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The mom in Stroili version

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Orecchini Halley





Special versions of Stroili bijoux for Mother’s Day ♦ ︎
Everyone loves their mother, and all mothers love their children. But, at the cost of sounding insensitive, not everyone loves the rhetoric surrounding the topic. Poetic phrases, often seasoned with clichés, words already heard, adjectives that drip rhetoric: but why does the affection towards the mother necessarily have to be dealt with banalities repeated over and over again? This is perhaps one of the reasons that push to give a jewel on the occasion of the Mother’s Day (May 13, 2018). No need to add words and professions of love, just a symbol.
The jewelery companies know this well, and on the occasion of the Mothers Day there is no shortage of proposing ad hoc collections. Like Stroili, who has dedicated a Special Edition of his Halley Collection. The name derives from the most famous comet. To this is added Stroili Love Beats, customizable modular bracelet made of rhodium or rosé silver and colored enamel, with special messages dedicated to mothers. Examples. My mother is my mother, Mom’s love, and the novelty 2018: Love for every mother. All on rhodium-plated brass and rosé with streaks of glitter. To make mom more brilliant. Alessia Mongrando




Bracciale Halley
Bracciale Halley

Bracciale Halley rigido, ottone rosato e glitter
Bracciale Halley rigido, ottone rosato e glitter
Stroili, pendente Halley in ottone rosato e glitter
Stroili, pendente Halley in ottone rosato e glitter
Orecchini Halley
Orecchini Halley
Bracciale Love Beats con medaglia
Bracciale Love Beats con medaglia
Bracciale Love Beats con medaglia dedicata alla mamma
Bracciale Love Beats con medaglia dedicata alla mamma
Bracciale Love Beats con ciuccio
Bracciale Love Beats con ciuccio

Stroili, bracciale Love Beats
Stroili, bracciale Love Beats







An anemone for Lebole

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Orecchini con pietre blu





For Spring 2018 an Anemone blossoms among the earrings of Lebole Gioielli ♦ ︎
Spring returns and Lebole Gioielli returns to Japanese inspiration. The kimono silks, but also the taste for a meaningful simplicity, are the leitmotif of the Tuscan bijoux brand, especially for the earrings. And among the new proposals for spring 2018 here is the Anemone collection, designed and created for Lebole Gioielli by the Tuscan artist Paolo Perugini, a lover of Japanese art and long time collaborator of the small Maison. The Anemone earrings collection consists of an asymmetrical pair, in two sizes. The earrings use two different geometric figures as a base, on which the ideogram representing the word Anemone in the rectangle and Fiore in the triangle is etched. Not only: as in many collections of Lebole, the jewels are covered with ancient Japanese silks, spread over a very thin leather. In addition, a thin brass triangle attached to the free top is inserted into the earring. The triangle then moves freely along with the earring. The metal is brass galvanized gold, while the colored natural stones are combined with the fabrics used. Price: 120 euros.



Orecchini Anemone, modello grande
Orecchini Anemone, modello grande
Orecchini della collezione Anemone di Lebole Gioielli
Orecchini della collezione Anemone di Lebole Gioielli
Orecchini modello piccolo
Orecchini modello piccolo
Orecchini con pietre blu
Orecchini con pietre blu
Orecchini con perle, grandi
Orecchini con perle, grandi

Orecchini modello piccolo, collezione Anemone
Orecchini modello piccolo, collezione Anemone






Giorà alternative

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Giorà, a jewelery brand of Arezzo which was founded by Giovanna Raspini.
Make jewelry in gold country and not to use gold. Yet GiovannaRaspini, classic name of Arezzo, has followed its way to invent and propose a multitude of jewelry machining and high level of creativity. His brand is called Giorà, with an emphasis on “a” final, and is obviously a portmanteau of his name but also a way not to be confused with another Tuscan brand, Giovanni Raspini, the Silver King. She, however, instead of the yellow metal, has chosen the brass or silver, rhodium and later united in marriage with Swarovski crystals. In spite of the beholder with enough jewelry that does not feature topaz and diamonds, well-researched collections of Giora allow to range from large bracelets to earrings that look like lace. The birth of the jewels, of course, is favored by the ecosystem goldsmith who lives around Arezzo. But the realization of the collections would not be possible without the creative input of Joan Raspini. Alessia Mongrando

Necklace or candy?

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[wzslider]Remember the candy bracelets? It was every’s little child dream but, it seems, continue to be appreciated by the older girls. As the Scottish designer, Rosie Kimber, which creates earrings, necklaces, rings and brooches made ​​of brass, resin, silicone and crystal sugar in abstract forms, but composed of elements so colorful they seem edible. The shades are lit: fluorescent pink, orange sorbet, candied violet, all inviting colors such as sweets of childhood. Not surprisingly, the collection was called Sugar. But do not let yourself be tempted: they are stodgy. L.A.

 

That bracelet is a loom

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Jacqueline is the name of a bracelet designed by PP from Longwy infinitely customizable. Just use a needle, a thread and a lot of imagination. By using the bracelet as a loom, you can embroider a red heart for Valentine’s Day, or a green spring.-like flower, a birthday cake, rainbow, stars, an abstract theme, a message of love or why not? a notice on your mood. Therefore, you can embroider any design you want, using the holes in the cuff brass. Deeped in gold or palladium and in two sizes also threadless, the combination is beautiful to wear. The idea of ​​its creator, whose identity is still a mystery, although he founded the brand several years ago, is to propose transformable objects, or characterized by details that follow each other in the collections. The common thread (we can really say) are the four elements, namely earth, fire, water and air, which are repeated. But each time are different on the same materials: metal plated, silver, ruthenium, and enamel applied to rings, bracelets, earrings and necklaces. The latest collection, named Happy Go Lucky, theme is a pillbox that can be opened and enamelled in different colors. Who knows what kind of pills has been thinking of the designer, who chose an English name, but has a showroom in Paris and production in Tuscany. Matilde de Bounvilles

Jacqueline, bracciale do it yourself
Jacqueline, bracciale do it yourself
Jacqueline, bracciale do it yourself in ottone placcato oro
Jacqueline, bracciale do it yourself in ottone placcato oro
Le due misure del bracciale Jacqueline e le varianti in ottone placcato oro rosa e palladio
Le due misure del bracciale Jacqueline e le varianti in ottone placcato oro rosa e palladio
Bangle collezione Happy Go Lucky! in ottone placcato oro 24 carati e smalto azzurro e in ottone placcato rutenio con smalto nero
Bangle collezione Happy Go Lucky! in ottone placcato oro 24 carati e smalto azzurro e in ottone placcato rutenio con smalto nero
Collane collezione Happy Go Lucky! in ottone placcato oro 24 carati e smalto azzurro e multicolore
Collane collezione Happy Go Lucky! in ottone placcato oro 24 carati e smalto azzurro e multicolore
Anelli collezione Happy Go Lucky! in ottone placcato oro 24 carati e smalto beige e multicolore
Anelli collezione Happy Go Lucky! in ottone placcato oro 24 carati e smalto beige e multicolore
Collana Be positive della collezione Happy Go Lucky! con la scritta Today is the first day of the rest of your life in ottone placcato oro 24 carati
Collana Be positive della collezione Happy Go Lucky! con la scritta Today is the first day of the rest of your life in ottone placcato oro 24 carati

 

Arte Facta Est

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Arte Facta, anello in ottone e pasta di vetro marmorizzata blu

[wzslider]Wide curves on geometric setting: the collection Art Facta (brand of Milan) for next season is inspired by art deco. Use the brass and vitreous marbled paste, black, gray and blue, in rigorous colors as its rings, bracelets, earrings and necklaces shapes. But even in powder pink and white variants, the jewelry designed by Ilaria Quotta remains a classic one. Sophisticated and discreet despite its size.and discreet despite its size. Matilde de Bounvilles

Jelly Series, a pendant for photos

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Il ciondolo lente Jelly Series creato da TaliaYStudio in rosso

Is inspired by old filters used on lighting in theaters, the Jelly Series collection created by TaliaYStudio: it features three handblown glass pendants in yellow, magenta and cyan blue set in polished brass. Colors are not randomly chosen by the Viennese company, because are those used for the synthesis of color in photography and cinematography: indeed, these pendants also serve as a lens, just overlap the camera phone or digital camera and the filter effect is assured. The idea, explained the company, came out of the success of social networks like Instagram or Facebook. And the next step will be a new seasonal set with more muted colors like dark green, brown and mottled grey to lay pendants on top of one another to create new effects. For sure now the images color changing, with a little retro style, can be get even with a necklace.

Lebole a Samarcanda

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[wzslider]Un kaftano e il tessuto Ikat usato dagli Uzbeki sono la fonte d’ispirazione della nuova collezione di Lebole Gioielli, battezzata Samarcanda. Vista a VicenzaOro, la coppia degli orecchini è asimetrica: riproduce la sagoma di caftano, appunto, e quella di un edificio orientale, oppure di un cammello, rivestiti con una stoffa tinta secondo una tecnica che prevede una stretta legatura in alcune parti per impedire al colore di penetrare. Il risultato?  Luci, ombre e trasparenze diverse a seconda del movimento di chi le indossa. Un’altra novità per l’autunno di Nicoletta e Barbara Lebole, che nel 2010 hanno stupito il mondo del fashion bijoux con queste creazioni che combinano sagome in legno, sete preziose e simboli di giada e osso, sono gli orecchini a forma di ventaglio e di lanterna, e un anello sormontato da un piccolo diario dove scrivere ricordi, segreti, promesse d’amore, disponibile nella versione come orecchino, una continuazione della  primissima collezione battezzata Kimono. Il prezzo della coppia di orecchini è 100 euro. Matilde de Bounvilles

ukLebole in Samarkand

A caftan and the Ikat fabric used by the Uzbeks are the source of inspiration for the new collection by Lebole Gioielli, called Samarkand. Seen at VicenzaOro fair, the pair of earrings is asymmetrical: reproduces the shape of caftan, and the one of an oriental building, or a camel, covered with a cloth dyed by a technique that involves a close tie in some parts to prevent the color to penetrate. The result? Differents lights, shadows and transparencies depending on the movement of who wear them. Also new for this fall of Nicoletta and Barbara Lebole, who in 2010 stunned the fashion jewelry world with these creations that combine shapes in wood, precious silks and symbols of jade and bone, are earrings fan and lantern shaped, and a ring topped with a little journal where you can write memories, secrets, promises of love, which is available in the version as an earring, as continual of the very first collection, named Kimono. The price of the pair of earrings is 100 euro.

france-flagLebole à Samarkand

Un caftan et le tissu Ikat utilisée par les Ouzbeks sont la source d’inspiration pour la nouvelle collection de Lebole Gioielli, appelé Samarkand. Vu à VicenzaOro salon, la paire de boucles d’oreilles est asymétrique: reproduit la forme du caftan, et celle d’un bâtiment oriental, ou un chameau, recouvert d’un tissu teint par une technique qui implique un lien étroit dans certaines zones pour éviter la couleur à pénétrer. Le résultat? Lumières, ombres et transparences différents selon le mouvement de qui les portent. Autre nouveauté pour cet automne de Nicoletta et Barbara Lebole, qui en 2010 a stupéfié le monde de la bijouterie avec ces créations qui allient formes en bois, soies précieuses et les symboles de jade et d’os, sont des boucles d’oreilles en forme de évantail et de lanterne, et un anneau surmonté d’un petit journal où vous pouvez écrire les souvenirs, les secrets, les promesses de l’amour, qui est disponible dans la version une boucle d’oreille, comme continue de la toute première collection, nommée Kimono. Le prix de la paire de boucles d’oreilles est de 100 euros.

german-flagLebole in Samarkand

Ein Kaftan und die von den Usbeken verwendet Ikat Stoff sind die Quelle der Inspiration für die neue Kollektion von Lebole Gioielli, genannt Samarkand. Bei VicenzaOro Messe gesehen, ist die Paar Ohrringe unsymmetrisch: gibt die Form der Kaftan, und der von einem orientalischen Gebäude oder ein Kamel, mit einem Tuch durch eine Technik gefärbt, die eine enge Verbindung in einigen Teilen beinhaltet, um das zu verhindern, bedeckt Farbe eindringen. Das Ergebnis? Unterschiedliche Licht, Schatten und Transparenzen je nach der Bewegung des die sie tragen. Ebenfalls neu in diesem Herbst von Nicoletta und Barbara Lebole, die im Jahr 2010 verblüffte die Modeschmuck Welt mit diesen Kreationen, die Formen in Holz, Edel Seide und Symbole der Jade und Knochen verbinden, sind Ohrringe Fächer und Laterne förmig, und ein Ring mit einer Spitze kleines Tagebuch, in dem Sie Erinnerungen, Geheimnisse zu schreiben, Versprechen der Liebe, die in der Version als Ohrring ist, die kontinuierliche von der ersten Sammlung, genannt Kimono. Der Preis für das Paar Ohrringe 100 Euro.

flag-russiaLebole в Самарканде

Кафтан и ткань Ikat используется узбеков являются источником вдохновения для новой коллекции Lebole Gioielli, называемой Самарканд. Посещение в VicenzaOro выставке, серьги асимметрична: воспроизводит форму кафтан, и один из восточного здания, или верблюда, покрытый тканью, окрашенных по методике, которая включает тесную связь в некоторых частях, чтобы предотвратить цвет проникать. Результат? Differents освещение, тени и прозрачные в зависимости от движения, которые носят их. Также новый на этом падении Nicoletta и Barbara Lebole, который в 2010 году поразил мир ювелирных изделий с этими творениями, которые сочетают фигуры из дерева, драгоценные шелка и символы нефрита и кости, которые серьги вентилятор и фонарь в форме, и кольцо увенчанный немного дневник, где вы можете написать воспоминания, секреты, обещания любви, которая доступна в версии серьгой, как постоянного самой первой коллекции, названной кимоно. Цена пары сережек 100 евро.

spagna-okLebole en Samarcanda

Un caftán y la tela Ikat utilizado por los uzbekos son la fuente de inspiración para la nueva colección de Lebole Gioielli, llamado Samarkand. Visto en VicenzaOro feria, el par de aretes es asimétrica: reproduce la forma de caftán, y la de un edificio oriental, o un camello, cubierto con una tela teñida por una técnica que implica una estrecha relación en algunas partes para evitar la color a penetrar. El resultado? Diferentes luces, sombras y transparencias, dependiendo del movimiento de quien las use. Otra de las novedades para este otoño de Nicoletta y Barbara Lebole, que en 2010 sorprendió al mundo de la joyería de la moda con estas creaciones que combinan formas en madera, sedas preciosas y símbolos de jade y hueso, están pendientes en forma de abanico y linterna, y un anillo coronado con un pequeño diario donde se puede escribir recuerdos, secretos, promesas de amor, que está disponible en la versión como un pendiente, como continua de la primera colección, llamada Kimono. El precio del par de pendientes es de 100 euros.

Il bracciale elettronico è un gioiello

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Stanno diventando un oggetto del desiderio per molti e anche la moda se ne è accorta. Tory Burch designer americana di abbigliamento e bijoux, con un monomarca a Roma, ha disegnato una collezione dedicata a Fitbit Flex, un bracciale sottile dotato di sensori che registra i passi di chi lo indossa, monitora la distanza percorsa, le calorie bruciate, i minuti di attività effettuati, le ore di sonno e la relativa qualità e invia queste informazioni tramite bluetooth all’applicazione scaricata nel proprio smartphone. Si tratta di una, tra le wearable technology, che ha avuto più successo come vendite nel mondo e ora è disponibile su Amazon in versione fashion: c’è la catena con pendente e il bracciale in ottone e due versioni dell’originale da polso in silicone con motivi fantasia in blu e fucsia. I prezzi sono rispettivamente: 175, 195 e 38 dollari. Che si tratti di un business molto promettente è confermato dalla società di ricerca Canalys, che prevede 17 milioni i braccialetti intelligenti in vendita sul mercato a fine 2014, contro gli 1,6 milioni del secondo semestre del 2013. Un’offerta che crescerà fino a 23 milioni nel 2015, per arrivare a 45 milioni nel 2017. Ma secondo un sondaggio condotto dalla società di consulenza Endeavour Partners negli Stati Uniti, quattro persone su dieci che hanno acquistato questi braccialetti, smettono di usarlo perché se ne dimenticano, trovandolo noioso o poco utile. Ecco allora scendere in campo una alleanza tra chi vuole stupire, ossia i marchi della moda e del lusso, e chi cerca di spingere i consumi cercando di soddisfare le esigenze estetiche con un design sempre più curato. Insomma, se l’applicazione non è azzeccatissima che almeno l’oggetto sia bello. Monica Battistoni

I bracciali Fitbit Flex in silicone griffati Tory Burch. Prezzo su Amazon: 38 dollari
I bracciali Fitbit Flex in silicone griffati Tory Burch.
Prezzo su Amazon: 38 dollari
Bracciale Fitbit Flex in ottone griffato Tory Burch. Prezzo su Amazon: 195 dollari
Bracciale Fitbit Flex in ottone griffato Tory Burch. Prezzo su Amazon: 195 dollari
Pendente Fitbit Flex in ottone griffato Tory Burch. Prezzo su Amazon: 175 dollari
Pendente Fitbit Flex in ottone griffato Tory Burch. Prezzo su Amazon: 175 dollari
I bracciali Fitbit Flex originali
I bracciali Fitbit Flex originali

ukThe electronic bracelet is a jewel

They are becoming an object of desire for many, and even fashion if they have noticed. Apparel and jewelry American designer Tory Burch has designed a collection  for Fitbit Flex, the bracelet equipped with sensors that records steps monitors the distance traveled, calories burned, minutes of activities carried out, the hours of sleep and its quality and sends this information via bluetooth to an app downloaded in your smartphone. It is one among the wearable technologies, who has had more success as sales in the world and is now available on Amazon in a fashion version: there is a brass chain with pendant and a bracelet and two versions of the original wrist in silicone with fantasy motifs in blue and fuchsia. The prices are respectively: 175, 195 and 38 dollars. Whether is a business very promising confirmed by the research firm Canalys, which provides on the market 17 million smart bracelets for sale at the end of 2014, compared with 1.6 million in the second half of 2013. Offer that will grow up to 23 million in 2015, to reach 45 million in 2017. But according to a survey conducted by the consulting firm Endeavour Partners in the U.S., four out of ten people who bought these bracelets, stop using it because they simply forget, finding it boring or uninteresting useful. Here then take the field an alliance between those who want to impress, namely fashion brands and luxury, and those looking to boost consumption trying to meet the aesthetic requirements with a more accurate desig: if it’s not a killer app, at least fits perfectly beautiful.

france-flagLe bracelet électronique est un joyau

Ils deviennent un objet de désir pour beaucoup, et même de mode s’ils ont remarqué. Tory Burch, designer américain de vêtements et bijoux a conçu une collection dédié à Fitbit Flex, un bracelet mince équipé de capteurs qui enregistre les étapes de l’utilisateur, surveille la distance parcourue, les calories brûlées, minutes d’activité effectuées, les heures de sommeil et sa qualité et envoie cette information par l’intermédiaire de l’application de bluetooth téléchargé sur votre smartphone. Il est l’un parmi les  wearable technologis, qui a eu plus de succès des ventes dans le monde et est maintenant disponible sur Amazon pour la version a la mode: il ya une chaîne avec pendentif et le bracelet en laiton et deux versions du poignet originale silicone avec des motifs fantaisie en bleu et fuchsia. Les prix sont respectivement: 175, 195 et 38 dollars. Si est une entreprise très prometteur est confirmée par la firme de recherche Canalys, qui prévoit 17 millions de bracelets à puce pour la vente sur le marché à la fin de 2014, comparativement à 1,6 millions au deuxième semestre de 2013. Offre qui va grandir pour 23 millions en 2015, pour atteindre 45 millions en 2017. Mais selon une enquête menée par le cabinet de conseil Endeavour Partners aux États-Unis, quatre personnes sur dix qui ont acheté ces bracelets, ils cesser de l’utiliser parce que si vous oubliez, trouver ça ennuyeux ou sans intérêt utile. Voici donc prendre le champ d’une alliance entre ceux qui veulent impressionner, à savoir les marques de mode et de luxe, et ceux qui cherchent à stimuler la consommation en essayant de répondre aux exigences esthétiques avec une conception de plus en plus pris en charge. En bref, si n’est pas un killer app, au moins qui correspond parfaitement belle.

german-flagDie elektronische Armband ist ein Schmuckstück

Sie werden immer ein Objekt der Begierde für viele, und selbst, wenn sie Mode bemerkt haben. Bekleidung und Schmuck amerikanischen Designer Tory Burch ist eine Sammlung für Fitbit Flex entwickelt, das Armband mit Sensoren ausgestattet, die Schritte überwacht zeichnet die zurückgelegte Strecke, Kalorienverbrauch, Minuten von Aktivitäten durchgeführt, die Stunden des Schlafes und seiner Qualität und sendet diese Informationen über Bluetooth um eine App in Ihr Smartphone heruntergeladen. Es ist eine unter den Wearable Technologies, die mehr Erfolg als der Umsatz in der Welt gehabt hat und auf Amazon nun in einem Mode-Version: Es gibt eine Messing-Kette mit Anhänger und einem Armband und zwei Versionen der ursprünglichen Handgelenk in Silikon mit Fantasie Motive in blau und pink. Die Preise sind jeweils: 175, 195 und 38 Dollar. Ob ein Unternehmen sehr vielversprechend von der Marktforschungsunternehmen Canalys, die auf dem Markt 17 Millionen Smart-Armbänder zum Verkauf bietet am Ende des Jahres 2014, verglichen mit 1,6 Millionen im zweiten Halbjahr 2013 bestätigt. Angebot, wird auf 23 Millionen wachsen 2015 auf 45 Millionen im Jahr 2017 zu erreichen. Doch nach einer Umfrage der Unternehmensberatung Endeavour Partners in den USA durchgeführt, vier von zehn Menschen, die diese Armbänder gekauft haben, nicht mehr verwenden, weil sie einfach vergessen, finden es langweilig oder uninteressant nützlich. Hier nehmen Sie dann das Feld ein Bündnis zwischen denen, die zu beeindrucken, nämlich Mode-Marken und Luxus, und diejenigen, die den Konsum anzukurbeln versucht, die ästhetischen Anforderungen mit einer genaueren Desig treffen wollen: Wenn es nicht eine Killer-App, zumindest passt perfekt schön.

flag-russiaЭлектронныйбраслетявляетсяукрашением

Онистановятсяобъектомжеланиядлямногих, идажемоды, еслионизаметили. Одеждаиювелирныеизделияамериканскийдизайнер Tory Burch разработалаколлекциюдля Fitbit Flex, браслетоснащеныдатчиками, котораязаписываетдействияконтролируетпройденноерасстояние, количествосожженныхкалорий, минутдеятельностиосуществляется, часыснаиегокачествоиотправляетэтуинформациючерезблютусчтобыприложениескачановвашемсмартфоне. Этоявляетсяоднимизносимыхтехнологий, которыйимелбольшеуспеха, какпродаживмиреитеперьдоступенна Amazon вверсиимоды: естьцепилатунискулономибраслетидвеверсииоригинальногозапястьевсиликонесфантазиеймотивывсинийифуксия. Ценысоответственно: 175, 195 и 38 долларов. Будьэтобизнесоченьперспективнымподтверждаетсяисследовательскойфирмы Canalys, котораяобеспечиваетнарынке 17 миллионовсмарт-браслетыдляпродаживконце 2014 года, посравнениюс 1,6 млн. вовторойполовине 2013 года. Предложение, чтовырастетдо 23 млн. в 2015, чтобыдостичь 45 миллионовв 2017 году. Однако, согласноданнымопроса, проведенногоконсалтинговойфирмой Endeavour Partners вСША, четыреиздесятичеловек, которыекупилиэтибраслеты, отказатьсяотегоиспользования, потомучтоонипростозабывают, находяегоскучнымилинеинтереснымполезно. Воттогдавыйтинаполесоюзмеждутех, ктохочетпроизвестивпечатление, аименномодныхбрендовироскоши, нуитех, ктохочетповыситьпотреблениепытаетсяудовлетворитьэстетическиетребованиясболееточнойдизайном: еслиэтонеубийцаприложение, покрайнеймере, идеальноподходиткрасивая.

spagna-okEl brazalete electrónico es una joya

Se están convirtiendo en un objeto de deseo para muchos, y la moda si se ha dado cuenta. Tory Burch, la diseñadora americana de ropa y joyas, ha diseñado una colección dedicada a Fitbit Flex, una pulsera fina equipajada con sensores que registra los pasos del usuario, controla la distancia recorrida, las calorías quemadas, los minutos de actividad realizadas, las horas de sueño y su calidad y envía estas informaciónes a través de bluetooth a la aplicación descargada en el smartphone. Es uno entre las  wearable technologies, que ha tenido más éxito que las ventas en el mundo y ya está disponible en Amazon en una versión de moda: hay una cadena con colgante y pulsera de latón y dos versiones de la pulsera original en silicona con motivos de fantasía en azul y fucsia. Los precios son, respectivamente: 175, 195 y 38 dólares. Que sea un negocio muy prometedor es confirmado por la firma de investigación Canalys, que prevé 17 millones de pulseras inteligentes en venta en el mercado a finales de 2014, en comparación con 1,6 millones en el segundo semestre de 2013. Oferta que crecerá a 23 millones en 2015, para llegar a 45 millones en 2017. Pero de acuerdo con una encuesta realizada por la consultora Endeavour Partners en los EE.UU., cuatro de cada diez personas que compraron estas pulseras, dejan de usarlo, porque si se le olvida, encontrandola aburrida o inútil. Aquí, pues, salir al campo una alianza entre los que quieren impresionar, como las marcas de moda y de lujo, y aquellos que buscan impulsar el consumo tratando de satisfacer las necesidades estéticas con un diseño más cuidado. En resumen, si no es una killer app es al menos un objecto que luze lindo.

Ottaviani total look 

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[wzslider] Almost a total look, the approach to the world of jewelery by Ottaviani: «The set jewels? Fine, but you can wear a single piece, just one but voluminous, for example an methacrylate earring combined with hand-crafted rhinestones colored pashmina, to be glamorous. Even a necklace worn with a precious clutch, it getting more special», says Laura Ottaviani, CEO of the historic company specialized in silver manufacturing (it was founded 70 years ago in Recanati), which in 2010 has decided to diversify production with jewels. A winning choice, rewarded by the market as this segment accounts for half of turnover (14 million euro): «At the historic collection we have added the silver jewel and then jewelry made with less noble materials such as bronze and brass, mixed with semiprecious stonesand Swarovski crystals, very colorful and impressive with an affordable price, from 38 to 200 Euros. Our proposal of fashion jewelry, with goldsmith quality was a true innovation in jewelry, where before the alternative to gold and silver were only steel objects extremely essential. So, we brought in a very traditional world more than a possibility of sale out», continues Ottaviani, who launched this year a hand-sewn applications stones clutch line, with, the pashminas and wrist watches for men and women in silicone, with a fun and colorful packaging, with toolbox and ice cream shapes. «Every three months, we propose new seasonal collections with a mix of precious accessories, for this summer we have the fashion colors such as yellow and turquoise, which I also wanted to add fuchsia. But the white pearl theme combined with the mother of pearl is one of our bestsellers, such as necklace sculpture put together with a clutch of white beads». The next issue will be in September with 250 new pieces. A preview? «It will be a colorful Christmas, from the traditional red in various shades, then the total black in onyx and total white with torchon bracelet,» concludes the manager-architect, which is preparing for landing in Asia with a distributor in Hong Kong confident on the spontaneous interest among foreign customersin the last two Vicenza’ fairs. «It is not true that these markets are only for super luxury products: the entry level segment has no problems in Asia, because the downward position is offset by Italian aesthetics and quality of workmanship. In our past there has always been innovation product or technology or presentation. And I like to think we can continue on this path even outside the country».

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