Tag: marketing

Lo store di Tiffany in piazza Duomo, a Milano

Marketing lesson: how to sell jewelry

To present the new e-commerce course for jewelry stores, Erika Zacchello and Antonio Kropp, two marketing consultants, wrote this article in which they explain that for the jewel it is […]

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Un'immagine del video di leBebé

New life for LeBebé

LeBebé wants to grow. It’s natural. For this reason, 13 years after its birth, the jewelry brand of the Neapolitan company Lucebianca refocuses. Objective: to broaden your target audience, in […]

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Anello teschio, onice lavorato in Germania, diamanti, tsavorite, oro giallo

Wendy Brandes pop in gold

The pop, hip-hop and post punk style in gold and platinum by Wendy Brandes ♦ ︎ Wendy Brandes started as a journalist for the Wall Street Journal, then worked at […]

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Francesca Ventura

Gismondi 1754 strengthens marketing with Francesca Ventura

Gismondi 1754, a company listed on the Aim Italia market, announces the entry of Francesca Ventura as commercial director of the group. The manager will be responsible for the international […]

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Diamanti sintetici

In USA synthetic diamonds in the crosshairs

Synthetic diamonds against natural diamonds: in the US the Federal Trade Commission takes the field ♦ Synthetic diamonds, first alarms. A warning is issued by the Federal Trade Commission of […]

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Anello con diamanti

Stone and Strand’s secret

Why the luxury minimalism of the New York brand Stone and Strand has been successful ♦ Minimalism in New York is called Stone and Strand. The jewelery company founded by […]

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Davanti a uno store Tiffany

51% of women buy jewelry for herself

Over half of the women buy the jewels for herself. And loves white metal ♦ ︎ Are women in New York different from those in Boston, London, Paris or Milan? […]

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Orecchini in oro bianco e diamanti

(Italiano) I diamanti dei Millenials

Sorry, this entry is only available in Italian. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch […]

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