At Vicenzaoro Armiss presented the tie pin and clip from the Vanità collection, in 18-karat gold and diamonds, used by the protagonist Lily Collins in Emily in Paris. The name Armiss is the acronym of the initials of the team that created the brand in 2020: Arianna, Michele, Silvia and Stefania. Michele Elettro, with thirty years of experience as a goldsmith in Valenza, founded his first atelier, Modellart, in 2004, which worked on behalf of established jewelry brands. Silvia Raselli, on the other hand, has a professional experience with Damiani and, before that, a diploma as a gemologist at the GIA in New York. They are the two engines of the creative part of Armiss. The brand, born during the pandemic, perhaps for this very reason presents itself as a cheerful reaction to the gloomy atmosphere of that period.
Les bijoux d’Armiss sont de qualité, en or et diamants, ou en pierres semi-précieuses comme la malachite, mais aussi une touche de couleur grâce aux inserts en émail, qui rendent la production de la jeune Maison apte à oublier la tristesse et les malentendus qui accompagnent les la vie. Une touche de vivacité qui, sans être excessive, peut s’accorder au style de ceux qui aiment sortir des schémas habituels.
