Rue des Mille

White trend for Rue Des Mille

Whiteside, spring tending towards white for Rue Des Mille, an Italian bijoux brand that chooses pearl-style elements for its collection which includes bracelets, necklaces, rings and earrings. The bijoux of the Whiteside line are made of 925 silver with 18k gold plating. The jewels also use shell pearls, small spheres also called shell pearls or fantasy pearls. They are similar to pearls produced and processed using a combination of shell powder and resin.

Orecchini in argento con galvanica oro e perle di conchiglia
Silver earrings with gold plating and shell pearls

The ring with six shell pearls is adjustable, to be worn on any finger. It is made of 925 silver, 18k gold plating and costs 75 euros. The bracelet with scooby-doo weave and central shell pearl also in 925 silver with gold plating costs 38 euros and the pair of earrings with graduated round shell pearls and cubic zirconia light point, made of 925 silver and gold plating , is offered at 95 euros.
Bracciale con perla di conchiglia
Bracelet with shell pearl

Anelli e collane della collezione Whiteside
Rings and necklaces from the Whiteside collection
Orecchini e collana della collezione Whiteside
Earrings and necklace from the Whiteside collection
Collezione Whiteside di Rue des Mille
Whiteside Collection of Rue des Mille

Rue des Mille magnetism

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The Stardust Magnetica collection by Rue des Mille, inspired by the world of the night.
In Via dei Mille (the number refers to the red shirts that followed Garibaldi) there are many in Italy. On the other hand, there is only one Rue des Mille. It is that of the Pieroni family, who four years ago in Lucca decided to launch their own brand with this brand, after a long activity of suppliers in the goldsmith sector. Giacomo and Tommas Pieroni, at the helm of the company together with their mother Antonella, have decided to make a change appropriate to the times. Silver jewels dipped in pink gold plating, which makes the jewels light, with an affordable price (on average it ranges from around 70 euros for a ring to 200 euros) and very modern.

Mono orecchino in argento 925, con finitura galvanica in oro rosa o giallo 18 carati, cubic zirconia
Mono orecchino in argento 925, con finitura galvanica in oro rosa o giallo 18 carati, cubic zirconia

For example, the Stardust Magnetica collection. The magnets have nothing to do with it: the rings, the numerous earrings, bracelets and necklaces made of silver plated with the addition of small cubic zirconia are aimed at attracting not iron, but people in flesh and blood, perhaps during an evening at the disco . In short, casual jewels, at an affordable price and aimed mainly at young women.
Anello chevalier in argento placcato oro
Anello Stardust Magnetica chevalier in argento placcato oro

Anello Cuore Matto
Anello Cuore Matto
Orecchini in argento 925  con finitura galvanica in oro rosa o giallo 18 carati
Orecchini in argento 925 con finitura galvanica in oro rosa o giallo 18 carati
Bracciale in argento 925  con finitura galvanica in oro rosa o giallo 18 carati, cubic zirconia
Bracciale in argento 925 con finitura galvanica in oro rosa o giallo 18 carati, cubic zirconia
Earcuff in argento 925  con finitura galvanica in oro rosa o giallo 18 carati, cubic zirconia
Earcuff in argento 925 con finitura galvanica in oro rosa o giallo 18 carati, cubic zirconia

Girocollo in argento 925  con finitura galvanica in oro rosa o giallo 18 carati, cubic zirconia
Girocollo in argento 925 con finitura galvanica in oro rosa o giallo 18 carati, cubic zirconia







Rues des Mille in the Borsa Italiana Elite





Rues des Mille takes a step towards stock exchange listing with the selection of the Elite program ♦

For a company that is gone away (Damiani), there is one that remains (Fope) and one that could go in. It is Rue des Mille, a Tuscan jewelery company, which has become part of the international Elite growth platform. This is the international program of the London Stock Exchange Group, of which Borsa Italiana is part, which aims to bring companies closer to the list. Elite 1.134 companies, of which 700 are Italian, are all possible candidates for listing.

Even if entering the Elite list does not automatically mean listing, it is in any case a rewarding recognition. Rue des Mille was born in 2013, produces jewels characterized by a special processing on silver plate with electroplating in rose gold in the gold districts of Arezzo and Vicenza. It has a turnover of over 5 million euros in 2018. Rue des Mille is present in a widespread way throughout Italy, with around 600 retailers and single-brand corners in the Coin Excelsior, while abroad it has a network of dealers in the European Union and In the USA.

Giacomo, Federica e Tommaso Pieroni
Giacomo, Federica e Tommaso Pieroni

“The entry of our company within the Elite program, certifies the success of the growth path undertaken in these years and guarantees us to be able to count from today on the support of a highly qualified partner who will support us in implementing the plan of development that we have in mind, both from the point of view of strategic objectives and economic-financial balance. ”
Giacomo Pieroni, founder and commercial director of Rue des Mille





Anello di Rues de Mille
Anello di Rues de Mille

Anello di Rue des Mille
Anello di Rue des Mille
Rue des Mille, bracciale Io&Te con un cuore esterno rosa e uno interno bianco
Rue des Mille, bracciale Io&Te

Rue des Mille, bracciale rigido argento 925 rosa con pendente carrozza di cenerentola. Prezzo: 63 euro
Rue des Mille, bracciale rigido argento 925 rosa con pendente carrozza di cenerentola. Prezzo: 63 euro







The newest in Homi

Homi? A bet won», according to the president of Fiera Milano Michele Perini, who relies on numbers: 80 000 buyers visited the third edition of the former Macef just ended in Milan, in 2000 more than last September. Like always, turning around the pavilion dedicated to costume jewelry, the impressions are different: there is someone complaining a lower turnout, who is happy for foreigner presence (an estimated 15%) and those who are enthusiastic about audience and orders.

Homi, interno sezione Sperimenta
Homi, interno sezione Sperimenta
Nina tra le nuvole, nuova linea con lische di pesce
Nina tra le nuvole, nuova linea con lische di pesce

Bijoux and confirmations

For example, Elena Rosso graphic designer by profession and soul of the Turin brand Nina tra le nuvole, which in just two years has established itself in crowded industry, with galvanic, resin and PVC for retro pieces like cameos, will also see the next season, rock items like new earrings with stones and written. And, an unprecedented line with the fishbone theme and thin bangles at 22 euro each from which hang keys, hearts, skulls, stars and the hand of Fatima, more fashionable symbol than ever. A confirmation for Rue des Mille, very Italian brand led by Antonella, and his three sons, who continues a dream that began with her husband Roberto: a 925 silver plated rose gold collection, made of necklaces and bracelets with pendants of various sizes and shapes. To a little coach, the frogs with a crown, lucky charms and letters are added further issues to celebrate two events of this family so close, the traditional graduation cap and a stork. Another novelty is the bracelet two in one Io&Te, with outer plated pink heart and an inner in silver to detach and give who you love. Very nice idea that anticipates another ready for VicenzaOro: thin bracelets, with enamelled figurines and inscriptions as Love and Peace.

Rue des Mille,  bracciale Io&Te  con un cuore esterno rosa e uno interno bianco
Rue des Mille, bracciale Io&Te

Various materials

The desire to take a challenge is also seen in the use of traditional materials such as glass for costume jewelry, reinterpreted with irony or unusual combinations. Niccolò Tagliapietra, in his classic Glass shop in Venice, threads irregular blown glass boule colored a little earthy or very bright in steel wires called Bantu, to give freshness to an ancient tradition. Barbara Proverbio, Piedmontese with solid studies in architecture on the Grand Canal, instead, combines organic and synthetic fibers with the Murano glass working with a hot flame in which are dissolved the glass rods to be modeled. Necklaces with cloth and transparent balls or pearls feature a decoration obtained by subtraction. Watercolors, digital drawings, collage and vintage fabrics are the background of the jewelry by Nadia Vieira, a Spanish designer and Homi’s neophyte in the Sperimenta section, covered with glass domes welded in a zinc and copper alloy. In this area dedicated to emerging designers exposes Annamaria Cardillo, who back on the collection MA_SAI with threads of PVC assembled with strips of leather, long necklaces with wood inserts, magnets and glass boule. Eleonora Ghilardi, of Lodi, represents a craft tradition of her land, ceramics. Sculptor and designer, for her latest collection was inspired by the Hawaii’s islands. Needless to say, shapes are the result of a conceptual research.

Niccolò Tagliapietra, bracciali Bantu in acciaio e vetro
Niccolò Tagliapietra, bracciali Bantu in acciaio e vetro
Barbara Proverbio, collana con boule di vetro
Barbara Proverbio, collana con boule di vetro
Nadia Vieira, monili in vetro, metallo e disegni
Nadia Vieira, monili in vetro, metallo e disegni
Eleonora Ghilardi, gioielli dalle Hawaii in ceramica
Eleonora Ghilardi, gioielli dalle Hawaii in ceramica

Precious incantations

Even Amlé, brand of Santa Maria Capua Vetere, well known for horn use in custom jewelry, well before the Hermès necklaces, is focused on territory traditions. But it does so through an masterly research to give the collection a contemporary twist: ex voto, obtained from the original Bourbon molds, make up maxi necklaces, earrings and rings, instead the mini tambourines in goat skin and hand painted are a pair of earrings, and small Neapolitan nativity fruits decorate the wheels of handcarts-pendants. Obviously, could not be missing the Queen and o’ Sarracino. The idea, new and quite smart, to give a diamond as an investment to a newborn came to International Trading Company, a company specialized in diamonds trading. The cost of the package, called Namuri and submitted in the new section Prezioso, depends on the stone: for example, to 0.3 carats spending is 98 Euros, while for 0.22 carats it comes to the thousand euro. Monica Battistoni

Lo stand di Amlé
Lo stand di Amlé