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War of the jewelery fairs: Pasquale Bruni returns, but …

Published on January 17, 2020

Pasquale Bruni returns to participate in an event together with other jewelers. But this are not VicenzaOro and above all Baselworld. The jeweler of Valenza, who about a year ago decided to stop the usual presences in the two major European jewelery fairs, instead decided to join Haute Jewels Geneva, together with Yoko London (who is the promoter of the initiative), Crivelli , Roberto Coin, Sutra, Bayco, Etho Maria and Stenzhorn.

The surprise concerns both the mode and the choice of data. Haute Jewels Geneva, in fact, is held from 26 to 28 April, coinciding with the Sihh, the event dedicated to haute horlogerie which will always take place in the Swiss city from 26 to 29 April. Not only. Haute Jewels Geneva will precede Baselworld very little (April 30 – May 5).

Collana di Yoko London esposta a Haute Jewels Geneva 2019

And it is precisely this concentration of events that advised GemGenève, another high jewelery fair, to postpone research for the whole year (5-8 November). And so, Haute Jewels Geneva, which started last year with the presence of only four companies (Yoko London, Crivelli, Roberto Coin and Sutra), doubles this year. The idea is not to create a simple mini-fair, but to show the jewels in a more intimate and relaxed atmosphere: in fact, it will take place in the ballroom of the Fairmont Grand Hotel Geneva (ex Grand Hotel Kempinski) from 10 at 20.

Baselworld, visitatore avvinghiato a due modelle

VicenzaOro. Copyright: gioiellis.com

Baselworld moved to early April

Published on October 8, 2019

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La cupola aperta che sovrasta la piazza che unisce i padiglioni della Fiera di Basilea

Baselworld changes date again: from 2021 it will be held the first week of April, anticipates Michel Loris-Melikoff ♦ ︎

The watch hands in 2021 will be moved back three weeks. However, this is not an original interpretation of summer time. Instead, it’s a turnaround at Baselworld, the big watch and jewelery fair held in the spring in Basel. Baselworld is a point of reference for the great companies of timepieces, but also of jewels. The fair, however, has been experiencing a crisis for years that has reduced the number of participants. To try to reverse the trend, last year the managing director, Michel Loris-Melikoff, announced that by 2020 the date of the exhibition would be postponed to 30 April (closing on 5 May), more than a month after the usual period in which the event takes place, that is in mid-March.

Uno degli allestimenti a Baselworld 2019

The change of date was decided to create a synergy with Sihh, the watchmaking fair that until 2019 took place in late January. In 2020, in fact, the Sihh will be held from 27 to 29 April, with the stated objective of concentrating the trip for buyers in a single trip to Switzerland. However, the slippage has created discontent and problems especially at many Italian jewelery houses, as noted by gioiellis.com.

Orologi in esposizione a Baselworld 2019. Copyright: gioiellis.com

Also read: Will you go to Baselworld? Mini survey

Many jewelers believe that the date set for Baselworld creates several problems: it is too close to the summer holidays and creates delays between the receipt of orders and the production of the collections. And even among the watch manufacturers there was no shortage of protests: Breitling, one of those members of the Baselworld committee, left Basel, while the LVMH group, which was present in Geneva alongside the Sihh, moved its event to Dubai .

That is why, therefore, Michel Loris-Melikoff confided to the specialized magazine WatchPro that from 2021 the Baselworld fair will be moved again, this time three weeks before. So presumably in 2021 it will be held in the first week of April. A convincing date for jewelery companies? “It’s all very complicated,” the manager confessed. And if it is for the fair, let alone the participating companies.

Find the original interview by clicking here.

Foto con modelle. Copyright: gioiellis.com

Il booth di Coronet. Copyright: gioiellis.com

Baselworld is back

Published on March 21, 2019

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Baselworld is back: six days of jewelry, watches and a bit of suspense ♦ ︎

The hour of truth is started for Baselworld 2019 (March 21-26). It is considered a step in the transition that will bring the largest ex jewelery and watch fair to align with the former rival Suite de la Haute Horlogerie (Sihh) held in Geneva. The two events, in fact, in 2020 will be held almost simultaneously: the Sihh from April 26th to April 29th and Baselworld from April 30th to May 5th.

Meanwhile, however, Baselworld has to deal with the downsizing that has been going on for some years now. In 2014 the brands present in Basel were 1500. In 2019 they stop at an altitude of 468, less than the 650 of last year. From de Grisogono to the Swatch group: there are many prestigious names that have decided not to return to Baselworld even though, of course, there are other great value Maison.

The general manager Michel Loris-Melikoff, who inaugurated the new edition on the evening of Wednesday, admitted that the number of exhibitors present is lower than expected: “We have hit the bottom,” he said. But he also said he was optimistic that the new reorganization of the spaces and a greater visibility to the present brands are the keys to the rebirth: “What is important is that those who are present have the opportunity to do business. We address the entire jewelery and watchmaking community: customers, collectors, retailers. Our goal is to involve everyone “.

Il talk show di apertura di Baselworld 2019

The new life that provides two days less than the fair, compared to a time, the ticket dropped from 60 to 45 Swiss francs, agreements with hotels and restaurants to control prices and, of course, a different distribution of space.

For the first time the jewelery will move to the main hall, the 1st, but on the second floor, where the Show Plaza, an area that will host presentations of the brands, has been placed, near the Les Ateliers area, reserved for independent manufacturers. In short, many aspects to check. And it will be one of the tasks of Bernd Stadlwieser, who after 20 years of experience in the watch, jewelery and art sector will take over the interim CEO Hans-Kristian Hoejsgaard. Monica Battistoni

Il cielo dal piazza che collega i padiglioni di Baselworld