sautoir

12 styles of necklaces you need to know




A short guide to the 12 main styles of necklaces to help you choose the right one. If you want to learn how to recognize the style of a necklace, read here ♦

Think you know all the styles in which a necklace can be made? We have identified 12, the main ones. There are others as well, but they are quite rare. Here, then, is a short guide to learn how to recognize the styles of necklaces.

Collana Butterfly di Sicis
Collana Butterfly di Sicis

1 Sautoir This is a French word for a very long necklace, often with a tassel-shaped pendant at the bottom. The sautoir necklace became fashionable in the 1920s and 1930s, and is often associated with the Art Deco style. It can have a single wire or two or three. The advantage of a Sautoir necklace is that it can also be transformed into a multi-loop bracelet, or as a decoration on the hair and even as a belt. In short, it is a very versatile type of necklace, which is well suited to be used with different types of clothes and in different situations. It has only one flaw: the generous dimensions often make it quite expensive, if it is made of gold.

Sautoir in turchese di Van Cleef & Arpels
Sautoir in turchese di Van Cleef & Arpels

2 Matinée Approximately 50-58 centimeters long, it is often worn with dresses that have necklines, which are therefore emphasized by the matinee necklace. The necklace, however, is usually worn above the neckline. It is a type of jewel that is perfect for different occasions: it adapts easily to different types of clothing and can be worn both on informal occasions and on ceremonial occasions. A classic of the matinee necklace is the string of pearls. And, like, for the sautoir, this necklace can also have several strands.

Collana in diamanti e smeraldi, indossata a Baselworld
Collana in diamanti e smeraldi di Jacob & Co, indossata

3 Princess You don’t need blue blood to wear a princess necklace. It is actually a medium length necklace, between 43 and 45 centimeters in length, which can be worn on virtually any occasion. It is the typical classic necklace and goes better, in particular, with a fairly formal dress. It is often a necklace that favors the use of more or less precious gems.

Collezione Dancing in the Rain Aquamarine, collana indossata
Collezione Dancing in the Rain Aquamarine, indossata

4 Chokers All the rage in the nineteenth century, these ultra-short necklaces made a comeback in the eighties and recently revived. It is not recommended for those with a short or slightly thick neck. On the contrary, it is capable of making those who boast a swan neck stand out. Princess Diana often wore a pearl choker, but the choker can also be a simple chain, or a thread of precious stones: the definition of choker does not indicate the thickness of the jewel, but its length.

La principessa Diana con il choker di perle e tiara
La principessa Diana con il choker di perle e tiara

5 Opera It is a variant of sautoir necklace, between 70 and 90 centimeters long. As the name suggests, it was introduced to be worn on big evenings and is usually made with gold and precious stones. It is not a necklace that can be found in all drawers, in short. Worn in a single strand, the necklace should drop below the bust line or even down to the navel.

Buccellati7
Opera, collana doppia in oro giallo e bianco e diamanti

6 Bib The name does not do justice to these necklaces which are often very decorative. Wide on the chest, they must be worn carefully, because their design must be carefully coordinated with the rest of the clothing. They can be ethnic, or with abstract motifs, with beads or crystals. They are demanding necklaces: you have to know how to wear them. There are also very valuable ones.

Collana in platino e diamanti di Van Cleef & Arpels, circa 1939. È composta da oltre 600 diamanti rotondi e baguette: apparteneva alla madre di Faouk, regina Nazli
Collana in platino e diamanti di Van Cleef & Arpels, circa 1939. È composta da oltre 600 diamanti rotondi e baguette: apparteneva alla madre di Faouk, regina Nazli

7 Lavaliére Necklace with pendant that connects to a chain. The main pendant can in turn be connected to fringes or other pendants. It was a popular necklace in the early twentieth century, when Liberty, Edwardian and Art Deco styles reigned. But it is back in fashion, with many variations, especially in high jewelry.

Collana Lavaliére in oro e perle
Collana Lavaliére in oro e perle

8 Multi strand As the name indicates, they are necklaces made up of many connected strings. It is a classic of pearl and bead necklaces. This type of necklace is not tied to a precise length, but simply indicates the possibility of shortening a long necklace by wrapping it in multiple turns around the neck. But be careful: if the elements that make up the necklace are large (large rings for chains, synthetic gems, cultured pearls) it is necessary not to overdo it. In these cases it is better to limit yourself to two turns or keep a single thread. On the contrary, thin chains are indicated to be worn as a multi strand necklace.

Collana Ivy in oro e diamanti a due giri
Collana Ivy in oro e diamanti a due giri di Nanis

9 Necklace with pendant A pendant at the end of the necklace can be a trivial expedient to enrich a simple chain or a masterpiece of fine jewelry. In short, large medallions and pendants must be chosen carefully so as not to attract the eye to something that is worth little. In the case of bijoux, in short, a small pendant is better. An advantage of pendants is that they can often be personalized with dates, initials, dedications: nothing better to attract a glance.

Pendente con acquamarina e diamanti
Pendente con acquamarina e diamanti

10 Riviére This is the name of a necklace made up of one or two rows of precious or semi-precious stones. The stones or pearls have a different size: larger in the front of the necklace, smaller in the one that hugs the neck. This arrangement, in fact, highlights the stones of greater size. Since it is usually an expensive piece of jewelry, these necklaces have a small size, often that of a choker.

Collana rivière
Collana rivière

11 Collar Not exactly a chocker: by this definition we mean a very thin circular necklace that exactly surrounds the base of the neck. Very short, it can also be worn over a collarless t-shirt or summer dress. Often these are very sporty and not particularly precious necklaces. But there are also necklaces of this size in gold and precious stones.
Aster Double Bloom Collar, in oro giallo e diamanti
Maria Canale, Aster Double Bloom Collar, in oro giallo e diamanti

12 Rope Indicates a necklace with twisted threads, to compose a single volume, as if it were a large rope. It goes without saying that cheap necklaces or necklaces that adopt an avant-garde design are part of the category. But, in reality, the lanyards can also be used for luxury jewelry. For example, when a fabric or leather lace is used in conjunction with a gemstone pendant.
Pendente Scavia, con diamante Fancy Yellow
Pendente Scavia, con diamante Fancy Yellow di Diamond Love Bond






The classic style seen by Marina J




The classic jewel played by an experienced restorer of ancient jewelery: necklaces, bracelets and rings of Marina J ♦ ︎
From Russia to Los Angeles with the same think: jewels. The story of Marina Feldman, however, also goes through a parallel activity: the restoration of ancient jewels. He worked 25 years in the United States, Russia and Europe to restore pearls jewelry to Sotheby’s, Christie’s, and for many antique jewelery stores around the world. As a restorer, Marina has thought of making a further step forward and drawing new jewels. But of course, his company, Marina J, does not forget what he has learned with the art of restoration.

Spilla vintage a forma di farfalla su collana di agata, zaffiri gialli e tormalina verde
Spilla vintage a forma di farfalla su collana di agata, zaffiri gialli e tormalina verde

Its jewelery resembles a lot, in some cases, to those of the late nineteenth or early twentieth century. For example, the sautoir of pearls with tassels or fringes that resemble those of Cartier or Chaumet, the choker with a medallion in the center, but also art deco bracelets and rings. To these themes is added the Russian soul, which has not been lost but infused in the most western style. In short, Marina J does not underlines to the use of exceptional stones, but to the kind of quality jewelery, with a reassuring, classic design. Even prices are quite reasonable: from about $ 600-800 for earrings, up to $ 2,000 for the most precious necklaces.

Collana vinage in oro e argento con ametista
Collana vinage in oro e argento con ametista
Collana con topazio blu, peridoto, semi di perla, mosaico
Collana con topazio blu, peridoto, semi di perla, mosaico
Orecchini chandelier con perle barocche su oro giallo 14 carati
Orecchini chandelier con perle barocche su oro giallo 14 carati
Collana di perle con nappa, oro 14 carati, diamanti
Collana di perle con nappa, oro 14 carati, diamanti

Collana vintage in oro 14 carati con perle e turchese
Collana vintage in oro 14 carati con perle e turchese







What is the right length of the necklace?





How to choose the length of a necklace? The right length depends on several factors, for example the shape of your body. Here is how to choose the right length for the necklace ♦

I ‘ll be fine? I ‘ll be hurt? Faced with a necklace must be able to choose from. Here is a small guide to choose the right size. First, look at the picture posted in this page: you can refer to these measures to understand in advance the size and find the right size. Especially if you do not buy in the store, but on the web. For necklaces with chains, the ideal size is usually from 35 to 45 centimeters. But for necklaces with pendants measure is extended to 76-83 centimeters. It also depends on the height of the wearer, of course: if you are higher, the centimeters of the necklace will be in proportion. Most of the necklaces is between 50 and 61 centimeters, below the clavicle and above the line of the chest.

Le lunghezze sono espresse in pollici e centimetri
Le lunghezze sono espresse in pollici e centimetri

A short necklace. And if the choice falls on a choker? Attention: in this case it is good not to choose a model that is too tight at the neck. But the choker can be annoying even if it is made of a material that is not very pleasant to wear. This is why the choker is often composed of a simple velvet ribbon. However, at the same time, a choker that is too large is just as annoying: it tends to fall at the base of the neck. A solution can be a gold or silver chain, which does not have to act as a ring around the neck, but can stay at the base without sticking too much. This type of necklace can also be paired with a pendant as long as it is small in size. The crew neck, however, does not suit everyone: it is necessary to boast a slender, long neck. A very short necklace only emphasizes a too stocky neck. Those with a short neck and want to wear a choker can, however, opt for a thin chain. A positive function of the crewneck, on the other hand, is to hide the wrinkles that form with age. Provided the jewel is tall enough for this task.

Girocollo con smeraldi e diamanti, indossato
Girocollo con smeraldi e diamanti, indossato. Courtesy Bulgari

Pairing. But this does not change anything regarding the most controversial aspect of the crewneck: the combination with the dress. A choker is easy both in contrast to an overly sporty or informal outfit. In short, a pearl choker with blue jeans might screech, even if there are those who have decided not to formalize themselves in the face of these traditions. A punk-style choker, however, looks perfect for deliberately transgressive clothing, with a vague BDSM accent.

Choker in oro rosa e diamanti indossato
Choker in oro rosa e diamanti indossato

Another aspect to pay attention to regarding the choker is its visibility. A choker can be seen immediately, attracts attention and, perhaps, it is not what you are looking for. If, on the other hand, you want to emphasize your ability to wear a choker, consider wearing more than one together. They must, of course, agree in a pleasant way: for example, you can choose to wear different chain chokers. Another interesting aspect of the choker is the possibility of combining the necklace with a pendant on which attention immediately stops. A Victorian medallion or cameo can give a different touch to your appearance.

Scarlett Johansson con una collana girocollo firmata Bulgari
Scarlett Johansson con una collana girocollo firmata Bulgari

Long necklace. Equal attention should be paid to the choice of a long necklace. In this case, any pendant should arrive at your navel. Of course, this assumes a belly not too oversized. In this case, a long necklace would draw their attention on one area of ​​your body that you would prefer not to highlight. Many women choose instead an intermediate length with the aim to draw attention to the neckline. As long as there is something to point out that they do not become annoying and a barrage of looks the neckline.

Long necklace. Equal attention must be paid to choosing a long necklace. In this case, any pendant must reach your navel. Of course, this assumes a not too oversized bust. If you have extra pounds, a long necklace could draw attention to an area that you prefer not to highlight.

How long should a long necklace be? It depends on the build. Necklaces with adjustable length, with a sliding closure, allow you to get the right size. An alternative to a simple long necklace is to combine a choker with a longer chain. It’s simple: the first round of the necklace is twisted around the neck, the other loop down on the chest. The idea of ​​doubling the necklace, among other things, goes well with a turtleneck and round neck sweaters.

Jeux de Liens indossato
Chaumet, collane della collezione Jeux de Liens

A long necklace on a V-neckline could nullify the effect of the dress, shifting the gaze from the décolleté to the jewel. In the case of a V-neckline, a necklace that stops before the final tip of the fabric is better.

Those with massive breasts must pay attention to the length of the necklace: they risk wearing a jewel that at some point sways in the void. Another aspect to consider is the possibility of the long necklace getting caught in some object or piece of furniture when you bend over. If you plan to tidy up your house, a short necklace is better.

Collana e bracciale indossata da Federica Calemme
Collana sautoir e bracciale indossata da Federica Calemme by Rajola

Medium necklace. Many women instead choose an intermediate length with the aim of focusing attention on the décolleté. As long as there is something to emphasize and they don’t get annoying a flurry of glances in the neckline. But what kind of necklace to wear? These jewels can be divided into two broad categories: those that are allowed in the office, or more generally in a workplace, and those that are preferred for an evening with friends or on leisure occasions. A large, colorful, eye-catching, jangling necklace will probably not be considered suitable if you work in a banking environment, while it could cheer up colleagues in an architectural firm. A minimal chain necklace can work even if you are a real estate consultant and a pearl necklace is always fine.

Collana in oro rosa indossata
Collana in oro rosa indossata

Very large and colorful necklaces can get lost on a floral fabric background, while they will stand out in contact with the skin. A gold chain can disappear from sight if it is navigated on a chunky knit fabric with a dense texture. A medium size chain can easily fit clothes. Be careful to correctly match the colors of the metal. Yellow or pink gold can have very different shades: it is better to choose a bracelet and necklace with the same shade, rather than wearing different shades, which squeak to the eyes.

Collana in diamanti e smeraldi, indossata a Baselworld
Collana in diamanti e smeraldi di Jacob & Co, indossata

An advantage of the medium-sized necklace, which is also the most worn type of jewelry, is that it is more easily matched to the body type. Of course, not all necklaces look good on all women. The rule: the size of the necklace must be proportionate to the height and width of the shoulders. How do you decide? Try to imagine the necklace you want to wear on the body of your friend with a very different build from yours: if the jewel fits her, then it’s not for you.

The sizes of necklaces

14″ – 35 centimeters: is a choker. This series is also called dog collar. It is considered very sexy.

18″ – 45 centimeters: close to the neck, but not too much. Can be a simple chain, perhaps with the addition of a pendant. It is often worn over a sweater or dress.

20″ – 50 centimeters: the classic measure, perfect to display on a sweater with V-neck or round neck.

More than 24″ – 60 centimeters: is a length that can be worn in single or double rows.

More than 28″ – 70 centimeters: is also called sautoirs. It’s a length that is very fashionable, especially if the necklace is paired with a pendant. The focus will be on the lower part of your bust.

More than 31″ – 80 centimeters: in single or double row, it’s a necklace custom-built. It’s very chic, especially if combined with pendants of pearls or fancy.

La collana di Yoko London indossata con gli orecchini abbinati
La collana girocollo di Yoko London indossata con gli orecchini abbinati
Cate Blanchett con collana di Tiffany
Cate Blanchett con collana di Tiffany
Jennifer Lawrence con collana di Chopard
Jennifer Lawrence con collana di Chopard
Keira Knightley con collana firmata Chanel
Keira Knightley con collana firmata Chanel
Anna Kendrick con collana di Bulgari
Anna Kendrick con collana di Bulgari
Jessica Chastain, collana Piaget
Jessica Chastain, collana Piaget






 

A necklace for the body

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The long chains, the sautoir type necklaces, are perfect for those who choose vertiginous necklines or for light beach clothes ♦

Do you like the necklines coast to coast, able to make your head spin even to a hermit? In this case the a more appropriate jewel is chain bling-bling which runs along the exposed skin like a highway on the body. Ok, it is an accessory which is not exactly discreet. But, on the other hand, even a big neckline is striking. In addition, a long, thin chain that starts from the neck down untill to the height of your hips, can also be worn for occasions when the dress is optional, as the beach, the sea.

Sautoir in oro bianco e diamanti
Sautoir in oro bianco e diamanti di de Grisogono

How to choose. The sautoir type necklace must be proportionate to the length of the bust. It must not reach the navel, but stop much above, also because the neckline must certainly not reach the waist. Also, consider your body size: a thin necklace on an overweight or non-slender body can help to highlight a defect instead of enhancing your line. The size of the breast should not be underestimated: a deep neckline, accentuated by the necklace, is balanced with a reduced and compact size. The choice of Jenifer Aniston, for example, would seem already not apt.

Jennifer Aniston
Jennifer Aniston

When to wear a very long necklace? Well, of course it depends on the circumstances and the match with the dress. Very long necklaces were very fashionable in the 1920s and 1930s: they will look great on a low rise dress, for example. But not only. In addition to making the neckline stand out, a sautoir-like necklace can revive an anonymous turtleneck wool sweater, or a plain colored shirt. On a floral or patterned design dress, on the other hand, a thin moon necklace risks being confused with the design of the fabric. Also pay attention to the combination with other jewels: equally long and pendant earrings, for example, could be excessive if worn together with this type of necklace.

Collana e bracciale indossata da Federica Calemme
Collana sautoir e bracciale indossata da Federica Calemme by Rajola

Any case, if you think a long chain  is a bit too much showy, you must know that this idea has been adopted by many stars of the show, as Suki Waterhouse, Vanessa Hudgens, Rihanna or Sophia Bush. Finally, this kind of sautoir of our days is often very thin and, therefore, if you wear it, you don’t will seem like a statue of Madonna of miracles or, worse, Christmas tree. Here are some examples.
Collana sautoir in oro bianco, con diamanti taglio brillante e goccia. Collana sautoir in oro rosa, con diamanti taglio brillante e fancy taglio goccia. Collana sautoir in oro bianco, con diamanti di diverso taglio
Crivelli, collana sautoir in oro bianco, con diamanti taglio brillante e goccia. Collana sautoir in oro rosa, con diamanti taglio brillante e fancy taglio goccia. Collana sautoir in oro bianco, con diamanti di diverso taglio

Nicole Richie e Jessie J
Jessie J e Nicole Richie
Sautoir della collezione D.Side di Damiani
Sautoir della collezione D.Side di Damiani
Sophia Bush e Rihanna
Sophia Bush e Rihanna
Chopard, sautoir in oro rosa, occhio di tigre, diamanti
Chopard, sautoir in oro rosa, occhio di tigre, diamanti
Sautoir in oro con fermaglio di diamanti bianchi
Fope, sautoir in oro con fermaglio di diamanti bianchi
Sautoir Alhambra in oro rosa, diamanti e lapislazzuli
Van Cleef et Arpels, sautoir Alhambra in oro rosa, diamanti e lapislazzuli
Sautoir in oro, diamanti e pietre colorate
Piaget, sautoir in oro, diamanti e pietre colorate
Sautoir con smeraldi colombiani di Muzo e semi di Tagua
Alexandra Mor, sautoir con smeraldi colombiani di Muzo e semi di tagua







Spring bouquet with Pasquale Bruni




Chopin wrote 20 waltzes, all with the same 3/4 time, but all different. Pasquale Bruni, on the other hand, works on the theme of the five-petal flower, the one that distinguishes the Maison of Valenza. The spring variation consists of the new Petit Joli Bouquet collection, which reworks the style of the successful Petit Joli line. Presented just in time with spring, the collection offers bouquets, with flowers of different colors. The jewels include dangle earrings, sautoir, bracelet and rings, in which different semi-precious stones are combined, mounted on pink gold.

Be free and passionate like the magic of a meadow of colors in bloom.
Eugenia Bruni

Collezione Petit Joli Bouquet, bracciale
Collezione Petit Joli Bouquet, bracciale

The colors are quite spring: green agate, pink chalcedony, red carnelian, white agate, black onyx and the blue of lapis lazuli. And according to what the company, which recently opened a boutique in Milan, has been informed, it was a walk through the Biblioteca degli Alberi in the Isola district in the Lombard city that motivated the designer, Eugenia Bruni, to create the collection, inspired by nature.
Collezione Petit Joli Bouquet, orecchini
Collezione Petit Joli Bouquet, orecchini pendenti

Collezione Petit Joli Bouquet, sautoir
Collezione Petit Joli Bouquet, sautoir

Collezione Petit Joli Bouquet, orecchini
Collezione Petit Joli Bouquet, orecchini

Eugenia Bruni
Eugenia Bruni







Good luck with Rubeus

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The French designer Frédéric Mané is lucky. Not only because he was born with a superhuman ability to conceive exceptional jewels, often in a short time, but also because now he has been luck by designing the new collection of Rubeus, a Milanese brand founded by Nataliya Bondarenko. The new collection of the Maison, in fact, is called Fortuna (luck). Mané’s skill, applied to the Fortuna collection, also translates into the ability to imagine luxurious jewels that are completely different from those very common on the theme of the evil eye amulet.

Gioielli della collezione Fortuna indossati
Gioielli della collezione Fortuna indossati

Although the collection does not lack traditional symbols, such as the eye that drives away negative spirits or the divine one that protects, the designer has been able to reinvent form in an original way. The style, which has become that of the Milanese Maison, is in fact linked to that of the other collections also designed by Mané.
Anello, disegno di Frédéric Mané
Anello, disegno di Frédéric Mané

The choice of the elements that make up the jewels (rings, bracelets, earrings, sautoir necklaces) was not accidental: the collection has three color codes, six combinations of materials and architectural volumes. White, yellow and pink gold were used combined with diamonds, colored gems such as blue and pink sapphires and semi-precious stones, such as topaz, tsavorite and lapis lazuli.
Anello in oro rosa, diamanti, zaffiro rosa
Anello in oro rosa, diamanti, zaffiro rosa

Anello in oro bianco, diamanti, zaffiro blu
Anello in oro bianco, diamanti, zaffiro blu
Bracciale in oro giallo, diamanti, tsavorite e smeraldo
Bracciale in oro giallo, diamanti, tsavorite e smeraldo
Bracciale in oro rosa, diamanti, zaffiri rosa
Bracciale in oro rosa, diamanti, zaffiri rosa
Sautoir in oro rosa, diamanti, zaffiri rosa
Sautoir in oro rosa, diamanti, zaffiri rosa

Orecchini in oro rosa, diamanti, zaffiri rosa
Orecchini in oro rosa, diamanti, zaffiri rosa







Total light by Pasquale Bruni

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And the Light was, and the sea was to illuminate the crativity. The new collection by Pasquale Bruni, Luce (light), was born in front of the sea of ​​Camogli, in Liguria (Italy). After all, the glint of the sun on the waves is precisely the effect that jewelry always tries to arouse through the use of gold and precious stones. In this case, the brilliance of the Luce collection is provided through the use of small aligned pink gold hemispheres, which show the flat surface of a disc on the outside. In addition, small diamonds are set in some hemispheres that increase the sparkle of the jewel.

Bozzetto del sautoir più orecchini Luce
Bozzetto del sautoir più orecchini Luce

In nature there is always a miracle of light that seeks our eyes, that encounter is a Namaste of wonder between us is creation.
Eugenia Bruni

A peculiarity of the Luce collection is the Luce in me sautoir: a pair of earrings can be easily connected to the modular necklace, which become an integral part of the jewel. Thus, the necklace becomes a jewel that embraces the body and the face at the same time.

Sautoir collegato con orecchini
Sautoir collegato con orecchini

Choker della collezione Luce in oro e diamanti
Choker della collezione Luce in oro e diamanti
Choker della collezione Luce in oro e diamanti
Choker della collezione Luce in oro e diamanti
Orecchini della collezione Luce in oro e diamanti
Orecchini della collezione Luce in oro e diamanti
Collezione Luce di Pasquale Bruni
Collezione Luce di Pasquale Bruni
Bracciale a doppio giro
Bracciale a doppio giro
Anello Luce
Anello Luce







Three feathers for Van Cleef & Arpels

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The collection of Van Cleef & Arpels inspired by the fairy tale The three feathers of the brothers Grimm ♦ ︎

“Once upon a time there was an old king who had three sons. If the two elders seemed sociable and wise, the last one spoke so little that he was nicknamed the Idiot. Feeling that his end was approaching, the king gathered them and said to them: My three beloved children, I do not know who of you will succeed me on the throne. That’s why I entrust you with a mission: go and travel the world. Those of you who will bring me the most beautiful and refined carpet will inherit my kingdom. “Fairy tales, you know, tell adventures that have a moral, a teaching for children (and not only). Like the fairy tale The three feathers of the Grimm brothers, which has been translated into a collection of fine jewelry by Van Cleef & Arpels. The collection is part of a larger collection called Quatre contes de Grimm, which we talked about here. The fairy tales are The Twelve Dancing Princesses, The Golden Bird, The Three Feathers, Town Musicians of Bremen.

Clip Panache MystОrieux. Serti MystОrieux Vitrail zaffiri colorati, diamanti
Clip Panache MystОrieux. Serti MystОrieux Vitrail zaffiri colorati, diamanti

Therefore, feathers could not be found in the collection. As in the Panache Mystérieux clip, in the shape of feathers, with round cut diamonds and baguette with colored sapphires. The Serti Mystérieux Vitrail technique was used for the pin. Presented by the Maison in 2014, it allows multiplying the plays of reflections, nuances and relief, enhancing the translucent appearance of the stones. Blue, mauve and yellow sapphires create a velvety surface. The cut each stone has been meticulously placed on the front, giving it a delicate roundish, and faceted on the verso to increase its brilliance. Each stone is inserted into the gold frame, which however remains invisible on both sides of the jewel. A magic worthy of a fairy tale, in short. The Trio précieux clip is also part of the collection dedicated to feathers, with a Fancy Vivid Yellow yellow cut cushion of 2.51 carats. Sautoir Serapi is a great impact, with a cushion-cut blue sapphire of 13.01 carats (from Sri Lanka), a pink cushion-cut sapphire of 3.08 carats (Burma), ruby, pink and blue sapphires, white cultured pearls , coral, diamonds. The sautoir is transformable, since the clip is removable. The necklace is combined with a pair of earrings and a ring, always with coral, pearls and sapphires. Among the jewels of this collection stands out the bracelet Carrousel des demoiselles, with an emerald of 10.41 carats (from Brazil), sapphires, diamonds: alludes to the circle of frogs of the fairy tale, but the wearer immediately turns into a princess.




Anello Serapi. Rubini, zaffiri rosa e blu, corallo, diamanti
Anello Serapi. Rubini, zaffiri rosa e blu, corallo, diamanti
Orecchini Serapi. Rubini, zaffiri rosa e blu, perle di coltura bianche, corallo, diamanti
Orecchini Serapi. Rubini, zaffiri rosa e blu, perle di coltura bianche, corallo, diamanti
Sautoir Serapi. Zaffiro blu taglio cuscino di 13,01 carati (Sri Lanka), zaffiro rosa taglio cuscino di 3,08 carati (Birmania), rubino, zaffiri rosa e blu, perle di coltura bianche, corallo, diamanti. Sautoir trasformabile con clip amovibile
Sautoir Serapi. Zaffiro blu taglio cuscino di 13,01 carati (Sri Lanka), zaffiro rosa taglio cuscino di 3,08 carati (Birmania), rubino, zaffiri rosa e blu, perle di coltura bianche, corallo, diamanti. Sautoir trasformabile con clip amovibile
Clip Trio précieux. Diamante giallo Fancy Vivid Yellow taglio cuscino di 2,51 carati, diamanti
Clip Trio précieux. Diamante giallo Fancy Vivid Yellow taglio cuscino di 2,51 carati, diamanti
Bracciale Carrousel des demoiselles. Al centro, lo smeraldo del Brasile di 10,41 carati
Bracciale Carrousel des demoiselles. Al centro, lo smeraldo del Brasile di 10,41 carati
Bracciale Carrousel des demoiselles. Smeraldo taglio smeraldo di 10,41 carati (Brasile), zaffiri, diamanti
Bracciale Carrousel des demoiselles. Smeraldo taglio smeraldo di 10,41 carati (Brasile), zaffiri, diamanti







A Golden Bird flies to Van Cleef & Arpels

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The fairy tale Golden Bird by Grimm brothers is now high jewelry with Van Cleef & Arpels ♦ ︎

“A king had three sons. One day from the king’s court an apple disappears from the golden apple tree. The king decides to send the first two sons to guard, but they fell asleep. So the king decides to address the younger son. At midnight Bertrando sees a golden bird and manages, by shooting an arrow, to drop a feather, and thus to prove to his father the cause of the disappearance of the apples “. Thus began the fairy tale The Golden Bird of the Brothers Grimm. A fairy tale that, in addition to being heard by generations of children, is now appreciated by adults, certainly those who can own or, at least, admire the jewels of the collection Quatre contes de Grimm by Van Cleff & Arpels. As we explained here, the collection includes four fairy tales: The Twelve Dancing Princesses, The Golden Bird, The Three Feathers, Town Musicians of Breme.
Obviously, in the jewels dedicated to the fairy tale of the Golden Bird could not miss the protagonist, the bird. The Maison depicts it with diamond feathers, yellow sapphires, garnets in orange and gold tones and forms a luminous color set crossed by onyx lists. This perfectly studied alternation helps to recreate the stealthy and memorable appearance of the golden bird under the silvery rays of the moonlight. Always dedicated to the bird is the necklace with a removable central palmette: a Fancy Vivid Orangy Yellow emerald cut of 3.31 carats. The diamond can be worn on a feather clip and the jewelry motif of the clasp, set with white and yellow diamonds, adorns the feather clip or the center of the necklace: the jewel, in short, can be worn in many different ways.
The collection also includes the Hespérides ring, with an extraordinary 20.36 carat yellow sapphire, and the Clair de lune necklace, with a 29.63 carat sugar-cut violet sapphire (Sri Lanka), blue sapphires and purple, gray pearls, diamonds. This sautoir is also a transformable jewel with a removable clip. Finally, there is the hero of the fairy tale, the prince. The clip portrays it together with the antagonist, the oiseau, placed on a rare oval violet sapphire of 3.18 carats (of Madagascar), while the rest of the jewel is made of gold with a blue sapphire, onyx, diamonds.




Clip Oiseau d’or Zaffiri gialli, granati varietà spessartite, onice, diamanti
Clip Oiseau d’or Zaffiri gialli, granati varietà spessartite, onice, diamanti
Clip Le prince et l’oiseau. Zaffiro viola ovale di 3,18 carati (Madagascar), zaffiro blu, onice, diamanti
Clip Le prince et l’oiseau. Zaffiro viola ovale di 3,18 carati (Madagascar), zaffiro blu, onice, diamanti
GRIMM Oiseau Or Plumage Or Packshot 02 HD
Collana Plumage d’or. Diamante giallo Fancy Vivid Orangy Yellow taglio smeraldo di 3,31 carati, diamanti bianchi e gialli. Collana e clip con motivi interscambiabili
Clip Plumage d’or, oro bianco, diamanti bianchi e yellow
Clip Plumage d’or, oro bianco, diamanti bianchi e yellow
Anello Hespérides. Zaffiro giallo ovale di 20,36 carati (Sri Lanka), onice, diamanti
Anello Hespérides. Zaffiro giallo ovale di 20,36 carati (Sri Lanka), onice, diamanti
Sautoir Clair de lune Zaffiro viola taglio pan di zucchero di 29,63 carati (Sri Lanka), zaffiri blu e viola, perle di coltura grigie, diamanti. Sautoir trasformabile con clip amovibile
Sautoir Clair de lune. Zaffiro viola taglio pan di zucchero di 29,63 carati (Sri Lanka), zaffiri blu e viola, perle di coltura grigie, diamanti. Sautoir trasformabile con clip amovibile
Clip amovibile del sautoir Clair de lune
Clip amovibile del sautoir Clair de lune







Alhambra collection is renewed with Van Cleef & Arpels





Van Cleef & Arpels celebrates the 50 birthday of the Alhambra collection with new jewels ♦ ︎
Van Cleef & Arpels celebrates the Sixty-eight. Not that of the student protest, of course, but the 50 years of Alhambra, one of the most famous collection of the Parisian Maison. Although, to tell the truth, Nicolas Bos, CEO of Van Cleef & Arpels, explained that the collection introduced the concept of hippie-chic. Van Cleef & Arpels also likes to remember some of the celebrities who chose Alhambra, such as French singer Françoise Hardy, Romy Schneider, Princess Grace of Monaco.
But success, perhaps, has also been pushed by two other factors: the simplicity and price of jewelry, which is quite accessible compared to other collections of the Place Vendôme brand. The famous form of Alhambra is that of the four-leaf clover. Proposed for the first time in a long necklace, a sautoir of 20 elements, the four-leaf clover has then multiplied on the other classic pieces of jewelry. Another reason for the great favor of the public lies in the very realization of the jewels, very sober and elegant. But, perhaps, also because it evokes a lucky charm, a form of talisman that had already been used by the Maison in the Twenties: Jacques Arpels used to search for four-leaf clovers in the garden of his property in Germigny-l’Évêque and he gifted to some leaves to his collaborators together with the English poetry Do not Quit, as an invitation to never lose hope.
The Alhambra collection is part of the “day jewelry” category, even if nothing forbids to wear necklaces and bracelets with cloverleaf after 17-18, time that triggers the evening set (but each country has variations on this theme).
So, 50 years after its debut, here are new models designed to integrate the permanent collection. The new pieces include a sautoir and a Vintage Alhambra bracelet, accompanied by Magic Alhambra earrings, with gray mother of pearl and diamonds on rose gold, or onyx that contrasts with the brilliance of diamonds and white gold. Also available in a limited number of models are two models in yellow gold with lapis lazuli and diamonds, or with rock crystal. Giulia Netrese





Bracciale Alhambra in oro e lapislazzuli
Bracciale Alhambra in oro e lapislazzuli

Bracciale Alhambra in oro bianco, diamanti e onice
Bracciale Alhambra in oro bianco, diamanti e onice
Bracciale Alhambra in oro rosa, diamanti e madreperla grigia
Bracciale Alhambra in oro rosa, diamanti e madreperla grigia
Sautori Alhambra in oro rosa, diamanti e madreperla
Sautoir Alhambra in oro rosa, diamanti e madreperla
Sautoir Alhambra in oro rosa, diamanti e lapislazzuli
Sautoir Alhambra in oro rosa, diamanti e lapislazzuli
Sautoir Alhambra in oro bianco, diamanti e onice
Sautoir Alhambra in oro bianco, diamanti e onice
Sautori Alhambra in oro rosa, diamanti e madreperla grigia
Sautoir Alhambra in oro rosa, diamanti e madreperla grigia
Orecchini in oro, diamanti, madreperla grigia
Orecchini in oro, diamanti, madreperla grigia
La collezione Alhambra vista dalla fotografa Sonia Sieff
La collezione Alhambra vista dalla fotografa Sonia Sieff
La collezione Alhambra di Van Cleef & Arpels vista dalla fotografa Sonia Sieff
La collezione Alhambra di Van Cleef & Arpels vista dalla fotografa Sonia Sieff

Scatto della fotografa Valérie Belin per la collezione Alhambra
Scatto della fotografa Valérie Belin per la collezione Alhambra







Pasquale Bruni even more Ton Jolì




Ton Jolì’s collection by Pasquale Bruni becomes even more jolie with new pieces ♦ ︎
Several novelties, many variations on the theme, new interpretations of winning models: those presented at VicenzaOro by Pasquale Bruni, one of the great signs of international jewelery and, more importantly, Italian. Let’s start with one of the classics of the Maison, the Bon Ton collection. From this line of success, Ton Jolì was born, presented at Baselworld, but is now growing with new pieces. The interpretation of a classic transforms jewelery into a highly accentuated design object. You notice, in short. The onyx, black stone glittering with Gothic reflections has, however, a soft design, with irregular faces of the Bon Ton cut, created by Pasquale Bruni, and surrounded by a thin line of diamonds. But, at the same time, the collection is proposed in a version that is the exact opposite: red agate along with pink gold and white diamonds and champagne. In short, mysterious or vibrant. The Ton Jolì collection is made up of rings, earrings, necklaces and pins in pink gold, onyx, red agate, white diamonds and champagne.
The pendants can be worn on long sleeves or round neck, while the Ton Jolì brooch has been designed in combination with a refined band velvet noir. It had already been presented, but it is now proposed in different sizes. Between the charm of the Twentiethies (or Thirties) and the return to the nineties: the collection refers to different styles and epochs to adapt to today’s spirit. Giulia Netrese

The joy in the rose gold of a flower, the character in the sublime charm of a gem, the femininity in the gentle light of a leaf … Ton Jolì … C’est moi … C’est Toi! Eugenia Bruni

 






Anello Ton Jolì, in oro bianco, diamanti, onice
Anello Ton Jolì, in oro bianco, diamanti, onice

Eugenia Bruni
Eugenia Bruni
Orecchini bianchi della collezione Ton Jolì
Orecchini bianchi della collezione Ton Jolì
Orecchini medi in oro, diamanti, agata rossa
Orecchini medi in oro, diamanti, agata rossa
Choker in oro rosa, diamanti, onice, velluto
Choker in oro rosa, diamanti, onice, velluto
Orecchini in oro rosa, diamanti, onice
Orecchini in oro rosa, diamanti, onice
Collana in oro, diamanti, agata rossa
Collana in oro, diamanti, agata rossa

Pasquale Bruni, collana Ton Jolì in oro rosa, diamanti, onice
Pasquale Bruni, collana Ton Jolì in oro rosa, diamanti, onice







Van Cleef & Arpels: new images

We have spoken here of the new collection of Van Cleef & Arpels, Seven Seas. Here are some pictures more of that which is the most original collection of summer 2015. A collection or, rather, a collection of collections, which will be desirable for a long time. The theme of the sea, including flora and fauna, legends and passions, has prompted designers to an intense work and boundless. Between dream and journey through the culture and flavor of the East and the Mediterranean sea and ocean. La Maison also recalls that the collection name is the same chosen by Rudyard Kipling as the title for his collection of poems The Seven Seas (1896). Another proof of the cultural references of the idea, to be inspired by seven different waters. Waves that come alive in the twinkling of the Pierres de Caractère, gems exceptional choices Van Cleef & Arpels: sapphires and emeralds crystalline, turquoise, aquamarine and tourmaline Paraiba. And, then, the bright colors of the seabed, with rubies, corals and red spinels, or cultured pearls and onyx. All to form shells, fish and mythical figures, like the sirens. Here’s another set of extraordinary images in this collection as deep as the sea.

Gioielli della linea Mar Arabico e Mar Caspio
Gioielli della linea Mar Arabico e Mar Caspio
Mar Adriatico, Sautoir e orecchini Bora
Mar Adriatico, Sautoir e orecchini Bora
Mar Adriatico, collana Lagune Précieuse
Mar Adriatico, collana Lagune Précieuse
Mar Rosso, sautoir
Mar Rosso, sautoir
Collezione Mar Nero, solutori Cheval des Mers
Collezione Mar Nero, solutori Cheval des Mers
Oceano Indiano, parure Pangée
Oceano Indiano, parure Pangée
Oceano Indiano, parure Benguerra, Fée des Mers clip
Oceano Indiano, parure Benguerra, Fée des Mers clip
Gioielli Mar Arabico: clip Tre tartarughe e clip Stella di mare
Gioielli Mar Arabico: clip Tre tartarughe e clip Stella di mare

Ayala Bar Summer 2015

Indigo is the name of the Ayala Bar summer 2015 collection. As style of Israeli designer, the collection is a mix of old forms and modern geometry, that draw upon different ethnic traditions and the ability to grasp the contemporary aesthetics. Effect indigo metal, bits of color, flowers, bells, small fish, shells, dragonflies, ladybugs, feathers: the different elements blend with the technique of sautoir, including cloth and metal, with hand embroidery and craftsmanship that makes noble beads , silk and cotton (not for nothing she has a history in the business of fashion). But between the materials is also the use of silver.

Pendente Indigo. Prezzo: 128 euro
Pendente Indigo. Prezzo: 128 euro
Ayala Bar, collana. Prezzo 298 euro
Ayala Bar, collana. Prezzo 298 euro
Collezione Indigo. Prezzo: 335 euro
Collezione Indigo. Prezzo: 335 euro
Collana della collezione Indigo. Prezzo: 425 euro
Collana della collezione Indigo. Prezzo: 425 euro
Indigo Ayala Bar
Pendente Indigo. Prezzo: 68 euro
Orecchino collezione Indigo. Prezzo: 75 euro
Orecchino collezione Indigo. Prezzo: 75 euro
Collezione Ayala Bar. Prezzo: 118 euro
Collezione Ayala Bar. Prezzo: 118 euro
Colelzione Indigo, Ayala Bar. Prezzo: 88 euro
Colelzione Indigo, Ayala Bar. Prezzo: 88 euro
Collezione Indigo, pendente. Prezzo: 170 euro
Collezione Indigo, pendente. Prezzo: 170 euro
Collezione Indigo. Prezzo: 208 euro
Collezione Indigo. Prezzo: 208 euro
Ayala Bar, collezione Indigo, collana. Prezzo: 153 euro
Ayala Bar, collezione Indigo, collana. Prezzo: 153 euro

A Roma una Domus per Bulgari

Un piccolo museo per ospitare una grande collezione: è la Domus Bulgari inaugurata in via Condotti a Roma. E per l’occasione la maison è diventata soggetto di un «corto» del regista premio Oscar Paolo Sorrentino. Al secondo piano dello storico negozio c’è l’allestimento, Roman Heritage, che ospita la storia del marchio con gioielli appartenuti alle star o «pezzi» unici di alta gioielleria. Dal sautoir con zaffiro da 50 carati di Elizabeth Taylor, regalo di Richard Burton per i 40 anni dell’attrice, alle spille in rubini e diamanti degli anni Cinquanta appartenute ad Anna Magnani, fino ai gioielli indossati da Ingrid Bergman, Anita Eckberg, Gina Lollobrigida, Sophia Loren. Tra tutti gli oggetti espostiì spicca il sautoir anni Settanta con tre monete di epoca Romana (54-68 D.C.) in argento, oro e bronzo raffiguranti l’effigie dell’imperatore Nerone. Un legame quello di Bulgari con la Città Eterna che si riflette in molte altre creazioni, per esempio la collana anni Novanta rivestita di smeraldi  ametiste, zaffiri e diamanti si ispira alla pianta di Castel S. Angelo. E, ancora, in un collier di diamanti c’è idealmente la volta del Pantheon, mentre la via Appia, lastricata di rubini, ametiste e acquemarine, splende nel bracciale Sassi. Foto e bozzetti d’epoca fanno da cornice alle pareti. Per Paolo Bulgari questa è la realizzazione di un sogno coltivato da tempo e anche un motivo di orgoglio:« Poter celebrare in questo spazio una storia lunga 130 anni fatta di Arte, Bellezza ed eccellenza italiana». M.d.B.

Il soutire di Eliz esposti alla Domus Bulgari. Foto dal sito Facebook di Bulgari
Alcuni dei gioielli esposti alla Domus Bulgari. Foto dal sito Facebook di Bulgari
Bulgari in primo piano, anche per il quotidiano La Stampa, che ha pubblicato una lunga intervista al ceo di Bulgari (che ora fa parte del gruppo francese Lvmh), Jean-Christophe Babin. Ecco l’intervista di Michela Tamburrino.

Jean-Christophe Babin
Jean-Christophe Babin
Un piccolo pezzo di storia a caratura purissima che, per Bulgari, può essere solo brillante. Benvenuti nel tempio del lusso, eretto a immagine sempiterna di una Maison sulla quale mai tramonta il sole. Giusto allora che si celebri in un museo, nel cuore di Roma, nel cuore del negozio in via Condotti, nel quale tutto nacque e che ha fatto girare la testa a principi e dive. Tra marmi pregiati e salette della memoria condivisa, svettano i gioielli recuperati, quelli dell’epopea: le spille di Anna Magnani, la collana che Burton regalò a Liz Taylor. Lo spazio Domus, ovattato, è destinato alla valorizzazione della Heritage Collection della casa grazie anche alla straordinaria inventiva e certosina ricerca storica dell’architetto Peter Marino. Fermo immagine ed ecco l’incubo visionario del premio Oscar Paolo Sorrentino, che racconta in un corto da brivido, «The Dream» il Bulgari misterioso, con anime perse pronte a ritrovarsi nelle stanze del negozio, tragitti notturni dell’aldilà con Valeria Golino in veste di Beatrice. È anche questa una Grande Bellezza potrebbe dire e certamente pensa il Ceo della Maison Jean-Christophe Babin.

Interno e bozzetti Domus Bulgari.
Interno e bozzetti Domus Bulgari. Foto dal sito Facebook di Bulgari
La vostra grande bellezza in mostra. Perché?
«È il primo museo fisso nel tempio di Bulgari. Poter aggiungere al marchio commerciale anche l’aspetto museale. Ci piaceva, dopo aver accumulato 130 anni di storia, una chiave di lettura diversa. Così le creazioni di oggi si possono ammirare meglio. Comprendendo il passato si gusta di più il contemporaneo. Le radici sono importanti».
Ma oggi il lusso dove va?
«Va dove lo si apprezza nei suoi valori di autenticità e di unicità con un savoir faire particolare. Se un marchio è antico durerà ancora a lungo. Si spende con più sicurezza se si ha la percezione della solidità. Se si percepisce l’eternità. Un pezzo Bulgari tra vent’anni andrà sempre di moda. È un’affermazione ulteriore della nostra strategia».
Ma in un momento di crisi tutto cambia?
«Oggi viviamo in un mondo incerto dalla difficile lettura. Navighiamo come su una nave nella nebbia. L’importante è non dimenticare mai la direzione presa e l’obiettivo che si vuole raggiungere. Magari rallenti, farai fatica, per evitare la tempesta prenderai vie diverse, ma alla fine bisogna arrivare lì dove si deve».
È la vostra strategia?
«La forza del nostro marchio è qui. Non sappiamo nulla del 2015, ma siamo certi che investiremo più di quanto fatto nel 2013 e nel 2014. Il lusso della gioielleria ha tempi lunghi».
Come si fidelizza il cliente?
«Osando, sempre. Il cliente compra poche volte nella vita e se sei troppo timoroso rischi di perdere l’opportunità che potrebbe non ripresentarsi mai più. Perso un acquirente è per sempre. Nel lusso i cicli d’acquisto sono lenti, un marchio deve essere il primo che ti viene in mente, deve generare un’associazione spontanea categoria-marca. Con una rete di boutiques mondiali ci trovano ovunque: trecento negozi, cinquanta negli aeroporti e una pubblicità che copre tutto l’arco dell’anno, non più sotto Natale come accadeva anni fa. Prima si faceva il 30% del fatturato in sei settimane. Ora tutto è più normale. Non vendiamo panettoni».
Alla Biennale di Parigi avete presentato una collana da 17 milioni di euro. Il vostro cliente tipo appartiene solo a questa fascia di possibilità?
«No, anzi. Il grosso dei prodotti venduti si aggira tra i 1.000 e i 6.000 euro. Non bisogna mai dimenticare che tra la nostra clientela c’è gente che apprezza l’artigianalità e che magari ha risparmiato un anno per fare quell’acquisto. Ed è il cliente che io prediligo perché aggiunge un valore emozionale alla spesa e ti sarà sempre fedele».
Lei parla di gioielli non di accessori come borse e cinte?
«Certo. Il prezzo delle borse invece è superiore alla media, miriamo alla parte alta del mercato, vogliamo essere “la creme” e dare la possibilità di portare qualcosa di esclusivo».
L’integrazione con il gruppo Lvmh ha creato dei grandi cambiamenti?
«Il gruppo ha acquisito azioni Bulgari e ha lasciato a Bulgari ampia libertà d’azione, ci ha portato sinergie utilissime per ottenere posizioni migliori. Siamo un’azienda fortemente integrata, una società di diritto italiano con impianti italiani. Tutto il nostro prodotto è realizzato in Italia e in Svizzera per quanto riguarda gli orologi, il design è italiano. Possediamo manifatture e competenze per poterlo produrre in toto, vale a dire che non abbiamo fornitori esterni. Insieme siamo solo più forti. Se voglio avere uno spazio da 200 metri quadrati in una mall posso chiederlo da solo ma se con il gruppo ne chiediamo 2000 i miei 200 li otterrò a condizioni migliori. Questione di buon senso e di vantaggi di costo, aggregandoci formiamo massa critica. Ma sono libero di decidere come meglio credo».
Anche di fare acquisizioni, anche di aggregare altri marchi del lusso?
«Certo ma non è nella nostra strategia. Lvmh è a capo a 60 aziende di moda e di orologi perciò Bulgari non ha interesse ad acquisire altri marchi. Il nostro scopo principale è alimentare la nostra fama, diventare sempre più mitici. Il management deve pensare solo Bulgari come gioielli, orologi e tutto il resto. Nel ranking mondiale siamo al quindicesimo posto, siamo nella top ten dei profumi e se guardiamo al segmento di prezzo, sopra i 2.000 euro siamo nella top five».
Una mitologia che si amplifica anche attraverso il segmento alberghiero.
«Gli alberghi sono molto importanti, sono l’espressione massima della nostra filosofia. Ne abbiamo annunciati tre, altri tre li abbiamo aperti, l’ultimo a Pechino. Cinque li inaugureremo nel 2020 oltre ai 20 store aperti nelle città che hanno un grande impatto multiculturale nel mondo, vale a dire, località turistiche che incidono».
Quali sono allora le città sulle quali puntare in un futuro prossimo?
«Se parliamo di flussi, non bisogna mai dimenticare le città simbolo che sono Parigi, Milano, Londra, New York, Tokyo, Shanghai alle quali vorrei aggiungere Pechino, Dubai, San Paolo e Sydney. Ripeto, il lusso è un business a circolo lento».
Il riferimento a Pechino non è casuale.
«È un segno importante di come Bulgari si sta rafforzando. L’albergo ne è la prova del nove. Un lusso a 360 gradi è l’interpretazione integrale del brand che non è solo oggetto ma stile e filosofia di vita».

Interno Domus Bulgari.  Foto dal sito Facebook di Bulgari
Interno Domus Bulgari. Foto dal sito Facebook di Bulgari

ukIn Rome a “Domus” for Bulgari

A small museum to host a big collection: is the Domus Bulgari opened in Via Condotti in Rome. For the occasion, the brand has been the subject of a “short” of the Oscar-winning director Paolo Sorrentino. On the second floor of the historic shop there is the installation set up, Roman Heritage, that hosts to the brand’s history with jewelry that belonged to the stars, or “pieces” of unique high jewelry. From the sapphire sautoir with 50-carat of Elizabeth Taylor, a Richard Burton gift for the 40th anniversary of the actress, to the rubies and diamonds brooches belonged to Anna Magnani, to the jewelry worn by Ingrid Bergman, Anita Ekberg, Gina Lollobrigida Sophia Loren. Of all the objects espostiì stands out sautoir Seventies with three coins of the Roman period (54-68 AD) in silver, gold and bronze depicting Emperor Nero. The bond between Bulgari and the Eternal City is reflected in many other creations, such as the necklace coated with emeralds amethysts, sapphires and diamonds, inspired by the plan of Castel Sant’Angelo. And, again, in a diamond necklace is ideally the Pantheon’s vault, while the Appian Way, paved with rubies, amethysts and aquamarines, shining in the bracelet Sassi. Vintage photos and sketches are alla round the museum. To Paolo Bulgari this is the fulfilment of a long held and also a source of pride: «Being able to celebrate in this space without a history of 130 years of Art, Beauty and Italian excellence».

france-flagA Rome une “Domus” pour Bulgari

Un petit musée pour accueillir une grande collection: est la Domus Bulgari ouvert dans la Via Condotti à Rome. Pour l’occasion, la marque a fait l’objet d’un court-métrage par le réalisateur oscarisé Paolo Sorrentino. Au deuxième étage de la boutique historique il ya l’installation, Roman Heritage, qui héberge l’histoire de la marque avec des bijoux ayant appartenu à des stars, ou « pièces » uniques de haute joaillerie. Du sautoir de saphir de 50 carats d’Elizabeth Taylor, un cadeau par Richard Burton pour le 40e anniversaire de l’actrice, à les broches de rubis et diamants appartenaient à Anna Magnani, à les bijoux portés par Ingrid Bergman, Anita Ekberg, Gina Lollobrigida Sophia Loren. De tous les objets espostiì se démarque une sautoir avec trois monnaies de l’époque romaine (54-68 AD) en argent, or et bronze représentant l’empereur Néron. Le lien entre Bulgari et la Ville éternelle se reflète dans beaucoup d’autres créations, comme le collier enduit d’émeraudes améthystes, saphirs et diamants, inspiré par le plan de Castel Sant’Angelo. Et, encore, dans un collier de diamants est idéalement la voûte de la Panthéon, tandis que la Via Appia, pavée de rubis, des améthystes et des aigues-marines, brille dans le bracelet Sassi. Photos et croquis vintage sont tout autour du musée. Pour Paolo Bulgari cette est l’accomplissement d’une longue tenue et aussi une source de fierté: «Le fait de pouvoir célébrer dans cet espace sans une histoire de 130 ans d’art, la beauté et l’excellence italienne».

german-flagIn Rom ein “Domus” für Bulgari
Ein kleines Museum, eine große Sammlung veranstalten: die Domus Bulgari eröffnete in der Via Condotti in Rom. Zu diesem Anlass hat sich die Marke, die Gegenstand einer “kurzen” des Oscar-prämierten Regisseurs Paolo Sorrentino. Auf der zweiten Etage des historischen Shop gibt es die Installation einrichten, römische Erbe, die an der Geschichte der Marke mit Schmuck, der zu den Sternen, oder “Stücke” der einzigartige High Schmuck gehörte hostet. Von dem Saphir sautoir mit 50-Karat Elizabeth Taylor, Richard Burton ein Geschenk für den 40. Geburtstag der Schauspielerin, den Rubinen und Diamanten Broschen gehörte Anna Magnani, zum Schmuck von Ingrid Bergman, Anita Ekberg, Gina Lollobrigida Sophia Loren getragen . Von all den Objekten espostiì abhebt sautoir Seventies mit drei Münzen aus der Römerzeit (54-68 AD) in Silber, Gold und Bronze Darstellung Kaiser Nero. Die Bindung zwischen Bulgari und der Ewigen Stadt ist in vielen anderen Kreationen, wie die Halskette mit Smaragden Amethyste, Saphire und Diamanten beschichtet, inspiriert von dem Plan der Engelsburg nieder. Und wieder in einem Diamant-Halskette ist im Idealfall die Pantheon Gewölbe, während der Via Appia, gepflastert mit Rubinen, Amethysten und Aquamarine, glänzend in das Armband Sassi. Weinlese-Fotos und Skizzen sind alla Runde des Museums. Paolo Bulgari dies ist die Erfüllung eines lang gehegten und auch eine Quelle des Stolzes: «Die Möglichkeit, in diesem Raum ohne eine Geschichte von 130 Jahren Kunst, Schönheit und italienische Exzellenz feiern».

flag-russiaВ Риме в “Domus” для Bulgari

Небольшой музей, чтобы провести большую коллекцию: является Domus Bulgari открылся в Виа Кондотти в Риме. По этому случаю, бренд был предметом «короткой» оскароносного режиссера Паоло Соррентино. На втором этаже исторического магазина есть установка, Роман наследия, на котором размещена историю бренда с драгоценностями, который принадлежал к звездам, или “кусков” уникальной высокой ювелирных изделий. Из сапфира sautoir с 50-каратного Elizabeth Taylor, в подарок Richard Burton на 40-летия актрисы, на броши рубинами и бриллиантами пятидесятых принадлежал Anna Magnani, в ювелирные изделия носили Ingrid Bergman, Anita Ekberg, Gina Lollobrigida, Sophia Loren. Из всех объектов espostiì выделяется sautoir Семидесяти трех монет римского периода (54-68 г. н.э.) в серебро, золото и бронзу с изображением императора Нерона. Связь между Bulgari и Вечного города отражается и во многих других творений, таких как ожерелья, покрытой изумрудами аметистами, сапфирами и бриллиантами, вдохновленный плана замка Сант-Анджело. И, опять же, в бриллиантовое колье идеально свод Пантеона, в то время Аппиевой дороге, вымощенной рубинами, аметистами и аквамарины, сияющий в браслет Сасси. Винтажные фотографии и эскизы по всему музею. Для Paolo Bulgari это выполнение тех пор состоялось, а также является источником гордости: «Находясь в состоянии праздновать в этом пространстве без истории 130 лет искусства, красоты и итальянского совершенства».

spagna-okEn Roma una “Domus” para Bulgari

Un pequeño museo para alojar una gran colección: es la Domus Bulgari abrió en Via Condotti en Roma. Para la ocasión, la marca ha sido objeto de un “corto”, de el director ganador del Oscar, Paolo Sorrentino. En el segundo piso de la histórica tienda se encuentra la instalación, Roman Heritage, que aloja la historia de la marca con joyas que pertenecieron a las estrellas, o “piezas” única de alta joyería. Desde el sautoir de zafiro con 50 quilates de Elizabeth Taylor, Richard Burton un regalo para el 40 aniversario de la actriz, a los rubíes y diamantes broches pertenecido a Anna Magnani, para la joyería usada por Ingrid Bergman, Anita Ekberg, Gina Lollobrigida Sophia Loren . De todos los objetos espostiì destaca setenta Sautoir con tres monedas de la época romana (54-68 dC), en plata, oro y bronce que representa el emperador Nerón. El vínculo entre Bulgari y la Ciudad Eterna se refleja en muchas otras creaciones, como el collar de esmeraldas recubierto con amatistas, zafiros y diamantes, inspirado en el plan de Castel Sant’Angelo. Y, de nuevo, en un collar de diamantes, ideal bóveda del Panteón, mientras que la Vía Apia, pavimentada con rubíes, amatistas y aguamarinas, brilla en la pulsera de Sassi. Fotos y dibujos vintage son alla por el museo. Para Paolo Bulgari esto es el cumplimiento de una larga data y también una fuente de orgullo: «Ser capaz de celebrar en este espacio sin una historia de 130 años de arte, belleza y excelencia italiana».