gioielli Archives | Page 34 of 50

Report: the jewels of Gen Z

Published on October 9, 2019

Cbjo Report: here are the jewels that young people under 25 want ♦ ︎

What jewels do young people want? IIt’s a big question for jewelers, merchants and, perhaps, even the young people themselves. To solve this puzzle the Cibjo, the world confederation of jewelery, has published a report on the buying habits and behavior of Gen Z. Young people aged between 15 and 25 are considered members of the Gen Z, born then down in the digital age and often users of social media like Instagram, WeChat or WhatsApp. There are also sociologists who hypothesize for Gen Z has a feeling of instability and insecurity, caused by the climate of economic crisis that would have conditioned their growth. There are, in short, many unknowns. So what are the jewels that young people like?

The president of Cibjo, Jonathan Kendall, thinks that Gen Z can be understood through the choices they make on social media: “They continually compare products, experiences and opinions. On a daily basis, only Instagram users publish over 95 million posts and its users click on over 4.2 billion likes. Just imagine the scope of this opportunity if your new product meets its aspirations and desires “.

Other characteristics detected by the confederation report: Gen Z loves traveling, spontaneity, the search for authenticity and unique things. Kendall also adds that Gen Z “wants to change the world” and has sustainability at heart.

The solution to bring young people closer would therefore be to emphasize the ability to use recycled gold, propose reworked old jewels, or made with second-hand elements (stones, metal). All this should be emphasized by marketing messages.

Gender-neutral product offerings are also suggested as particularly interesting for Gen Z. Even jewelers need to adapt: according to the report, young buyers “want good old-fashioned customer service and immediate and clear answers to their questions”. As a result, staff training is essential. Furthermore, the design of the store is important: those that are well organized and easy to navigate online are the most popular, given that Gen Z fails to focus attention for long. Another consequence of the compulsive use of social media is that the very young read little. At most, they watch photos and videos. No one under 25 will probably read this article.

To emerge, a jewelry store should appear friendly, sociable and authentic, rather than aspirational. Online communication is very important: over 80% of Gen Z read reviews on the web before buying, in particular young women. It is incredible, therefore, that many jewelery and jewelery websites are still, at the end of 2019, of poor quality.

Ricerca di informazioni prima di acquistare un gioiello. Dove? Su gioiellis.com ovviamente

George Pragnell’s flowers

Published on October 7, 2019

Showroom/Rings

Anello in oro 18 carati con smalto rosso mobili e diamante giallo al centro

George Pragnell, jewels, flowers and British luxury in the English city of Shakespeare ♦

Stratford upon Avon is known as the English town home of William Shakespeare. But lovers of jewelry rather than from the verses of the Bard they are attracted by George Pragnell showcases, although now also offers also a sales point in London. Founded in 1954 by gemologist who gave the company its name, the jewelry shop is located in a 1585 Tudor-style building. If you want to immerse yourself in the classic atmosphere of the British luxury a visit worth the trip.

Binding of jewelry with Shakespeare, in any case, it is narrow: as well as commemorative medals, the company sponsors the Pragnell Shakespeare Birthday Award, which in 2015 was awarded to Sir Kenneth Branagh. Currently directing the Maison is the third generation, the founder’s grandson, also him is named George Pragnell. From when leads the company in 2005, he has already racked up awards and accolades and international customers, by American industrialists to African tribal leaders, the Chinese entrepreneurs to world famous artists and musicians, up to sheikhs and European royalty. This images of some of the jewelry products can do you understand why. Federico Graglia

Orecchini Ginko in oro giallo, tsavorite e diamanti gialli

La gioielleria Pragnell a Stratford-upon-Avon

Poppy Ring, in oro giallo, smalto, diamanti

Anello in oro giallo, smalto, rubino al centro

Fiore in oro giallo, smalto blu, rubini cabochon

Even jewelry and watches for VicenzaOro

Published on October 4, 2019

Orologi

L'area dedicata all'orologeria a VicenzaOro September 2019. Copyright: gioiellis.com

Italian Exhibition Group launches Vo Vintage centered on vintage jewelry and watches together with VicenzaOro January. It will be open to the public ♦ ︎

Jewels and vintage watches. Collectible jewelery and watches. Jewels and watches that fill the spaces. Italian Exhibition Group has thought about how to expand the VicenzaOro business, a leading event that, however, suffers from the economic situation and some defections (less than Baselworld, however) among the historic jewelery companies. Unlike VicenzaOro, which is dedicated to sector operators, the area for vintage jewelery and watches will be open to the public. The idea could also be related to the postponement of the Sihh at the end of April, the Salon International de la Haute Horlogerie which until last year took place in Geneva almost simultaneously with VicenzaOro. And that by 2020 is planned from 25 to 29 April.

Il logo di Vo Vintage

The novelty consists of Vo Vintage simultaneously with VicenzaOro Jenuary. The new exhibition area is scheduled from Saturday 18 to Monday 20 January 2020, a shorter time span than VicenzaOro January (17-22 January). The idea is to attract enthusiasts and, of course, companies active in jewelery and vintage watchmaking. For example, there will be Verga Vintage’s master watchmakers who will fix prestigious period clocks live and historic collectors like Sandro Fratini, who boasts a collection of 2 thousand watches for an estimated value of 1 billion euros.

Also present at Vo Vintage will be the main institutions of the sector, such as Assorologi, which for years has been fighting on the themes of the intellectual property against counterfeiting and the trade of fakes, the prestigious Ahci, Académie Horlogère des Créateurs Indépendants, which brings together the greatest masters independent watchmakers from all over the world, Orologi & Passioni the main forum of enthusiasts in Italy. Vo Vintage will be organized in the foyer of the first floor of the fair, “in an exclusive and reserved context”.

VicenzaOro September, ingresso. Copyright: gioiellis.com

VicenzaOro January, ingresso. Copyright: gioiellis.com

VicenzaOro. Copyright: gioiellis.com

RF Jewels looking for Glow

Published on September 25, 2019

Rings/bracciale/Showroom

Anello in oro rosa e diamanti di Rf Jewels

The Glow collection of the Roman Maison RF Jewels: gold bands interrupted by diamonds ♦

In the historic center of Rome, in Via Delle Fratte, a stone’s throw from Largo del Nazareno and the church of S. Andrea delle Fratte, is RF Jewels’ pretty studio-lab. The church is also called the sanctuary of the Madonna del Miracolo because, according to tradition, almost two centuries ago it hosted a surprising religious conversion by Alphonse Marie Ratisbonne. Perhaps also due to its indirect influence with this prodigy, the small jewelery Maison has miraculously been reborn from the experience of the Rivière brand. But maintaining skills, tradition and aesthetic spirit.

What the Maison defines as “manpower between ancient school and minimal avant-garde”, therefore has the merit of offering jewels where innovation follows the step of goldsmith traditions, without unnecessary leaps into the void. This does not mean, however, that it does not know how to offer jewels with a modern taste. As evidenced by the Glow collection, which aligns jewels with a modern line, with pink or white gold bands interrupted by marquise or pear cut diamonds. A modern form, but without being weird.

Bracciale a tre bande in oro bianco e diamanti

Jewelry and allergy

Published on September 22, 2019

Campus

Do you have jewelry that causes skin allergy or irritation? Here’s how to solve your problem and avoid a nickel allergy ♦

Some argue that allergies are on the rise. As for jewels, unfortunately, they have always been a problem. The reason is simple: there are metals that cause allergic reactions when in contact with the skin. But there are also less dangerous metals for allergy sufferers, such as gold or steel.

Also read: How to avoid nickel allergies

This is why allergy sufferers choose gold jewelry. The yellow metal, in fact, is hypoallergenic, that is it rarely causes reactions in contact with the skin. But then, why does it also happen who wears a gold jewel to suffer from redness or irritation on the part of the body in contact with earrings, bracelets or necklaces?

Irritation caused by jewellery: this is an allergic reaction called contact dermatitis and is caused when pure gold is not used. It is a problem that, according to some calculations, affects 10% of women. This metal, in its natural state (24 carats) is too soft and deforms easily. For this reason, jewelers have linked it together with other metals, such as nickel. In this way the gold jewel becomes more resistant. In Europe, however, for over 20 years now the EU has issued a directive, which has become law in the adhering countries, which drastically reduces the use of nickel in jewellery. Nickel, however, continues to be present in jewelry made before the new rules. In Italy, for example, the use of nickel must not only be within the limits of the law, but also indicated on the label.

However, nickel isn’t the only metal alloyed in jewelry that can cause an allergy. In fact, it must be remembered that all 18, 14 or 9 carat gold jewels are alloyed with other metals. 18-karat gold, for example, means that out of 10 grams of metal, only 7.5 are pure gold, while at 14-karat this drops to around 50%.

How to avoid allergies. How to avoid nickel allergy? The first answer is obvious: if you buy a vintage jewel, ask the jeweler if the metal alloy of the jewel contains nickel.

If you already have jewelry at home that causes skin irritation or allergies, a simple trick is to use nail polish: brushed on the jewelry will avoid contact of the metal with the skin. You have to use the transparent one, of course. This system doesn’t work well with chain necklaces, but it can solve the problem with a ring or bracelet. Just cover the inside of the jewel, the one in contact with the skin, with the enamel. This prevents the nickel from coming into contact with the skin of the hands or wrist. Naturally it is necessary to verify over time that the enamel is not consumed with the use of the jewel.

Other metals. Another, more expensive way to avoid allergies is to choose platinum or titanium jewelry, two hypoallergenic metals. Copper, recommended by many, is certainly not a real alternative to gold: not only does it not have the same luster (even if it costs much less), but when in contact with sweat, it can ruin and dye the skin. Even silver, as long as it is sterling (92.5% pure) is often tolerated by those who have a nickel allergy, but must be constantly cleaned to prevent blackening.
Read also: Are cheap jewels dangerous?

Art and jewelery with Elisabetta Cipriani

Published on September 22, 2019

Rings/news/COLLANE

Art and jewelery are placed side by side in Elisabetta Cipriani’s gallery in London ♦ ︎

The world of art and jewels are linked. Not only because pieces of fine jewelry are small masterpieces of creativity, but also because conceptually the protagonists of the two worlds sometimes overlap. One example is the ork of Elisabetta Cipriani, who in London in 2009, opened a gallery in which she exhibited jewels created by over 40 painters and sculptors. All names are prominent, such as Ai Weiwei, Chiharu Shiota, Giulio Paolini, Ilya and Emilia Kabakov, Carlos Cruz-Diez, Enrico Castellani, Erwin Wurm, Giorgio Vigna, Jannis Kounellis, Rebecca Horn and Pedro Cabrita Reis.

Rings that are sculptures, sculptures that are worn, unique jewels: Elisabetta has convinced the artists and jewelry designers to collaborate with the project, which involves the artisan realization of pieces that can be worn. But also simply admiring, as many jewels are exhibited in museums and private collections all over the world, including the Musée des Arts Décoratifs, Paris; Museum of Art and Design, New York; World Jewelery Museum, Seoul; and The State Hermitage Museum, St. Petersburg.

Bracciale in oro giallo satinato 18 carati di Sophie Whettnall

Chiharu Shiota, Carrying Memory, collana in oro giallo 18 kt e argento ossidato

Collana di Noor Fares con zaffiri, diamanti, smeraldo

Tiffany from jewels to perfumes (also for men)

Published on September 21, 2019

news/Tiffany

I nuovi profumi Tiffany & Love for Him e Tiffany & Love for Her

Tiffany besides jewels: the Maison launches two new fragrances, also for men

The jewels have no smell, and not even a fragrance. But the luxury brands, yes. For this reason, as other Maison have done, Tiffany & Co. relaunches perfumes with its prestigious and global brand. The jewelery company headed by Alessandro Bogliolo, in fact, for October 1 decided to launch a global campaign for two new fragrances, Tiffany & Love for Him and Tiffany & Love for Her. Tiffany already sells three perfumes: Signature, Sheer and Intense. But now also a fragrance for man is added and the impression is that the brand aims to broaden its field of action. In recent months, for example, new silver home accessories have been announced. And, for jewelry, a line reserved for men.

La campagna pubblicitaria realizzata con le fotografie di Cass Bird

The new fragrances, according to Tiffany, are “a tribute to the emotional connection and the many ways in which love is defined and expressed”. For the chief artistic officer, Reed Krakoff, the new fragrances are “a reflection of modern love and authentic connections that reflect the strength, joy and promise we find in each other “.

Naturally Tiffany does not directly produce the fragrances, which come from the laboratories of Coty, a company that also takes care of other luxury fragrances, including those with the Calvin Klein and Burberry brands. Tiffany & Love for Him, as anticipated, has a citrus scent with an infused wooden base, created by perfumers Sophie Labbé and Nicolas Beaulieu of International Flavors & Fragrances. Tiffany & Love for Her, on the other hand, is a floral and woody fragrance, created by perfumers Honorine Blanc and Marie Salamagne of the Swiss aroma and perfume company Firmenich.
The perfume bottles are the same in volume, but each with a different shade of blue, with a black cap for him and one in the classic Tiffany Blue color for her.

Baenteli, Swiss Made jewelery

Published on September 13, 2019

Showroom/Rings

Orecchini di Baenteli vincitori al Couture Design Awards nella categoria Best in Diamonds Below $20,000

Baenteli, Swiss precision at the service of creativity, which won a Couture Design Award 2019 ♦ ︎

In a small Swiss country, in the Canton of Bern, there is a jeweler who has a surprising production. The surprise comes from the fact that La Neuveville has about 3500 residents and is located between Lake Biel and the Jura mountains. In short, probably a great place for a walk, but definitely far from the jewelery routes. Here, however, in 1968 André Baenteli opened his first restoration and creation workshop for luxury jewelery and Swiss watches. His work was appreciated and in 1987 his son, Thierry Baenteli, presented his first collection at Baselworld.

Since then, the presence at the major jewelery fairs of the small but sophisticated Maison is constant. Its production also includes high jewelry and, as it is fair to expect in the nation that has made precision an export virtue, every piece of jewelery is certified and duly stamped by the Swiss authorities.
Baenteli also points out that while the initial stages of the drawings are manually realized, the latest phases are created with the best and latest jewelery production technology, including 3D design and printing, Cnc laser cutting, precision stones precious and laser engraving. In short, artisans, but also in tune with the times. The jewelry produced has an immediately perceptible quality. A quality that was awarded at the Couture Design Award with first place in the Best in Diamonds Below $ 20,000 category. Rudy Serra

Royal Ring con diamante taglio marquise di 0,5 carati

Baenteli, anello con rubino e diamanti della collezione Royal

Anelli doppi della collezione Cascade in oro rosa e bianco, con diamanti o zaffiri

The jewels of the Venice Film Festival

Published on September 3, 2019

bijoux

Also exceptional jewels are sighted at the Venice Film Festival. Here are the first ♦ ︎

The stars parade on the red carpet of the Venice Film Festival. And, as always, clothes and jewels attract attention. Here are the first jewels sighted. Model Elsa Hosk, for example, has chosen Messika’s jewels, Maison of Paris famous for the extraordinary diamond sets. The model, at the opening ceremony of the Festival, wore the rings Wild Moon and Snake Dance High Jewelery from the Born To Be Wild collection and the My Twin clips.

Again for Messika: the model Tina Kunakey, on the arm of Vincent Cassel, sees the Black Hawk set from the High Jewelry collection Born To Be Wild. The Thai actress and model Min Pechaya has adopted the Messika look with the dangling earrings of the new Lucky Move collection, the Move necklace and bracelet and the iconic double-ring Glam’Azone. In the evening with North Wind from the High Jewelry Once Upon A Time collection, the Diamond Catcher earrings and the Snake Dance ring from the High Jewelry Born To Be Wild collection. German model Caro Daur chose Desert Bloom earrings from the High Jewelry Born To Be Wild collection and the Undine bracelet and ring from the High Jewelry Once Upon A Time collection.

And Messika also for Camille Rowe, Cristiana Capotondi, Euridice Axen, Greta Ferro, Isabelle Huppert, Laura Chiatti, Margherita Buy, Sveva Alviti, Sylvia Hoeks.

Cartier’s actress and ambassador, Monica Bellucci, wore platinum high jewelery earrings with rubies and emerald cut diamonds from the Parisian Maison.

With jewelery Piaget Nicole Warne, who chose to wear a set of necklace, earrings and ring in white gold with diamonds from the High Jewelery collection Piaget’s Treasure and Limelight Garden Party. Always with Piaget the Neapolitan actress Alessandra Mastronardi, godmother and presenter of the Festival, with high jewelery earrings and a ring with diamonds and rubies from the Maison’s collection of high-light jewelry from the Sunlight Journey.

Alessandra Mastronardi con gioielli Piaget

The Damiani Group is also very present at the Venice event. The actress and face of the Italian television series Un posto al sole, Vittoria Schisano, chose earrings, ring and bracelet in rose gold with diamonds from the Constellation collection by Salvini, a Damiani Group brand. Actress Madalina Ghenea instead wore Damiani dangle earrings from the Mimosa collection with white diamonds and the Farfalla ring with fancy diamonds, Zuhair Murad dress and Gianvito Rossi shoes. Damiani jewels also for another actress, Greta Scarano, with Mimosa earrings and ring from the Spicchi di Luna collection. And for Madalina Droftei, an international model and miss beauty, the Damiani Notte di San Lorenzo necklace in white gold. The screenwriter and winner of the David Di Donatello Ippolita Di Majo chose the Shirodara collection: a set composed of earrings and necklace in diamonds and aquamarine by Damiani.

https://gioiellis.com/wp-content/uploads/2019/08/madalina-ghenea-damiani.jpg — Madalina Ghenea con gioielli Damiani

Giorgio Armani Privé High Jewelry, instead, for the Italian actress Alessandra Mastronardi, who chose a pair of gold earrings with onyx, sapphires, rubies and diamonds. And the British model Lady Kitty Spencer has proudly exhibited Bulgari emerald earrings and diamond and necklace.

For Valeria Golino the choice was instead Atelier Swarovski, the top jewelery brand of the Austrian Maison. The Lola necklace and the Lola ring are made with diamonds and rubies created by Swarovski set in gold fairtrade. The diamonds created by Swarovski are cultivated in a laboratory but, the company specifies, have the same optical, chemical and physical attributes of diamonds extracted from the earth: both are 100% carbon, both have the same hardness and brilliance. The Fairtrade Gold comes from the Minera Limata Limitada cooperative in Peru: the mining project responsible for the environment provides local alpaca breeders with additional income and promotes the sustainable development of the Limata community.

Valeria Golino con diamanti e rubini sintetici di Atelier Swarovski

Swarovski also for Penélope Cruz. The actress has worn unique pieces by Atelier Swarovski Fine Jewelry on the occasion of the world premiere of her new movie Wasp Network. The unique set, designed by Penélope Cruz herself, features cascading earrings and a ring inspired by classic Hollywood style. The pieces are made exclusively with Swarovski Created Diamonds for a total of 15.2 carats in Fairtrade Gold 18-carat gold. Three single pear-shaped Swarovski Created Diamonds weigh more than 3 carats each.

The super top model Isabeli Fontanta has preferred the jewels of the Marco Bicego brand, with earrings and ring from the Lunaria Petali collection, bracelet from the Lunaria collection. And always by Marco Bicego the jewels of Juliette Binoche.

Isabeli Fontanta con orecchini e anello della collezione Lunaria Petali, bracciale della collezione Lunaria di Marco Bicego

Madalina Ghenea alla 76esima Mostra Internazionale del Cinema di Venezia indossa gli orecchini pendenti e l’anello Damiani

Greta Scarano, con orecchini Mimosa e anello della collezione Spicchi di Luna

Lady Kitty Spencer con collana e orecchini Bulgari

Alessandra Mastronardi con un paio di orecchini in oro con onice, zaffiri, rubini e diamanti Giorgio Armani Privé High Jewelry

Juliette Binoche con i gioielli di Marco Bicego

La sceneggiatrice e vincitrice del David Di Donatello Ippolita Di Majo ha scelto la collezione Shirodara: una parure composta da orecchini e collana in diamanti e acquamarina

Alessandra Mastronardi, madrina del Festival e presentatrice della kermesse, ha fatto capolino sul red carpet in laguna con un abito Elie Saab abbinando un paio di preziosi orecchini e un anello in oro rosa e diamanti a forma di foglia di palma della collezione Extremely Piaget

Hong-Hu Ada, artista italo-giapponese in abito Armani e gioielli Salvini: collana i Segni e anello Mistery

L'attrice italiana Euridice Axen in Messika al Film Festival di Venezia — L’attrice italiana Euridice Axen in Messika al Film Festival di Venezia

Camille Rowe con collana e anello Toi & Moi di alta gioielleria Messika

Cristiana Capotondicon gli orecchini High Jewellery Snake di Messika

Per Greta Ferro gli orecchini Diamond Catcher della collezione High Jewelry Born To Be Wild e il girocollo di Zelda della collezione High Jewelry Paris est une Fête di Messika

Isabelle Huppert ha scelto il girocollo High Jewelry Fire Diamond e gli orecchini Diamond Catcher di Messika

Laura Chiatti brillava con gli orecchini gioielli Desert Bloom High Jewelry

Margherita Buy ha scelto di indossare gli orecchini Undine di alta gioielleria Messika

Sveva Alviti indossava gli orecchini di alta gioielleria Sirenetta e l'anello Miss Milla con una clip My Twin di Messika — Sveva Alviti indossava gli orecchini di alta gioielleria Sirenetta e l’anello Miss Milla con una clip My Twin di Messika

Sylvia Hoeks, la nuova musa ispiratrice di Valérie Messika, ha indossato orecchini multispe My Twin e anello trio

The precious time of Ludovica

Published on September 2, 2019

Showroom

The gears of old watches are transformed into jewels in the collections of Barabac by Ludovica Andrina ♦

Young designers in historic homes: this is the case of Ludovica Andrina, a Piedmontese designer who creates Barababac’s jewels in an eighteenth-century house, a stone’s throw from Ivrea (Italy). Even the theme of his production, among other things, has to do with the concept of time: Ludovica’s jewels are different from one another and use the gears of old watches, reused for rings and necklaces. Curious, isn’t it? Another singular aspect: the name Barababac means cornflower in Piedmontese dialect. The jewels become bracelets or rings, in which the small toothed wheels of the watches are transformed into small stars set and covered with a layer of transparent, vitrified, and enamel material. The proposed pieces use 925 silver, plated with 21kt gold.

L
Ludovica Andrina has attended the University of Art History in Turin, before continuing her education at the Jewelery and Goldsmith school in Milan. She launched her own brand in 2014 and uses his proven Turin artisans to make his collections. Her silver jewelry is hammered and enriched with brown diamonds, sapphires, garnets, amethysts and quartzes. Colored stones that can be modulated to create always new and the most precious combinations.

Anello chevalier in argento placcato oro e diamanti grigi

Orecchini Torino in argento placcato oro

Lenti Villasco, jewelery for jewelers

Published on September 1, 2019

Rings/Showroom

The manufacturer Lenti Villasco, a producer for jewelers, returns to VicenzaOro ♦ ︎

In the district of Valenza, Piedmont, Italy, there are dozens of companies dedicated to high quality jewelry. They are not all the same, though. And not all of them manage to obtain a space of international fame. Moreover, most of these companies specialize in work for third parties. They produce, that is, very refined jewels to which other Maison attach their brand. In short, they are hidden jewels. One of these is Lenti Villasco, which is punctually present at all VicenzaOro events and more. Lenti Villasco exports abroad 90% of the jewelery it produces and this is also a testimony of recognized quality.

Founded by Piero Lenti, the company is now chaired by his son, Danilo Lenti, assisted by his sister Giuliana. The two continue their father’s work which began in 1963, but which is actually the continuation of a traditional laboratory active since the nineteenth century. Handcrafted methods that are now integrated with modern technology, which includes software design and 3D printers.

Lenti Villasco, anello in oro bianco e diamante

Tiffany launches jewelry for men

Published on August 17, 2019

Tiffany/news/bracciale/Rings/COLLANE

Tiffany is preparing to launch a hundred jewels dedicated to the male audience: necklaces, rings, bracelets of high jewelry for men ♦ ︎

Tiffany focuses on man. The largest jewelery group has announced, by voice of artistic director, Reed Krakoff, that the Maison is preparing to launch a hundred jewels dedicated to the male audience. Actually, something is already there: but the offer for the man of the brand has been limited to rings, cufflinks, money clips and some bracelet as Tiffany T Square. The new launch, scheduled for October in the 300 Tiffany stores around the world, will also include high-end men’s jewelery, with prices ranging from 200 to 14,000 euros or dollars. According to the company, men’s jewels have become popular thanks to rappers, who wear eye-catching rings and necklaces.

Bracciale da uomo in argento Tiffany T Square

Alongside the jewelery to be worn, Tiffany has also decided to dedicate items for the male public, such as shakers and beer mugs. The move, announced in an interview with the Associated Press, is part of Tiffany’s strategy to attract the younger generation of luxury product buyers. Half of Tiffany’s customers are already in the male genre, but buy jewelry for women. Now he will have an extra spending opportunity. Lavinia Andorno

Tiffany, Fifth Avenue, New York, in occasione del lancio della collezione Paper Flowers

The new hi-tech jewels

Published on August 4, 2019

Showroom

Wallace Chan, anello Onde. Diamanti e titanio

Not only gold and silver: this is why super-technological materials are increasingly used in jewelery ♦

Carbon fiber, titanium, nanoceramics, volcanic lava and even the rediscovery of aluminum: the use of new generation technology and materials in the world of jewelry is increasingly common. The reasons are different. A metal like titanium, for example, is durable and very light. Not only: the titanium can also take on different colors without having to glaze or plate it with some electroplating. On the other hand, it is very difficult to work: that’s why it is not easy to find a titanium jewel.

Suzanne Syz, bracciale Asparagus in titanio, oro, diamanti, ametiste

Titanium, in any case, is one of the materials that in recent years has become a symbol of research and innovation in jewelry. Masters like Wallace Chan, Suzanne Syz, or Maison like Giovanni Ferraris, or jewelery companies like Mattia Cielo from Vicenza, who after experimenting with titanium wires to enhance the flexibility of its products, have also focused on carbon. As well as another avant-garde designer, Fabio Salini: he also uses carbon fiber next to titanium.

Anello titanio, diamanti, zaffiri blu — Giovanni Ferraris, anello titanio, diamanti, zaffiri blu

Carbon also is used by the Austrian Maison Adler, which strongly believes in this ash gray material and has created an entire collection, called Eclipse, made up of microscopic woven carbon fibers, with a silky and slightly silver patina. The contrast of the dark background with colorless diamonds and white and pink gold give the jewelry an almost lunar appearance. The Swiss of Bogh-Art, on the other hand, use ultra-thin “sewn” titanium wires, that is compacted, with fiber optic beams at a precise temperature and pressure. The obtained layer is then cut to give shape to the wings and the petals of butterflies, dragonflies and flowers that make up rings and earrings. A way to make classic designs and frames more sparkling.

Mattia Cielo, bracciale Vulcano con fibra di carbonio

Another frontier of jewelry is the nanoceramic resin, the result of a mixture of water, butyl alcohol and the often methoxypropanol, it covers like a thin film rings, earrings and pendants from the Mistero collection by De Grisogono, with the advantage of making them unteachable. But it is also used by Roberto Demeglio, or by Vhernier, although in a different way. Finally, the technology can be used to work an ancient material like solidified volcanic lava, still not very widespread, but used by David Yurman, who transformed the debris of an eruption into pearls for a necklace with diamonds.

Orecchini Mistero di de Grisogono, con zaffiri rosa rivestiti di nanoceramica

Another ancient material, but rediscovered thanks to the technology that transforms it, is aluminum. Processed and melted with refined methods that allow it to be colored, even aluminum has turned into a precious metal. Light, resistant, very malleable, it was chosen for example by a young avant-garde designer such as Emmanuel Tarpin, but also experimentally by Vhernier for some necklaces from the Calla collection. And also a Maison of high jewelery like the German Hemmerle proposes jewels like the anodized aluminum earrings with cavities in which aquamarines are inserted. Federico Graglia

Niarchos, collezione Reptilia, collier Lady Caiman in argento placcato con rodio nero e nanoceramica verde e 415 diamanti

Roberto Demeglio, bracciali della collezione Scacco in ceramica nera e diamanti

Garavelli, collier della collezione Drago, in oro rosa e ceramica

Vhernier, collana Calla in titanio e diamanti

Hemmerle, orecchini in alluminio anodizzato con cavità in cui sono inserite acquamarine

Orecchini a forma di foglie di geranio venduti da Christie's, alluminio e diamanti — Emmanuel Tarpin, orecchini a forma di foglie di geranio venduti da Christie’s, alluminio e diamanti

Collana con perle di lava vulcanica diamanti di David Yurman

Orecchini Eclipse in fibra di carbonio, oro bianco e diamanti di Adler

Anello in oro bianco, diamanti e titanio di Bogh-Art

Can you rent a jewel?

Published on August 4, 2019

news/Rings

An important evening? A ceremony? A special day in which to be at the height of elegance? A jewel cannot be missing. And if you don’t have it, you can always rent it ♦

There are band ruby earrings, studded with diamonds, rings, Liberty pendants: they can be rented for a day on the Jewmia web portal, made in Italy by Marco Matranga. The rental obviously has a different cost for each type of jewel, but ranges from 60 euros to around 400 for a day, while for a weekend the price increases by 50 euros.

Orecchini con smeraldi colombiani a noleggio con Jewmia

It is an example of experiential luxury consumption, that is, which is centered on the pleasure of using a good rather than possessing it. In London, for example, there is Glitzbox, an online jewelery rental service modeled on a beauty-box type subscription, offering three jewels with sterling silver, gold vermeil and semi-precious stones, for those who subscribe to a fee of subscription of 50 pounds a month, or 43 pounds if it’s an annual subscription. Also in London Bentley & Skinner rents jewelry to men and women in all price ranges, from a few pounds to several thousand, with an average of 50,000-60,000 pounds per jewel. Acquired Time, based in Singapore, offers luxury watches instead, again through a monthly subscription service. And in the US there is Flont.com, a rental service specialized in jewelery brands that has more than 10,000 members and manages three types of subscription programs for semi-precious jewelery (from $ 59 a month) and one for jewelery luxury (from $ 239 a month).

“The rental is consistent with what is happening in the production of luxury goods, a process so fast that the purchased object is passed as if it were already old. Thus, the true luxury becomes being able to afford all that is desired in the moment in which it is desired, with a sense of exclusivity, “says Matranga, Palermo-based goldsmith, owner of the historic jewelery shop of the same name. That to move a market in crisis has decided to bring this business into the industry. The most loyal customers are the Swiss followed by Frenchs, Germans and English. “On average, rentals guarantee a jeweler’s 75 percent gain without losing the asset, so much so that some of our suppliers have started to create objects precisely for these purposes, that is to produce income”, explains Matranga, who in addition to being founder of Jewmia he is also the administrator.

Anello Art Déco in oro bianco e diamanti con rubino burmese, da Bentley & Skinner

How does it work? All procedures, costs and details are explained on the site. «It is very simple: the supplier packs the item in a numbered tamper proof envelope, provided by us and delivers it to a conventioned UPS forwarder (the packages are insured with an international broker). As soon as the rental has ended (which is generally for a day or a weekend), Jewmia warns the courier to contact the customer for the return ». Matranga admits that the world of jewelry is rather traditional and those who have overcome an initial mistrust are just over twenty. But the contact with companies to promote the platform has brought out another need, caught the flight by the entrepreneur: the need to dispose of the safes, with out of production watches and past jewels of fashion but not convenient to fuse.

Bracciale con diamanti e zaffiri a noleggio da Jewmia

Jewels Private Outlet is an additional service where alongside the list price, there is the discounted one decided by the jeweler and the customer with the button make an offer, can also try to buy downwards. “I entered the typical e-bay negotiation making it a little simpler, because our category is not really an expert in technology and has neither the time nor the desire to fill in forms, take photographs, indicate keywords”, continues Matranga. If the ways to sell online are still largely to be explored, it is undeniable that the Internet is an opportunity for children to have a global showcase at a very low cost and for customers to buy niche Made in Italy products. And it happens that those who had sold Longines found a buyer of Tokio for a platinum and diamond brooch that he sold for 8 thousand euros. In short, selling is offering people goods and services but it also counts to be present in every point of contact, digital or physical, with a value proposition. Monica Battistoni

Orecchini di Mimi so a noleggio con Flont.com

Rf Jewels, rebirth in tradition

Published on August 2, 2019

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Orecchini Italian Garden, con diamanti e smeraldi

The collections of Rf Jewels, the Roman Maison that took the place of Rivière ♦ ︎

Issues of copyright and perhaps of dialectics that has crept in the course of the company passages: the result is that last year the Roman Maison, Rivière, changed its name. Like the mythical phoenix, the company has been reborn and is now called Rf Jewels: the initial abbreviation refers to the words Rivière and future. In short, new life, but without abandoning what has been done in recent years. The production of jewelry, in short, has continued in the same classic-innovative style. And the RF Jewels catalog also includes the collections previously made under the Rivière brand.

For example, to the pearls engraved and worked with gold and diamonds are added collections such as Italian Garden, where rings, earrings and necklaces are made with another characteristic element of Rivière, the diamonds, and combined with rubies, emeralds and sapphires. Or to the Nude jewelry line, more modern, in yellow or white gold with small diamonds pavé.

Orecchini con perle, oro rosa e diamanti

Anello triplo in oro e diamanti della collezioen Nudo — Anello triplo in oro e diamanti della collezione Nudo

Bracciale in oro e diamanti della collezione Nudo

Orecchini a frange Italian Garden, con diamanti e smeraldi

orecchini con zaffiri e diamanti — Orecchini con diamanti e zaffiri

The curves of Gavello

Published on July 31, 2019

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The jewels of the Milanese Maison Gavello: the nostalgia of the Seventies with unpredictable variations ♦ ︎

At the end of the seventies, in Milan, Rinaldo and Martha Gavello started their jewelry company. Gavello, almost half a century later, is today led by his daughter Elisabetta, responsible for the design and identity of the brand. But it is still a jewelry brand that loves to invent. Always, however, with a stylistic link linking creativity to what was a golden age (it must be said) for design. The jewels of Gavello, in fact, do not look for special effects with the assembly of an array of colored gems or diamonds with an unattainable number of carats.

The jewels of Gavello play instead on the shape, on the geometries, on a sinuous design, with the surface of 14 or 18-carat gold that is interrupted at times to leave space for some diamond, alone or in pavé. Or with precious or semi-precious gems such as moonstone and turquoise, amethyst, but also rubies and emeralds. Alessia Mongrando

Orecchini in oro rosa 14 carati, con pavé di ametista e rubini

Pendente a forma di spada in oro rosa, diamanti neri, rubini

Orecchini Jasmine in oro rosa e pietra luna

Evelyn Huang, California dreaming

Published on July 27, 2019

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Evelyn Huang (brand EvelynH), a designer between East and West who exclusively makes custom-made jewelry. In California ♦

Better the frenzied creativity of New York or the flexible one of California? Evelyn Huang was born in the Great Apple, but grew up in the West Coast of America. Like many designers, she has an inheritance in the blood in the jewelry world: her father had a jewelry store, stones and diamonds. In short, she learned what is jewelery is from a baby. But, at the same time, she graduated in Economics.

After a period in Asia, to immerse herselves in Chinese culture, Evelyn returned to Los Angeles, she enrolled to Gemological Institute, graduated in one year and left the family business to go to work by DeBeers. In the autumn of 2006 she launched her Maison, EvelynH, and soon won a couple of prizes for the design of her jewels. An encouraging debut, which convinced her to continue. Still in California she improved her experience at Fashion Design Institute of Design and Merchandising to better understand what the public are asking for. Today she shares her business among collections and unique jewelery pieces, highly appreciated by industry experts. Alessia Mongrando

Africa Hope, orecchini con diamanti e smeraldi

Anello in oro bianco con zultanite e diamanti

Anello Ocean Lullaby, oro rosa, perla di Thaiti, diamanti e pietra luna

Centennial, orecchini in oro bianco, perle di Thaiti, diamanti, zaffiri

Bracciale Cometes, in oro bianco, perla di Thaiti, diamanti, zaffiri

Constellation, pendente din oro bianco e diamanti

Pendente Urchin, con perle opalescenti blu, diamanti su argento

Joanne Burke’s Grand Tour

Published on July 21, 2019

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Jewelery inspired by ancient Rome (but not only) by british designer Joanne Burke ♦

Once upon a time, there was what was called the Grand Tour. Young nobles and intellectuals of Northern Europe from the 18th to the 18th century went to Italy to visit monuments, paintings and frescoes of the Renaissance, to enrich their culture and make an experience. Even today, many people are fascinated by the testimonies that History and culture have left in Italy (as well as the pleasures of food for the truth). Someone, like Joanne Burke, decides to stay in Italy, in Rome. Not only that: the young and extravagant British jewelry designer has also chosen to create collections inspired by antiquity. Its bronze jewelry, sometimes plated with gold, resembles forms and icons used in ancient Rome, from the anthropomorphic sun to the relief figures found on friezes and marble stele. But they are not a mere replica of the past, as is evidenced by the curious jewelry applied on the eyebrows.

Bracciale in argento e anello in argento con perla

Another not common aspect is the choice of models and models wearing her jewels and appearing on her Instagram profile (we have chosen some pictures for example). Or the little not orthodox instruments she uses to make her pieces (it looks like tools for dentists). She began almost by chance, realizing rings for herself: with strange shapes of penis, eyes, a hermaphrodite. They asked to her to buy them and so she went on. And so, her Grand Tour was good: her work debuted at London Fashion Week. Lavinia Andorno

Pendente in argneto oppure oro con perle chicchi di riso e diaspro rosa

The Myths of Pierre d’Alexis

Published on July 11, 2019

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Anello Coeur de Dragon, con oro grigio o rosso, spinelli non trattati, diamanti

Unique pieces, gems, esotericism in the jewels of the Swiss brand Pierre d’Alexis ♦ ︎

The love for gems is manifested in many different ways. Sometimes, even surprisingly, for example in the École de la Vallée de Joux. In this corner of Switzerland, in the Jura valley, canton of Vaud, in 1994 he specialized in fine jewelry and gemology Grégoire Maret. Craftsman and jeweler, Maret has created Pierre d’Alexis, a small boutique that produces unique pieces with a style far from any tradition, between minimal and eclectic, small single works.

Anello mobile in oro giallo, grigio e rosso rivolto su se stesso nell'asse del diamante — Anello mobile in oro giallo, grigio e rosso rivolto su se stesso nell’asse del diamante

Maret, in fact, loves art jewelry, commissioned pieces or an expression of his free creativity, which he creates himself. There is also a good dose of symbolism and more or less explicit references to the ancient civilizations of the past, and to tribal, Egyptian and Viking art. And, finally, it went even further back in time to the cultural rediscovery of Celtic art, which inspired the first pieces of its collection of unique and numbered jewels. The Cosmic Flower ring, for example, represents plant dynamics and underlying esotericism. But you might like it even if you consider it simply in the shape of a star.

Pendente di Pierre d'Alexis — Pendente di Pierre d’Alexis. Foto: DFraga

L'anello Fleur Cosmique, in oro grigio e diamanti — L’anello Fleur Cosmique, in oro grigio e diamanti

Spilla di Pierre d'Alexis. Foto: DFraga — Spilla di Pierre d’Alexis. Foto: DFraga

The first Gucci high jewelry collection

Published on July 5, 2019

alta gioielleria/Showroom

A boutique has opened in Place Vandôme for Gucci’s high jewelry, the first collection is called Hortus Deliciarum ♦ ︎

From bags to clothes. From clothes to jewelry. And from fine jewelry to high jewelry, in the most exclusive place in the world: Gucci opened a store in Place Vendôme, in Paris. It must be an essential place for the Kering group, which includes the Florentine brand. At the same time, in fact, always in the most luxurious square in the city I opened a boutique also another brand that belongs to the same French group Kering.

Orecchini in oro, diamanti, gemme colorate

In short, Gucci makes a leap in quality and combines jewelry for mere mortals with one for those with high budgets, as he had anticipated at the end of last year. The boutique will host the gold jewelry and high jewelry designed by Alessandro Michele, creative director of the fashion house. Result: the Hortus Deliciarum collection, a garden of delights where the fruits are “unique gems”.

The collection includes over 200 pieces, mainly unique. And also each gem is set differently, with a result that Michele records discordant symmetry. This search for imperfection, for uniqueness, pays tribute to the classic emblems of eternal love, to the majesty of the animal kingdom with mythical bestiaries and ancient fauna and, finally, to the solitaires redefined. There are also strong colors: gems with special vivid hues, such as yellow imperial topazes, iridescent opals0 pink topazes, pink and blue sapphires, green tourmalines, mandarin garnets, white diamonds, yellow beryllium. On the contrary, the boutique was made with very sober colors.

Gucci, in any case, underlines that since November 2015 all the gold has been realized with the scheme of the Responsible Jewelery Council Chain of Custody, “which allows to identify the expense and guarantee a responsible supply”. In short, Gucci expands its customer base: it sells gold jewelry between 1,500 and 2,000 euros, but with high jewelry, climb from 50,000 to 800,000. Lavinia Andorno

bracciale tormalina — Bracciale in oro bianco, diamanti, tormaline

collana diamanti topazi — Collier in oro bianco, diamanti, topazi

Collana serpente in oro bianco, diamanti, rubini

gioielli - Page 34

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George Pragnell, jewels, flowers and British luxury in the English city of Shakespeare ♦

Italian Exhibition Group launches Vo Vintage centered on vintage jewelry and watches together with VicenzaOro January. It will be open to the public ♦ ︎

The Glow collection of the Roman Maison RF Jewels: gold bands interrupted by diamonds ♦

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Art and jewelery are placed side by side in Elisabetta Cipriani’s gallery in London ♦ ︎

Tiffany besides jewels: the Maison launches two new fragrances, also for men

Baenteli, Swiss precision at the service of creativity, which won a Couture Design Award 2019 ♦ ︎

Also exceptional jewels are sighted at the Venice Film Festival. Here are the first ♦ ︎

The gears of old watches are transformed into jewels in the collections of Barabac by Ludovica Andrina ♦

The manufacturer Lenti Villasco, a producer for jewelers, returns to VicenzaOro ♦ ︎

Tiffany is preparing to launch a hundred jewels dedicated to the male audience: necklaces, rings, bracelets of high jewelry for men ♦ ︎

Not only gold and silver: this is why super-technological materials are increasingly used in jewelery ♦

An important evening? A ceremony? A special day in which to be at the height of elegance? A jewel cannot be missing. And if you don’t have it, you can always rent it ♦

The collections of Rf Jewels, the Roman Maison that took the place of Rivière ♦ ︎

The jewels of the Milanese Maison Gavello: the nostalgia of the Seventies with unpredictable variations ♦ ︎

Jewelery inspired by ancient Rome (but not only) by british designer Joanne Burke ♦

Unique pieces, gems, esotericism in the jewels of the Swiss brand Pierre d’Alexis ♦ ︎

A boutique has opened in Place Vandôme for Gucci’s high jewelry, the first collection is called Hortus Deliciarum ♦ ︎