swarovski - Page 3

Swarovski dives into the Ocean





The bijoux for the summer of Swarovski, in the Ocean line dedicated to the world of the sea ♦ ︎

The Ocean line is one of four proposals by Swarovski for the summer 2019. Pendants, necklaces, earrings and bracelets are obviously inspired by the world of the sea and in particular marine flora and fauna. Lobster, seahorse crab, with small shell-shaped charms alternate on bijoux proposed by the Austrian house famous for its crystals. At the center of the scene are the long necklaces and earrings that incorporate Swarovski crystal bead in pastel shades of pink and blue.

Pendente aragosta per orecchini
Pendente aragosta per orecchini

They are bijoux with small chains in yellow or rose gold plated metal or with an undefined mixed plating, on which the pendants are applied. Indicative prices: an Ocean bracelet with charms costs 99 euros, a pair of earrings with a lobster pendant plated with gold 79 euros, a chain with a seahorse pendant 89 euros. Lavinia Andorno





Bracciale della linea Ocean
Bracciale della linea Ocean

Swarovski, spilla granchio
Swarovski, spilla granchio
Orecchini placcati oro rosa
Orecchini placcati oro rosa
Catena con ciondolo Ocean
Catena con ciondolo Ocean
Catena con ciondolo Cavalluccio marino
Catena con ciondolo Cavalluccio marino

Collezione Ocean
Collezione Ocean







Happy Hour with Swarovski

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Swarovski summer with pendants and earrings inspired by the good things of the summer: ice creams, cocktails, bananas … ♦ ︎

Summer has always been one of the moments in the year in which Swarovski pulls the biggest surprises out of the hat. This year the Austrian Maison launches, for example, several lines of crystal-based supi bijoux, all centered on season-related motifs, starting with the sea, the Mediterranean islands, ice creams or accessories that complete the outfit summer.

Swarovski summer, bracciale con ciondoli della linea No Regrets
Swarovski summer, bracciale con ciondoli della linea No Regrets

Among the lines presented, for example, No Regrets offers pendants, but also earrings and pendants that represent ice cream cones, sorbets, bananas and cocktails, with Swarovski colored silhouettes and crystals.

Summer is the ideal time to escape and to enjoy life to the fullest. When the temperatures get hot, we cool off with a summer cruise, stopping from one island to another in the Mediterranean. We celebrate the creative spirit and brightness that distinguish the brand in amusing ways, from the lively details in the form of ice cream to the most sparkling cocktails, to create a captivating collection that makes women feel luminous and bright.
Nathalie Colin, creative director of Swarovski




Orecchini summer 2019 Swarovski
Orecchini summer 2019 Swarovski

Collana con pendente cocktail
Collana con pendente cocktail
Collana con pendente gelato
Collana con pendente gelato
Swarovski, collana con pendente
Swarovski, collana con pendente
Orecchini con cocktail
Orecchini con cocktail
Orecchini con gelato
Orecchini con gelato
Collana con banana
Collana con banana

Orecchini con banana
Orecchini con banana







Swarovski Originally for Mother’s Day

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Swarovski bijoux for Mother’s Day (and not only) of the Originally collection: earrings, bracelet, necklace, ring ♦ ︎

It’s called Mother’s Day but, perhaps, it’s also the feast of the jewel, be it a ring, a bracelet, a pair of earrings, a necklace. The day, in fact, is one of the occasions when the gift of a jewel, it is not necessary that it is something exceptional, it is very appreciated by women. On the other hand, Mother’s Day is widespread in many countries around the world.

Swarovski, collana con pendente collezione Originally
Swarovski, collana con pendente collezione Originally

There is not a single day of the year common to all states, but in almost two thirds of the countries of the world the festival is celebrated in May, while the remaining fourth celebrates the mother in March. In Europe, the United States, Japan, Australia and many other countries, the feast falls on the second Sunday of May, the 12th for 2019. But in the Balkan countries, Mother’s Day coincides with the day dedicated to women, on the 8th March. And in many Arab countries the party falls instead on the day of the spring equinox.

Collana in metallo rodiato, cristalli e Swarovski Crystal Pearl
Collana in metallo rodiato, cristalli e Swarovski Crystal Pearl

For Swarovski, Mother’s Day coincides instead with the occasion to propose her bijoux created with the combination of her famous crystals. In addition to the Sunshine collection, which we have already described here, the Austrian Maison recommends the Originally collection, in rhodium-plated metal, crystals and Swarovski Crystal Pearl , perhaps made of resin (not specified). Prices: from 89 to 99 euros on average. Giulia Netrese





Orecchini a bottone in metallo rodiato, cristalli e Swarovski Crystal Pearl
Orecchini a bottone in metallo rodiato, cristalli e Swarovski Crystal Pearl

Orecchini in metallo rodiato, cristalli e Swarovski Crystal Pearl
Orecchini in metallo rodiato, cristalli e Swarovski Crystal Pearl
Anello in metallo rodiato, cristalli e Swarovski Crystal Pearl
Anello in metallo rodiato, cristalli e Swarovski Crystal Pearl
Collezione Originally, bracciale in metallo rodiato, cristalli e Swarovski Crystal Pearl
Collezione Originally, bracciale in metallo rodiato, cristalli e Swarovski Crystal Pearl
Collezione Originally, collana in metallo rodiato, cristalli e Swarovski Crystal Pearl
Collezione Originally, collana in metallo rodiato, cristalli e Swarovski Crystal Pearl







Swarovski Olives

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The bijoux from Swarovski’s Olive collection for the spring summer 2019 ♦ ︎

“The new sophisticated claw setting encloses the Swarovski crystal in neutral tones that evokes the sand and the sea”. The Olive collection for the spring-summer 2019 is described in this way by the Austrian Maison. Perhaps the name, Olive, suggests Mediterranean landscapes, warmth, sunshine and, perhaps, even good food.

Anello della collezione Olive
Anello della collezione Olive

The bijoux in the collection, however, are actually proposed in both warm and cold shades. Yellow crystals like midday rays alternate with cold colors like the ice of a cocktail. On the other hand, an olive tastes great in a glass of iced Martini. The jewels in the Olive collection include bracelets, earrings and necklaces: all with crystals cut like a brilliant, oval (like an olive) or drop. Alessia Mongrando




Anello della collezione Olive con cristallo giallo
Anello della collezione Olive con cristallo giallo
Anello della collezione Olive con cristallo giallo
Anello della collezione Olive con cristallo giallo

Pendenti della collezione Olive
Pendenti della collezione Olive
Bracciale della collezione Olive
Bracciale della collezione Olive
Swarovski, bracciale con cristallo giallo
Swarovski, bracciale con cristallo giallo
Orecchini della collezione Olive
Orecchini della collezione Olive
Swarovski, orecchini con cristallo giallo
Swarovski, orecchini con cristallo giallo
Orecchini con cristallo giallo
Orecchini con cristallo giallo
Orecchini della collezione Olive con cristalli azzurri e blu
Orecchini della collezione Olive con cristalli azzurri e blu

Bracciale con cristallo giallo
Bracciale con cristallo giallo







Swarovski lucky charm

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Symbols and pendants in Swarovski’s Lucky Goddess set for spring summer 2019 ♦ ︎

It will be a symbolic springtime. Not for weather reasons, but for the decision of Swarovski to focus part of the creativity dedicated to the spring summer 2019 collection to the symbols. Like for the set Lucky Goddess, born from the Origins collection and signed by the creative director of the Austrian Maison, Nathalie Colin. A collection designed to capture the attention and with the use of “timeless symbols”, which are transformed into charms of course made with Swarovski crystals in the shades of coral and turquoise and metal worked with gold tones.

Bracciale della parure Lucky Goddess
Bracciale della parure Lucky Goddess

I simboli scelti per la collezione sono quelli classici: portafortuna, amore, salute, crescita, positività…

The symbols chosen for the collection are the classic ones: lucky charm, love, health, growth, positivity …

“Symbols can express concepts that are sometimes difficult to explain with words. Swarovski is light, emotion and positivity for today’s multi-faceted woman. For this spring, we discover lucky symbols, protective talismans, special accessories and charms that offer a dash of brilliance and the right messages we all need. ”
Nathalie Colin, creative director of Swarovski





Orecchini della collezione Lucky Goddess
Orecchini della collezione Lucky Goddess

Orecchini pendenti della collezione Lucky Goddess
Orecchini pendenti della collezione Lucky Goddess
Orecchini con cristalli Svarowski della collezione Lucky Goddess
Orecchini con cristalli Svarowski della collezione Lucky Goddess
Orecchini con cristalli
Orecchini con cristalli
Anello della collezione Lucky Goddess
Anello della collezione Lucky Goddess
Collana con pendente
Collana con pendente
Collana della collezione Lucky Goddess
Collana della collezione Lucky Goddess
Swarovski, collana con pendente ferro di cavallo
Swarovski, collana con pendente ferro di cavallo

Swarovski, collana con charms
Swarovski, collana con charms







Swarovski: Sunshine collection for spring 2019

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The first novelty 2019 signed Swarovski: the Sunshine collection, with bright white or yellow crystals ♦ ︎

New year, new collections. Here is the first novelty coming for spring 2019. It is the Sunshine collection by Swarovski. The sun’s rays are transformed in crystals that shine on rings, bracelets, necklaces and earrings. The colors are warm, those of the sun. Pink gold tone, but also white gold, next to white or yellow crystals. But even if it’s called Sunshine, this collection is similar to the flowers that bloom in spring.

A novelty is the presence of modular rings: three parts that come together to form the outer crystal crown.

Anello placcato oro rosa della collezione Sunshine di Swarovski
Anello placcato oro rosa della collezione Sunshine di Swarovski

The inner part, formed by a colored crystal, can also be worn individually. The necklaces provide a set coordinated with the earrings. The sunrays also vary, which can have a larger or thinner volume, as do the earrings. Lavinia Andorno





Swarovski, set di collana e orecchini
Swarovski, set di collana e orecchini

Collana placcata oro rosa e orecchini
Collana placcata oro rosa e orecchini
Bracciale Sunshine
Bracciale Sunshine
Bracciale Sunshine in versione oro bianco
Bracciale Sunshine in versione oro bianco
Orecchini Sunshine
Orecchini Sunshine
Orecchini Sunshine versione oro rosa
Orecchini Sunshine versione oro rosa
Orecchini Sunshine pendenti
Orecchini Sunshine pendenti
Orecchini della collezione Sunshine
Orecchini della collezione Sunshine
Collane con pendente
Collane con pendente
Swarovski, collane Sunshine
Swarovski, collane Sunshine
Ring set, anello componibile
Ring set, anello componibile
Anello con cristalli Swarovski
Anello con cristalli Swarovski

Anello placcato oro rosa con cristalli Swarovski
Anello placcato oro rosa con cristalli Swarovski







Double Webster for Swarovski

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The Double Diamond collection by Stephen Webster for Atelier Swarovski, with gold and stones created in the laboratory ♦ ︎

Swarovski is known above all for its crystals. But since 2007 he has added to the bijoux made with refined white or colored crystal, even a second brand, closer to the world of classical jewelry. Atelier Swarovski offers jewelry, but with laboratory gems. Now that the diamonds created by man, identical to the natural ones from a chemical point of view, are used more and more often, also Atelier Swarovski proposes a new collection with artificial stones, Double Diamond.

The collection is not only by Atelier Swarovski, but also of one of London’s trendiest jewelers, Stephen Webster.

Anello in oro con due diamanti creati e quarzo sintetico
Anello in oro con due diamanti creati e quarzo sintetico

The collection signed by Stephen Webster emphasizes the ethicality of the diamonds created in the laboratory but also the use of recycled 14 carat gold and rose quartz, also created by Swarovski. The jewels use the octahedron shape, which recalls the natural shape of a rough diamond crystal. The stones are kept inside gold frames. The price of jewelry ranges from about $ 2,000 to $ 11,000. Cosimo Muzzano





Anello cocktail, collezione Double Diamond
Anello cocktail, collezione Double Diamond

Stephen Webster, anello della collezione Double Diamond
Stephen Webster, anello della collezione Double Diamond
Bracciale Atelier Swarovski in oro, con diamanti e quarzo di laboratorio
Bracciale Atelier Swarovski in oro, con diamanti e quarzo di laboratorio
Anello doppio Atelier Swarovski
Anello doppio Atelier Swarovski
Orecchini Atelier Swarovski  collezione Double Diamond
Orecchini Atelier Swarovski collezione Double Diamond

Orecchini collezione Double Diamond
Orecchini collezione Double Diamond







Brosway flies to Los Angeles

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From Brosway a collection dedicated to the myth of Los Angeles and Hollywood ♦ ︎

Fashion is fashionable also for jewelry and bijoux. So Brosway has entrusted the signature of a collection to the fashion blogger Veronica Ferraro. A liaison that, explain the Maison of the Bros Manifatture group, is born “thanks to the common love for the States, to the passion for quality, design and expression of one’s own personality”.

The collaboration has given life to jewelry in steel, gold pvd and crystals inspired by the stars of Hollywood.

Collana Los Angeles
Collana Los Angeles

But also to the other symbols that characterize the Californian city, such as sunsets, palm trees and the official seal of Los Angeles. The necklaces, bracelets, anklets, earrings and rings are appreciated both in Italy and abroad and will also be sold throughout 2019. The pieces of the collection are made of 316L steel, gold pvd and Swarovski crystals. Prices: 24 euros the ring with the seal of Los Angeles, bracelet with the inscription 76 euros, earrings 42 euros.



Anello con lo stemma di Los Angeles
Anello con lo stemma di Los Angeles
Brosway, collana della Veronica Ferraro Capsule Collection
Brosway, collana della Veronica Ferraro Capsule Collection
Bracciale in acciaio pvd oro
Bracciale in acciaio pvd oro
Orecchini in acciaio pvd oro e cristalli Swarovski
Orecchini in acciaio pvd oro e cristalli Swarovski






Christmas 2018 by Swarovski

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The Swarovski 2018 collection. Here are bracelets, earrings and Swarovski rings offered for Christmas (and not only). Images and prices ♦ ︎

The Swarovski designer jewels are among the most popular during the Christmas season (and not only). In fact, the advantage of the crystal jewelery by Austrian company is the relationship between their “visual rendering” and the price. This aspect is the one most shared by the customers (women) and by the men who buy the products of this brand to make a gift. For Christmas 2018, for example, Swarovski offers bijoux that tune in with the winter weather.

Snow crystals, symbols of the festive period, but also jewels that simply shine, are among the ideas proposed by the Maison.

Bracciale di cristalli Swarovski
Bracciale di cristalli Swarovski

The rhodium plating of the simple steel on which the crystals are embedded makes the metal support also shimmering. In addition to bijoux and watches, Swarovski also offers Christmas decorations. Always in crystal, obviously. Some price: the bracelet with crystal pearls costs 129 euros, the earrings 149 euros, the ring 69 euros. Lavinia Andorno




Bracciale rigido MyFly placcato oro rosa. Prezzo: 119 euro
Bracciale rigido MyFly placcato oro rosa. Prezzo: 119 euro
Collana Creativity in metallo rodiato e cristalli. Prezzo: 249 euro
Collana Creativity in metallo rodiato e cristalli. Prezzo: 249 euro
Orecchini a goccia Atelier Swarovski. Placcatura in palladio. Prezzo: 349 euro
Orecchini a goccia Atelier Swarovski. Placcatura in palladio. Prezzo: 349 euro
Orecchini a tripla goccia Moselle, placcatura oro. Prezzo: 249 euro
Orecchini a tripla goccia Moselle, placcatura oro. Prezzo: 249 euro
Orecchini chandelier Creativity, metallo rodiato e cristalli. Prezzo: 199 euro
Orecchini chandelier Creativity, metallo rodiato e cristalli. Prezzo: 199 euro
Orecchini di cristalli Swarovski. Prezzo: 149 euro
Orecchini di cristalli Swarovski. Prezzo: 149 euro
Decorazione natalizia. Prezzo: 59 euro
Decorazione natalizia. Prezzo: 59 euro







The Victoria’s Secret Fantasy Bra for sale




The $ 1 million Fantasy Bra seen at the Victoria’s Secret Fashion Show 2018. A cheaper version will be on sale ♦ ︎

A $ 1 million bra. ItsThe price of the diamonds that make up the bra made by Atelier Swarovski for the Victoria’s Secret Fashion Show 2018 was staged in New York. The bra-jewel, which changes every year, is called Fantasy Dream Angels 2018. This year the Fantasy Bra, which is the highlight of the show, had a particular story, because the lingerie company decided to work with sustainable materials.

It took more than 930 hours to make the bra-jewel.

Victoria's Secret Fantasy Bra
Victoria’s Secret Fantasy Bra

For the first time, in fact, artificial diamonds were chosen. The Fantasy Bra 2018 is composed, in fact, of over 2,100 diamonds created in the laboratory for Swarovski. The wearable jewel has, however, also natural stones, such as topazes, although extracted responsibly. At the center, however, there is a central artificial stone of over 71 carats created by Swarovski. Moreover, this year there is something new: you can buy a version of the Fantasy bra made with Swarovski crystals (no diamonds, of course). It will cost 250 dollars. Lavinia Andorno




Adriana Lima, 39 anni, per lei l'ultima sfilata come angelo di Victoria's Secret
Adriana Lima, 39 anni, per lei l’ultima sfilata come angelo di Victoria’s Secret

Elsa Hosk ha indossato il Fantasy Bra
Elsa Hosk ha indossato il Fantasy Bra







Swarovski for Halloween

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Owls, beetles and nocturnal butterflies: A Swarovski collection designed specifically for Halloween-related parties ♦ ︎

All ready for the evening of October 31 or the first day of November. From the United States has spread the habit of celebrating Halloween with clothes in style with the type of evening, that is with macabre details, horror and pulp. The events linked to Hallooween are different: from costume shows to children’s games, which run from house to house, reciting the trick-or-treat formula (ie trick or treat), until the night parties.

Swarovski has designed a collection specifically designed for Halloween.

Swarovski, Magneti Bracelet
Swarovski, Magneti Bracelet

No bones or skulls, though: the Swarovski pendants are simply dark gothic style. Crosses, but also beetles and owls are made with the classic crystals of the Austrian Maison along with gold chains, or burnished metal. The crystals are gray, black, or with an iridescent surface. The collection includes rings, adjustable bracelets, necklaces and clip earrings.





Magnetic earrings
Magnetic earrings

Swarovski, Magnetic earrings
Swarovski, Magnetic earrings
Swarovski, Magnetic pendant
Swarovski, Magnetic pendant
Swarovski, Magnetic ring
Swarovski, Magnetic ring
Magnetic ring
Magnetic ring
Magnetic bracelet
Magnetic bracelet
Magnetic earrings clip
Magnetic earrings clip
Magnetic necklace
Magnetic necklace
Magnetic ring
Magnetic ring
March ring
March ring
Millennium earrings
Millennium earrings
Millennium pendant
Millennium pendant

Millennium ring
Millennium ring







Atelier Swarovski with Anna Dello Russo

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A Swarovski Atelier collection designed by the fashion specialist Anna Dello Russo ♦ ︎

Anna Dello Russo is an Italian journalist born in Bari and flew to Japan, where she became a stylist and creative director of Vogue Japan. Now it is also a signature of Atelier Swarovski, the most selective brand of the Austrian company famous for its crystals. Anna Dello Russo, in fact, signs a collection to coincide with the Milan fashion week.

Bracciale con cristalli Swarovski
Bracciale con cristalli Swarovski

The jewelry line includes 22 pieces, with a set consisting of necklaces, earrings, rings, bracelets and a tiara.

The set is available in two different colors, golden crystal and red crystal with palladium plating, plus four brooches in clear crystal. The Swarovski store in Milan for the occasion was customized according to the creativity and style of Anna Dello Russo. The Atelier Swarovski collection by Anna Dello Russo is available exclusively in selected stores in Milan and Rome. Lavinia Andorno





Spilla a croce della collezione Anna Dello Russo per Atelier Swarovski
Spilla a croce della collezione Anna Dello Russo per Atelier Swarovski

Tiara con cristalli rossi
Tiara con cristalli rossi
Tiara con cristalli dorati
Tiara con cristalli dorati
Orecchini pendenti con cristalli dorati
Orecchini pendenti con cristalli dorati
Anello con cristalli dorati
Anello con cristalli dorati

AS by Anna Dello Russo Collection Pendant Siam 2

Collana con cristalli dorati
Collana con cristalli dorati

Orecchini con cristalli dorati
Orecchini con cristalli dorati







Click: the jewels seen by Milena Mazza





The jewels seen by a top photographer: Milena Mazza ♦

It is not enough to produce jewels, we must also know how to show them. Let’s face it: 99 percent of jewelers choose the classic way to show them on a neutral background. It is usually a white or black surface, sometimes gray or of an indefinite color. In this way, attention is focused on the jewel, in agreement, but the emotion or the feeling that the object can connect with whoever buys it is not communicated. In short, it is the simplest solution, not wrong, but not even original. There are, however, other ways to portray jewels. For example, that of the great photographer Milena Mazza, who has chosen to combine the jewels with a glam, strong, emotional, dynamic and colorful image. Milena is one of the rare professionals who is able to show a jewel in a strong context without making it disappear but, on the contrary, exalting it. The idea of ​​this series of images was that of a shooting in which rings, bracelets and necklaces were worn by a model struggling with food & drink. The contrast in the images is strong: rings and bracelets in white gold and diamonds are worn while a woman rubs the dough for the pizza, with a hand full of strawberries squeezed rings. Or rings and bracelets with diamonds sparkle on hands that break the ice with an awl. The surprising effect is assured, and it is also a bit sensual.

Gioielli Swarovski visti da Milena Mazza
Gioielli Swarovski visti da Milena Mazza

From movement to the still life

Milena Mazza, a photographer, was born in Bologna, but started working in the cinema: “I was the first woman in Europe to be the assistant operator, that is the camera assistant when she was filming: a very important role technical”, she says. “For years, I’ve always worked, every day, until I found myself taking pictures at the request of a client and I found out that I liked it a lot more.” A wise choice. “I started working with the images because, as soon as I finished my studies, I decided to devote myself to what I was most passionate about, since a great part of life is spent working”. A profession in which, however, there are no surprises: “I had a thousand special requests, but the most unusual was to photograph a model on the toilet for an advertisement,” she says.

Malena Mazza also adds a tip to the readers of gioiellis.com: “If you want to try to photograph your jewel, it’s better to put it in direct sunlight”. The jewels, on the other hand, are not just a job: “What I most willingly wear are my emerald and brilliant earrings. I always wear them “, she smiles.




Gioielli di Salvini, Bulgari, orologio Rolex
Gioielli di Salvini, Bulgari, orologio Rolex
Bracciale di Dodo .....????
Bracciale componibile
Anelli di Chopard
Anelli di Chopard
Gioielli di Cartier
Gioielli di Cartier
??????????
Foto di Milena Mazza
Gioielli di Hermes, Ottaviani, Maxianello, Athena Gioielli, Ippocampo, Christofle
Gioielli di Hermes, Ottaviani, Maxianello, Athena Gioielli, Ippocampo, Christofle
????????????
Immagine di Milena Mazza
??????
Anelli e macarons
????????
Immagine di Milena Mazza
Mimi Broggian, Dior
Mimi Broggian, Dior

Milena Mazza ritratta da Gabriele Ghinelli
Milena Mazza ritratta da Gabriele Ghinelli







Swarovski, Remix letters and symbols

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Swarovski for autumn 2018: sparkling letters to be applied or symbols ♦ ︎

In view of the autumn Swarovski offers a collection that has been awarded as a winner at the Professional Jeweler’s Collection of the Year 2017. The collection is called Remix and boasts, among other things, an innovative magnetic closure. This solution allows women more possibilities of personalization with which to create a wide range of combinations of bracelets, short and long necklaces. The novelty for the fall, Swarovski Remix Collection Charms, allows you to apply letters in pavé of Swarovski crystals or symbols like the Eye of Allah, the Hand of Hamsa, the swan, the moon and the star.
“Jewels are an expression of our personality, our style and our taste. They are extremely personal and, therefore, can give a strong sense of identity to every single look, “is the commentary by Swarovski’s creative director, Nathalie Colin. “In Swarovski, we believe in giving women the power to express themselves through our jewels, to shine and make the world around them shine in every moment of the day. With the Swarovski Remix Collection, every woman can create the jewel that best represents her according to the mood of the day. Light meets the highest versatility, thanks to brilliant letters, birthstones and symbolic charms that offer women a whole palette of possibilities to create unique styles and practically endless ways to shine every day and all day. “Lavinia Andorno




Bracciali della Remix collection: i due sopra sono le novità
Bracciali della Remix collection: i due sopra sono le novità
Ciondolo con cristallo color peridoto
Ciondolo con cristallo color peridoto
Ciondolo con una delle lettere applicabili grazie a una chiusura magnetica
Ciondolo con una delle lettere applicabili grazie a una chiusura magnetica
Bracciali della Remix collection
Bracciali della Remix collection
Bracciali della Remix collection
Bracciale della Remix collection versione Romantic
Bracciale della Remix collection della linea Romantic
Bracciale della Remix collection della linea Romantic

Bracciale della Remix collection della linea Timeless
Bracciale della Remix collection della linea Timeless







Swarovski on the fly






For Swarovski Spring-Summer 2018 the pink flamingo-shaped pendants to be joined to a necklace ♦ ︎
In 2017 the Flamingo, the pink flamingo, has been an icon on beaches all over the world. Then, it became an icon used for different items of clothing. Finally, here we come to the world of accessible jewelry, in the form of Swarovski Spring-Summer 2018 collection. The Flamingo, so, has turned into a pendant to add to a necklace (and for fans of knick-knacks even in an object to be placed on the table away from children: 649 euros). The pendants, on the other hand, are less fragile. The necklace with ornithological pendant costs 89 euros, while for the one with different charms it goes up to 119 euros. Lavinia Andorno





Crystal living, cioè un soprammobile a forma di fenicottero by Swarovski
Crystal living, cioè un soprammobile a forma di fenicottero by Swarovski

Collana Lime con ciondolo  Flamingo
Collana Lime con ciondolo Flamingo

Catena in metallo con ciondolo Flamingo
Catena in metallo con ciondolo Flamingo







Swarovski on offer 3 x 2

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A 3 x 2 spring promotion of Swarovski with the Remix collection ♦ ︎
In spring, you change your clothes and Swarovski updates its Remix Collection, launched in the fall. With a novelty also from a commercial point of view: in Italy, from 5 to 22 April, the collection will rhyme with promotion. Buying two threads of your choice you can receive, as a tribute, the third in a special edition.
The Swarovski collection was created to allow the creation of countless combinations: thanks to invisible magnetic clasps, the threads can be combined as long, short or overlapping necklaces, chokers, multi-spaced bracelets. In the renewed collection for spring 2018 new strands have been added, colored from blue to green, to yellow through fuchsia. Colors are used to compose symbols, flowers, hearts and writings. To wear even when it will no longer be spring. Alessia Mongrando





Bracciale della Remix Collection
Bracciale della Remix Collection

Swarovski, bracciali della Remix Collection
Swarovski, bracciali della Remix Collection

Swarovski, bracciali componibili della Remix Collection
Swarovski, bracciali componibili della Remix Collection







Swarovski in white gold (and greener)

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The first Swarovski collection with Fairtrade gold and synthetic diamonds showed in Baselworld ♦
Swarovski launches a collection in blue to be greener. That is more respectful of the environment and fairer with those who extract the yellow metal. Which, in the collection presented at Baselworld, is actually white. And it’s the first Fairtrade gold collection, that is correctly extracted, of the Austrian brand. The jewels presented in the classic booth Swarovski of Baselworld, also have synthetic diamonds instead of the classic crystals of the Maison. These are stones that, Swarovski emphasizes, do not have a direct environmental impact on the environment, since they are born in the laboratory (even if to create synthetic diamonds it is necessary to use a lot of energy). In any case, it is the first time that Atelier Swarovski uses Fairtrade gold. The metal is purchased from the Minera Limata Limitada cooperative in Peru. Fairtrade aims to promote sustainable development and reduce poverty.
The collection also marks a leap in quality in the Swarovski proposal, which is now a true fine jewelry, with 18-karat gold and diamonds, although synthetic. A road that the Maison had already announced last year and that seems the direction taken. Lavinia Andorno



Swarovski, orecchini in oro bianco e pietre sintetiche
Swarovski, orecchini in oro bianco e pietre sintetiche
Orecchini pendenti
Orecchini pendenti
Orecchini chandelier
Orecchini chandelier
Collana Swarovski
Collana Swarovski
Bracciale in oro bianco e pietre sintetiche
Bracciale in oro bianco e pietre sintetiche
Anello della collezione Fairtrade
Anello della collezione Fairtrade
Swarovski, anello con ciondolo
Swarovski, anello con ciondolo

Swarovski, anello con ciondolo e pietra sintetica
Swarovski, anello con ciondolo e pietra sintetica







Baselworld 2018, selection and news





Baselworld 2018 starts with the selection. But news jewelry are not lacking ♦ ︎
“The world is changing fast. Faced with this challenge, there are only two alternatives: to grow larger or to concentrate. We have chosen to concentrate”. The words of Sylvie Ritter, managing director of Baselworld, have opened the new edition, the number 101, of the great fair dedicated to luxury watches and jewelery. Indeed, more and more luxury, because if Baselworld 2017 counted 135,000 total visitors, down from 145,000 in 2016, in November the Mch group, which organizes the fair, announced that it would have halved the list of exhibitors and reduced the duration of the event, two day less, in response to the difficult phase recorded by the Swiss watchmaking players (the export of Swiss watches, however, after two years of crisis started to rise again at + 12.6% in the first few months of 2018). Baselworld also reduced the rental fee for the stands by 10%.
The result is that in Basel there are about 700 exhibitors, almost halved compared to 1,300 in 2017, when they had already fallen by 200 compared to 2016, but still the past year attracted 106 thousand buyers and 4,400 journalists (including those of gioiellis.com). And yet, if there are no more brands like Movado or Eberhard in watchmaking, there are always leading names like Rolex, Patek Philippe, the Swatch group with its many brands, some of which, like Omega. There is also the Lvmh group with Maison like Bulgari and Tag Heuer. And there are many top brands of jewelry, from fashion like Swarovski, or haute joaillerie with Graff, de Grisogono or Harry Winston, up to small Maison but with great creativity like Alessio Boschi, and the classic brands of Italian jewelry, Nanis, Giovanni Ferraris , Annamaria Cammilli, Picchiotti, Fope, Leo Pizzo, Casato, just to name a few. In short, Baselworld has lost weight, but still retains a lot of charm: the 101 years brings them well. We will tell the news in the next few days.



Sylvie Ritter
Sylvie Ritter inaugura Baselworld 2018
Booth Swarovski
Booth Swarovski
Ingresso principale allo spazio espositivo di Baselworld
Ingresso principale allo spazio espositivo di Baselworld
Collana Swarovski
Collana Swarovski
Al lavoro nei booth
Al lavoro nei booth

Interno di Baselworld
Interno di Baselworld







Tiffany and Cartier, the stars online

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Tiffany and Cartier have the best online services in the L2 ranking ♦ ︎
L2 is a New York-based consulting firm that specializes in comparative analysis of brand digital performance. Now L2 has released its annual report, which ranks the digital expertise of some of the world’s largest watch and jewelery brands. In short, it is a ranking of those who better use web and social media. Result: out of 70 brands examined, only two are promoted with full marks: Tiffany and Cartier.
The L2 exam focused on four factors: the website and e-commerce, with the examination of the loading speed, the product pages, the user experience and online customer support. And, then, the effectiveness of digital marketing, for example visibility in Google searches, and articles on the media, but not those paid. That is, those you read on gioiellis.com, unlike photos and quotes published on many blogs that are nothing but masked advertising. Other factors considered for the ranking are the loading speed on tablets and smartphones, and more generally the functionality tested on different devices.
After x-raying the digital activities of the 70 brands, L2 awarded points in five categories: Genius (for those who exceeded 140), Gifted (110-139), Average (109-90), Challenged (89-70) and Feeble (<70). Only two eventually returned to the Genius category: Tiffany & Co. (144 points) and Cartier (140).
Tiffany, for example, boasts the best product pages, as well as excellent feedback in articles on various newspapers. Cartier, on the other hand, earned points for the ease of booking online appointments and a strong presence on YouTube and Instagram. Just below the two best performances is Swarovski (139), followed by Alex & Ani (138) and David Yurman (136). Pandora and two brands of the LVMH group, namely Bulgari and TAG Heuer, are also classified in the first ten places. Lastly, the brands include Longines (by Swatch Group), eMontblanc, a brand instead of Richemont. These brands, however, have returned to the Gifted category. Among the jewelery brands, they collected Fabergé points (68), a trademark owned by Gemfields; Buccellati (63), and Graff (58).



Bracciale in oro rosa. Prezzo: 7.550 euro
Tiffany, bracciale in oro rosa. Prezzo a maggio 2017: 7.550 euro
Orecchini in oro. Prezzo: 3.150 euro
Orecchini in oro. Prezzo: 3.150 euro

Collana Tiffany City HardWear in oro giallo. Prezzo: 17.000 euro
Collana Tiffany City HardWear in oro giallo. Prezzo: 17.000 euro
Collana della collezione Résonances con diamanti
Cartier, collana della collezione Résonances con diamanti

Collana Ecume in platino con diamanti bianchi e fancy yellow briolette
Cartier, collana Ecume in platino con diamanti bianchi e fancy yellow briolette

Collana Bangalore in oro bianco con perline di zaffiro, rubino, smeraldi, diamanti e pietre intagliate
Cartier, collana Bangalore in oro bianco con perline di zaffiro, rubino, smeraldi, diamanti e pietre intagliate







Swarovski among the stars

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The necklaces dedicated to the zodiac signs of Swarovski. Images and price ♦ ︎
“It may be that the old astrologers have overturned the truth exactly, when they believed that the stars controlled the destinies of men. The time will come when men will control the fate of the stars, “predicted Arthur C. Clarke, one of the historic authors of science fiction. Maybe. But as long as the conquest of space does not take place, the stars will convince a part of humanity that their combinations have some influence on the lives of humans.
Taurus, Libra, Scorpio: the constellations that for astronomers have a meaning, for those who believe in astrology assume pleasant (or unpleasant) clues to aspects of the character or what awaits us in the future. It is useless to discuss the reliability of astrology: those who believe in it, like Swarovski, just believe in it. This is proved by the Zodiac collection, composed of a series of pendants, obviously made with Swarovski crystals. Each pendant is dedicated to a sign of the zodiac and who knows how to be an efficient talisman. The necklaces are made of metal with rhodium and rose gold finish and Swarovski crystals. Price: 79 euros. Giulia Netrese



Ariete, acquario, scorpione
Ariete, acquario, scorpione
Cancro, gemelli, capricorno
Cancro, gemelli, capricorno
Pesci, bilancia, leone
Pesci, bilancia, leone

Vergine, sagittario, toro
Vergine, sagittario, toro