example, in creating rings in which the metal band is arched, so that it is not completely in contact with the skin.

Il rapper Slick Rick
Il rapper Slick Rick

Many listed jewelers, such as David Yurman, have been offering men’s jewelery lines for some time.

The rings of David Yurman are also made of titanium, carbon, black diamonds and reach almost $ 8,000. And there are those, like the Italian Marco Dal Maso, who started by focusing more on jewelry for men than for women. Stephen Webster introduced his men’s line for the first time 20 years ago, and came out with a unisex collection last year. Furthermore, on the catwalks of the men’s fashion shows, big fashion brands such as Gucci, Dior or Chanel paraded models wearing showy necklaces. The Alexander McQueen men’s collection also included necklaces with black Swarovski crystals and medallion pendants.

Bracciale in oro con teschi di David Yurman
Bracciale in oro con teschi di David Yurman

Parades and experiences

But it seems that, apart from the larger dimensions, the philosophy that accompanies jewelry for men is also different. For example, there are many who seek jewels that have not only a decorative function, but also a meaning. This is why the American Maison Dune Jewelry introduced a collection of transparent discs containing sand ten years ago. But it is not any sand: it comes from around 3,300 specific places all over the world, such as Yankee Stadium, Dubai and Maldives beaches, or golf courses in Ireland. The pieces then become personalized and Dune calls this type “experiential jewel”. This also does business. Cosimo Muzzano





Anello in argento inciso con lapislazzulo di Marco Dal Maso
Anello in argento inciso con lapislazzulo di Marco Dal Maso

Bracciale a catena di X Jewellery
Bracciale Spirito Libero a catena di X Jewellery
Anello Black Panther firmato Maria De Toni
Anello Black Panther firmato Maria De Toni
Catena della linea Police di Morellato
Catena della linea Police di Morellato
Catena con pendente a forma di pistola di Zancan
Catena con pendente a forma di pistola di Zancan

Bracciale in oro a forma di filo spinato di Djula Jewelry
Bracciale in oro a forma di filo spinato di Djula Jewelry