Milor Archives | gioiellis.com

In the Mediterranean with Etrusca Gioielli

Published on April 19, 2022

Bracciale con turchese della collezione Cruise

It is not known, exactly, from which area of the Earth the Etruscans came to Italy, a population that lived between the 9th and 1st centuries BC. The Etruscans mainly occupied an area that roughly corresponds to that of present-day Tuscany (but not only). In short, they are considered a Mediterranean people and have left many traces of their civility, including the introduction of the stone or brick arch in architecture. The idea that the Etruscans are the grandparents of Mediterranean culture is the basis of the Etrusca Gioielli brand, an idea of the Milanese group Milor, which also promotes other brands such as Bronzallure or Albert M.

In short, Etrusca Gioielli wants to combine the concept of affordable jewelry with that of made in Italy, with rings, bracelets and earrings in 18-karat gold plated metal (or in some cases even with platinum) and semi-precious gems, such as turquoise, quartz, moonstone or sponge coral (a variety of coral with a pitted surface) or pearls. In all, five collections are currently available: Cruise, Delight, Mirage, Moneta, Mosaico, Velvet, Mia.

Collana con turchese della collezione Cruise

Collana con agata bianca della collezione Cruise

Bracciale con acquamarina della collezione Cruise

Orecchini con turchese della collezione Cruise

Orecchini con agata bianca della collezione Cruise

On Earth with Albert M.

Published on March 9, 2021

Rings/bracciale/Argento

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The Mystery of the new Albert M. brand, belonging to the Milor group: silver, stones and, moreover, an exotic technique ♦ ︎

The brand is called Albert M. Where M. stands for Mouhadab, designer of the Milor group, based in Milan. Designer and also a gemologist, Albert decided to get involved and present himself with a brand bearing his name. A bit like a singer of a band who decides to record a record alone. A challenge that the designer decided to try with a line of 925 silver jewelery.

The new Albert M. collection is called Terra (Earth) and is made with silver and natural stones.

The black spinel and the garnet are added to the silver. Not only that: the jewels are made with a rare decorative technique called Ink Texture, which derives from the art of Japanese ink coloring. This technique allows to recreate a coloring effect of the surface of each jewel. The inlays on the surface of the jewel, more precisely, are dyed with an indelible pigment, with a “second skin” effect. The engravings on silver, in short, are accentuated and add to the jewel an exotic touch. Giulia Netrese

Collezione Terra, collana con perle di granato

Orecchini a goccia in argento placcato e spinello nero

Bracciale a doppio filo con spinello nero

Anello contrarié in argento e spinello nero

The Bronzallure hearts

Published on January 14, 2017

Showroom

Bronzallure launches a capsule collection for Valentine’s Day: natural stones and metal rose gold plated.
A capsule collection dedicated to Valentine’s Day. It’s the proposal by Bronzallure Milano, brand which is part of Milor group. The jewelry is made in Golden Rosé with natural stones, especially in shades of red, blue and pink, plus zirconia. The stones used are quartz, agate and carnelian, while the metal is plated in rose gold. The capsule collection is distinguished by the shape given to the stones, in the classic shape of the heart, but just mentioned. Prices should not deviate too much from the usual ones of the brand: a hundred euro for the ring, less than 200 euro for the bracelet, while the necklace is below the level of 150 euro. Margherita Donato

Orecchini in oro rosato, zirconi e pietre naturali

Bracciali in oro rosato, zirconi e pietre

Elite, jewelry on catwalk

Published on October 4, 2016

news

Elite, gioielli con spinello nero su argento

Agreement Milor (Bronzallure) with the international Elite, models agency.
Are coming jewelery brand Elite, international network of model management. The brand has signed an agreement with Milor, Milan-based company that, among other things, produces Bronzallure brand. Milor has formed a licensing agreement for the development, production and distribution of the first collections of Elite Jewelry signed jewelry. Bijoux are defined between streetwear and neo-romantic style. The jewelry using stones like black spinel, mounted on silver. Or a long necklace, metal rods, bright and rhodium. Elite is a brand founded in 1972 in Paris, and has joined the fund Pgm Group (Pacific Global Management) in 2011. Today is an active network in about 30 countries, with its direct agencies and in the capitals of the major fashion weeks , Paris, London, Milan and New York. The main activity is the operation of models and models. A few names: Alessandra Ambrosio, Constance Jablonski, Sigrid Agren, Nyasha Matonhodze, Eniko Mihalik, Xi Ming, Fei Fei Sun.

The new Bronzallure’s face

Published on September 6, 2016

Showroom

Bronzallure autumn winter collection has the face of Martina Colombari.
Bronzallure is a young Milanese brand of Milor Group (we have already spoken here). A VicenzaOro September the Maison launched the autumn-winter collection, that has new pieces and also has a new face: that of Martina Colombari, model and former Miss Italy. “It was a mutual choice”, explain to gioiellis.com Albert and Moshe Mouhadab, two of the three brothers at the helm of the company.
Question. What was the common thread for this new collection?
Answer. The FW1617 collection Bronzallure Milan is designed for a contemporary woman, dynamic and looking for a jewel to wear from morning to evening. The common thread is the elegance Milanese: sober, but firm.
D. The design of jewelry refers to something in particular?
R. Each creation Bronzallure Milan comes from an inspiration: a journey inspired, an architectural detail, a natural element. Our job is to energize the inspiration, make it practical, studying the volumes and weights so that each object meets the meeting of form and function through careful and complete engineering in an independent taste.
Q. What kind of stones were used?
R. Only the highest quality certified stones: mostly natural, semi precious as chalcedony, but also the mother of pearl, are the only ones able to restore the concept of elegance and its brand quality. Second, for the cocktail pieces we use the cubic zirconia.
Q. Why he was chosen Martina Colombari as an ambassador of the line?
A. The meeting with Martina Colombari was a mutual recognition: we have always believed that the Bronzallure Milano ambassador is a woman like her. At the same time, sophisticated and accessible, refined and decisive, Italian elegance spokespersons in the world and also a mother and wife. A complex woman, but direct and refined.
Q. What is the range of prices of the jewels?
R. Our jewels are on sale from 79 EUR, positioning of an accessible luxury end.
Q. Where are distributed jewels?
A. Through our network over 2000 multi-brand stores and on bronzallure.it site.

Anelli con zirconi — Anelli con cubic zirconia

Anello con pavé di cubic zirconia — Anello con pavé di zirconi

Moshe (a sinistra) e Albert Mouhadab, rispettivamente anima commerciale e creativa di Bronzallure Milano

Milor, the goal is to diversify

Published on June 24, 2016

Showroom

His latest creation is the Bronzallure brand (we talked about here). But actually the Milor Group, based in Milan, is active in jewelery since 1979 and has his wallet even brands such as Etrusca and Modora, already established. Founded by Joseph Mouhadab, trader of precious metals and stones, Milor has continued diversifying its activities on jewelry you different type. It is a solid company, which follows the entire production process of the different collections, from design to construction. Add to three autonomous brand, there is Creative Lab, called “creative system in evolution, a laboratory where the most fantastic ideas become collections of fashionable jewelry.” By Creative Lab are the pieces like the ones you can see on this page, divided into lines like Milor Gold, Silver Milor, Milor Steel, Milor Zirconia, Milor Crystal, Gemstones Milor, Milor Bronze. To spread of its jewels, in Europe, the United States and the Middle East, have also contributed partnerships with major television broadcasters, as Qvc, which allowed Milor jewels to be distributed immediately in the international arena. Margherita Donato