Svizzera

Jewelry show in Lugano

Jewelry on display in Lugano, capital of the Canton of Ticino, Switzerland. The opportunity to look at or buy jewelery and watches is The Unique Show scheduled for Saturday 18 November from 4pm to 11pm at the Casino in a format called Luxury Lugano. The Unique Show features high-quality brands at events taking place during the high season in Switzerland and Italy, in locations such as St. Moritz, Como and Lugano. The show includes musical performances, live photography sessions, Barons de Rothschild champagne and canapés curated by chef Raffaele Russo.

Collana con perle by Autore
Necklace with pearls by Autore

We are thrilled to showcase the most exquisite jewelry and collectible watches, celebrating the excellence that defines our industry. Our boutique events are a tribute to the art, design, craftsmanship, refined materials and heritage that distinguish the participating companies. Having been an expert in fine jewelery myself for over 18 years, together with my team we have carefully selected the displays to captivate collectors and connoisseurs who recognize and appreciate exceptionality. We firmly believe that jewelry and watchmaking are not just crafts; they are true arts, rich in precious traditions and profound emotions, often overlooked in their narration.
Dalila Daffara, founder of The Unique Show.
Dalila Daffara
Dalila Daffara

The exhibitors present at the event are Aariya Diamonds, Autore Pearls, Boite d’Or, Eleonora Federici, Gismondi 1754, Ippolita, Laut, Scavia and Sicis Jewels. Sotheby’s is present with the Luxury department with a special evaluation day, also offering interested visitors the opportunity to schedule an appointment and meet the auction house’s specialists for a free evaluation of their precious items. Among the partners of Luxury Lugano there is the Club degli Orafi, the independent Italian association that brings together the most important companies in the jewelery industry
Anelli con spinello e diamanti di Scavia
Scavia spinel and diamond rings

Date: Saturday 18 November 2023
Hours: 4.00pm – 11.00pm
Address: Via Chiarina Stauffacher-Vedani 1, 6900 Lugano (Switzerland)
Entrance tickets: Free entry by invitation to request on the TheUniqueShow.com website or by writing to guest@theuniqueshow.com

Furrer Jacot, rings guaranteed for life

Swiss precision, with very Latin variations. Or, at least, far from tradition: Furrer Jacot is a brand specialized in rings born in 1858 which is located in Schaffhausen, a town near the border with Germany. As evidence of the precision with which Furrer Jacot works, the company not only provides a legal guarantee for errors in material and workmanship, but also an eternal guarantee. Using the certificate stamped and correctly filled in at an authorized jewelry store, just enter the relevant information on the company website to get the permanent guarantee. The only request, obviously apart from scratches or damage caused by the wearer of the jewel, is the request to have the ring checked every ten years by the company’s goldsmiths.

Anello in oro rosa, platino e palladio, con diamante bianco
Rose gold, platinum and palladium ring with white diamond

In addition, starting from the second year of purchase, Furrer Jacot offers its registered customers a free resizing of the ring, as well as an additional free resizing (excluding material costs) if you pass the jewel to a direct heir. If the ring has a personal handwriting engraving, it will be kept with the altered ring. If a diamond is lost from a registered Furrer Jacot customer’s ring, it will replace it free of charge up to 0.05 carats, provided the loss was not due to negligence or unsatisfactory care. In short, a certainty. That said, the company offers a wide variety of wedding or engagement rings, or simply single rings. The jewels are in gold and platinum and in some cases with carbon fiber inserts. For those who do not want the usual wedding ring.

Anello in oro giallo
Yellow gold ring
Anello in oro rosa con inserti in carbonio
Rose gold ring with carbon inserts
Anelli in oro giallo e diamante
Yellow gold and diamond rings
Anelli in oro rosa e platino
Rose gold and platinum rings
Anelli in oro giallo inciso
Engraved yellow gold rings
Anello in oro rosa e bianco
Rose and white gold ring

Flowers and creative sparks by Vincent Michel

Do sparks from a volcano shine brighter or diamonds from a ring? Vincent Michel is convinced that the right answer is the latter. Precious stones were also the first passion of the Swiss jeweler, based in Lausanne, who was attracted to the craft when he was only 12 years old. A visit by him, with his mother, to a jewelery workshop introduced him to the magic of the chisel, but also of the blowtorch and gems. Although at a certain point in his life Vincent Michel was also tempted to become a volcanologist.

Collana Vol d'Abeille (volo d’ape) in oro bianco, diamanti e 45 tormaline paraiba
Vol d’Abeille (bee flight) necklace in white gold, diamonds and 45 paraiba tourmalines. Copyright: gioiellis.com

After the first experiments, as a hobby, high-end jewelery has become his profession. His journey began at the Vallée de Joux Technical School, in the jewelery section. And his talent is demonstrated by his victory in the Swiss jewelery championship. A success that prompted him to found his own brand, after the classic internship with the same jeweler he had admired as a teenager. In 2016 the big step, with the opening of his boutique in the Swiss city, where he creates and works, with a laboratory visible to customers: it also serves to show the technical ability, which allows the jeweler to create small masterpieces that can take up to at 300 working hours.

Anello toi et moi con tormalina e diamanti. Copyright: gioiellis.com
Toi et moi ring with tourmaline and diamonds. Copyright: Gioiellis.com

The jewels are handmade, even custom made. But the designer uses both traditional methods and new technologies such as CAD design and 3D printing. The result is jewels such as the Vol d’Abeille (bee flight) necklace in white gold, diamonds and 45 paraiba tourmalines. Or the Hibiscus ring, in 750 yellow gold (with a central part in 750 rose gold) which has an oval spinel of 4.65 carats set in the center, green sapphires, demantoid garnets, pink sapphires and natural diamonds.

Anello Hibiscus indossato
Hibiscus ring worn
Anello Hibiscus, in oro giallo 750, spinello ovale di 4,65 carati, zaffiri verdi, granati demantoidi, zaffiri rosa e diamanti naturali
Hibiscus ring, in 750 yellow gold, 4.65 carat oval spinel, green sapphires, demantoid garnets, pink sapphires and natural diamonds
Anelli di Vincent Michel
Vincent Michel rings
Anello Twist con diamanti e smeraldo
Twist ring with diamonds and emerald
Collana Vol dAbeilles e orecchini Twist. Copyright: Johann Sauty
Vol d’Abeilles necklace and Twist earrings. Copyright: Johann Sauty

Thomas Frieden, from Switzerland with love (for gems)

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Since 1898 Frieden, in Thun, in the green canton of Emmental, Switzerland, has specialized in colored precious stones, diamonds and unique handmade jewels. Today Thomas Frieden, a graduate of Gia, and Expert SGG, and René Lauper, also a gemologist with the same studies, coordinate the company. The Maison was founded by Thomas Frieden’s grandfather, Emil, initially to produce silver jewelry suitable for popular costumes.

Anello in oro bianco, zaffiro blu, diamanti
Anello in oro bianco, zaffiro blu, diamanti

At the beginning of the 20th century, the magpie, a bird that loves shiny objects, was chosen as Frieden’s trademark and is still part of the company logo today and guarantees the quality of the jewels. Around 1930, the sons of Emil, Eugene and William, created the first designs of 18-karat gold jewelry. In 1954, Frieden was among the founding members of the Basel Jewelery Show’s pavilion and gradually, the next generation of Frieden Heinz and Thomas built a production and wholesale company, supplier of hundreds of retail jewelers. Among other things, the company was one of the founders of what was Baselworld.
Anello in oro bianco, diamanti, zaffiro Padparadscha
Anello in oro bianco, diamanti, zaffiro Padparadscha

But the company also has its own jewelry brand, Thomas Frieden, which offers high-end collections, with precious stones and a modern design. The Feuille Divine collection, for example, is inspired by vaguely art deco floral motifs, but also designs that are also found in the jewels of traditional Swiss costumes. Or the Rainbow collection, which uses natural color sapphires (particularly rare) from the Pink Valley mine in Madagascar and includes earrings, bracelets, rings and necklaces decorated with the shades of the rainbow.

Anello in oro bianco, pavé di diamanti, smeraldo
Anello in oro bianco, pavé di diamanti, smeraldo
Orecchini con zaffiri purple e diamanti
Orecchini con zaffiri purple e diamanti
Anello in oro bianco, diamanti, morganite
Anello in oro bianco, diamanti, morganite
Orecchini in oro bianco, zaffiri di diversi colori, diamanti
Orecchini in oro bianco, zaffiri di diversi colori, diamanti

Orecchini in oro bianco, ametista, diamanti
Orecchini in oro bianco, ametista, diamanti







The heart of Paul Forrest button

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A pendant that moves: the creation of Paul Forrest hides a mechanism such as Swiss watches ♦

A game, perhaps. But a very valuable game. A game that is based on the mechanical movement of the clocks. With one difference: not scores the time. The new brand of jewelry, Paul Forrest, launches its first collection, Heart’s Passion. And, as you know, the passion is beating even the coldest heart. In this case the heart beats really. The pendants made with precious materials, gold and stones, hiding a mechanism made in Switzerland and which is also used for watches. But instead of moving the lancets, the small gear widen and tighten the heart outline drawn on the pendant surface.

Pendente in oro giallo 18 carati, opale, 69 zaffiri
Pendente in oro giallo 18 carati, opale, 69 zaffiri

The mechanical movement is made up of 85 components and the complication with other 64 elements. To activate the motion requires a small key integrated in the pendant (with the chain) that is used on the opposite side of the jewel: the charge lasts about ten hours. The pendants are of two types: a heart-shaped or round with a heart pattern on the inner surface. The young Maison is headquartered in New York and was founded by Paul Forrest Hartzband, which has a long experience in the watch and jewelery industry. He has developed and registered several patents and, as a second generation entrepreneur in the industry, has extensive knowledge of mechanics and engineering required to design the mechanism of its robot-pendents.

Pendente in oro bianco 18 carati con madreperla, diamanti bianchi e rosa
Pendente in oro bianco 18 carati con madreperla, diamanti bianchi e rosa
Pendente in oro bianco 18 carati con diamanti bianchi
Pendente in oro bianco 18 carati con diamanti bianchi
Pendente in oro rosa con 616 diamanti bianchi e rosa
Pendente in oro rosa con 616 diamanti bianchi e rosa
Pendente in oro rosa bianco con diamanti e opale
Pendente in oro rosa bianco con diamanti e opale

Pendente in oro bianco co, diamanti e rubini, meccanismo made in Swiss all'interno
Pendente in oro bianco co, diamanti e rubini, meccanismo made in Swiss all’interno







From the vine to the jewel with Pierre d’Alexis




There are wines that are considered jewels. But there are also jewels made in symbiosis with the origin of the wine, the vine plant. But not only. The idea of ​​combining tradition with jewelry comes from Grégoire Maret, a Swiss from Upper Valais, who created the Maison Pierre d’Alexis. The idea is really different from the usual: pieces of jewelry that contain a heart of ancient wood, made from vine stocks. The plant is transformed into an ingot to be worked, modeled and covered with precious metal, in some cases with the addition of gems.

Collana con oro, legno di vite e gemme di Pierre d'Alexis
Collana con oro, legno di vite e gemme di Pierre d’Alexis

The result is called Cep de Coeur, the first collection of pendants made from a vine stock, produced in a limited number. An idea born in 2019, during an exhibition on the theme of the vine plant. The designer, who is a graduate of the École Technique de la Vallée de Joux, decided to transform the vine stock into a precious material. But, in reality, reaching the goal was not easy. To do this, he sought help from the Bernese University of Applied Sciences in Biel, where a team was working on a process to densify wood for use as a building material. The log is trimmed, impregnated with a synthetic resin, heated to a high temperature and compressed. The result is small blocks of about three centimeters. At that point the material is solid like a stone and can be worked like a jewel.
Collana con ciondolo Cep de Coeur
Collana con ciondolo Cep de Coeur

Collana con ciondolo Cep de Coeur by Pierre d'Alexis
Collana con ciondolo Cep de Coeur by Pierre d’Alexis

Grégoire Maret. Copyright: gioiellis.com
Grégoire Maret. Copyright: gioiellis.com







Francesca Cassani, design from Italian Switzerland

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Francesca Cassani is a designer who works in Switzerland, in Chiasso, a city in the Canton of Ticino which is located on the border with Italy. Graduated from the Iulm University of Milan in Management and communication in the art markets, Francesca Cassani started working for the Butterfly Fine Arts gallery in Paradiso (Switzerland). In short, as she explains in her biographical note, the art world is her first great love. The second love, however, is gold, given that the designer has a close connection with TiMetals, a Swiss company that trades with yellow metal (and with which the jewelry brand shares the address).

Anello in oro rosa con diamanti, zaffiri e opale etiope
Anello in oro rosa con diamanti, zaffiri e opale etiope

In short, art and gold: the Francesca Cassani Fine Jewelry brand was born from these two parallel experiences. Of course the jewels are in gold, white, pink or yellow, 18 carats. Diamonds and colored sapphires are added to the precious metal. The style of the jewels is modern, in some cases deliberately asymmetrical, with a preference for stackable rings.

Bracciale Glow Blush in oro rosa e zaffiri multicolori
Bracciale Glow Blush in oro rosa e zaffiri multicolore
Anello in oro bianco 18 carati con tecnica di lavorazione Frozen
Anello in oro bianco 18 carati con tecnica di lavorazione Frozen
Orecchini in oro bianco 18 carati, ognuno con 37 diamanti taglio brillante
Orecchini in oro bianco 18 carati, ognuno con 37 diamanti taglio brillante
Orecchini in oro rosa e diamanti neri
Orecchini in oro rosa e diamanti neri
Anello in oro rosa e diamanti neri
Anello in oro rosa e diamanti neri
Anello Glow Connect in oro bianco e zaffiri
Anello Glow Connect in oro bianco e zaffiri
Orecchini in oro bianco, zaffiri, diamanti
Orecchini in oro bianco, zaffiri, diamanti







Art jewels in Lugano




A new appointment between art and jewelery in Lugano (Switzerland). The Kromya Art Gallery (Viale Franscini, 11) hosts the exhibition Precious Perspectives. Works and jewels in dialogue dedicated to the works of the architect and designer Eleonora Castagnetta with bronze works by the artist Alex Pinna. The exhibition is curated by Paola Stroppiana, an art historian. The initiative aims to reassign the artist’s jewel a leading role in the contemporary context. “Jewelery as a work of art, perfectly finished, is able to express the strength of creativity on a par with other disciplines, integrating the peculiar expressive-creative dimension of the artistic artefact with the characteristic of wearability.

Spilla in argento e smalti con diamanti
Spilla in argento e smalti con diamanti

From this consideration, the new perspectives for reading the work of the two artists involved are born: Alex Pinna, sculptor, and Eleonora Castagnetta, architect, each decline the jewel according to their own expressive language, finding in it an admirable formal and conceptual opportunity to transpose their own personal poetics “. Eleonora Castagnetta exhibits some unpublished works, inspired by Italo Calvino’s The Invisible Cities, transforming four of the utopian cities described in the volume into a jewel: Dorotea, Fedora, Sofronia and Tecla: silver and enamel brooches with gold and diamond details, in a casket which contextualizes its dimension. The exhibition itinerary is enriched by the presence of other jewels, previously made, inspired by great masters of architecture and the Bauhaus: the Mognolo ring (for the realization of which he drew inspiration from the Church of San Giovanni Battista in Mogno, Switzerland , designed by the internationally renowned architect Mario Botta, with whom Eleonora collaborated for 13 years); Ziggurat; Tribute to Le Corbusier and Tribute to the Bauhaus.

Eleonora Castagnetta, spilla  Dorotea in argento e smalti
Eleonora Castagnetta, spilla
Dorotea in argento e smalti
Fedora, argento e smalti con dettaglio oro
Fedora, argento e smalti con dettaglio oro

Sofronia, argento e smalti
Sofronia, argento e smalti







Baselworld returns in 2022. But will be different




Baselworld is back. The largest jewelry and watch fair, however, will be different. How different? The point is precisely this: there are still, inevitably, many undefined aspects, as explained in an online meeting Michel Loris-Melikoff, CEO of the event, which is managed by the Swiss company Mch.

Michel Loris-Melikoff
Michel Loris-Melikoff

The last edition of Baselworld was that of 2019. But it was a smaller-scale event than in the past, after a long series of goodbyes by the big brands. The reason? Above all, the costs that have now become unsustainable: for a company, the presence at Baselworld could mean an expense of over 1 million euros, as the manager himself admitted. To the exorbitant costs has been added a lot of competition and, above all, the spread of communication via the internet. Ok, it is not the same as having direct contact with the manufacturer or viewing the object. But it facilitates contacts and, above all, it costs almost nothing. Above all, a physical space at the fair can now be obtained for about 20 thousand euros/dollars, which goes down to 5 thousand to participate in the digital platform alone.

Baselworld. Copyright: gioiellis.com
Baselworld. Copyright: gioiellis.com

Reasons that led Baselworld to a deep reflection, which has also lengthened due to the covid. So much so that at some point Mch had decided to eliminate the Baselworld brand altogether. Fortunately, the decision was changed. Now the fair returns. When? Between 31 March and 4 April 2022: but essentially there is still an agreement with Watches and Wonders, as it is now called Fhh, an event held in Geneva and reserved for haute horlogerie. The idea is to coordinate the two events, as was already planned for 2020. The uncertainty also testifies to how long and tiring the work of convincing companies to return to Baselworld will be long and tiring. According to Loris-Melikoff, the new Baselworld will primarily be a B2B platform in the mid-range luxury segment. A concept that profoundly changes the philosophy followed up to here, which favored brands such as Chopard, Rolex or Bulgari. All companies that have decided to leave the event in the Swiss city.

Business a Baselworld. Copyright: gioiellis.com
Business a Baselworld. Copyright: gioiellis.com

As explained, the future concept combines market trends of experience marketing with the needs of the entire community in the middle and upper segment of the watch, jewelry and gemstone industry.

After the coronavirus pandemic has stalled Baselworld in the past two years, we have taken a long time to speak with our partners and exhibitors. One thing has become very clear: the brand must remain, but it must radically change.
Michel Loris-Melikoff

Baselworld 2019. Copyright: gioiellis.com
Baselworld 2019. Copyright: gioiellis.com

The intention is that the new Baselworld will be less glamorous and more of a platform on which small watch and jewelry manufacturers and gemstone dealers will be able to showcase their products and retailers will have efficient and easy access to diversity of manufacturers. Not only that: it will also become a digital platform, complemented by live events, which will be available to the jewelery, watch and gem industry 24 hours a day, 365 days a year, around the world.

Il talk show di apertura di Baselworld 2019
Il talk show di apertura di Baselworld 2019

The digital platform will be launched in the autumn, and is expected to be a forum for exchange between all relevant representatives of industry, the public and the media at Baselworld 2022. The goal is to use new tools for content creation, to enable maximum experience providing the opportunity to expand your network and exchange information on the latest trends. It will be the first independent platform that combines digital and live events.

Michel Loris-Melikoff
Michel Loris-Melikoff. Copyright: gioiellis.com

According to Loris-Melikoff, everyone will meet on the platform: brands, manufacturers, retailers, fans and the media. “We will offer attractive conditions and prices for all brands that want to benefit from this unique platform”, assures the manager. Finally, the new orientation of Baselworld is in line with the strategy of the Mch Group, “confirmed by the new board of directors. on community platforms in selected ecosystems (international or national), the provision of experiential marketing solutions with holistic support for customers around the world and the management of the group’s infrastructure in Basel and Zurich ».

Ingresso a Baselworld 2019. Copyright: gioiellis.com
Ingresso a Baselworld 2019. Copyright: gioiellis.com






Rocca (Damiani) in Lugano




Damiani opens a new Rocca brand boutique in Lugano, in via Nassa 4, in the heart of the luxury shopping of the Swiss city. The shop is characterized by delicate color combinations and fine furnishings with attention to the smallest detail: here, class, harmony and style come together to create a harmonious design with a contemporary flavor that evokes exclusivity and aesthetic refinement.

Esterno della boutique Rocca a Lugano
Esterno della boutique Rocca a Lugano

Rocca is a brand specializing in the distribution of jewelery and watches, but also of high jewelery and fine watchmaking. It has, for example, the other brands of the Damiani group: Salvini, Calderoni and Bliss, as well as timepieces from the best Maisons including Panerai, Hublot and Tudor. Among the excellences present also Venini: the artistic glass factory purchased by Damiani was founded in Venice in 1921, and is known to the world for its creations and partnerships with artists and designers who have made the history of the sector.
Interno della boutique Rocca a Lugano
Interno della boutique Rocca a Lugano

Guido Damiani
Guido Damiani, presidente del gruppo di Valenza







Avel Lenttan is a new Italian jewelery brand that has a particular history





A new jewelery brand is born: it’s called Avel Lenttan, like the name of its founder.

Anelli di Avel Lenttan
Anelli di Avel Lenttan

In any case, the brand has already debuted at the end of 2018, and at its public presentation Avel Lenttan can already boast of having received the Le Fonti award in a gala ceremony, even before the launch of its jewelery collection (category: Excellence of the Innovation & Leadership Year Rising Star Luxury). A record. But we must add that Le Fonti is not the first award in which Avel Lenttan participates, even if not as a competitor: in 2014, in fact, the first Evolvea Jewelery competition was held. President of the jury: Avel Lenttan.

Anello con tormalina rosa della collezione Mirror
Anello con tormalina rosa della collezione Mirror
Anello con tormalina verde della collezione Mirror
Anello con tormalina verde della collezione Mirror
Avel Lenttan ritira il premio Le Fonti
Avel Lenttan ritira il premio Le Fonti






Baenteli, Swiss Made jewelery

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Baenteli, Swiss precision at the service of creativity, which won a Couture Design Award 2019 ♦ ︎

In a small Swiss country, in the Canton of Bern, there is a jeweler who has a surprising production. The surprise comes from the fact that La Neuveville has about 3500 residents and is located between Lake Biel and the Jura mountains. In short, probably a great place for a walk, but definitely far from the jewelery routes. Here, however, in 1968 André Baenteli opened his first restoration and creation workshop for luxury jewelery and Swiss watches. His work was appreciated and in 1987 his son, Thierry Baenteli, presented his first collection at Baselworld.

Orecchini di Baenteli vincitori al Couture Design Awards nella categoria Best in Diamonds Below $20,000
Orecchini di Baenteli vincitori al Couture Design Awards nella categoria Best in Diamonds Below $20,000

Since then, the presence at the major jewelery fairs of the small but sophisticated Maison is constant. Its production also includes high jewelry and, as it is fair to expect in the nation that has made precision an export virtue, every piece of jewelery is certified and duly stamped by the Swiss authorities.
Baenteli also points out that while the initial stages of the drawings are manually realized, the latest phases are created with the best and latest jewelery production technology, including 3D design and printing, Cnc laser cutting, precision stones precious and laser engraving. In short, artisans, but also in tune with the times. The jewelry produced has an immediately perceptible quality. A quality that was awarded at the Couture Design Award with first place in the Best in Diamonds Below $ 20,000 category. Rudy Serra




Anello in oro rosa, zaffiri, ametista
Anello in oro rosa, zaffiri, ametista
Royal Ring con diamante taglio marquise di 0,5 carati
Royal Ring con diamante taglio marquise di 0,5 carati
Anello con crisoprasio, oro, diamanti
Anello con crisoprasio, oro, diamanti
Anello doppio in oro e zaffiri
Anello doppio in oro e zaffiri
Baenteli, anello con rubino e diamanti della collezione Royal
Baenteli, anello con rubino e diamanti della collezione Royal
Anello con zaffiri
Anello con zaffiri
Anelli doppi della collezione Cascade in oro rosa e bianco, con diamanti o zaffiri
Anelli doppi della collezione Cascade in oro rosa e bianco, con diamanti o zaffiri
Collezione Royal, oro rosso e diamanti
Collezione Royal, oro rosso e diamanti
Bracciale della collezione Pyramid
Bracciale della collezione Pyramid







The curves of Switzerland with Baenteli

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The Sphere collection by Baenteli, curved lines with diamonds, sapphires and rubies ♦ ︎
Precious Switzerland is not just watches: jewellery such as by Baenteli (see also: Baenteli, Swiss made jewelry) are there to testify that besides the Geneva in other cantons of the Confederation, there is an abundance of craftsmanship specialized in goldsmithing. Baenteli advertises an anchoring in tradition that is a feature of Switzerland in many areas. In this case, in order to realize the Sphere collection, as well as for other product lines, it starts from the initial sketches on paper, to the final polishing, with the choice of top quality stones. But it also uses new technologies such as 3D design and printing, Cnc laser cutting and laser engraving. In the end, every piece of jewelery is certified Swiss made and duly stamped by the Swiss authorities. The Sphere collection, as its name suggests, points to the rounded shape of rings and pendants, which are covered with pavé or riviére in diamonds or sapphires. Lavinia Andorno



Anello in oro bianco, diamanti e zaffiri blu
Anello in oro bianco, diamanti e zaffiri blu
Baenteli, anello in oro bianco e diamanti bianchi
Baenteli, anello in oro bianco e diamanti bianchi
Baenteli, anello in oro bianco e diamanti incolori
Baenteli, anello in oro bianco e diamanti incolori
Baenteli, anello in oro rosa, diamanti e zaffiri rosa. Prezzo: 41.000 euro
Baenteli, anello in oro rosa, diamanti e zaffiri rosa. Prezzo: 41.000 euro
Baenteli, anello in oro rosa, diamanti e zaffiri rosa
Baenteli, anello in oro rosa, diamanti e zaffiri rosa
Pendente in oro bianco, diamanti e zaffiri rosa
Anello in oro bianco, diamanti e zaffiri rosa
Pendente in oro bianco, diamanti e zaffiri
Pendente in oro bianco, diamanti e zaffiri

Anello in oro bianco, diamanti e zaffiri
Anello in oro bianco, diamanti e zaffiri







The authentic emeralds of Switzerland




Gübelin from Switzerland has introduced a system for monitoring emeralds at the time of extraction to the setting ♦ ︎
And if the emerald is not an emerald? And if the emerald sold as Colombian was, instead, is extracted into an abusive mine, perhaps served to fuel wars and terrorism? The answer to these questions can be found in Switzerland. More precisely, it is located in the Lucerne laboratories of Gübelin, which is also a jewelery maison. This is where a method has been identified to analyze the emerald DNA, that is, its origin. The Gemmological Laboratory Gübelin has developed the Emerald Paternity Test. The technology, besides the authenticity of the stone, also tests its path, proves their geographical origin. The emerald jewelry of the company, in short, will be fully traceable.
Revolutionary method
According to the company, Emerald Paternity Test represents a revolution for the color gem sector. To monitor the origin of the stone, the laboratory uses nanoparticles (about 1 billionth of a meter) based on DNA, which are applied directly to the mine on emerald crystal not yet worked. The nanoparticle has been developed specifically to withstand common procedures to which it is emerald before reaching the final consumer (extraction, washing, cutting, polishing, transport, setting). Nanoparticles can be analyzed and decoded in each single stage of the processing chain. This technology offers miners (whether they are employed in large companies or small craft cooperatives), governments, trade organizations, control bodies, jewelery brands and end consumers an absolutely new level of transparency in the emerald market, creating trust and security.
Scientific Guarantee
This is the first time that nanotechnology is used for gems. The same size of the particles used make them invisible to the optical microscope, so they do not in any way affect the appearance or the quality or the characteristics of the precious stone.
Gübelin Jewelery is the first jewelery brand in the world to offer emeralds containing these particles. This new technology has been used for the first time in the emerald that adorns the Ancient Path platinum ring of Gübelin Jewelery. Thanks to the Emerald Paternity Test, the emerald of more than 6 carats can be traced to the Belmont mine in Itabira, in the Brazilian state of Minas Gerais. The nanoparticles were added to the emerald directly in the mine. From that moment on, this precious stone can always be uniquely associated with its geographic origin.




La miniera di Belmont, Brasile, dove si esegue il Paternity Test
La miniera di Belmont, Brasile, dove si esegue il Paternity Test

Anello di Gübelin in platino e smeraldo
Anello di Gübelin in platino e smeraldo
Smeraldo incastonato nella roccia
Smeraldo incastonato nella roccia
Raphael Gübelin, presidente
Raphael Gübelin, presidente
Daniel Nyfeler, direttore generale di Gübelin
Daniel Nyfeler, direttore generale di Gübelin

Nano particelle nel Paternity Test
Nano particelle nel Paternity Test







Fasoli venderà orologi a Guglielmo Tell

Fasoli
Fasoli Gioielli

Più estero per Fasoli. È la stanchezza del mercato italiano della gioielleria a spingere oltrefrontiera i produttori. Per questo Fasoli Gioielli, azienda di preziosi e orologi nata a metà Ottocento (cinque negozi tra Brescia, Crema, Sirmione e Verona) ha in tasca un accordo di collaborazione con un partner tedesco per la distribuzione in esclusiva in Germania, Austria e Svizzera nei prodotti di fascia più bassa. Non a caso l’azienda ha programmato un incremento della produzione di collezioni con perle e argento anziché oro, a prezzi più contenuti. L’azienda ha anche nel cassetto un progetto di espansione sui mercati dell’Est europeo e, cia e-commerce, anche nell’area del Golfo, al momento una delle più vivaci. Fasoli ha un giro d’affari (dati 2011) di 13,5 milioni di euro, ed è proprietaria del marchio Mayumi. F.G.

bracciale
Bracciale di argento Fasoli