Amazon

The influencers who sold fake jewelry

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What if the influencers, men or women, weren’t all little angels? It is known that the varied army of influencers, usually beautiful girls or self-proclaimed experts on something, aims to make money by advertising, more or less hidden from the products they show on Instagram, Facebook, Tik Tok and the like. But it is also good to know that this activity is not always within the limits of the law.

Kelly Fitzpatrick
Kelly Fitzpatrick

One case brought up this problem. Amazon in the United States is suing Kelly Fitzpatrick, a former member of its influencer program, along with colleague Sabrina Kelly-Krejci. The accusation: Amazon claims that influencers have promoted counterfeit items, including jewelry. Jeff Bezos’ large online store has filed a complaint with the federal court in the western district of Washington. According to this accusation, influencer Fitzpatrick, in collaboration with Sabrina Kelly-Krejci and a variety of Chinese producers, would have used a “sophisticated false advertising campaign” on social networks such as Instagram and Tik Tok so that Amazon would not find out that they were selling illegal counterfeits.
Bracciale J'aDior in metallo con finitura color oro anticato
Bracciale J’aDior in metallo con finitura color oro anticato

The fake luxury items, actually made in China, include a Dior J’Adior bracelet, as well as fake bags and sunglasses. Amazon also claimed that Style and Grace’s social media accounts claimed they had sold items that may only have similarities to a branded item. The list, according to the indictment, often contained hidden links that allowed buyers to purchase counterfeits.
Jeff Bezos
Jeff Bezos







Cartier’s secrets told by an heir to the historic family of French jewelers

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I tre fratelli Cartier con il padre nel 1922. Da sinistra, Pierre, Louis, Alfred e Jacques Cartier. Credit: Archivi della famiglia Cartier





Do you want to make a gift? You can choose Cartier. And you don’t need to have a big budget, you need just $ 31.50 (and an account on Amazon). Of course, at that price you can’t buy a jewel, even if the book that tells the story of the Cartier family, so far little known, is in its own way. In short, a literary jewel for jewelry lovers. Moreover, writing the book, which is in English and is called The Cartiers: The Untold Story of the Family, is a descendant of the dynasty of the great French jewelers, Francesca Cartier Brickell.

I tre fratelli Cartier con il padre nel 1922. Da sinistra, Pierre, Louis, Alfred e Jacques Cartier. Credit: Archivi della famiglia Cartier
I tre fratelli Cartier con il padre nel 1922. Da sinistra, Pierre, Louis, Alfred e Jacques Cartier. Credit: Archivi della famiglia Cartier

Now Cartier is part of the Swiss group Richemont, which reports to the South African entrepreneur Johann Peter Rupert. But the Cartier family has maintained the business for four generations. The birth of the book also has a romantic aspect: the author tells that she was not particularly interested in the history of the family until she found a packet of letters in her grandfather’s cellar. Then, family stories sparked curiosity.

he Cartiers: The Untold Story of the Family Behind the Jewelry Empire
he Cartiers: The Untold Story of the Family Behind the Jewelry Empire

As always happens, before wealth there is poverty. The history of the Cartier family is no exception: the grandfather of Francesca Cartier Brickell’s grandfather, Louis-François Cartier, was part of the working class before founding the company that still bears his name. It was 1847. As a craftsman, the first Cartier became a shop owner capable of attracting customers and becoming a reference point for jewelery, through revolutions and wars. Merit also and above all of the ability of the Cartiers in interpreting the tastes of the Parisians, but also of the care for the invoice of the jewels and the ability in identifying false stones and earning a license of honesty: a not secondary aspect for a jewelry of the epoch , without the technical means of the current ones.

Braccialetto in corallo e diamanti, Cartier, 1933
Braccialetto in corallo e diamanti, Cartier, 1933

In addition, the Cartier Maison has been able to introduce cutting-edge design for that time, and has sensed the power of public relations and marketing in advance. In advance of the times they had established what is now defined as customer relationship management. An example: besides the personalized cards of the various customers, Cartier had also introduced those for the recipients, with measures, tastes, idiosyncrasies. And of course, so much discretion. Over the years the Cartiers in Paris have become an institution and have woven friendship and relationships (even marriages) with other important families, primarily those of jewelery, such as the Fabergé and Van Cleef et Arpels.

Spilla Devant de Corsage di Cartier, 1912. Comprende un diamante a taglio pera da 34,08 carati, e un diamante ovale da 23,55 carati
Spilla Devant de Corsage di Cartier, 1912. Comprende un diamante a taglio pera da 34,08 carati, e un diamante ovale da 23,55 carati

Statistically, at the third generation the great majority of family businesses go into crisis. In the third generation, however, Cartier had opened boutiques in Paris, New York and London and supplied jewelry to the ruling families, for example to the British king Edward VII. And, years later, they chose Cartier some characters like Jackie Kennedy, Marilyn Monroe and Maria Callas, Wally Simpson, to name a few. The book, in addition to the history of the family, also tells the evolution of taste, from Art Nouveau to Art Deco. Until the sale of the brand, now in its fourth family generation, 115 years after its foundation.

Jam Sahib, Maharajah di Nawanagar, con la spilla per turbante di Cartier
Jam Sahib, Maharajah di Nawanagar, con la spilla per turbante di Cartier
Jeanne Toussaint, direttrice della gioielleria Cartier dal 1933
Jeanne Toussaint, direttrice della gioielleria Cartier dal 1933
Le vetrine di Cartier, in Place Vendôme, a Parigi
Le vetrine di Cartier, in Place Vendôme, a Parigi
Grace Kelly e il classico anello Cartier
Grace Kelly e il classico anello Cartier
Bracciale Tutti Frutti di Cartier. Stima: 600 - 780 mila euro
Bracciale Tutti Frutti di Cartier
Cartier spilla Caresse e1575124504584
Cartier, spilla Caresse d’Orchidées, con una rubellite centrale, taglio cabochon






 

From the Amazon to Thais Bernardes

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Thais Bernardes





The Amazonian lianas inspire the new collection of Thais Bernardes ♦ ︎

Thais Bernardes, from fashion shows on catwalks to colored pencils on a desk. The former Brazilian model has reinvented herself as a jewelry designer and now launches the new collection: Cipó. The name is inspired by a typical plant of the forests and considered sacred to the natives of the Amazon. The cipò (from the tupi language: ysypó) is a sort of liana. In spite of the name, however, the jewels are not shaped like a vegetable rope.

The collection includes rings, earrings and bracelets (including a special hand bracelet) made of gold-plated silver and burnished silver.

Thais Bernardes
Thais Bernardes

Thais Bernardes, always sensitive to the rights of the natives, has decided to donate part of the proceeds from the sale of this collection to Survival International, a worldwide movement for indigenous peoples, which since 1969 has helped them to defend their lives, protect their lands and determine their future independently. You can buy them in Milan by Brian & Barry Building or online. Lavinia Andorno





Collezione Cipò
Collezione Cipò

Bracciale e orecchino
Bracciale e orecchino
Gioielli in argento della collezione Cipò
Gioielli in argento della collezione Cipò
Thais Bernardes con gli orecchini della collezione Cipò
Thais Bernardes con gli orecchini della collezione Cipò
Orecchino in argento
Orecchino in argento
Orecchini della collezione Cipò
Orecchini della collezione Cipò

Pendente della collezione Cipò
Pendente della collezione Cipò







Giovanni Raspini in the Amazon

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Bracciale della collezione Amazzonia





A trip to the Amazon with the new jewelry collection designed by Giovanni Raspini ♦ ︎

If you love nature you are certainly fascinated by the mysterious Amazonia. A plant and animal kingdom as large as a continent, but endangered by human exploitation. Whether you are sensitive to the beauty of tropical flora or sensitive to topics in defense of the environment, you will also appreciate the Amazzonia collection by Giovanni Raspini. The Florentine specialist in silver jewelry dedicated to the green lung of our planet bracelets, a large necklace, earrings and rings.

Giovanni Raspini, collana della collezione Amazzonia
Giovanni Raspini, collana della collezione Amazzonia

Silver, in this case, is enriched by small balls of pink and garnet tourmaline, which intertwine between fronds, branches, and burnished silver leaves chase each other and almost embrace small spheres in pink and garnet tourmaline.

The style recalls that of some Renaissance architectural decorations. The stones, pink and dark red, are transformed into berries with an exotic flavor. And the movement of leaves and branches adds lightness to the composition of silver. Lavinia Andorno





Anello in argento brunito con tormalina e granato
Anello in argento brunito con tormalina e granato

Anello della collezione Amazzonia
Anello della collezione Amazzonia
Bracciale in argento brunito con tormalina e granato
Bracciale in argento brunito con tormalina e granato
Bracciale della collezione Amazzonia
Bracciale della collezione Amazzonia
Collana della collezione Amazzonia
Collana della collezione Amazzonia
Orecchini in argento brunito con tormalina e granato
Orecchini in argento brunito con tormalina e granato

Giovanni Raspini, orecchini della collezione Amazzonia
Giovanni Raspini, orecchini della collezione Amazzonia







More Lamellae for Georg Jensen

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Bracciale in argento rodiato con diamanti neri. Prezzo: 33.600 euro

The new pieces by Georg Jensen Lamellae collection designed by Zaha Hadid. And a line with Gemfields.
When was spring he surprised everyone with a high-end collection designed by archistar Zaha Hadid, who died a few months later. And for the Georg Jensen autumn he presented another novelty: a limited edition collection of Mobius, born in the sixties, to be supplied only on Amazon, in collaboration with Gemfields. The silver jewelry have a small, embedded Ruby. The Georg Jensen brand has already accomplished 110 years, and from Denmark it has moved between the Emirates and Beijing: in 2012 the company was purchased by entrepreneur David Chu Chinese and Bahrain Investcorp Bank. But even if the property resides abroad, style, culture and the creation of the brand’s products are still Danish. Georg Jensen was known a time especially for objects of silver and stainless steel, while now most of the revenues derives from jewelry, to 43 percent gold. And made in gold is now a new range of jewelery designed by Zaha Hadid: the Lamellae line is made up of many metal blades. When it was presented at Baselworld it was completely made in silver. The new jewelry is in yellow gold or rhodium-plated silver with small diamonds between the slats (price of a bracelet: 33,600 euro). Lavinia Andorno

Lamellae, anello in oro e diamanti. Prezzo: 28.500 euro
Lamellae, anello in oro e diamanti. Prezzo: 28.500 euro
Anello in argento placcato rodio con diamanti neri. Prezzo: 7400 euro
Anello in argento placcato rodio con diamanti neri. Prezzo: 7400 euro
Anello doppio in oro e diamanti. Prezzo: 28.500 euro
Anello doppio in oro e diamanti. Prezzo: 28.500 euro
Bracciale in argento rodiato con diamanti neri. Prezzo: 33.600 euro
Bracciale in argento rodiato con diamanti neri. Prezzo: 33.600 euro
Anello lungo in oro. Prezzo: 14.700 euro
Anello lungo in oro. Prezzo: 14.700 euro
Collezione Mobius con Gemfields
Collezione Mobius con Gemfields
Collezione Mobius in argento e rubini
Collezione Mobius in argento e rubini
Bracciale Forget Me Knot, in oro. Prezzo: 3.350 euro
Bracciale Forget Me Knot, in oro. Prezzo: 3.350 euro

Gizmodo: do not buy jewellery on Amazon

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Want to buy jewelry on Amazon? Beware: some time ago on one of the most popular technology websites, Gizmodo, an article appeared that accuses the jewels sold on the Amazon platform. Will it be just like the site writes? In any case, this article is worth reading ♦

"Do not buy jewelry on Amazon”. The frontal attack comes from a site well known to fans of technology: Gizmodo. The site has decided to charge headlong the largest online store founded by Jeff Bezos. The initiative is really strong. Gizmodo published an article under the lens by putting the offer of Amazon in terms of jewelry. It pointed the finger on trade policy. "We have asked the Gemological Institute of America to evaluate some of the articles," pressed Gizmodo. And the result was not encouraging. The first charge is a set of engagement ring with diamond". It is being sold for half its official price, 2 thousand dollars, but what you did exactly?" Asks Kristen Dowling, the expert gemological institute consulted by Gizmodo.

 

The expert has many doubts, from karat gold, 10K. "It means that there is only 41.6 % gold in the alloy, compared to 58.5% of 75% of 14K or 18K," notes the gemologist. Another objection concerns the diamonds: they are many, but tiny. "There are 25 diamonds! As you can imagine, small diamonds are much more common than large ones. If there was only 1 diamond weighing 0.99 carats then the price would be much higher." And the color ? The diamonds are graded G -H. " This means that there is very little yellow. In short, they have a good color, but unfortunately the classification I1-I2 Clarity means that they have many inclusions. It is natural minerals, which are imperfections inside the diamond." In short, it seems like a bargain " price does not signal an opportunity, but simply the value of the material used."

Set venduto a circa mille dollari
Set venduto a circa mille dollari

The judgment does not improve for a couple of gold earrings with garnets.
granati

"The original price, $ 380, is outrageous," says Dowling. In fact, Amazon has lowered the cost to $ 150, which is "a relatively reasonable market value." But the devil is in the details: "The Sterling silver is very cheap and with the small amount of 14K gold in the value of the metal is very poor. Also, the garnets are a gem from the very low cost." Finally, thumbs down even earrings with white topaz and diamond blacks offered by large online retailer. Here too, the price is sure to impress: $ 200. But according to Gizmodo not be fooled. "I'm always impressed by the marketing techniques in the jewelry industry. Just as the definition of Diamonds Cognac and Champagne Diamonds (Diamonds that are of low quality, that no one would have bought before that marketing does not turn into interesting stones) Black Diamonds are very popular right now. But diamonds blacks are essentially low-quality stones, treated to turn into a vivid black. And the white topaz is a stone very common at low cost. A nice alternative to diamond, but does not have the fire and brilliance of diamonds. " Conclusion: " All three of these pieces have a beautiful appearance and a relatively good price. Many people tend to shop online for convenience and because it costs less. But those who seek quality is better to get into a jewelry store. "

Schermata della vendita online di gioielli su Amazon
Schermata della vendita online di gioielli su Amazon

Finally, the site launches into advice for those who want to buy their jewelery online. Here they are:

1) The credibility of the seller: go see the real dealer. See if it has a different site than Amazon, for example, there is an engagement ring with no user reviews on Amazon. But perhaps the actual site of the retailer and try the same jewelry you can find other information, as well as on social networks.

2) Watch out for details: many adjectives or definitions are the result of clever marketing. Words such as " Tiffany " or " emerald " can be misleading. For example, " Tiffany assembly " does not mean that it is a ring from Tiffany. Similarly, " emerald " does not mean that it is a real emerald, but green glass. Examine well the words of the description.

3) Quality: The value of jewelry are made of silver, gold or platinum. " Gold colored 'is not a precious metal. The symbol means a PVD coating (acronym of Physical Vapour Deposition) with which there are carryovers metal surface in the form of films very very thin.

4) Seeing is believing: Diamonds are judged by the four C's: cut (cut), color, carat and clarity. There are things you can try until you can not see. Do not you know what you're buying until you're holding lA.

5) Shipment: It is a good idea to make sure when you pay several hundred dollars or Euros via the internet. And make sure you can return the jewelry if it does not meet your expectations

Schermata della vendita online di gioielli su Amazon
Schermata della vendita online di gioielli su Amazon

black granati

Set venduto a circa mille dollari
Set venduto a circa mille dollari







Solange’s Hotlips for Amazon

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Anelli Hotlips per Amazon

She is a self-taught designer, yet Solange Azagury-Partridge has become one of the emerging names in the jewelry (https://gioiellis.com/la-fantasia-solare-di-solange). She fills the pages of newspapers and now is also courted by the big chains distribution. With a decision that has horrified many great Maison, her latest initiative is a collection of silver rings, Hotlips for Amazon. The new range is based on the design of the original ring, launched in 1995 and worn by stars such as Scarlett Johansson, Lady Gaga, Katy Perry. The Hotlips for Amazon are made of silver with a lacquered finish and cost 93 euro. A minimum amount compared to the price of its jewels.

Solange Azagury-Partridge began his career in London jeweler Butler & Wilson, and then by Gordon Watson, where he developed an interest in antique jewelry. Her first jewel designed in 1987, was her engagement ring: a rough diamond in a gold band. In 1990 he opened his own store in London. Then, she was recruited by Tom Ford, to work with Boucheron: three years as creative director. But she wanted to go his own way, with a design far away from the classical jewellery. Her jewels are able to shock the purists. Use strong colors, unusual shapes, often with ironic choices, as a ring with a shape of cup of coffee. Matilde de Bounvilles




Anello con lapislazzulo
Anello con lapislazzulo
Collana Stoned. Ametista, tormalina, opale, zaffiro, smeraldo, rubino, pietra luna, aquamarina gialla, berillo, citrino, peridoto, onice, quarzo rosa, smalto in oro giallo
Collana Stoned. Ametista, tormalina, opale, zaffiro, smeraldo, rubino, pietra luna, aquamarina gialla, berillo, citrino, peridoto, onice, quarzo rosa, smalto in oro giallo
Collana random. Un set casuale di quadrati pietre taglio princess: diamanti, smeraldi, ametiste, rubini, spinello nero e giallo, blu arancio, zaffiri-rosa, in oro bianco
Collana random. Un set casuale di quadrati pietre taglio princess: diamanti, smeraldi, ametiste, rubini, spinello nero e giallo, blu arancio, zaffiri-rosa, in oro bianco
Orecchini Everything. Diamanti taglio brillante, oro bianco annerito
Orecchini Everything. Diamanti taglio brillante, oro bianco annerito
Anello Occhio. Oro giallo e lacca multicolore
Anello Occhio. Oro giallo e lacca multicolore
Orecchini con diamanti, zaffiri viola e rosa sospesi su catene in oro bianco annerito
Orecchini con diamanti, zaffiri viola e rosa sospesi su catene in oro bianco annerito
Anello tazzina di caffè, con oro e ceramica
Anello tazzina di caffè, con oro e ceramica

Anelli Hotlips per Amazon
Anelli Hotlips per Amazon







Gioielli in 3D (d’oro) su Amazon

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Anche Amazon punta sulle stampanti 3D e tra le diverse categorie di possibili acquisti online ci sono i gioielli: in un catalogo di più di 200 oggetti, 98 sono proprio bijoux. Collane, orecchini, anelli e gemelli da personalizzare con colori diversi e in alcuni casi persino come materiali e dimensioni. Una volta che il prodotto è stato progettato e il consumatore ha completato il processo di pagamento, l’oggetto verrà stampato in 3D dal fabbricante e inviato direttamente al consumatore. Se siete interessati, questa è la pagina dedicata al 3D http://www.amazon.com/b?ie=UTF8&node=8323871011. G.N. 

Bracciale in 3D
Bracciale in 3D
Bracciale Constructionist stampato in 3D in nylon. Prezzo: 59 dollari
Bracciale Constructionist stampato in 3D in nylon. Prezzo: 59 dollari
Bracciale Constructionist stampato in 3D in acciaio placcato oro. Prezzo: 199 dollari
Bracciale Constructionist stampato in 3D in acciaio placcato oro. Prezzo: 199 dollari

ukJewels in 3D also on Amazon

Also Amazon focuses on 3D printers and between different categories available online there are jewels: in a more than 200 objects catalog, 98 are their own jewelry. Necklaces, earrings, rings and cufflinks can be personalized with different colors and in some cases even as materials and sizes. Once the product has been designed and the consumer has completed the payment process, the object will be printed in 3D and sent directly from the manufacturer to the consumer. If you are interested, this is the page dedicated to 3D http://www.amazon.com/b?ie=UTF8&node=8323871011.

france-flagBijoux en 3D aussi sur Amazon

Amazon se concentre également sur ​​des imprimantes 3D et entre les différentes catégories de possible achats en ligne il ya les bijoux: un catalogue de plus de 200 objets, 98 ont leurs propres bijoux. Colliers, boucles d’oreilles, bagues et boutons de manchette peuvent être personnalisés avec des couleurs différentes et, dans certains cas, même en tant que matériaux et tailles. Une fois que le produit a été conçu et le consommateur a terminé le processus de paiement, l’objet sera imprimé en 3D et envoyé directement du fabricant au consommateur. Si vous êtes intéressé, c’est la page dédiée à la 3D http://www.amazon.com/b?ie=UTF8&node=8323871011.

german-flagJuwelen in 3D auch auf Amazon

Auch Amazon konzentriert sich auf 3D-Drucker und zwischen verschiedenen Kategorien online verfügbar sind Juwelen: In einem mehr als 200 Objekte Katalog, 98 sind ihre eigenen Schmuck. Halsketten, Ohrringe, Ringe und Manschettenknöpfe können mit verschiedenen Farben und in einigen Fällen sogar als Materialien und Größen personalisiert werden. Sobald das Produkt wurde entwickelt, und der Verbraucher hat den Zahlungsvorgang abgeschlossen ist, wird das Objekt in 3D gedruckt und direkt vom Hersteller an den Kunden versandt werden. Wenn Sie interessiert sind, ist dies die Seite gewidmet 3D http://www.amazon.com/b?ie=UTF8&node=8323871011.

flag-russiaДрагоценности в 3D также на Amazon

Также Amazon фокусируется на 3D-принтеров и между различными категориями доступных в Интернете Есть драгоценности: в каталоге более 200 объектов, 98 являются их собственные ювелирные изделия. Колье, серьги, кольца и запонки можно персонализировать с различными цветами и в некоторых случаях даже в качестве материалов и размеров. После того, как продукт был разработан и потребитель завершила процесс оплаты, объект будет напечатан в 3D и отправлен непосредственно от производителя к потребителю. Если вы заинтересованы, это страница, посвященная 3D http://www.amazon.com/b?ie=UTF8&node=8323871011.

spagna-okJoyas en 3D también en Amazon

Amazon también se centra en las impresoras 3D y entre las diferentes categorías de posibles compras en línea no son las joyas: un catálogo de más de 200 objetos, 98 tienen su propia joyería. Collares, pendientes, anillos y gemelos se pueden personalizar con diferentes colores y en algunos casos incluso como materiales y tamaños. Una vez que el producto ha sido diseñado y el consumidor se ha completado el proceso de pago, el objeto se imprimirá en 3D y se envía directamente desde el fabricante hasta el consumidor. Si usted está interesado, esta es la página dedicada a 3D http://www.amazon.com/b?ie=UTF8&node=8323871011.

 

 

 

Il bracciale elettronico è un gioiello

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Stanno diventando un oggetto del desiderio per molti e anche la moda se ne è accorta. Tory Burch designer americana di abbigliamento e bijoux, con un monomarca a Roma, ha disegnato una collezione dedicata a Fitbit Flex, un bracciale sottile dotato di sensori che registra i passi di chi lo indossa, monitora la distanza percorsa, le calorie bruciate, i minuti di attività effettuati, le ore di sonno e la relativa qualità e invia queste informazioni tramite bluetooth all’applicazione scaricata nel proprio smartphone. Si tratta di una, tra le wearable technology, che ha avuto più successo come vendite nel mondo e ora è disponibile su Amazon in versione fashion: c’è la catena con pendente e il bracciale in ottone e due versioni dell’originale da polso in silicone con motivi fantasia in blu e fucsia. I prezzi sono rispettivamente: 175, 195 e 38 dollari. Che si tratti di un business molto promettente è confermato dalla società di ricerca Canalys, che prevede 17 milioni i braccialetti intelligenti in vendita sul mercato a fine 2014, contro gli 1,6 milioni del secondo semestre del 2013. Un’offerta che crescerà fino a 23 milioni nel 2015, per arrivare a 45 milioni nel 2017. Ma secondo un sondaggio condotto dalla società di consulenza Endeavour Partners negli Stati Uniti, quattro persone su dieci che hanno acquistato questi braccialetti, smettono di usarlo perché se ne dimenticano, trovandolo noioso o poco utile. Ecco allora scendere in campo una alleanza tra chi vuole stupire, ossia i marchi della moda e del lusso, e chi cerca di spingere i consumi cercando di soddisfare le esigenze estetiche con un design sempre più curato. Insomma, se l’applicazione non è azzeccatissima che almeno l’oggetto sia bello. Monica Battistoni

I bracciali Fitbit Flex in silicone griffati Tory Burch. Prezzo su Amazon: 38 dollari
I bracciali Fitbit Flex in silicone griffati Tory Burch.
Prezzo su Amazon: 38 dollari
Bracciale Fitbit Flex in ottone griffato Tory Burch. Prezzo su Amazon: 195 dollari
Bracciale Fitbit Flex in ottone griffato Tory Burch. Prezzo su Amazon: 195 dollari
Pendente Fitbit Flex in ottone griffato Tory Burch. Prezzo su Amazon: 175 dollari
Pendente Fitbit Flex in ottone griffato Tory Burch. Prezzo su Amazon: 175 dollari
I bracciali Fitbit Flex originali
I bracciali Fitbit Flex originali

ukThe electronic bracelet is a jewel

They are becoming an object of desire for many, and even fashion if they have noticed. Apparel and jewelry American designer Tory Burch has designed a collection  for Fitbit Flex, the bracelet equipped with sensors that records steps monitors the distance traveled, calories burned, minutes of activities carried out, the hours of sleep and its quality and sends this information via bluetooth to an app downloaded in your smartphone. It is one among the wearable technologies, who has had more success as sales in the world and is now available on Amazon in a fashion version: there is a brass chain with pendant and a bracelet and two versions of the original wrist in silicone with fantasy motifs in blue and fuchsia. The prices are respectively: 175, 195 and 38 dollars. Whether is a business very promising confirmed by the research firm Canalys, which provides on the market 17 million smart bracelets for sale at the end of 2014, compared with 1.6 million in the second half of 2013. Offer that will grow up to 23 million in 2015, to reach 45 million in 2017. But according to a survey conducted by the consulting firm Endeavour Partners in the U.S., four out of ten people who bought these bracelets, stop using it because they simply forget, finding it boring or uninteresting useful. Here then take the field an alliance between those who want to impress, namely fashion brands and luxury, and those looking to boost consumption trying to meet the aesthetic requirements with a more accurate desig: if it’s not a killer app, at least fits perfectly beautiful.

france-flagLe bracelet électronique est un joyau

Ils deviennent un objet de désir pour beaucoup, et même de mode s’ils ont remarqué. Tory Burch, designer américain de vêtements et bijoux a conçu une collection dédié à Fitbit Flex, un bracelet mince équipé de capteurs qui enregistre les étapes de l’utilisateur, surveille la distance parcourue, les calories brûlées, minutes d’activité effectuées, les heures de sommeil et sa qualité et envoie cette information par l’intermédiaire de l’application de bluetooth téléchargé sur votre smartphone. Il est l’un parmi les  wearable technologis, qui a eu plus de succès des ventes dans le monde et est maintenant disponible sur Amazon pour la version a la mode: il ya une chaîne avec pendentif et le bracelet en laiton et deux versions du poignet originale silicone avec des motifs fantaisie en bleu et fuchsia. Les prix sont respectivement: 175, 195 et 38 dollars. Si est une entreprise très prometteur est confirmée par la firme de recherche Canalys, qui prévoit 17 millions de bracelets à puce pour la vente sur le marché à la fin de 2014, comparativement à 1,6 millions au deuxième semestre de 2013. Offre qui va grandir pour 23 millions en 2015, pour atteindre 45 millions en 2017. Mais selon une enquête menée par le cabinet de conseil Endeavour Partners aux États-Unis, quatre personnes sur dix qui ont acheté ces bracelets, ils cesser de l’utiliser parce que si vous oubliez, trouver ça ennuyeux ou sans intérêt utile. Voici donc prendre le champ d’une alliance entre ceux qui veulent impressionner, à savoir les marques de mode et de luxe, et ceux qui cherchent à stimuler la consommation en essayant de répondre aux exigences esthétiques avec une conception de plus en plus pris en charge. En bref, si n’est pas un killer app, au moins qui correspond parfaitement belle.

german-flagDie elektronische Armband ist ein Schmuckstück

Sie werden immer ein Objekt der Begierde für viele, und selbst, wenn sie Mode bemerkt haben. Bekleidung und Schmuck amerikanischen Designer Tory Burch ist eine Sammlung für Fitbit Flex entwickelt, das Armband mit Sensoren ausgestattet, die Schritte überwacht zeichnet die zurückgelegte Strecke, Kalorienverbrauch, Minuten von Aktivitäten durchgeführt, die Stunden des Schlafes und seiner Qualität und sendet diese Informationen über Bluetooth um eine App in Ihr Smartphone heruntergeladen. Es ist eine unter den Wearable Technologies, die mehr Erfolg als der Umsatz in der Welt gehabt hat und auf Amazon nun in einem Mode-Version: Es gibt eine Messing-Kette mit Anhänger und einem Armband und zwei Versionen der ursprünglichen Handgelenk in Silikon mit Fantasie Motive in blau und pink. Die Preise sind jeweils: 175, 195 und 38 Dollar. Ob ein Unternehmen sehr vielversprechend von der Marktforschungsunternehmen Canalys, die auf dem Markt 17 Millionen Smart-Armbänder zum Verkauf bietet am Ende des Jahres 2014, verglichen mit 1,6 Millionen im zweiten Halbjahr 2013 bestätigt. Angebot, wird auf 23 Millionen wachsen 2015 auf 45 Millionen im Jahr 2017 zu erreichen. Doch nach einer Umfrage der Unternehmensberatung Endeavour Partners in den USA durchgeführt, vier von zehn Menschen, die diese Armbänder gekauft haben, nicht mehr verwenden, weil sie einfach vergessen, finden es langweilig oder uninteressant nützlich. Hier nehmen Sie dann das Feld ein Bündnis zwischen denen, die zu beeindrucken, nämlich Mode-Marken und Luxus, und diejenigen, die den Konsum anzukurbeln versucht, die ästhetischen Anforderungen mit einer genaueren Desig treffen wollen: Wenn es nicht eine Killer-App, zumindest passt perfekt schön.

flag-russiaЭлектронныйбраслетявляетсяукрашением

Онистановятсяобъектомжеланиядлямногих, идажемоды, еслионизаметили. Одеждаиювелирныеизделияамериканскийдизайнер Tory Burch разработалаколлекциюдля Fitbit Flex, браслетоснащеныдатчиками, котораязаписываетдействияконтролируетпройденноерасстояние, количествосожженныхкалорий, минутдеятельностиосуществляется, часыснаиегокачествоиотправляетэтуинформациючерезблютусчтобыприложениескачановвашемсмартфоне. Этоявляетсяоднимизносимыхтехнологий, которыйимелбольшеуспеха, какпродаживмиреитеперьдоступенна Amazon вверсиимоды: естьцепилатунискулономибраслетидвеверсииоригинальногозапястьевсиликонесфантазиеймотивывсинийифуксия. Ценысоответственно: 175, 195 и 38 долларов. Будьэтобизнесоченьперспективнымподтверждаетсяисследовательскойфирмы Canalys, котораяобеспечиваетнарынке 17 миллионовсмарт-браслетыдляпродаживконце 2014 года, посравнениюс 1,6 млн. вовторойполовине 2013 года. Предложение, чтовырастетдо 23 млн. в 2015, чтобыдостичь 45 миллионовв 2017 году. Однако, согласноданнымопроса, проведенногоконсалтинговойфирмой Endeavour Partners вСША, четыреиздесятичеловек, которыекупилиэтибраслеты, отказатьсяотегоиспользования, потомучтоонипростозабывают, находяегоскучнымилинеинтереснымполезно. Воттогдавыйтинаполесоюзмеждутех, ктохочетпроизвестивпечатление, аименномодныхбрендовироскоши, нуитех, ктохочетповыситьпотреблениепытаетсяудовлетворитьэстетическиетребованиясболееточнойдизайном: еслиэтонеубийцаприложение, покрайнеймере, идеальноподходиткрасивая.

spagna-okEl brazalete electrónico es una joya

Se están convirtiendo en un objeto de deseo para muchos, y la moda si se ha dado cuenta. Tory Burch, la diseñadora americana de ropa y joyas, ha diseñado una colección dedicada a Fitbit Flex, una pulsera fina equipajada con sensores que registra los pasos del usuario, controla la distancia recorrida, las calorías quemadas, los minutos de actividad realizadas, las horas de sueño y su calidad y envía estas informaciónes a través de bluetooth a la aplicación descargada en el smartphone. Es uno entre las  wearable technologies, que ha tenido más éxito que las ventas en el mundo y ya está disponible en Amazon en una versión de moda: hay una cadena con colgante y pulsera de latón y dos versiones de la pulsera original en silicona con motivos de fantasía en azul y fucsia. Los precios son, respectivamente: 175, 195 y 38 dólares. Que sea un negocio muy prometedor es confirmado por la firma de investigación Canalys, que prevé 17 millones de pulseras inteligentes en venta en el mercado a finales de 2014, en comparación con 1,6 millones en el segundo semestre de 2013. Oferta que crecerá a 23 millones en 2015, para llegar a 45 millones en 2017. Pero de acuerdo con una encuesta realizada por la consultora Endeavour Partners en los EE.UU., cuatro de cada diez personas que compraron estas pulseras, dejan de usarlo, porque si se le olvida, encontrandola aburrida o inútil. Aquí, pues, salir al campo una alianza entre los que quieren impresionar, como las marcas de moda y de lujo, y aquellos que buscan impulsar el consumo tratando de satisfacer las necesidades estéticas con un diseño más cuidado. En resumen, si no es una killer app es al menos un objecto que luze lindo.